Sustainable Economic Development 05/05/2009 Sustainability Roundtable North East Wisconsin Jay Moynihan UW-Extension Shawano County [email protected].

Sustainable Economic Development05/05/2009 Sustainability Roundtable North East Wisconsin

Jay Moynihan UW-Extension Shawano County [email protected]

Sustainability 3-Legged Stool

Sustainability

Economic LegGood JobsFair wages

SecurityInfrastructure

Fair Trade

Social Leg Working conditions

Health servicesEducation services

Community & CultureSocial justice

Environmental Leg0 Pollution & WasteRenewable Energy

ConservationRestoration

Quality of Life / Genuine Wealth / Genuine Progress

Smart Business 3-Legged Stool

Asset Management

FinancialCapital

BuiltCapital

NaturalCapital

Human Capital

Social Capital

Sustainable Value Creation

A Sustainable Enterprise

...concentrations of substances extracted from the Earth’s crust,

...concentrations of substances produced by society,

...degradation of nature by physical means,

... that systematically undermine peoples’ capacity to meet their needs.

A sustainable enterprise does not contribute to increasing …

… and does not contribute to conditions …

INTELLIGENT MATERIALS

http://bio-mimetics.blogspot.com/2009/04/intelligent-materials.html

Industry & Manufacturing

The Inter-generational Ponzi Scheme

Materials& Energy

ManufacturingProcess

Waste

Product

93% 99% waste within 6 weeks of sale

80% discardedafter a single use

7%

Natural Capitalism, Paul Hawken, Amory Lovins, Hunter Lovins

Sustainable Economic Development/ Efficiency

Materials& Energy

ManufacturingProcess

Waste

Product

Natural Capitalism, Paul Hawken, Amory Lovins, Hunter Lovins

Reduce, reuse, recycle waste

Substitute,

Reduce Redesign

Product take-back … cradle-to-cradle

Cyclical Borrow-Use-Return Model

ECONOMY

SOCIETY

BORROW USE RETURN

SERVICESLESS

WASTE

ENVIRONMENT

Bob Doppelt, The Power of Sustainable Thinking; Peter Senge et al., The Necessary Revolution

The Journey

5. Purpose/Passion

4. Integrated Strategy Enhanced business value

3. Beyond Compliance

2. Compliance

1. Pre-Compliance

• Sustainable governance• New products, services, markets• Improved supply chain conditions

Interface, Inc.

World’s largest manufacturerof modular and tile carpeting

http://www.interfaceinc.com/

“Waste is anything that does not provide value

to our customers.”

Sustainable Enterprises Outperform

A.T. Kearney report, Feb. 2009:"Green Winners: The Performance of Sustainability-Focused Companies in the Financial Crisis

99 firms, 18 industries

Sept to Nov: 10% differentialJuly-Nov: 15% differential

Sustainability is “Lean”2

Because a sustainable business treats its customers and its employees as:

Real People…

…and people is what its all about, isn’t it?

www.capacitycenter.org

Industry:

http://www.capacitycenter.org/Rapid_Climate_Change_Energy_Strategy.htm

http://www.capacitycenter.org/Industrial%20Ecology.htm

http://www.capacitycenter.org/Life_Cycle_Assessment.htm

http://www.capacitycenter.org/Bio-based_Production.htm

http://www3.uwsuper.edu/sustainability/Biomimetics.htm