The Tetra Pak Way Sustainable Packaging Tevfik Djamgouz PAC, Ottawa, September 30
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The Tetra Pak Way Sustainable Packaging
Tevfik Djamgouz PAC, Ottawa, September 30
Agenda
Our Value Proposition – Renew, Reduce, Recycle
Environment Strategy 2020
Progress through Innovation
Environment is a Strategic Priority for Tetra Pak
Driving Environmental Excellence
Internal JRQ/09-19-12
2020 Strategy environment objectives
Climate Goal: Cap CO2 e impact across the
value chain at 2010 levels
Recycling Goal: 40% recycling of used carton, 90% recycling of polymer &
aluminium
Reduce environmental footprint across the value chain
Develop sustainable products
Increase recycling
Agenda
Our Value Proposition – Renew, Reduce, Recycle
Environment Strategy 2020
Progress through Innovation
Three Pillars Driving Focus & Competitiveness
RENEW
REDUCE
RECYCLE
Using Renewable Resources: a Competitive Advantage
Because our paperboard comes from
well-managed and known & acceptable/ legal sources
Renewable Materials with Sustainable Supply is Imperative
Ultimate goal: “Wood fiber used
in our packaging comes from
sustainably managed forests
certified to the highest
standards”
We are committed to certified
traceability from forest to
packaging material
Reducing Environmental Impacts Guided by Life Cycle
Reducing Climate Impacts Cap CO2 despite growth across the value chain
Key elements
► Cap climate impact across the value chain at 2010 levels despite business growth
► 5% annual business growth requires 40% relative CO2 emission reduction
Global Carbon footprint index Tetra Pak value chain
Making Carton Recycling Happen Significant Gains with dedicated focus
Over 90% Households have access to carton recycling in Canada
The Canadian recycling rate reported by government
agencies for Q2 2012 was 38%
Great Lakes Tissue
Carton End Markets: From 1 to 9 Recyclers since 2009
Agenda
Our Value Proposition – Renew, Reduce, Recycle
Environment Strategy 2020
Progress through Innovation
From idea to reality Innovation
“It’s not easy to do what no one else has done.”
Dr. Ruben Rausing 1895-1983
Be Relevant Now and Tomorrow Begin with the End
2 ♠ Easy Green Green action only if easy and rewarding, otherwise someone else needs to take care
4 ♠ Converging Influences Influence of Developing markets on Developed ones growing; from West to East but also from East to West
Value is not “one size fits all” but value=value for Me. Still, price is important
Value for Me ♠ 1
Safe & Secure ♠ 3 Consumers need to be reassured; food safety remains key
ProActive Health ♠ 5 Looking proactively at an healthy lifestyle, though gap exists
Surprise me, Delight me ♠ 7 Consumers are demanding and expecting an “extra” experience from
every purchase. Increasing demand for product customization
Convenience = Easy, stress-free options for OTG busy lives, but also here and now thanks to technology
6 ♠ Right Here, Right Now
How does Tetra Pak do it? Taking consumer trends and translating them into packs
0
10
20
30
40
50
60
70
Current profile Future profile
g CO2 eq. / litre packed
Progress Through Green Innovation The Future
Non-foil barrier Polymers from renewable sources Less material Eco-efficient equipment
17
Product Improvement through innovation Deployment of the Green HDPE for Caps
► By adopting closures made with green HDPE: − Renewable material content of the package increases − Carbon emissions (CO2) decrease
► Example Tetra Brik Aseptic 1000 Square Stream Cap using green HDPE: − Renewable material content increases +8.5% − Carbon emissions (CO2) decrease of the
closure -20%* and the entire package -2.6%* *Based on internal Tetra Pak packaging material assessment.
Industry Recognition Sustainability Squared
“Best Branded Package Made or Sold Anywhere in North America”, 2011 - Packaging Association of Canada
“Best Green Consumer Product” - 2011 GLOBE Awards
Silver “Sustainable Product”, 2011 - Recycling Council of Ontario
New Packaging, New Categories…
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“Success in business is more than just achieving financial goals; it’s also about sustainable growth and protecting the environment.”
Dennis Jönsson, CEO Tetra Pak
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