Sustainable Finance for State and Tribal Wetlands Programs ... · Strategies to Market Your Work More Effectively ASWM Meeting March 18, 2009 Glenn Barnes. Today’s Agenda •Introduce

Sustainable Finance for State and Tribal Wetlands Programs:

Strategies to Market Your Work More Effectively

ASWM Meeting

March 18, 2009

Glenn Barnes

Today’s Agenda

• Introduce the sustainable finance project and asset mapping

• Review an example asset map from Maryland

• Have you complete an asset map and share your results with the group

• Practice tweaking your program message based on the collaborator

2

Why a Sustainable Finance Project?

• State and Tribal programs need to diversify funding sources and find ways to accomplish more with the dollars they have.

• Wetland Program Development Grants will never adequately fund programs nationally, and only address program development, not program implementation.

33

Goals of Sustainable Finance

• You have the money you need to meet your program goals.

• You are confident that you will have funding year after year, in spite of denied grants, economic downturns and the like.

4

Sustainable Finance Project

• Finance Strategies

– Federal Sources

– Innovative State and Tribal Approaches

– Partnership Opportunities

5

Sustainable Finance Project

• Program Marketing Strategies

– Better grant writing

– Developing a program message

– Utilizing the media

– Identifying program collaborators

• All past trainings available on project website

http://www.efc.unc.edu/projects/wetlands/

6

Source: Kretzmann & McKnight, Building Communities from the Inside Out7

Building an “Asset Map”

• How does an asset map work?

– Select a project or aspect of work to fund

– Identify current and potential collaborators

– List what assets each collaborator would bring to your project

– List what assets your program can offer to the collaborator

8

9

10

Sample Asset Map:Maryland’s Permit Fee Program

11

Wetlands and Waterways Program Legislative History

• 1993: House Bill 255

Water Resources – Application and Processing FeesProposed application fees for a variety of water resources

related regulatory programs

Recommended by Governor’s Commission

Killed by House Ways and Means Committee

• 2002: House Bill 294

Water Management Fees, Penalties, and Cost RecoveryProposed application fees for Water Appropriation, Tidal

Wetland, and Nontidal Wetland and Waterway authorizations

Killed by House Environmental Matters Committee 12

Wetlands and Waterways Program Legislative History

• 2004: House Bill 495 Water Mgmt Administration, Wetlands and Waterways Program Fees

Proposed application fees for Tidal Wetland, and Non-tidal Wetland and Waterway authorizations

Killed by Environmental Matters Committee

Resulted in Summer Study of the proposed legislation

• 2005: House Bill 154 Water Mgmt Administration, Wetlands and Waterways Program Fees

Proposed application fees for Tidal Wetland, and Nontidal Wetland and Waterway authorizations

Passed House of Delegates 134 to 1

Recommitted to and died in the Senate Education, Health and Environmental Affairs Committee

13

WETLANDS AND WATERWAYS PROGRAM

WORKFORCE ANALYSIS

POSITION

1991

WORKFORCE

2003

WORKFORCE

PERCENT

DECLINE

Program Director

Deputy Director

2

0

1

1

0

Division Chiefs 4 2 50

Section Chiefs 9 6 33

Engineers 15 7 53

Tidal Reviewers 6 4 33

Nontidal Reviewers 10 8 20

Mitigation Reviewers 4 2 50

Planners 0 1 0

Permit Service Center 3 3 0

Computer Programmers 3 1 67

Clerical Support 9 6 33

Water Quality Certification 5 0 100

TOTALS 70 42 40

14

2008: House Bill 1056 Passes

• Became effective on July 1, 2008

• Provides an incentive to reduce impacts by increasing fees as the impact increases in size

• Requires 98% of the applicants who are charged a fee to pay either the minor application fee or the lowest major application fee

• Exempts State/local governments from paying the fee

15

Let’s Look at Maryland’s Asset Map

Thank you Gary Setzer!

17

Building Your Own Asset Map

First Step

• Choose a project or an aspect of work that you need to finance

19

Your Program Message

• Who are you, and what do you do?

• What is the problem to be solved?

• What is your solution?

• What benefits come out of the solution?

• Why does the problem have to be solved now?

20

Your Program Message

• Be able to discuss your program by answering the questions in only one sentence each

• Answer the questions using language that is readily understood by a lay audience

• Take 5 minutes to complete the handout

21

Your Asset Map—Take 15 Minutes

• Write your project or work area in the circle

• Write your potential collaborators in the boxes around the perimeter

• On the arrow from the collaborator box to the circle, write what the collaborator offers you

• On the arrow from the circle to the collaborator box, write what you offer the collaborator

22

Share Your Asset Map

• Volunteers?

• Please tell us your project, your collaborators, and what you offer each other

• Anyone else have a similar project?

23

Tailor Your Program Message

• You offer different assets to different collaborators

• Your program message should reflect their needs and interests

24

Why Tailor Your Message?

“To generalize is to be an idiot”

25

William Blake

Blake was always a

bit harsh...

Why Tailor Your Message?

• Answers from public health and medical fields

• Tailored messages are

– Intended to reach one specific person

– Based on characteristics unique to that person

– Related to the outcome of interest

– Derived from individual assessment

26

Source: Kreuter et al. “One Size Does Not Fit All.” Annals of Behavioral Medicine 21:4, 1999. P. 276

Why Tailor Your Message?

• Eliminates superfluous information

• Information that remains is personally relevant to recipient

• People pay more attention to information they perceive to be personally relevant

• Personally relevant information motivates people

27

Source: Kreuter et al. “One Size Does Not Fit All.” Annals of Behavioral Medicine 21:4, 1999. P. 276

Does Tailoring Work?

• Enhances notice and readership

• Better remembered, read, and perceived as relevant

• More effective for influencing behavior change

28

Source: Skinner et al. “How Effective is Tailored Print Communication?” Annals of Behavioral

Medicine 21:4, 1999. P. 290

Tailoring the Maryland Example

LegislatureAbility to provide improved service

to stakeholders and constituents

Realtors & Homebuilders

More efficient, accurate, and timely review of applications

Municipalities & Counties

More timely and comprehensive review of local capital projects

Environmental Groups

Enhanced environmental review of proposed applications

29

Tailoring Your Message

• Take 5 minutes and think about how you would tailor your message to different collaborators

• Share the tailored messages

30

Questions and Comments?

• Glenn Barnes

• [email protected]

• 919-962-2789

31