Sustainable holidays who's responsible salli felton

Sustainable Holidays

Who’s Responsible?

Changing Tourist Behaviour

The Customer Journey

Inspiration

Research

BookingIn

Destination

Sharing Experience

Key customer choices resulting in sustainability implications are made:

• Between research and booking

• In destination

Key Decision Making Factors

Destination - where?

Timing/season/climate – when?

Holiday type – what do you want to do?

Cost – how much?

Distance/Access – how far/how easy?

Buying a sustainable holiday?

• Responsible Holiday agent

• Eco-tourism tour operator

• Certification

Choice Editing

"...shifting the field of choice for mainstream consumers: cutting out unnecessarily damaging products and getting real sustainable choices on the shelves.”

"...[removing] environmentally offensive products from commercial consideration or [making] such products expensive to use."

Inspiration

Research

BookingIn

Destination

Sharing Experience

Eat good food –drink good wine

Get a tan

Explore amazing landscapes

Relax and tune out

Take photos

Quality time with partner/family

Experience different history and culture

BRAGGING RIGHTS

The Independent, March 2017

“I have no shame in admitting I love going to places that I know will look good on Instagram, but that's not the only reason for choosing them” “If a place is beautiful, I'll appreciate it and enjoy being there as well as upping my Insta-game - it's a win-win.”

TURNING GOOD INTENTION INTO

ACTION

Thank You