Sustainable Strategies for The Mobile Web

Sustainable strategies for the mobile web

This session

Strategy,

not <code />.

Designers & developers beware.

Internets, not intranets.

Slides available online.

Jesper Wøldiche Rahkonen Municipality of Aarhus

designer / markup marine / project lead /

woeldiche on twitter / quora / linkedin / etc.

About me

Overview

Present

Future

Why

How

Mobile first

But

Challenges of the traditional model.

Overview

Present

Future

Why

How

Mobile first

But

A responsive alternative.

Overview

Present

Future

Why

How

Mobile first

But

The benefits of a universal web.

Overview

Present

Future

Why

How

Mobile first

But

A look at the techniques.

Overview

Present

Future

Why

How

Mobile first

But

Why you should design mobile first.

Overview

Present

Future

Why

How

Mobile first

But Really? I’m Cinderella too?

The traditional model

‘Desktop’ + ‘mobile’ version

The traditional model

‘Desktop’ + ‘mobile’ version

+ iPhone optimized

The traditional model

‘Desktop’ + ‘mobile’ version

+ iPhone optimized

+ App

The traditional model

Content duplication

Challenges

Content duplication

Version specific links

Challenges

Content duplication

Version specific links

SEO issues

Challenges

Unsustainable costs

Desktop version

Unsustainable costs

Desktop version

‘Mobile’ version

Unsustainable costs

Desktop version

‘Mobile’ version

iPhone optimized version

Unsustainable costs

Desktop version

‘Mobile’ version

iPhone optimized version

Large tablet (iPad) version

Unsustainable costs

Desktop version

‘Mobile’ version

iPhone optimized version

Large tablet (iPad) version

Small tablet version (Galaxy)

Unsustainable costs

Desktop version

‘Mobile’ version

iPhone optimized version

Large tablet (iPad) version

Small tablet version (Galaxy)

Internet enabled TV version?

Unsustainable costs

Desktop version

‘Mobile’ version

iPhone optimized version

Large tablet (iPad) version

Small tablet version (Galaxy)

Internet enabled TV version?

Internet enabled fridge version?

Unsustainable costs

You want updates with that?

(I know, you get the point).

Don’t assume context from device.

There is no mobile web.

(But it makes for great presentation titles).

@stephenhay

“There is no Mobile Web. There is only The Web, which we view in different ways. There is also no Desktop Web. Or Tablet Web. Thank you.”

The words we use influence our thinking.

The alternative approach

Aim for universal access.

Make no assumptions.Or try not to.

That goes for accesibility too.

Design and build for everything in between.

Design and build for everything in between.

Including the next device.

Lancaster University

Wide screen

Narrow

Tablet sized

Smartphone

Why?

Reduced costs for multiple platforms.

Benefits

Reduced costs for multiple platforms.

Sustainable.

Benefits

Reduced costs for multiple platforms.

Sustainable.

Future proof.

Benefits

Reduced costs for multiple platforms.

Sustainable.

Future proof.

Works on iPhone 5.

Benefits

One article = one url.

Solves our challenges.

One article = one url.

Update content once.

Solves our challenges.

One article = one url.

Update content once.

Maintain one platform only.

Solves our challenges.

34% more buzzwords per project.

Nah, not really.

How?

A combination of techniques and web standards

Flexible grids

Responsive webdesign

Flexible grids

+ media queries

Responsive webdesign

Flexible grids

+ media queries

+ adaptive media

Responsive webdesign

Flexible grids

+ media queries

+ adaptive media

+ web standards

Responsive webdesign

Adaptive webdesign?

A design approach

Design for mobile first.

Mobile extends your capabilities.

Mobile is exploding.

Mobile first provides focus.

Expand from that focus.

I’m Cindarella too, really?

Different context (might) require different solutions.

An example: The event site

One shoe never fits all.

But try it on first.

You might be Cindarella too.

‘Responsive Webdesign’, Ethan Marcotte.

‘Mobile First’, Luke Wroblewski.

‘A New Canon’, Mark Boulton.

Links online.

More sources

Thank you.

slideshare.net/woeldiche

Stone tablet: http://www.flickr.com/photos/mendhak/2181341370/

1984: http://www.flickr.com/photos/colindunn/4229983412/

Superheroes: http://www.flickr.com/photos/ari/2567524938/

Why: http://www.flickr.com/photos/tonikaarttinen/5687056556/

Cindarella: http://www.flickr.com/photos/tonyj1961/6047893889/

Nightclub: http://www.flickr.com/photos/30691679@N07/4423432834/

Another Cindarella: http://www.flickr.com/photos/tonyj1961/6036010920/

Photos

Links

http://www.abookapart.com/products/responsive-web-design

http://www.alistapart.com/articles/responsive-web-design/

http://www.zeldman.com/2011/07/06/responsive-design-i-dont-think-that-word-means-what-you-think-it-means/

Responsive web design

Links

http://www.lukew.com/ff/entry.asp?933

http://www.lukew.com/ff/entry.asp?1137

http://www.lukew.com/ff/entry.asp?1393

http://www.abookapart.com/products/mobile-first

Mobile first

Links

http://2011.newadventuresconf.com/audio/mark.html

http://vimeo.com/29991675

http://www.netmagazine.com/interviews/in-depth/mark-boulton-layouts-and-grid-systems

A New Canon