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23 years in Serbia Creativity and Responsibility
54

SVA communication agency

Jun 23, 2015

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Business

Mirko Mandic

Marketing communication agency.
No partial solutions.
Everything.
SVA* in Serbian means everything.
People, their needs and values are everything in this business.
That’s why "everything" is our name.
We take care of it all.
Such Valuable Assistance
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Transcript
Page 1: SVA communication agency

23 years in Serbia

Creativity and Responsibility

Page 2: SVA communication agency

No partial solutions.

Page 3: SVA communication agency

No partial solutions.Everything.

SVA* in Serbian means everything.People, their needs and values are everything in this business.

That’s why "everything" is our name. We take care of it all.

Such Valuable Assistance.

*Founded in 1990

Page 4: SVA communication agency

Results!

Page 5: SVA communication agency

Results.

Strategy, creativity, business expertise and independent thinking.

With 22 people on board, we are big enough to react to any challenge and

small enough to squat and transform customarily if/when needed so.

What to expect from us?

Page 6: SVA communication agency

SVA – 23 years among the top ten agencies in Serbia

Source:Taboo/APR: Communications Agencies in Serbia

Page 7: SVA communication agency

Communication!

Page 8: SVA communication agency

Development of public attitudes, behavior change, creative ideas that will drive earned media coverage

and social participation programs are integral parts of all planning, developments and estimations of

successes especially in the corporate and brand communication.

Focusing on behavior change, brand and corporate communication and sales strategies SVA has been

able to develop and consolidate its core competencies.

Page 9: SVA communication agency

Clients

Page 10: SVA communication agency

Clients

Page 11: SVA communication agency

Clients by Project

Page 12: SVA communication agency

Governments and Institutions

Page 13: SVA communication agency

Clients’ recommendations

Samsung„Samsung Electronics appreciates very much the coperation with SVA agency.Their creative and responsible approach fully complies with the requirements of our company, which is the leader in IT market. Samsung works with SVA in the area of Public relations, and SVA gives us continuous support.“

Ana Bajovic,Communications Manager 

Republic of Serbia Ministry of Health„SVA agency is a team that above all cooperates with the client and gives great results. SVA and Ministry of Health have been working together for a long period of time through many campaigns. I would like to emphasize very succesful campaign aginst Tobacco smoke that gained the award of the World Health Organization and the campaign „United against drugs“ which had valuable PR support ad more than 100 press announcements in two months.“

Tina Aničić, PR Manager

Page 14: SVA communication agency

Work

Page 15: SVA communication agency

PODRAVKA

Page 16: SVA communication agency

Vegetaintegrated campaign

Page 17: SVA communication agency

BONGRAIN

Page 18: SVA communication agency

Biser Mladi sir TVC

Page 19: SVA communication agency

HYPO ALPE ADRIA LEASING

Page 20: SVA communication agency

Sales integrated campaign

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Image integrated campaign

Page 22: SVA communication agency

BEOGRADSKI SAJAM

Page 23: SVA communication agency

Event integrated campaign

Page 24: SVA communication agency

Event integrated campaign

Page 25: SVA communication agency

HOLCIM

Page 26: SVA communication agency

Repositioning integrated campaign

Page 27: SVA communication agency

MARFIN BANKA

Page 28: SVA communication agency

New product integrated campaign

Page 29: SVA communication agency

PRO CREDIT BANKA

Page 30: SVA communication agency

New product B2B integrated campaign

Page 31: SVA communication agency

EUROPEAN COMMISIONDELEGATION

Page 32: SVA communication agency

The World Health Organization Award: “The best anti smoking

campaign in Europe” to SVA agency for the idea and execution

of the national campaign “One smoker, many victims”

Page 33: SVA communication agency

PR projectsDrawing attention? Changing habits? These are our specialties.

Page 34: SVA communication agency

MINISTRY OF HEALTH

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A death car with the message “Still smoking? See you soon.” drove through five

cities for two weeks and created huge buzz. ROI –

1:30 earned media.

Page 36: SVA communication agency

Guerrilla approach: “Step on your last

cigarette" in the streets with the highest level of

pedestrian frequency. The action won a series of

awards.

Page 37: SVA communication agency

DACIA

Page 38: SVA communication agency

The print campaign for Dacia brought about a huge change in the way the brand

was perceived in Serbia: from a cheap Romanian car to a stylish symbol.

The sales rose by 10% in one year. The car with the zebra animal print was

exhibited in Paris at the Champs Elysees, L’atelier Renault”.

Page 39: SVA communication agency

TC UŠĆE

Page 40: SVA communication agency

UŠĆE Shopping Mall.Tailor made programming: two

seasons of TV Shows resulting in high visibility and ratings.

Page 41: SVA communication agency

* We know that PR alone cannot generate PR. A good idea and a story always do.

PR & BTL

Page 42: SVA communication agency

SAMSUNG

Page 43: SVA communication agency

43

Samsung vs. competition

Sam

sung

Apple

Nokia

HTC LGSo

ny

Pana

soni

c

Phili

ps

Canon

Lexm

ark HP

Goren

je

Elet

rolu

x

Candy

7786

1207733 634 609 455

93 49 12 11 10 10 0 0

When competition becomes invisible

Page 44: SVA communication agency

Famous women (from popular TV show on TV Prva) presented new

Samsung home appliances.

Page 45: SVA communication agency

ADIDAS

Page 46: SVA communication agency

For the launching of a fashion brand a party with clubbers and

many celebrities instead press conference.

Page 47: SVA communication agency

MICROSOFT

Page 48: SVA communication agency

After work party and presentation of new MS Windows Azure with live

streaming presentation from San Francisco.

Page 49: SVA communication agency

DIGITAL

Results.

Page 50: SVA communication agency

MINISTARSTVO ZDRAVLJA – the biggest teenage community against drugsMore than 78.000 fans.

SAMSUNG SRBIJA – First place for inovation in community managment.

More than 374.000 fans in Serbia.

Page 51: SVA communication agency

BISER SIR (Bongrain grupa) – The best FBP score from all Bongrain group pages in Europe. More than 69.000 fans.

PODRAVKA SRBIJA – The best FBP score from all Podravka group pages in Europe. More than 40.000 fans.

Page 52: SVA communication agency

WHY SVA?

The reason and the emotion for your choice

Page 53: SVA communication agency

SVA is your natural and logical choice

SVA is convinced that good communication will be the result of the cooperation between the client and

the agency.

The main prerequisite of this cooperation is the consistent view on advertising and brand

positioning; even more important is that both parties are able to conduct discussions about these topics.

Page 54: SVA communication agency

ContactA. Palmotićeva 12/I • 11000 Belgrade, Serbia

T. (38111) 3226 561 • 3340 806F. (38111) 3222 910

E. [email protected]. www.sva.rs

Let’s influence together