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Sustainable Sustainable Growth: Growth: Where Margin and Mission Meet Where Margin and Mission Meet Strategies for Increasing Access & Strategies for Increasing Access & Maintaining Financial Stability Maintaining Financial Stability Facilitator: Cynthia L. Prorok Facilitator: Cynthia L. Prorok October 2010 October 2010 KENTUCKY PRIMARY CARE ASSOCIATION KENTUCKY PRIMARY CARE ASSOCIATION ANNUAL MEETING ANNUAL MEETING HRSA: Bureau of Primary Health Care
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Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Dec 15, 2015

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Page 1: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Sustainable Growth:Sustainable Growth:

Where Margin and Mission Meet Where Margin and Mission Meet Strategies for Increasing Access & Strategies for Increasing Access &

Maintaining Financial StabilityMaintaining Financial Stability

Facilitator: Cynthia L. ProrokFacilitator: Cynthia L. ProrokOctober 2010October 2010

KENTUCKY PRIMARY CARE ASSOCIATIONKENTUCKY PRIMARY CARE ASSOCIATION

ANNUAL MEETINGANNUAL MEETINGHRSA: Bureau of Primary Health Care

Page 2: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Goals of Learning Session:Goals of Learning Session:

Maintaining Financial StabilityStrategically Planning for GrowthForecasting – Contribution MarginKey Measures and StatisticsPreparation for OpportunityGroup Exercises

Page 3: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Importance of Financial Stability: Importance of Financial Stability: Program Requirement #12Program Requirement #12

To provide for: ACCESS:ACCESS: Maximize capacity to serve patients QUALITY CARE: QUALITY CARE: Sufficient resources for service delivery ACCOUNTABILITY: ACCOUNTABILITY: Stewardship of federal grant funds VIABILITY: VIABILITY: Pay staff, vendors, and creditors on time

To ‘Remain a good credit risk’Maintain/Advance health center

MISSION

Page 4: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Strategically Planning for Strategically Planning for Financially Sustainable Growth:Financially Sustainable Growth:

CASH CASH IS IS

KINGKING

Provider Provider RecruitmenRecruitmen

t & t & RetentionRetention

Payer MixPayer MixContributiContribution Marginon Margin

Estimating Estimating Demand – Demand –

Community Community Need/MarketplaNeed/Marketpla

cece

Page 5: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Cash Flow - Liquidity:Cash Flow - Liquidity:

Current Payroll/Obligations Paid Timely?Average Days of Cash on Hand?Working Capital to Monthly Expense Ratio? 2 mos.Operating Reserve?Do you have a Line of Credit?What are the Start-up Cash Flow Needs for the

Growth Opportunity?Can you Manage the Cash Flow?

Page 6: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Working Capital to Monthly Expense RatioWorking Capital to Monthly Expense RatioMeasures Financial Liquidity

Minimum of 1 month - with 2 months preferred

Calculation:

Working Capital (Audited Balance Sheet)

- divided by -

Average Monthly Expense (Audited Stmt Activities)

(Total Expense - divided by 12 Months)

This measure can be calculated for month -to-date & year-to-date results utilizing the Interim Statement of Activities.

If Working Capital is negative then current liabilities exceed current assets, liquidity is very tight, and financial stability is in question.

Page 7: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

National average GoodImproving

National Average Trend Working Capital to Monthly Expense Ratio

2004 2005 2006 2007 2008Working Capital to Monthly Expense Ratio 1.86 1.95 2.10 2.25 2.35

2.35

2.25

2.11.95

1.86

1.6

1.8

2

2.2

2.4

2.6

2004 2005 2006 2007 2008

Working Capital to Monthly Expense Ratio

Page 8: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Maintaining Financial Stability:Maintaining Financial Stability:

Current and Past Financial Trends? $ Change in Net Assets on Operations? Change in Net Assets as a % of Expense? 5%

One Time versus On-Going Funding?Debt Load?

Debt Mgmt Ratio? < 50% Long-term Debt to Equity Ratio? Debt Capacity Ratio?

Financial Forecast - Growth Opportunity?

Program Income, Grants, Expenses, Cash Flow

Page 9: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Change in Net Assets as a Percent of ExpenseChange in Net Assets as a Percent of Expense

Measures Financial Results in Relationship to Expense

Calculation:

Change in Net Assets (Audited Stmt of Activities)

- divided by -

Total Expenses (Audited Stmt Activities)

The Change in Net Assets can be positive (a net surplus) or negative (a net loss) for the period being measured. The measure includes non-operating changes to net assets. This measure can be calculated for month -to-date & year-to-date results utilizing the Interim Statement of Activities.

A breakeven or better performance is needed for financial stability. If the trend shows decreases in net assets, particularly when the balance sheet reports a weak financial condition, there is cause for concern.

Page 10: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

National average PositiveStableReasonable

National Average Trend Change in Net Assets as a % of Expense

2004 2005 2006 2007 2008Change in Net Assets as a Percent of Expense 4.99 4.80 4.95 5.71 4.21

4.21

5.714.954.84.99

4

5

6

7

2004 2005 2006 2007 2008

Change in Net Assets as a % of Expense

Page 11: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Long-term Debt to Equity Ratio:Long-term Debt to Equity Ratio:Measures Long-term Debt Leverage - Long-term Financial Condition

Calculation:

Long-term Liabilities (Audited Balance Sheet) - Divided by -

Net Assets (Audited Balance Sheet)

The preference is a Long-term Debt to Equity Ratio below 0.50 (or less than 50% of Total Assets tied up in Long-term Debt).

A Long-term Debt to Equity Ratio in excess of 0.80 (80%) indicates excessive long-term debt, the organization may not be able to borrow funds, and is an indicator financial viability may be in question.

Page 12: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

National Average Trend:Long-term Debt to Equity Ratio

National average AcceptableImproving

2004 2005 2006 2007 2008Long-Term Debt to Equity Ratio 0.49 0.62 0.30 0.42 0.46

0.460.42

0.3

0.62

0.49

0.2

0.4

0.6

0.8

2004 2005 2006 2007 2008

Long-Term Debt to Equity Ratio

Page 13: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Contribution Margin: Contribution Margin: SampleSample

Evaluating Financial Impact of OpportunityContribution Margin by Site/ServiceContribution Margin by Site/Service

Description Site A Med Site B Med Site C Med Site C Dent Total

Operating Revenues $ 2,013,707 $ 1,879,460 $2,147,594 $ 671,595 $6,712,356

Operating Expenses $ 2,088,027 $ 1,608,076 $2,446,850 $ 748,757 $6,891,710 Operating

Surplus/(Loss) $ (74,320) $ 271,384 $ (299,256) $ (77,162) $ (179,354)

Federal 330 Grant Allocation $ 319,878 $ 188,469 $ 576,043 $ 115,610 $1,200,000

Surplus/(Loss) after Grant $ 245,558 $ 459,853 $ 276,787 $ 38,448 $1,020,646

Allocation of Overhead $ 238,698 $ 183,831 $ 279,718 $ 85,596 $ 787,844

Total Change in Net Assets $ 6,860 $ 276,022 $ (2,931) $ (47,148) $ 232,802

Page 14: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Estimating Demand:Estimating Demand:

Unmet Community Need? How Many? Where? Demographics? Health Disparities?

Market Place Consideration? Types of Private Practices? Services Provided? Hospital Clinics? Urgent Care/Minute Clinics? FQHCs, Look-Alike, Free Clinic?

Average Patient Utilization Rates by Service? 3.2 medical visits per medical user

Patient Satisfaction?

Page 15: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Payer Mix:Payer Mix:

Uninsured Patients? Trend of Current Operations?

Estimate for Growth Opportunities?

Medicaid and Other Public Programs? Trends? Financial Screening? Enrollment Assistance?

Medicare? Managed Care? Market Trends?

Private Insurance? Trend? Productivity Rate Needed to Break-Even?

Page 16: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Capacity to Meet Demand:Capacity to Meet Demand:

Location and Facility Space? Minimum 2 Exam Rooms per Provider – prefer 3

Provider Staffing? N - 1,100 to 1,200 Active Patients per Provider Recruitment and Retention Plan for Provider Staff? Provider Replacement Cycle Time?

Support Staffing? N - 2.9 – 3.0 Medical & Patient Support FTEs per Provider

Management Staffing & Management Systems?

Page 17: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Interrelationship:Interrelationship:

PATIENTS

Access to Primary Care

Budget

PROVIDERS

PATIENT

SERVICES

REVENUE

Page 18: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Efficiency:Efficiency:Provider Productivity?

4,200 Visit per FTE per Year? 3 Visits per Clinic Hour? 36 Clinic Hours per Week?

Visit Cycle Time? Less than 45 minutes?

Incentivizing Performance? – within Budget Providers? Support Staff? Management Team?

Page 19: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Costs:Costs:

Average Cost Per Patient? Services Included? Trend? N - $588 in 2008

Average Medical Cost per Medical Visit? Trend? N - $129 ‘08

Variable versus Fixed Costs?Overhead Rates?

Facility – N – 7%, Admin N – 25%

Facility, Admin, & Patient Support FTEs – N - 40%

Page 20: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Total Cost Per Patient:Total Cost Per Patient:Value of Services Provided to Patients

Calculation:

Total Accrued Costs before Donations (UDS Table 8A) - Divided by -

Total Patients (UDS Table 4)

If the total average cost per patient is growing at a rate faster than net patient services revenue, the financial performance is insufficient to sustain financial stability and “ACTION” is needed to reverse the trend.

Page 21: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

National Average Trend:Total Cost Per Patient

National AverageCost increasingIncrease

reasonable

2004 2005 2006 2007 2008Total Cost Per Patient 504$ 515$ 538$ 562$ 588$

$588

$562

$538

$515$504

$440

$490

$540

$590

$640

2004 2005 2006 2007 2008

Total Cost Per Patient

Page 22: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Medical Cost Per Medical Encounter:Medical Cost Per Medical Encounter:Measures Medical Cost Efficiency (excluding lab & Pharmacy)

Calculation:

Total Medical Costs (UDS Table 8A) - Divided by -

Total Billable Medical Encounters (UDS Table 5)

Medical costs are after the allocation of overhead and do not include lab or pharmacy costs. Billable medical encounters do not include nursing encounters or psychiatrist encounters.

If the average medical cost per medical encounter is growing at a rate faster than net patient services revenue, the financial performance is insufficient to sustain financial stability and “ACTION” is needed to reverse the trend.

Page 23: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

National average Increasing Increasing faster

than total cost per patient

National Average Trend:Medical Cost Per Medical Encounter

2004 2005 2006 2007 2008Medical Cost Per Medical Encounter 109$ 111$ 117$ 123$ 129$

$129

$123

$117$111

$109

$100

$110

$120

$130

$140

2004 2005 2006 2007 2008

Medical Cost Per Medical Encounter

Page 24: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Revenues:Revenues: Fee Schedule? N - $176 in 2008

Market Based? Covers Costs – 114%? Uncompensated Care – N -141%

Sliding Fee Discounts? Minimums? Ancillaries? Lab? Pharmacy? Specialty?

Average Collection Per Billable Encounter? N - $105 in 2008 (calculate by payer type) Medicaid/SCHIP PPS Rates? Depends on Payer Mix and Effective Collection Practices 65% to 80% of Revenue for Operations

Grant Funding (20%) - New Opportunities? Other Sources – Activities Supported?

Page 25: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Critical Factors AffectingCritical Factors Affecting

Financial StabilityFinancial Stability Demand/Need: Market, Quality of Care, Patient SatisfactionMarket, Quality of Care, Patient Satisfaction Capacity: Space, Providers, Other Staff, Resources, ServicesSpace, Providers, Other Staff, Resources, Services Efficiency: Productivity, Support Ratios, Visit Cycle TimeProductivity, Support Ratios, Visit Cycle Time Costs: Budget, Personnel, Purchasing, Overhead RatesBudget, Personnel, Purchasing, Overhead Rates Revenues: Fees, Payer Mix, Discounts, Collections, GrantsFees, Payer Mix, Discounts, Collections, Grants Cash Flow: Meet Obligations on Time, LOC, ReservesMeet Obligations on Time, LOC, Reserves Management: Policies, Procedures, Systems, ReportsPolicies, Procedures, Systems, Reports Performance: Measures, QA/QI, Evaluation, CommunicationMeasures, QA/QI, Evaluation, Communication Financial Results: Operating Margin, Liquidity, Debt LoadOperating Margin, Liquidity, Debt Load

Page 26: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Measuring/MonitoringMeasuring/MonitoringFinancial Performance:Financial Performance:

To remain financially stable:Accounting and practice management systemsUtilize full accrual-basis of accounting (GAAP)Base-line budgeting - “Where are we now if nothing changes”

Complete both accrual & cash flow forecastsDevelop “What if” forecasting tools

Identify key measures/ratios to trackDevelop reports to monitor performanceIdentify underlying cause(s) for poor results

The Business Plan is a key tool for The Business Plan is a key tool for monitoring financial results.monitoring financial results.

Page 27: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

MANAGINGMANAGINGby by withwith the numbers: the numbers:

Keeping ScoreMaintaining the historical record - timely, accurate

Designing the chart of accounts to facilitate analysisSet up of practice management system “master files”Report writer - capability, training, utilization

Turning Raw Data into Decision-making DataVariance Analysis & Learning the Underlying Story

PEOPLEPOLICIES

PROCEDURES

SYSTEMS

RESULTS

Page 28: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Group Exercise:Group Exercise:

Break into Groups of 4Each Group - Select 1 of the 5 ScenariosAppoint a Group Spokesperson & Recorder Identify the Key Strategic Decision Making

Factors for the Growth Opportunity Utilize the “Strategic Decision Making for Sustainable

Growth” Worksheet to Facilitate your group discussion

In Completing the Task – Utilize your Health Center as a Frame of Reference

Each Group will Present their Scenario

Page 29: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

Strategies to Remain Strategies to Remain Financially ViableFinancially Viable

Develop an operating reserve Maintain current ratio > 2.0 & debt management ratio < 0.50 Maintain general ledger on full accrual basis of accounting Closely monitor & manage cash flow & financial performance Monitor performance - baseline, targets/goals, & industry standards

Track BPHC Required Financial MeasuresTrack BPHC Required Financial Measures Improve Payer Mix - increase/maintain Medicaid patients Monitor changes in marketplace, economy, & other trends Analyze opportunities to add/increase providers/services Closely monitor regulatory and policy changes Operations must result in financial surpluses, TAKE ACTIONTAKE ACTION

Page 30: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

What GWhat Gets ets Measured, Gets Measured, Gets

DoneDoneWhat Gets What Gets

Incentivized, Really Incentivized, Really Gets DoneGets DoneBe Sure You Are Measuring What is

Important; and Incentivizing the Right Activities

Page 31: Sustainable Growth: Where Margin and Mission Meet Strategies for Increasing Access & Maintaining Financial Stability Facilitator: Cynthia L. Prorok October.

QUESTIONQUESTIONSS

Contact Information:Contact Information:

Cynthia L. ProrokCynthia L. Prorok

Management Solutions Consulting Group, Inc.

[email protected]

(724) 355-3188 (cell)