SUSTAINABLE SPORT RAISING BAHRAINS PROFILE AS A SPORTING AND LEISURE DESTINATION.

SUSTAINABLE SPORT

RAISING BAHRAIN’S PROFILE AS A SPORTING AND LEISURE DESTINATION

©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED

SPORTS & BUSINESS DEVELOPMENT AGENCY



“ SPORT IS PART OF EVERY MAN AND WOMAN’S HERITAGE AND ITS ABSENCE CAN NEVER BE

COMPENSATED FOR.”

Baron Pierre de Coubertin


SPORTS & BUSINESS DEVELOPMENT AGENCYBUILDING A SUSTAINABLE SPORTING PLATFORM

BAHRAIN – A GROWING SPORTING HERITAGE

World Championship sport – FORMULA ONE and WORLD ENDURANCE CHAMPIONSHIP

KART World Championships Endurance HORSE RACING Gulf Cup SOCCER SAILING GOLF – European Senior Tour and Pro-Am Tournament Local and regional level – Soccer, Volleyball, Basketball, Hand Ball, Triathlon,

water-based sports

SPORT – A KEY COMPONENT OF OUR LIVES

TRANSCENDS boundaries – a universal language Creates “FEEL GOOD FACTOR” Develops PRIDE and PASSION MOTIVATES and encourages participation irrespective of age Impacts and helps define COMMUNITY VALUES values Breeds HEALTHY bodies and minds


SPORTS & BUSINESS DEVELOPMENT AGENCYGROWING THE IMPACT OF SPORT

OBJECTIVES FOR BAHRAIN

Destination for SPORTS TOURISM – (stay and play, room nights) Platform for BUSINESS PROMOTION, B2B and NETWORKING Catalyst for exciting and integrating the YOUTH and COMMUNITY sectors Advert for sporting TALENT, FACILITIES, INFRASTRUCTURE and EXPERTISE ACCESSIBILITY Building REPUTATION Putting Bahrain on the SPORTING MAP

ANNUAL international events that return YEAR-ON-YEAR CONTINUITY of events, growing a LEGACY and HERITAGE Ensure engagement with RETAIL, TOURISM and BUSINESS communities Build exposure for international brands and REDUCE RELIANCE upon local sponsors

and investors

What we are NOT going to do is pitch for the World Cup, the Olympic Games or the Americas Cup

Vision is TO attract COST EFFECTIVE, MANAGEABLE INTERNATIONAL SPORT that delivers on the established objectives and both maximises and compliments existing events.



WHAT’S ON THE RADAR?

BUSINESS IN FORMULA 1 SPORTS SYMPOSIUM Achievable and manageable sports – SPEED ROCK CLIMBING, KITE BOARDING,

TRIATHLON, CYCLING, BEACH FEVER - all have international and world championship interest

Encourage youth participation and empower youngsters to strive to improve through sport

Showcase Bahrain and generate awareness and promote our sporting prowess, facilities, infrastructure, teams and organisational ability

Professional organisation and hosting ability Stimulate business and create growth

Min of Culture Season of Sport great success – planning new activities in 2014

SPORTING & BUSINESS PROPERTIES




SPORTS & BUSINESS DEVELOPMENT AGENCYGREAT BRITISH WEEK

GREAT BRITISH WEEK JANUARY 16th – 22nd, 2014

Under the Patronage of His Majesty, King Hamad bin Isa Al Khalifa

Organised by the British Embassy and the BBBF in celebration of the long-standing relationship between the United Kingdom and the Kingdom of Bahrain

Series of showpiece events linked to the 2014 Bahrain Air Show

Designed to embrace the entire British and Bahrain business communities and mark 200 years of bilateral relations between the two countries

Platform on which to highlight British business expertise, innovation, technology, advanced engineering and a host of other attributes

Empowering broad range of community participants to get involved in variety of events – schools, retail, business, hotels, sport

Promotion and communication key to success – web site being developed, newsletters, social media activation, society & club activation, business, retail and tourism communities



THREE SHOWPIECE EVENTS

GREAT BRITISH WEEK



SATURDAY, JANUARY 18TH – BAHRAIN INTERNATIONAL CIRCUIT

Organised in association with partners EDB and McLaren and in conjunction with the Bahrain Air Show

Three seminars highlighting UK advanced engineering, innovation and expertise

Industry speakers and VIP Guest Speaker

Exhibitors

High-end event with participation from senior decision makers from the regional and international business communities. Blue chip company attendance with countries representing powerful industrial nations and global economies

High-profile Business-to-Business and Networking opportunity

McLaren on-track experience – 25 customer drives marking the launch of the new McLaren P1 – business card draw

Lunch at Airshow

ADVANCED ENGINEERING AND INNOVATION EXPO

• UKTI_Inno_Manf_A0L_LR2[1].jpgMcLaren Great Britain image



MONDAY, 20TH JANUARY 2014 – THE RITZ CARLTON HOTEL

Evening event - Open to the public

Hosted by the British Embassy, the British Council Science & Innovation and Brunel University

DESIGNED TO:

Enlighten the community to the relationship between British and Bahraini Universities

Promote and strengthen the scientific and research work conducted in Bahrain

Discuss how these relationships can be expanded

Highlight the contribution that British Universities make in the field of innovation

Showcase post graduate studies

Create a forum for universities, technical colleges and schools to discuss research and innovation work and network with the business, education and industrial sectors

THE KNOWLEDGE EVENT



WEDNESDAY, 22ND JANUARY 2014 – RADISSON HOTEL

Dinner to mark the end of GREAT BRITISH WEEK

High Street fashion show and entertainment

SUPPORT OPPORTUNITIES

A catalyst for engaging all businesses in GREAT BRITISH WEEK – first time in a generationSponsorship programmes:

BD4,000 PlatinumBD2,000 GoldBD1,000 Silver

DINNER RECEPTION





MARTIN WHITAKERManaging Director

[email protected]: +973 39 320 643

SUSTAINABLE SPORT RAISING BAHRAINS PROFILE AS A SPORTING AND LEISURE DESTINATION.

Documents

sporting business properties

sports tourism

business promotion

business communities

minds slide

coubertin slide

waterbased sports sport

manageable international