Siterma 1 Sustainable Business Project Design in Second Life Planning for Efficiency and Aesthetics Sitearm Madonna [email protected] www.siterma.com Siterma Consultants and Expeditors Second Life Virtual Worlds Projects
Jan 12, 2015
Siterma 1
Sustainable Business Project
Design in Second LifePlanning for Efficiency and Aesthetics
Sitearm [email protected]
Siterma Consultants and ExpeditorsSecond Life Virtual Worlds Projects
Siterma 2
Sitearm Madonna
• Resident in Second Life since October 2005– Came from “city building game” online community– Goals focus on building a strong economy and high
quality of life
• Primary SL portfolio: Dublin in SL, USC Center for Public Diplomacy, Diegoland– Consulting and Project Management
• Pre-SL Background– Education in Physics, Systems Engineering– Work experience in Corporate Information
Technology, Entrepreneurial Organization Development
Siterma 3
Agenda
• Introduction
• Sustainability Defined
• Sustainability Elements in Second Life
• Case Study Comparison
• Summary
Siterma 4
Sustainability
• Sustainability means longevity
– Jericho – Oldest continuously inhabited city
on earth
– Greek Alphabet – Oldest alphabetic script in
continuous use today
– See: Metaverse Messenger 01-16-2007
– Or Google: “sustainable design”
Siterma 5
Sustainability Elements
• Sustainability requires efficiency and aesthetics
– Working with constrained resources
– Attraction
• PRESENTING THE SUSTAINABILITY CONCEPT MODEL VERSION 1-0...
Siterma 6
Sustainability Concept Model 1-0(Patent Pending)
Aesthetics
Sustainability Efficiency
Investment
Attraction
Investment
Exceeds
Expenditure
Siterma 7
Conditions for Sustainability in Second Life
• Sustained Positive Energy– Investment: Time, Attention, Enthusiasm, Money– Return: Growth, Challenge, Pleasure, Fun, Service,
Income
• Efficient Use of Resources– Prims, Square Meters, Textures, Milliseconds,
Designers, Consultants, Staff, Talent
• Financial Viability– Tier, Operating Expenses
• Attraction– Traffic, Group
– Publicity, Word of Mouth, Income
Siterma 8
Case Study in SL Sustainability
Dublin in SL• Themed Entertainment Sim –
Dublin, Ireland– Opened 29th April, 2006
– Regularly featured in worldwide media
– Popular photorealistic build
– Popular live music events featuring SL and RL artists
– Several artists debuted in SL in DublinSL
– Regular weekly simulcasts
• Dublin in SL School of Event Management– Outsourced three other sim
projects to date in 2007
Diegoland• Themed Entertainment Sim –
San Diego, CA– Opened 5th May, 2007
– First print article July 2007
– Popular photorealistic build
– Unique terraform simulating rural, urban, beach areas
– Popular live music events featuring SL and RL artists
• Shares Dublin staff and event management
Siterma 9
Dublin in SL - Beatlefest
Ham Rambler "cuts a rug" at the Second Life Beatlefest held Monday October 9th
as a tribute on John Lennon's 66th birthday. Ten artists played 50 songs live. Two
concerts were held serving both UK and US evening hours. Stats showed that
200 listeners from 20 different countries enjoyed the concerts.
Siterma 10
Dublin in SL – Bedford Simulcast
Tony Moore's latest innovation is his special arrangement to simulcast
Bedford UK Artist performances into Second Life every Thursday.
Moore's audiences “are fascinated and highly entertained by the
unique concept and colourful spectacle that they are part of."
Siterma 11
Diegoland – Balboa Park
View from Balboa Park looking North: Balboa Theatre Marquee and
Dome on left, back of Louis Building on right, California Tower and
Dome in distance.
Siterma 12
Diegoland – Croce’s Simulcast
MidKnight Auer a.k.a. David Patrone brings a real jazz quartet
streaming live from real gigs into Second Life venues weekly. Shown
here is Auer performing simultaneously from Croce's Restaurant and
Jazz Bar in real world San Diego into Club Wicked.
Siterma 13
Dublin and DiegolandComparison Statistics
• Efficient Use of Resources– Money, Prims, Square Meters, Textures,
Milliseconds, Designers, Consultants, Staff, Talent
• Attraction– Traffic, Group– Publicity, Word of Mouth, Income
• Financial Viability– Tier, Operating Expenses
• Sustained Positive Energy– Growth, Challenge, Pleasure, Fun, Service
– Time, Attention, Enthusiasm, Money
Siterma 14
Efficiency - Prims
Dublin in SL• Available 15,000
• Used 14,212– Venues (6), Facades
– 2,763 Rent Used (17/21)
– 437 Rent Liability
• Free 788– Buffer 2,000
– Growth (1,212)
Diegoland• Available 15,000
• Used 10,309– Venues (6), Facades
– 2,241 Rent Used (21/21)
– 1,309 Rent Liability
• Free 4,691– Buffer 2,000
– Growth 2,691
Siterma 15
Attraction, Growth, Income
Dublin in SL• Average Daily Traffic
– August 17,700
– July 15,700
• Average Group Size– August 4,700
– July 4,600
• Monthly Income USD– In World 150.00
– Real World 425.00
Diegoland• Average Daily Traffic
– August 4,800
– July 5,300
• Average Group Size– August 500
– July 420
• Monthly Income USD– In World 170.00
– Real World 0.00
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Siterma 16
DublinSL.com
Siterma 17
Awareness
Dublin in SL• Media Hits
– 1/month
– Radio, Television, Print
• RL Presentations
– Live – Warner Music UK, IBM UK, Dublin Tourist
– Email/Phone – 4/month
• Google Hits
– “Dublin in SL” 800
– “Ham Rambler” 380
Diegoland• Media Hits
– 1/quarter
• RL Presentations
– Email/Phone – 10/month
• Google Hits
– “Diegoland Second Life” 3
– “Champion Valiant” 10
Siterma 18
Next Steps
Dublin in SL• Goals
– Double current traffic
– Add new types of events
– Add new types of venues
– Acquire further outside funding
• New Development
– Restore Dublin 1 prim buffer
– Dublin 2 “Shamrogue Island”build in progress (RL funded)
– Dublin 3 build in progress (RL funded)
Diegoland• Goals
– Double current traffic
– Continue adjusting event mix
– Increase media hits
– Acquire first outside funding
Siterma 19
Summary
• Sustainability means “longevity”
– A sustainable design is efficient and aesthetic
– It attracts resources and uses them well
– Sustainability is in itself attractive
• Lessons learned operating Dublin in SL have
been successfully used to “jump start” Diegoland
– Prim budget planning for growth
– Earlier achieved media hits
– Efficient sharing of generic costs freeing some
investment for further elaborating unique themes
Siterma 20
Thank You!
• More Information:
www.siterma.com - Sustainability Design Info
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