3-1 Retaining Loyal Customers Customer Service Efficiency & Effective Supply Chain Unique Selling Proposition Location provides Awareness and Convenience Advantage over the competition that is not easily copied and thus can be maintained over a long period of time. http://education-portal.com/academy/lesson/what-is-swot-situation-analysis-in-marketing.html http://education-portal.com/academy/lesson/types-of-competitive-advantage-cost-product-niche-sustainable- advantages.html
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3-1
Retaining Loyal Customers
Customer Service
Efficiency & Effective Supply Chain
Unique Selling Proposition
Location provides Awareness and Convenience
Advantage over the competition that is not easily copied and thus can be maintained over a long period of time.
Step Five: Evaluate Performance Using Marketing Metrics --
Growth Strategies
3-8
Market Penetration
• Existing marketing mix
• Existing customers
• In what way is a sale a Market penetration strategy?
Ryan McVay/Getty Images
3-9
Market Development
What can a company do to continue to grow
in a difficult retail environment?
What can a company do to continue to grow
in a difficult retail environment?
Frederic J Brown/AFP/Getty Images
3-10
• Current product and services• New markets
Product Development
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3-11
Current Markets
Diversification
Photo by Joe Scarnici/WireImage/Getty Images
3-12
Step 5: Evaluate Performance Using Marketing Metrics