KHALEEJ TIMES / ADVERTISING SUPPLEMENT I n a bid to spread awareness, educate and sensitise school children about sustainable liv- ing and development, the Emir- ates GBC, an independent forum aimed at conserving the environ- ment, has recently rolled out Green Minds School Awareness Campaign. The campaign is held in part- nership with Emirates Wildlife Society (EWS-WWF), a non-profit environmental organisation, and marks the celebrations of the World Green Building Week. A number of lecture presentations were held in schools in the last week of September across the UAE, promoting the green build- ing concept and focusing on sus- tainability. The campaign also emphasises that students can have a positive impact on the en- vironment and buildings that they occupy. ‘Green Minds’ drive begins in schools More than 20,000 organisations from 90 countries are promoting the campaign ‘Green Buildings for Great Communities’ Enroll TODAY! Classes are FREE, for a limited time only! Visit www.SEreply.com and enter the key code 25000P ©2012 Schneider Electric. All Rights Reserved. Schneider Electric and Energy University are trademarks owned by Schneider Electric Industries SAS or its affiliated companies. 998-2269_GMA Because learning to save energy can’t be bad for your business Enroll in Energy University today for FREE and learn how to conserve energy. With Energy University’s online courses, you can train leaders within your business to become champions of energy efficiency. Even while the economic crisis impacts all business segments, the consumption of energy is projected to continue to rise dramatically, pressuring businesses, governments, and consumers alike. The new demands of the Digital Economy add urgency while environmental and climate change concerns leave little room for error. Now for the good news: we can help you guide your company through these difficult times with Energy University™. Energy University is a Web-based, on-demand resource for anyone interested in energy efficiency for their organisation. Based on the philosophy behind energy efficiency and conservation, these one-hour courses cover energy consumption, applications, ROI calculations, and solutions that can support meaningful change. By taking these convenient courses yourself, or delegating the task to an ‘energy champion’ within your organisation, you will be better equipped to handle your current challenges, as well as any new ones that crop up unexpectedly. It’s no news that our reliance on energy is reaching critical levels — the costs to your business, and the environment, have never been greater. The time is right for energy efficiency. The time is right for Energy University. Take a big step toward a smaller footprint Energy University topics focus on critical end markets that represent 72 per cent of the worldwide energy consumption: > Energy and Infrastructure > Industry > Buildings > Energy Efficiency > Data Centres and Networks Goktug Gur A global, innovative and respon- sible company Starting from its roots in the iron and steel industry, heavy machin- ery, and ship building in 1836, Schneider Electric has moved into electricity and automation man- agement. Over 170 years, Sch- neider Electric today has become the solution provider that will help you make the most of your energy. A global mindset With more than 130,000 em- ployees in over 100 countries, Sch- neider Electric leverages its diver- sity as strength to understand its customers and the world we are living in. In 2011, 39 per cent of Schneider Electric’s sales were in new economies such as Brazil, Russia, India and China. Helping people make the most of their energy Between energy generation and its usage, Schneider Electric pro- vides technology and integrated solutions to optimise energy. Sch- neider Electric solutions are: S • afe: Protecting you, your customers, your business R • eliable: Uninterrupted, ultra- pure power at all times Efficient: Up to 30 per cent • energy savings is now avail- able P • roductive: Simplicity with peace of mind Green: Easy connection for • renewable energies Geared to sustainable growth Schneider Electric evolves in an industry tackling the most exciting challenge of our time: The energy and climate change challenge. Innovation and R&D Schneider Electric devotes five per cent of its sales every year to research and development (R&D) with over 7,500 R&D engineers in centres worldwide. Sustainability and responsibility at the heart of strategy Schneider Electric is committed to putting sustainable develop- ment at the heart of its strategy. Not because it is fashionable, but because the company cares and it makes good business sense. — The author is the Country President, UAE and Oman of Schneider Electric. UTS Carrier On the right track SUSTAINABILITY is impor- tant for growth in the UAE. Today, there is a growing need to reduce consumption of fos- sil fuels and to significantly decrease the effect of green- house gas emissions. Buildings account for 40 per cent of all energy consumption world- wide. Here in the Middle East, that percentage is even higher. In the HVAC industry, there is an increasing interest in Lead- ership in Energy and Environ- mental Design (LEED®), a framework of green building practices and energy efficient solutions for building owners and designers. Non-ozone de- pleting refrigerants together with the smart design of air- conditioning are the order of the day to ensure sustainability in the building sector. “A long standing partner of sustainable building initiatives in the UAE, Carrier is commit- ted to providing energy-effi- cient solutions to the region’s building industry,” says Didier Hardouin, General Manager, UTS Carrier. “Carrier is the right partner for local building developers looking for sustain- able HVAC solutions, backed by technology leadership and industry-leading service ex- pertise.” Carrier has a strong track re- cord of promoting energy-effi- cient technologies and solu- tions for its building sector customers around the world. The company was instrumen- tal in launching the US Green Building Council® (USGBC) in 1993 and was the first com- pany in the world to join the organisation. In 2010, Carrier became the first company to license USGBC’s LEED® cur- riculum to train its employees and customers in sustainable building practices. Carrier is now the USGBC’s largest glob- al partner for LEED educa- tion. Carrier is one of the world’s leaders in high technology heating, air-conditioning and refrigeration solutions. Carrier experts provide sustainable so- lutions, integrating energy-ef- ficient products, building con- trols, and energy services for residential, commercial, retail, transport and foodservice cus- tomers. Founded by the inven- tor of modern air conditioning, Carrier improves the world around us through engineered innovation and environmental stewardship. Carrier is a part of UTC Climate, Controls and Security, a unit of United Tech- nologies Corp., a leading pro- vider to the aerospace and building systems industries worldwide. UTS Carrier practices reliable energy- efficient technologies and solutions for building sectors around the globe Safe, reliable and green energy for the world As global specialists in energy management, Schneider Electric offers integrated solutions across multiple markets Schneider Electric Goktug Gur, Country President, UAE and Oman Didier Hardouin General Manager • TURN TO NEXT PAGE