Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang INTRODUCTION TO Information Architecture & Design SCHOOL OF VISUAL ARTS | FALL 2009 | ANH DANG
Jan 27, 2015
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
INTRODUCTION TO
Information Architecture&
DesignSCHOOL OF VISUAL ARTS | FALL 2009 | ANH DANG
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
About Me
Anh DangInformation ArchitectNEW YORK TIMES
Adjunct ProfessorSCHOOL OF VISUAL ARTSPRATT INSTITUTE
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
About You
Hello Class
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Let’s Go
Let’s get started
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
About the class
LecturesDiscussionsExercises
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Information + (Interactions + Interfaces)
3 I’s
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Information + ( Interactions + Interfaces )• Understanding content• Organize content
3 I’s
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
3 I’s
Information + ( Interactions + Interfaces )• Understanding content• Organize content
• Mapping task flows• Evaluating user goals
• Learning design basics• Creating a concept• Testing prototypes
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Discussion Point
What is IA?
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
http://flickr.com/photos/dcjohn/
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Venn Diagram
USERSCONTENT
CONTEXT
IA
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
IA/ID Pyramid
INTERFACE
INFORMATION ARCHITECTURE
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Discussion Point
What is GOOD design?
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Braun’s 10 Principles of Good Design
Braun’s 10 Principles of Good DesignGOOD DESIGN IS1. Innovative2. Enhances the usefulness of product3. Is aesthetic4. Displays the logical structure of a product; it’s form
follows its function5. Is unobtrusive6. Is honest7. Is enduring8. Is consistent right to the details9. Is ecologically conscious10. Is minimal design
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Goals
Goals of User Experience DesignCreate designs that effectively communicate a
message and allow users to accomplish their goalseasily, simply, and rapidly.
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
*****ADDPICTURE******
Exercise 1DESIGN LIGHTNING ROUND
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Quote
“Don’t make me think.”STEVE KRUG
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
ATM
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Subway ***ADD PHOTO***
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Door 1
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Door 2
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Remote 1
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Remote 2
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Microwave
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Themostat
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Yahoo
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Bing
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Example Continental
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Example Northwest
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
ORGANIZING
INFORMATION
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
“There are often better ways to organize datathan the traditional ones that first occur to us.
Each organization of the same set of dataexpresses different attributes and messages.
It is also important to experiment,reflect, and chose which organizationbest communicates our messages.”
NATHAN SHEDROFF
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: LATCH
Most information can be organized by:
LATCH
RICHARD SAUL WURMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: LATCH
Most information can be organized by:
LocationATCH
RICHARD SAUL WURMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: LATCH
Most information can be organized by:
LocationAlphabet
TCH
RICHARD SAUL WURMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: LATCH
Most information can be organized by:
LocationAlphabet
TimeCH
RICHARD SAUL WURMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: LATCH
Most information can be organized by:
LocationAlphabet
TimeCategory
H
RICHARD SAUL WURMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: LATCH
Most information can be organized by:
LocationAlphabet
TimeCategoryHierarchy
RICHARD SAUL WURMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Example: Vietnam War Memorial
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
CASe Study: NYT Homepage (category)
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Case StudyL Times Wire (time)
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
*****ADDPICTURE******
Exercise 2SHOPPING ON ETSY
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
EXERCISE 1
Exercise 1Etsy is a site with a lot of products and a lot of categories.Conduct a card sort and organize the content in a mannerthat is useful and interesting. Propose a new navigationsystem that is easy for users to find search and browse forETSY products
•Group and label with index cards, post-it notes•Cluster similar items and create categories•Identify patterns and relationships•Recommend a new taxonomy
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Technique Card Sorting
CARD SORTING
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Quote
“Card sorting is a great, reliable,inexpensive method for finding patterns
in how users would expect to findcontent or functionality.”
DONNA SPENCER
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Technique Card Sorting
Card SortingMETHODOLOGY• Grouping and labeling with index cards,
post-it notes
GOALS• Find names for groups of content based on
user’s perspective.• Organize content more efficiently.
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
VISUALIZING
INFORMATION
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: Visual Organization
Visual Variables of Contrast
POSITION SIZE
ORIENTATIONVALUE
HUE
SHAPE
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: Gestalt Principles of Grouping
Gestalt Principles of Grouping
PROXIMITY SIMILARITY CONTINUITY
CLOSURE AREA SYMMETRY
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Jock Mackinlay’s Visual Features
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: Gestalt Principles of Grouping
Information Seeking Mantra BEN SCHNEIDERMAN
• Overview first• Zoom & filter• Details on demand
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
*****ADDPICTURE******
Examples
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Example: Map
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Example: Map
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Case Study: Gap Minder
Hans Rosling
GAP MINDER
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Lunch
LUNCH
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
INTERACTIONS&
INTERFACES
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
“Most design is intended to beused by people, so the needs andrequirements of people ought to
be driving much of the workthroughout the entire process.”
DONALD NORMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
http://www.jnd.org/NNg-Photographs/DonNorman2003-5.jpg
Donald Norman
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: Things to Consider
Things to consider…• Who is the target audience?• What is the purpose of the product?• When would this product be used?• Where would this product be used?• How easy is it to understand what to do?• What are all the steps needed to accomplish a task?
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: Things to Consider
Things to consider…• Who is the target audience?• What is the purpose of the product?• When would this product be used?• Where would this product be used?• How easy is it to understand what to do?• What are all the steps to accomplish a task?• What are the business goals?• What are the user goals?• What are the product interface goals?
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Principle: Design Concepts
Key Design ConceptsAffordance
MappingConstraints
VisibilityFeedback
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Affordance
AFFORDANCE“Perceived properties that determine how
a thing is used [and] provide strong cuesto the operations of things.”
DONALD NORMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
affordance
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Affordance
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Mapping
MAPPING“Relationship between two things, in this
case between controls and theirmovements and the results in the world.”
DONALD NORMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Mapping
http://flickr.com/photos/annavsculture/441610821/
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Mapping
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Contraints
CONSTRAINTSLimitations that constrain
possible interactions
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Constraints
http://flickr.com/photos/annavsculture/441610821/
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Constraints
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Visibility
VISIBILITY“Just the right things have to be visible: to indicate
what parts operate and how, to indicate howthe user is to interact with the device.”
DONALD NORMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Visibility
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Visibility
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Fdback
FEEDBACK“Sending back to the user information
about what action has actually been done,what result has been accomplished.”
DONALD NORMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Feedback
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Feedback
http://flickr.com/photos/huladancer22/530743543/
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
*****ADDPICTURE******
Exercise 3ZIPTHRU
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
EXERCISE 2
Exercise 3Redesign the interface and user taskflow of Zipthur to improve itsusability. Use information organization principles such as LATCH,visual variables of contrast, gestalt principles of grouping to improve:•Affordance•Mapping•Visibility•Constraints
Diagram the task flows to1.Check balance2.Get a New Card3.Add funds to your card
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Design Process
To do…
• Heuristic Evaluation• Map task flows• Sketch concepts• Prototype• User Test
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
http://www.flickr.com/photos/mollivan_jon/67850029/
HEURISTIC EVALUATION
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Technique Card Sorting
Heuristic EvaluationMETHODOLOGY• Use a small set of criteria to evaluate
information and interface to identifyusability problems.
GOALS• Evaluate usability of current product and
guide design direction.• Organize content more efficiently.
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Technique Task Flows
TASK FLOWS
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Technique Task Flow
Task FlowsMETHODOLOGY• Identify all the possible pathways of user
tasks
GOALS• Identify gaps and opportunities of how to
improve the flow of information andinteractions.
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Sketching
SKETCHING
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Quote
“There are techniques and processeswhereby we can put experience front and
center in design. My belief is that the basis fordoing so lies in extending the traditional
practice of sketching. ”BILL BUXTON
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Technique
Methodology• Draw!
Goals• Quickly generate ideas and refine through
iterations.• Identify key features and functionality.
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Sketching
Attributes of a Sketch BILL BUXTON
• Quick• Timely• Inexpensive• Disposable• Plentiful• Clear vocabulary• Distinct gesture• Minimal detail• Appropriate degree of refinement• Suggest & explore rather than confirm
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Paper Prototyping
http://www.flickr.com/photos/arrrika/2298422351/
PAPER PROTOTYPING
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Quote
“A prototype can answer design questionsand communicate design ideas… ”
FRED BEECHER
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
User Testing
http://www.flickr.com/photos/psd/2247745929/
USER TESTING
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
ResourcesSITES• interactiondesign.sva.edu• boxesandarrows.com• konigi.com• subtraction.com• smashingmagazine.com• designmind.frogdesign.com• adaptivepath.com• iainstitute.com
ORGANIZATIONS• Interaction Designers Association (IxDA)• Usability Professionals’ Association (UPA)• Human Computer Interactions (HCI)• AIGA
EVENTS• Swiss Miss Creative Mornings• SVA MFA Interaction Design Events
resources
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
Good Design
“Good design will have it all - aesthetic pleasure, art, creativity -
and at the same time beusable, workable, and enjoyable.”
DONALD NORMAN
Introduction to Information Architecture & Design | Fall 2009 School of Visual Arts | Anh Dang
THE END.