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Bruce D. Ginsberg
Scarsdale, N.Y. 10583 Mobile: (914) 420-8482
[email protected]
To Whom It May Concern,
Attached please find my resume, detailing years of outstanding
performance in business development and
sales in the marketing services arena. I have relevant
experience in both sales and marketing Ive suc-cessfully sold
integrated marketing communications programs to very large
companies, which have been
mostly focused on digital/interactive (with a strong focus in
social/new media, online campaigns and
website design/development), but have also included PR,
marketing & corporate communications, experi-
ential marketing, consumer promotions, events and sponsorships,
multicultural, mobile, retail, branded
entertainment and in-store components.
Simply put, I am a rainmaker with recent and relevant experience
selling website design and develop-
ment, digital marketing campaigns, PR, communications and
engagement strategies to large consumer-
targeted and B2B brands and possess amazing relationships with
brand marketers at the most senior levels.
In my recent role as head of Business Development and Growth for
a Global Omnicom PR and integrated
marketing communications agency I have created new opportunities
leading to our being named AOR at
KFC and Glidden Paints/AKZO Nobel and to winning project work
for Johnson & Johnson, Rodale, Bos-
ton Beer/Sam Adams and Coty. Additional opportunities exist at
Coty, Campbells Soup Company, Pepsi-
co, Diageo and Remy.
In recent years I have initiated and closed millions of dollars
in new business with such companies as
Pfizer, Fidelity Investments, GM, Johnson & Johnson, Sharp
Electronics, Classic Media, Remy Cointreau
USA, Bacardi USA, Fuji Film, Ocean Spray, SAP, MasterCard,
Barclays Capital, Masterfoods/Mars Inc,
Dell Computer, Bank of America and other major brands across a
variety of business sectors.
I actually enjoy cold calling, getting through to key decision
makers and making an overwhelmingly ef-
fective presentation and close, while building and managing
long-lasting client relationships. I thrive on
doing the big deals and using my negotiating skills and network
of contacts to get the job done.
If your company is seeking a professional rainmaker to take your
business to the next level, I look for-
ward to speaking with you. Thanks for your time and
attention.
Cordially,
Bruce Ginsberg
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BRUCE D. GINSBERG Scarsdale, NY 10583 914-420-8482
[email protected]
http://www.linkedin.com/in/bruceginsberg/
BUSINESS DEVELOPMENT & MARKETING EXECUTIVE PROVEN SUCCESS IN
DELIVERING PROFIT GAINS IN HIGHLY COMPETITIVE ENVIRONMENTS
Business Development Sales Leadership Marketing Client Relations
Sales Training Brand Strategy
RAINMAKER: Outstanding ability to establish immediate rapport
and build long-lasting client Rela-tionships.
Opened doors and created millions of dollars in new client
revenues for digital, promotional, PR and inte-grated marketing
agencies. Called a meeting machine by former CEO.
Adept at creating win-win partnerships with Fortune 500
corporations, consumer-targeted brands and agencies
Set world records for sales performance and revenue growth in a
multinational business event organization Reorganized corporate
alliance and sponsorship program for prestigious NYC performing
arts organization,
resulting in additional $2.2 million of revenue. Sold in
millions of dollars in Brand Strategy, Product Launch, Digital
Marketing campaigns, Social Media
Marketing programs, website design, video content creation and
integrated marketing programs to blue-chip brands
STRATEGIST: Agency and brand-side experience and understanding
of how brands think; Ability to understand client needs, both
stated and unstated.
Drove sales increase for global and boutique agencies; led new
product development and best practices ini-tiative.
Formulated pricing model that enabled rapid sales increase,
supporting year-over-year company growth. Created national
marketing program for rollout of new products, consisting of print
advertising, point-of-
purchase displays, trade show exhibits and promotional events.
Excels at driving brand recognition and revenue growth through
effective consumer programs.
LEADER: Fosters profitable business relationships and rallies
the troops to achieve goals.
Member of Senior Management Team at PR, Digital, Promotions and
Experiential Agencies Ignited cooperative atmosphere among sales
team, significantly improving performance. Led national team of 80+
sales associates to reach 100% of quota year over year. Built a
national sales force from scratch. Successfully introduced new
products into new marketplaces
through direct sales and the hiring, training and management of
sales reps.
mailto:[email protected]
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PROFESSIONAL EXPERIENCE
Magnani Caruso Dutton (MCD)
Senior Vice President, Growth & Innovation 2013-Current
Revamping growth and innovation strategy at 15 year old
independent digital customer experience agency. Clients range from
J&J to Discover and Samsung.
Emanate Public Relations/Ketchum - Omnicom Director (SVP),
Growth Catalyst 2011-2013
Responsible for new client opportunity creation and acquisition
for Omnicom global integrated marketing communications and public
relations agency. $1.9mm in new revenue.New clients to date include
Johnson & Johnson, consumer and corporate AOR for KFC and
Glidden Paints, Sam Adams, Rodale Press and more. Op-portunities
created at Pepsico, Remy, Hertz, Staples, Foxwoods, Guess Inc,
Coty, Chicos.
ClickFire Media/Click3X, New York, NY Senior Vice President
Business Development 2010 2011
Responsible for new business development for full-service
digital marketing and interactive content crea-
tion agency. Built the direct-to-brand business. New clients
include Little Tikes, Bratz, Panasonic, Lego,
Bombay Company, Sharper Image, Munchkin Inc, Seventh Generation
and more. RYAN PARTNERSHIP / RYAN IDIRECT, Wilton, CT Senior Vice
President Business Development 2008-2010
Played pivotal role in building new business pipeline, including
over $2mm in new revenue. Represented promotional, shopper,
digital/interactive(social media) & event marketing divisions
Opened up new client business with such companies as Philips
Electronics, Bacardi, Heinz, Hertz,
Panasonic, Bayer, Abbott, Domino Foods & Kelloggs. US
CONCEPTS/COACTIVE MARKETING, New York, NY Senior Vice President,
Business Development, 2007-2008
Led business development team in opening new client
opportunities with brands including Sharp Electronics, Pepsi and
Wachovia, $2.1mm in new client revenue.
Put in place development plan to build multicultural,
experiential/event, shopper marketing and digi-tal divisions.
Business Development unit dissolved due to change in companys
marketing strategy in 2008
DVC EXPERIENTIAL/DVC WORLDWIDE, New York, NY Vice President,
Business Development, 2003-2006
Freelance consultant responsible for opening doors and
generating first meetings and new busi-ness with top-tier consumer
brands.
Initiated over $5 million in new client revenue with American
Express, Ocean Spray, SAP, Easy Spirit/Nine West, Samsung, BMW of
North America, Masterfoods/Mars Inc., Fuji Film, Pfizer,
Barclays Capital, Remy USA and other major companies.
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EDUCATION
Rutgers University, New Brunswick NJ Major: Psychology
INDUSTRY AFFILIATION AND CHARITY WORK VOLUNTEER: AMERICAN RED
CROSS, New York, NY Manager of Respite Center at Ground Zero
2001-2002
Co-Manager of Respite Center #2, providing logistical support,
meals, supplies, procurement of supplies and overall administration
of high-volume multiple resource center. at World Trade Center
site after 9/11. Awarded Certificate of Appreciation by National
Red Cross. Co-Chair - Experiential Marketing Center of Excellence
for the PMA (Promotional Marketing Associa-tion) 2008-2010 Hole In
The Wall Gang Camp Volunteer cabin counselor and fundraiser at Camp
for children with life-threatening diseases founded by Paul Newman
(13 years and counting)