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Heidi van der Watt
International Centre for Responsible Tourism South Africa
Better places to live in, and better places to visit
Working together towards
RT in a local area
Cape Towns Responsible Tourism Journey
Sustainable Tourism Partnership Programme Workshop
Knysna, 26 March 2013
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2007
2004Sustainable tourism embedded in
Citys Tourism Development
Framework, created in partnershipwith industry, citizens and
government
Multi-stakeholder process to create
Responsible Tourism policy starts
EDU
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Business
Government
Education
Civil society
Labour
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2009 Responsible Tourism Policy & ActionPlan adopted by City Council
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2009
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Energy
consumptionSolid Waste
Water
consumption
Enterprise
development Preferential
procurement
Skills
development
Seven agreed-to destination priorities......
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and making a contribution to those in need
Social
development
Priority issues are founded in critical issues for local government and
aligned to the Tourism Sector Codes
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PROCESS
[International framedesign]
[componentsframe &
beading different
artists]
[multi coloured beads]
[Colour combination SAFlag unique to the place]
Diverse
stakeholder
priorities
Reflects localitys
specific priorities
Alignment with
international,
national,
regional and local
policies
[Team supervisor]
City of Cape Town
(Tourism
Department) co-
ordination and
leadership
[Quality assurance]
Approval at
highest
political level
Multitude of
stakeholders with
different capacities
[Packaging & marketing]
Industry &
consumer
awareness and
information
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Awareness & training
Data-collection
Supporting collateral
Monitoring & evaluation
Communication campaign
Reporting at
destination
level onperformance
against
priorities
l bl
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2009 Virgin Holidays Responsible Tourism Awards: Best Destination
Cape Town
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ResponsibleTourism Action
TeamLaunch Concept
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DVD
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Sharing Cape Towns experience
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RT in Cities Conference:
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2011 Association policy statements &
Action Plans developed
Gridlock on data collection
Mostly business as usual
not a priority
know-how
resources
incentives
Responsible Tourism Action Team
problem-solving
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Crossing the Chasm
RT becomes
the norm in
the
destination
Adoption and implementation of
Responsible Tourism
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....... ....... ..............
SIGNED
We, tourism operators, tourism organisations, researchers and educators, governmental and non-governmentalorganizations, and citizens, declare our support, motivation, action and defense for the construction of
Cape Town as a responsible destination, committed to continual improvement in responsible tourism practices thatprotect and enhance the natural, cultural, social and economic environment.
DATEORGANISATION CITYOFCAPETOWN
TOURISM CHARTER
As signatories, we support the principles of sustainable development and management of tourism. In particular, we:
Recogniset hei mportanceof theUnit ed Nations World Tourism OrganizationsGlobal Codeof Ethics, which aimst o promote responsible, sustainable
and universally accessible tourism and sharing its commitment to equitabl e, responsibleand sustainable world tourism
Areconsciousof the WhitePaper on Tourismand sharing itscommitment to Responsible Tourismasthemost appropriateapproach to tourismin South Africa
Endorsethe recognition of the White Paper on Tourism that all stakeholdersshould takeresponsibili ty for realising thepri nciplesof Responsible Tourism
Recogniset hepri nciples and responsibili ties set out in theCape Town and Kerala Declarationsendorsing South AfricasNational Responsible Tourism Guidelines
Arecognisant of South AfricasNati onal Minimum Standardsfor Responsible Tourism
Areawareof theCity of Cape TownsResponsible Tourism Policy, its intenti on to develop Cape Town asa responsible destination , and theCitys
commitment to Responsible Tourism asan approach t o destination management
Commit to maketourismmoresustainable, and accept that it ist heresponsibility of all stakeholdersi n tourismto achievemoresustainable formsof tourism
As signatories, we commit to:
Work towardsdeveloping, operating and marketing tourism in a manner that upholdstheguiding principlesfor Responsible Tourism, being tourismt hat:
- makespositive contributionsto the conservation of natural and cultural heritage, to themaintenanceof theworld sdiversity;
- minimisesnegati veeconomic, environmental , and social impacts;
- providesmoreenjoyableexperiencesfor touriststhrough moremeaningful connectionswith l ocal people, and a greater understanding of
local cultural, social and environmental issues;
- iscult urally sensitive, engenders respect between tourists and hosts, and buildslocal pride and confidence
- providesaccurate information about accessibility of faciliti esand infrastructurefor peoplewith disabilities(visual, communication, mobility) t o customers;
- generatesgreater economicbenefitsfor l ocal peopleand enhancesthe well-being of host communities, improvesworking conditionsand accessto thei ndustry; and
- involveslocal peoplein decisionsthat affect their livesand li fechances.
Continually improveour performancein thecontext of sustainable development and management of t ourism
Encourageour partners, suppliersand sub-contractorsto improvetheir contribution to sustainabledevelopment and management of tourism,
and will work with themand shareinformation to assist in thi s
Endeavour i n our communication wi th t ouriststo promotebehaviour and activities compatible with theprinciplesof Responsible Tourism
Develop theseprinciplesinto a corporateResponsible TourismPolicy within 6 calendar monthsof signing this charter
Develop a corporate Responsible Tourism Improvement Plan withi n 12 calendar monthsof signing thi schart er.Aspart of thiswewill definemeasurablegoals,
and will monitor and report publicly on our progress
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2012/
2013
Working with community of
Responsible Tourism practitioners
23 operators recruited by
associations
Cross-section type & size
Leadinglights
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Gathering performance data against priority
indicators
Identifying barriers
Developing solutions
Documenting experience
Destination RT barometer for aggregated
reporting at destination level
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What have welearnt along the
way?
[i di id l b di d i ] [ ti d i
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LESSONS
[various frame designstested before final
[different skillsof various
artists]
[different materialqualities of beads and
Harnessing
collective
energy creates
amazing
resultsRecognise and
work with
stakeholder
capacity
Results are not
immediately
obvious
Some
stakeholders
may need
nudging along
Vision has to be
backed by
unwavering
commitment
[individual beading designs]
Different
stakeholders will
have different
solutions
[continuous design
innovation]Responsible Tourism is
a process of continuous
improvement[collective caring]
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Next steps?
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THANK YOU
DANKIE
ENKOSI
idi d h l d
Heidi van der Watt
+2783 2632269
mailto:[email protected]:[email protected]