Volume 2013, Issue 1 The Chamber Vista A monthly publication of the Sierra Vista Area Chamber January 2013 Volume 2013, Issue #1 “We Mean Business” Get Ahead in 2013—Energize, Capitalize, Explore Following the success of the Home & Business Expo in September, and after a number of requests to hold a second similar event in the Spring, the Chamber is expanding its annual Health Fair. The Health, Wealth & Lifestyle Fair will showcase a wide variety of businesses that can help with wellbeing, personal finances and enjoy- ing the attractions and bene- fits of living in Southern Ari- zona. This event will focus on energizing your business and your customers, on helping clients capitalize their assets and exploring all there is to offer in Cochise County. The one-day Fair will take place at The Mall at Sierra Vista, a high traffic location which proved a big hit at the Expo. And the good news is that this event will be low cost to Chamber members—just $125 for an 8’x5’ booth. Once again, the Fair will be open to non- Chamber members at a higher rate. With nearly 50 vendors participating last year, we expect that number to increase with the expansion of this event, and booths will be sold on a first come, first served basis. With the Sierra Vista Herald again acting as a major sponsor, all vendors will re- ceive free recognition through extensive advertising in the lead up to Saturday, March 2—so the sooner you sign up, the more publicity your business will receive. Additionally, the Chamber is offering event sponsor opportunities from as little as $250. This is a fantastic chance to attach your business to a high pro- file community event and receive ongoing marketing via the media, the Cham- ber’s website (more than 5,000 page views monthly), Vista newsletter, weekly email blast, and more. The Health, Wealth & Lifestyle Fair takes place on March 2 from 10 a.m. to 4 p.m. Booth space ranges from 8’x5’ to a lim- ited number of 10’x10’ spaces. Chamber members will be given priority if there is a waiting list for booths. Sign up online at sierravistachamber.org For further details on vendor space and sponsorship, call us at 458-6940. Thank you to these sponsors who have signed up so far... An Update from Executive Director Amanda Baillie 2 Aegis Wins Award 2 Annual Member- ship Meeting 3 Business of the Year 3 Networking Opportunities 3 The Chamber Cal- endar 4 Chamber Events 4 December in Pic- tures 5 Your Perfect Mar- keting Strategy 6 Military Affairs 6 Member Page 7 Board of Directors / Chamber Staff 8
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Volume 2013, Issue 1
The Chamber Vista A monthly publication of the Sierra Vista Area Chamber January 2013
Volume 2013, Issue #1
“We Mean Business”
Get Ahead in 2013—Energize, Capitalize, Explore
Following the success of the Home &
Business Expo in September, and after a
number of requests to hold a second
similar event in the Spring, the Chamber
is expanding its annual Health Fair.
The Health, Wealth & Lifestyle Fair will
showcase a wide variety of businesses
that can help with wellbeing,
personal finances and enjoy-
ing the attractions and bene-
fits of living in Southern Ari-
zona. This event will focus
on energizing your business
and your customers, on
helping clients capitalize
their assets and exploring all
there is to offer in Cochise
County.
The one-day Fair will take place at The
Mall at Sierra Vista, a high traffic location
which proved a big hit at the Expo.
And the good news is that this event will
be low cost to Chamber members—just
$125 for an 8’x5’ booth.
Once again, the Fair will be open to non-
Chamber members at a higher rate.
With nearly 50 vendors participating last
year, we expect that number to increase
with the expansion of this event, and
booths will be sold on a first come, first
served basis.
With the Sierra Vista Herald again acting
as a major sponsor, all vendors will re-
ceive free recognition through extensive
advertising in the lead up to Saturday,
March 2—so the sooner you sign up, the
more publicity your business
will receive. Additionally, the
Chamber is offering event
sponsor opportunities from
as little as $250. This is a
fantastic chance to attach
your business to a high pro-
file community event and
receive ongoing marketing
via the media, the Cham-
ber’s website (more than 5,000 page
views monthly), Vista newsletter, weekly
email blast, and more.
The Health, Wealth & Lifestyle Fair takes
place on March 2 from 10 a.m. to 4 p.m.
Booth space ranges from 8’x5’ to a lim-
ited number of 10’x10’ spaces. Chamber
members will be given priority if there is a
waiting list for booths.
Sign up online at sierravistachamber.org
For further details on vendor space and
sponsorship, call us at 458-6940.
Thank you to these sponsors who have signed up so far...
An Update from
Executive Director
Amanda Baillie
2
Aegis Wins Award 2
Annual Member-
ship Meeting
3
Business of the
Year
3
Networking
Opportunities
3
The Chamber Cal-
endar
4
Chamber Events 4
December in Pic-
tures
5
Your Perfect Mar-
keting Strategy
6
Military Affairs 6
Member Page 7
Board of Directors
/ Chamber Staff
8
Wow, where did 2012 go?
It has been an incredibly
busy 12 months here at the
Chamber and we can’t wait
to tell you all about it at the
Annual Membership Meeting
on January 24.
You should have received
your invites in the mail, so
please let us know if you will
be attending and register
online today, or call us.
Please note—this event now
starts at noon.
We have already hit the
ground running this year
with our plans for the 2013
Health Fair.
As you will have read on the
front page, we are excited to
be expanding this event to a
Health, Wealth & Lifestyle
Fair.
We received such positive
feedback from our Home &
Business Expo, following its
move to the Mall at Sierra
Vista, we wanted to offer more
businesses another chance to
market their wares.
So many of our vendors re-
ported doing good business,
with genuine leads, at the Expo,
and we hope this will be re-
peated at our March 2 event.
Health is a subject that affects
each and every one of us, no
matter the state of the econ-
omy, and if you are a part of
this industry then you should
be considering reaching out to
the public via this show.
Personal finances are always a
concern—more so during a
down economy—and there are
many out there looking for help
in this area.
Get ahead of the competition
and advertise your financially
related business to hundreds
of potential new clients.
With more people learning to live
on a tighter budget, local tourism
attractions, hotels and restau-
rants should be marketing to
those in their own backyard.
Staycations are more common
these days and Cochise County
has much to interest local
‘tourists’.
Don’t miss this chance to tell
them what you have to offer.
We know the majority of our ven-
dors like the fact that our trade
shows are just one day, and the
Health, Wealth and Lifestyle Fair
will be no exception.
And the low cost to Chamber
members—from just $125—
means an investment of less
than $21 for every hour the fair
will run, if you buy an 8’x5’ booth.
We hope you will consider being
a part of this high profile event.
Chamber Update by Executive Director Amanda Baillie
“With more people
learning to live on a
tighter budget, local
tourism attractions,
hotels and restaurants
should be marketing to
those in their own
backyard.”
Page 2 The Chamber Vista
Aegis named to "Best and Brightest Companies to Work For in the US"
MG Potter, Commanding General US Army Intelligence Center of Excellence, Fort Huachuca presents SFC Levi Klingonsmith, Senior Leaders Course (SLC), NCO Acad-emy, a Certificate of Special Congressional Recognition after winning the Instructor of the Quarter (4th QTR FY 2012), during the Military Affairs Committee monthly luncheon held at the Thunder Mountain Activity Cen-
A marketing strategy is how you plan to use the resources available to you to build an on-going case that your business, products and services are the obvious choice for a narrowly defined ideal customer. If you accept this expanded view of marketing strategy then I would suggest you answer the following questions in an at-tempt to measure where your strategy stands today and where it could go if your understood and integrated it fully as your business model.
What about this job, work, or organization are you passionate about?
How does this business serve a higher purpose for you and your customers?
What value do you really bring that benefits your mar-ket in ways that your com-petitors wouldn’t dream of proposing?
What’s the dominant person-ality trait that you need your customers to associate with your business?
What does an ideal client look like?
What is the simple 10-word core message that explains and excites?
How will your market be-
come aware of your busi-ness?
How will your market come
to trust that you have the an-swers?
What are the revenue
sources that you can tap to grow this business?
Can you describe the per-
fect customer experience throughout your organiza-tion?
What resource gaps and constraints do you need to overcome to achieve your strategy?
What partnerships do you need to create in order to achieve your strategy?
What would the result of us-ing this strategy model to run your business look like?
13 Questions That Will Lead You To Your Perfect Marketing Strategy
By Elynn Fish
Military Affairs Committee offers opportunity to promote to Fort Huachuca
The Chamber’s Military Affairs Com-mittee (MAC) is offering members the opportunity to not only promote
their busi-nesses to the military community, but to say thank you to those who help protect
our freedom. On February 22, Fort Huachuca will stage its Annual
Awards Banquet and local compa-nies are being asked to help fund some of the awards, as well as offer
gifts to the worthy winners. The honorees will each receive a sculptured American eagle and your business name could be on one of them as a sponsor for just $100,
which includes the cost of purchas-
ing and engraving each award. MAC is also seeking help with gifts, such as cards or merchandise, for the award winners, who will include Civilian of the Year, Sailor of the Year, Reserve Recruiter of the Year, Active Duty Recruiter of the Year, Marine of the Year, Instructor of the Year, NCO of the Year and Soldier of
the Year. Sponsors will receive recognition at
this prestigious event. The schedule has also been com-pleted for the regular monthly MAC luncheons, held the first Wednesday of the month at the Thunder Moun-
tain Activity Center on post. There will be eight luncheons during 2013, beginning February 6 at 11:30
a.m. Further opportunities exist for Cham-ber members to promote their busi-nesses at each of these events by donating gifts of each event’s award
dinners, as well as buying them
lunch. During the luncheon honorees re-ceive their gifts from community businesses, which can include gift certificates, gas cards, plaques and assorted small items to be placed in
a bag. There are up to four award winners at each luncheon and businesses can donate gifts monthly, or contrib-
ute for the entire year.
Sponsoring award winners’ lunches costs $150 for the calendar year and
must be paid in whole.
Both gift and lunch sponsors will re-ceive recognition in the monthly pro-gram. The luncheons are regularly attended by senior Fort Huachuca, City of Sierra Vista and business
leaders.
For more information, call Margaret Dillard at the Chamber at 458-6940.
Thank You to These Members for Renewing Their Commitment to The Business Community:
A Special Welcome to Our New Members! Jersey Girl Sunless Tanning (520) 220-9401
Scentsy Wickless Candles (520) 508-7971
The Project DJ (520) 678-8248
Courage Inspired (520) 471-0445
The Mahoney Group (520) 784-6672
Security 1 Lending (520) 458-2800
Mighty Organized Life (520) 335-6977
Bare Aesthetics (520) 803-7640
Golden Rule Jewelry, Antiques and More (520) 249-1277
Bisbee Royale (520) 432-6750
McCraren Compliance (520-398-4697
Ardent Communications (520) 234-4782
The Morris Team, ERA Four Feathers Realty (520) 456-4740
Party Cents, LLC (520) 335-6270
Quality Dental Care (520) 226-0232
Cave Creek Ranch (520) 558-2334
Executive Club Members
American Systems
Arizona Water Company
BrightStar
CACI, Inc.
Campstone Transfer, Inc.
Castle & Cooke Arizona, Inc.
Castle & Cooke Mortgage, LLC
CerendipiTees
CGI
Cherry Creek Radio
City of Sierra Vista
Coca-Cola Refreshments USA, Inc.
Cox
Data Systems & Technology, Inc.
Dental Village
Fairfield Inn & Suites by Marriott
Farmers Insurance-Ginny Francis
General Dynamics Information Tech.
Horizon Moving Systems of Sierra Vista,
Inc.
Huachuca Mountain Insurance Agency
Landmark Cafe, The
Lawley Automotive Center
Lawley's Team Ford
Life Care Center
Long Realty Co.
Longhorn Restaurant
Mall at Sierra Vista
ManTech Telecommunications & Info
Systems
Mobile Marketing Blueprint
Mr. Fix It of Sierra Vista, LLC
National Bank of Arizona
Navy Federal Credit Union
New Frontier Animal Medical Center
Northrop Grumman Corporation
Patio Pools & Spas
Pioneer Title Agency
Pueblo del Sol Country Club
Rosemont Copper Company
Sentrillion
Sierra Vista Ace Hardware
Sierra Vista Herald & Bisbee Daily Re-
view
Sierra Vista Regional Health Center
Southeastern Arizona Contractors Assoc.
Southwest Gas Corporation
Southwestern Eye Center
Specialists in Dermatology
Stachel & Associates, P.C.
Suburban Extended Stay Hotels
Sulphur Springs Valley Electric Coop.
Sun Canyon Inn
Systems Integration
TDY Housing, LLC
The Boeing Company
TMS - Ty Media Services
TownePlace Suites by Marriott
University of Phoenix-Sierra Vista Cam-
pus
Wal-Mart Stores, Inc.
Wayland Baptist University
Wells Fargo Home Mortgage, Inc.
Windemere Hotel & Conference
Center
ABRIO Family Services
Aegis Communications Group
An Elegant Touch
Angelika's German Imports
Arizona Ambulance Transport
Bedrock Concrete, Inc.
Bradley Properties
Bread Basket
Budget Blinds of Sierra Vista
Cafe Margarita
Cashway Mini Warehouses
Cave Creek Ranch
Cenpatico Behavioral Health of Arizona
Century Link Communications
Clear Channel Outdoor
Cochise Cowboy Poetry and Music Gather-
ing
Columbian Association aka Knights of Co-
lumbus
Daystar Payroll, LLC
Dental Village
Elegant Weddings by Elaine
Embry-Riddle Aeronautical University
Galeria de Coronado Signature Rental
Homes
IHOP
Independence Advertising & Public Rela-
tions, Inc.
Jones-Wilson Insurance & Investments,
Inc.
Nature Conservancy's Ramsey Canyon
Preserve
New Frontier Animal Medical Center
Petit's Auto Care
PuroClean Water, Mold, Fire & Trauma
Spec
Raytheon Company - Fort Huachuca Field
Office
RE/MAX HomeStores
RSC Equipment Rental
SEACRS
Shell Super Stop
Sierra Vista Self-Storage & Carwash
Sierra Vista United Methodist Church
Southeast Arizona Association of Realtors,
Inc.
Sparks Furniture
Spur Western Wear
SSVEC/TransWorld Network, Corp.
Sterling Pointe Apartments
The University of Arizona South
Tierra Antigua Realty
True Power Effect
United Way of Cochise County
Valley Imaging Solutions
Walgreens
Wells Fargo Home Mortgage, Inc.
21 E. Wilcox Dr.
Sierra Vista, AZ. 85635
The Chamber Vista is a publication of the Sierra Vista Area Chamber 21 E. Wilcox Drive, Sierra Vista, AZ 85635 (520) 458-6940, Fax: (520) 452-0878
www.sierravistachamber.org Mission Statement The Sierra Vista Area Chamber promotes business and provides leadership for the improvement of the community. 2012-13 Board of Directors Executive Officers Chairwoman - Dee Dee Hoeft, Wells Fargo Home Mortgage Past Chairman - Frank Gonzalez, Lawley Automotive Chair Elect - Jean Giuffrida, Long Realty Treasurer - Michael Benson, TDY Housing Secretary - Rick Shelley - Horizon Moving Systems of Sierra Vista Board Members Elsie MacMillan - Sierra Toyota Ken Cecil - Mall at Sierra Vista Phil Vega - Sierra Vista Herald / Bisbee Daily Review Pamela Anderson - Landmark Café Jack Blair - Sulphur Springs Valley Electric Cooperative Anita Farrow - National Bank of Arizona Nancy Nash - Stuff ‘N Baskets Nathan Williams - Nathan Williams, Law Office