Sutton partnership board april 2010 #behaviourchange

Smarter Choices in Sutton

Daniel RatchfordLondon Borough of SuttonSutton Partnership Board

21 April 2010

This is not something new…

“Clunk, Click” every trip

…governments have a long history of trying to influence the choices people make

In Sutton we’ve been working with our residents to help them make Smarter Choices

Sutton’s Smarter Choices work has attracted interest from around the world

We have learnt a lot along the way, specifically that successful behaviour change projects need:

“more carrot and less stick”

3-year, £5 million partnership with Transport for London aimed at reducing residents’ car trips

Offering residents information and advice to make their own travel choices

The behaviour change had other benefits including health, personal finances and the environment

75% increase in cycling, 6% reduction in car use and more than 4 out of 5 residents said this was a service they valued

Smarter Travel Sutton is all about helping people make Smarter Choices

We’re helping residents to make Smarter Choices about eating healthy food

94% of local residents were concerned about eating healthily, but only 40% were eating their five a day

“Veggie” the Veg Van makes it easier for people to make Smarter Choices by bringing seasonal, locally grown, fruit and vegetables to them.

Smarter Streets - be part of the team that keeps Sutton clean

Sutton is experiencing an increase in the volume of cigarette rubbish left on our streets

We are introducing an £80 fine for anyone caught discarding litter in a public place

We are encouraging residents to see themselves as a “part of the team that keeps Sutton clean”.

Promoting democracy – young people encouraging their peers to vote

Only 37% of young people voted in the 2005 elections

High impact “guerrilla marketing” tactics were used to promote new behaviours