SUSTAINABLE MOMENTUMkcad.ferris.edu/uploads/docs/Pro_Summer_2018_Catalog.pdfeffective, efficient, and accountable as possible. This means understanding the processes and outcomes involved,

PROFESSIONAL CONTINUING STUDIES

SUSTAINABLE MOMENTUM

‘18 SUMMER

2 KCAD Continuing Studies | kcad.edu/cs

Kendall College of Art and Design of Ferris

State University (KCAD’s) Continuing Studies

program is launching a brand new lineup of

professional course offerings designed to

keep you creatively flexible and primed

for your next big challenge.

ADOBE® ACA CERTIFICATION COURSES Become officially certified in the latest Adobe software and diversify your career opportunities. The Adobe Certified Associate ACA program, through authorized Adobe representative Certiport, allows you to demonstrate proficiency in one of three of Adobe’s most popular applications: Photoshop®, InDesign® or Illustrator®. ACA certification, Adobe’s entry-level certification, ensures users are effectively able to implement their design ideas, using one of three specialized software programs.

To earn ACA certification, you must pass the official Adobe exam for your chosen software application. Our courses are led by ACA-certified instructors who teach what you need to know to pass the exam. Exams are taken at KCAD, now an official Certiport testing site. Adobe will provide certification materials upon successful completion of the exam.

Several exam pricing options are available to meet your needs:

ACA exam only (retake not included): $95 ACA exam and one retake (if needed): $115

ACA exam, one retake (if needed) and practice exams for one year: $140

616.451.2787 x3012 | Summer 2018 3

ADOBE INDESIGN

Adobe InDesign is used to create printed documents including brochures, newsletters, magazines, menus and more. Learn how to format text; develop layouts using columns, grids, and styles; add photos and graphics, prepare your files for print; and create PDFs. Instructor: Steve Allie

Monday, May 14, 21; June 4, 11, 18, 25 D418 18SKA, 6-9 p.m.

Monday, July 9, 16, 23, 30; August 6, 13, 20 D418 18SKB, 6-9 p.m.

$299, bring your own flash drive

Adobe ACA Certification, $95-140 (optional)

INTRO TO ADOBE PHOTOSHOP

For beginners, learn how to use Adobe Photoshop® to edit and combine photos, create simple page layouts and more! This class will cover basic features of Photoshop. Instructor: Katherine Wilson

Tuesday, May 15, 22, 29; June 5, 12, 19, 26 D402 18SKA, 6:00-9:00 p.m.

Tuesday, July 10, 17, 24, 31; August 7, 14, 21 D402 18SKB, 6-9 p.m.



INTRO TO ADOBE ILLUSTRATOR

Explore Adobe Illustrator, the premier vector program used by designers today, and learn how this skill can add value to your career. Learn to create original logos, graphics, page layouts and simple illustrations in this course for those with limited or no experience with Adobe Creative Suite. You must be comfortable and skilled using a computer, other applications, and web interface. Instructor: Shane VanOosterhout

Wednesday, May 16, 23, 30; June 6, 13, 20, 27 D400 18SKA, 6-9 p.m.

Wednesday, July 11, 18, 25; August 1, 8, 15, 22 D400 18SKB, 6-9 p.m.



Adobe InDesign


SCHEDULED AT YOUR CONVENIENCE

“GOOD DESIGN IS GOOD BUSINESS”

This course will provide an overview of the meaning of the Thomas J. Watson quote, “good design is good business.” Learn about the definition of design as it exists in business today, and how a company can utilize it to achieve measurable business goals. How can you integrate all facets of good design, in order to gain cumulative benefits?

COLLABORATION AND CREATIVITY

Beyond the buzzwords, what is the potential, and what are the pitfalls of collaboration? What does it mean and how do people prepare to collaborate creatively and effectively? How can you prepare your team? Learn how an entire company can build a truly collaborative creative culture across the organization?

COMMUNICATION AUDITS

How can your in-house department periodically assess its output, what are the metrics that matter, what analysis processes work best, and how do you present the findings with clarity and credibility to the rest of the organization?

CUSTOM CORPORATE TRAINING

LEVERAGING YOUR BRAND

Your company has a brand, whether you acknowledge it or not. What is the role of your design team, in-house or out, in stewarding your brand? How does your design department engage all the stakeholders influencing the brand, and keep that dialogue productive? Is your brand position clear for all audiences, what does it mean to stay on message, and how do new products or services get added while maintaining a strong brand?

THE BRAND DEVELOPMENT PROCESS

This course will survey the most commonly used steps to create, build, migrate, and/or revitalize your brand. Understanding the types of brand architecture and strategies will aid your design team in stewarding your brand successfully. You will learn how to utilize branding as a simple framework in addressing marketing communication issues.

BUILDING VENDOR PARTNERSHIPS

Your company, whether it has an internal capability or uses external creative resources, needs to make sure vendor relationships are as effective, efficient, and accountable as possible. This means understanding the processes and outcomes involved, clarifying roles, agreeing to metrics to be used, and seeing that real value exists for all parties concerned.

We develop custom courses for your business in areas like Design, Design Thinking, Branding,

Software Applications, Business Innovation, and much more. Call 616.451.2787 x1139 or email

[email protected] for pricing and scheduling.

616.451.2787 x3012 | Summer 2018 5Good Design is Good Business


WEB CODING 101

For designers who want to learn HTML. Focus on the very basic building blocks of web design with HTML and CSS. You will use text-based software and learn to create an all-purpose web page using a

“single-page” layout that will also display well on mobile devices. Instructor: Jean Hanks

Tuesday, May 15, 22, 29; June 5, 12, 19, 26 P456 18SKA, 6-9 p.m.

Tuesday, July 10, 17, 24, 31; August 7, 14, 21 P456 18SKB, 6-9 p.m.


NEW! INTRO TO CODING FOR ARTISTS

De-escalate your perplexity with coding. Get a tour of terms, code examples, and resource links to help you get your work online. This one-day introduction will help you navigate the bewildering options and decide if you want to delve deeper into HTML and CSS. You will be able to sign up for a pre-made portfolio site or work with a custom design. Instructor: Jean Hanks

Saturday, June 9 D550 18SKA, 9 a.m.-4 p.m.


NEW! PERSONAL BRANDING FOR ARTISTS AND DESIGNERS

Personal branding and personal selling are two of the most important things you can do to advance your career. This course will focus on how to create and maintain your own personal brand, and also how to use that brand to effectively market yourself and products in your industry. You’ll come away with a personal mission statement, bio, ideas for logos and business cards, and ideas for marketing yourself. This course is beneficial for artists and designers who want to learn how to put themselves in front of their competition. Instructor: CJ Meade

Tuesday, May 15, 22, 29; June 5, 12, 19, 26 D548 18SKB, 6-9 p.m.

$249, bring your own flash drive and note-taking materials

SKETCHUP FOR DESIGNERS

Learn the basics of Google SketchUp as this software applies to architecture, interior, and furniture design. Learn techniques for interfacing with other programs like AutoCAD, Photoshop, and Google Earth to achieve presentation-ready documents. Instructor: Troy Oglesby

Tuesday, May 15, 22, 29; June 05, 12 P500 18SKA, 6-9 p.m.


ADDITIONAL COURSE LISTINGS

616.451.2787 x3012 | Summer 2018 7

AUTODESK® REVIT FOR DESIGNERS AND ARCHITECTS

Learn the fundamentals of Revit Architecture software, including efficient 3-D modeling, drafting techniques, creating views of your BIM (Building Information Model), and setting up drawing sets. You will follow industry standards and create floor plans, elevations, and sections by slicing through your BIM. Instructor: Christopher Alexander

Wednesday, May 16, 23, 30; June 6, 13, 20, 27 P202 18SKA, 6-9 p.m.

Wednesday, July 11, 18, 25; August 1, 8, 15, 22 P202 18SKB, 6-9 p.m.


AUTOCAD® BASICS

Learn the fundamentals of AutoCAD including setting up a drawing, line types and weights, dimension, and text styles. You will follow industry standards in drawing plans, elevations, and sections efficiently. Learn to print your drawings in multiple ways using the view ports, paper space, model space and plot styles. Instructor: Troy Oglesby

Tuesday, July 10, 17, 24, 31; August 7, 14, 21 P501 18SKB, 6-9 p.m.


ART CLASSESMAKE GREAT GIFTS!Gift certificates available online, or call 616.451.2787 x3012

Web Coding 101


Session I Registration Deadline: May 7

Session II Registration Deadline: July 2

Early Registration (10% discount): April 9

Session I: May 14-June 29

Session II: July 9-August 23

Individuals with disabilities who require special accommodations to participate should contact the KCAD Continuing Studies office at 616.451.2787 x3012.

Registration

• www.kcad.edu/cs, or

• Call 616.451.2787 x3012

Registration is not valid without payment. Visa, MasterCard, and Discover debit or credit cards are accepted online. A confirmation of registration will be sent electronically. Supply information, if applicable, can be found at: kcad.edu/continuing-studies/class-outlines.

For assistance with online registration, call 616.451.2787 x3012.

Like us on Facebook for program updates and special events at www.facebook.com/KCADCONTINUINGSTUDIES

Kendall College of Art and Designof Ferris State University

17 Fountain Street NWGrand Rapids, MI 49503-3002

Ferris State University does not discriminate on the basis of race, color, religion or creed, national origin, sex, sexual orientation, gender identity, age, marital status, veteran or military status, height, weight, protected disability, genetic information, or any other characteristic protected by applicable State or federal laws or regulations in education, employment, housing, public services, or other University operations, including, but not limited to, admissions, programs, activities, hiring, promotion, discharge, compensation, fringe benefits, job training, classification, referral, or retention. Retaliation against any person making a charge, filing a legitimate complaint, testifying, or participating in any discrimination investigation or proceeding is prohibited.

SUSTAINABLE MOMENTUMkcad.ferris.edu/uploads/docs/Pro_Summer_2018_Catalog.pdfeffective, efficient, and accountable as possible. This means understanding the processes and outcomes involved,

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