Sustainable Business Monitor 2012 for the Institue of Business Ethics

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Sustainable Business Monitor 2012 among the British Public Summary Report for Institute of Business Ethics

09/10/2012

Contents Main Findings 3 Detailed Findings by Subgroup 9 Note on Methodology 14

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Main Findings

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47% 51% 54%

58% 54% 51% 52%

59% 58%

48%

0%

20%

40%

60%

80%

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Q There is a lot of discussion these days about how ethically business is behaving – that is, how far its behaviour and decisions follow good principles. How ethically do you think British business generally behaves?

Views of ethical business behaviour have declined this year

Base: 991 GB adults 16+, 14-26 September 2012, trends: c. 1000 British Public each year asked face-to-face

3%

45% 28%

9%

15%

Not very ethically

No opinion

Not at all ethically

Very ethically

Fairly ethically

% saying very/fairly ethically

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Q There is a lot of discussion these days about how ethically business is behaving – that is, how far its behaviour and decisions follow good principles. How ethically do you think British business generally behaves?

Views of ethical business behaviour have dropped across most groups

Base: 991 GB adults 16+, 14-26 September 2012, asked face-to-face, Subgroups (min 169, max 516). 2011: 1,001 British adults 16+; Subgroups (min 244, max 523), 19-25 August 2011, Circles indicate statistically significant differences for change figures at 95% confidence level

48% 48% 48%

53% 42%

51% 47% 46%

51% 51%

47%

37% 41%

34% 37% 38%

30% 39%

42% 37% 36% 34%

Not very/at all ethically Very/ fairly ethically

Change ’11-’12

-10

-11

-10

-8

-13

-6

-19

-6

-11

-11

-16

All Men

Women ABC 1 C2DE 16-34 35-54

55+ Graduates

Working With children

•

% Very/fairly ethically

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Q How do you think British business is behaving now compared with 10 years ago – is it behaving more ethically than ten years ago, less ethically, or the same?

Views remain split on how ethically business behaves now compared to ten years ago

Base: 991 GB adults 16+, 14-26 September 2012, asked face-to-face

28%

25% 28%

19% More ethically now than 10 years ago

Less ethically now than

10 years ago

No opinion

Same

All Change ’11 – ’12

More ethically now than 10 years ago 28% 0

Same 25% -5

Less ethically now than 10 years ago 28% -1

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Q How do you think British business is behaving now compared with 10 years ago – is it behaving more ethically than ten years ago, less ethically, or the same?

Little change in the views of any group on how ethically business behaves now compared to ten years ago

Base: 991 GB adults 16+, 14-26 September 2012, asked face-to-face, Subgroups (min 169, max 516). 2011: 1,001 British adults 16+; Subgroups (min 244, max 523), 19-25 August 2011, None of these change figures are statistically significant at 95% confidence level

28% 27% 29%

36% 19%

31% 33%

21% 41%

31% 31%

28% 31%

25% 25%

31% 21% 23%

39% 24% 23% 21%

Less ethically More ethically % More ethically

Change ’11-’12

0

0

0

+5

-5

+1

-2

+2

+9

-1

-5

All

Men

Women

ABC 1

C2DE

16-34

35-54

55+

Graduates

Working

With children

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34%

27%

22%

21%

20%

15%

14%

14%

13%

12%

11%

11%

10%

9%

6%

Q In your view of company behaviour, which two or three of these issues most need addressing? [Prompted]

Priorities to address on company behaviour

Base: 991 GB adults 16+, 14-26 September 2012, asked face-to-face. 2011: 1,001 British adults 16+; 19-25 August 2011, Circles indicate statistically significant differences for change figures at 95% confidence level

* Please note that trends are indicative due to the inclusion of a new response category in the question this year

Executive pay Corporate tax avoidance

Discrimination in treatment of people Bribery and corruption

Employees being able to speak out about company wrongdoing

Fair and open pricing of products and services Environmental responsibility

Harassment and bullying in the workplace Openness with information

Sweatshop labour

Advertising and marketing practices Human rights

Work-home balance for employees

Safety & security in the workplace Treatment of suppliers

Change* ’11-’12

-2

n/a

+1

+2

-1

+1

-6

-4

-5

-5

+5

-1

-7

-5

-2

Detailed Findings by Subgroup

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Q There is a lot of discussion these days about how ethically business is behaving – that is, how far its behaviour and decisions follow good principles. How ethically do you think British business generally behaves?

Views of Ethical Business Behaviour

Circles indicate statistically significant differences at 95% confidence level (compared to all figure) * Graduates = all those with a degree Base: 991 GB adults 16+, 14-26 September 2012

Total Male Female 16-34 35-54 55+ ABC1 C2DE Working

With children in household Graduate*

Very ethically 3% 4% 3% 2% 4% 3% 5% 2% 4% 3% 3%

Fairly ethically 45% 45% 45% 48% 44% 43% 48% 41% 47% 44% 48%

Not very ethically 28% 32% 24% 24% 30% 30% 28% 28% 28% 26% 27%

Not at all ethically 9% 9% 10% 6% 9% 12% 8% 10% 8% 8% 10%

No opinion 15% 11% 19% 19% 14% 12% 11% 20% 13% 19% 11%

Very/fairly ethically 48% 48% 48% 51% 47% 46% 53% 42% 51% 47% 51%

Not very/at all ethically 37% 41% 34% 30% 39% 42% 37% 38% 36% 34% 37%

Net ‘ethically’ 11% 7% 14% 20% 9% 4% 16% 4% 15% 13% 14%

Base size 991 475 516 270 311 410 511 480 471 295 169

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Q How do you think British business is behaving now compared with 10 years ago – is it behaving more ethically than ten years ago, less ethically, or the same?

Ethical Business Behaviour compared with 10 years ago

Circles indicate statistically significant differences at 95% confidence level (compared to all figure) * Graduates = all those with a degree Base: 991 GB adults 16+, 14-26 September 2012

Total Male Female 16-34 35-54 55+ ABC1 C2DE Working

With children in household Graduate*

More ethically now than 10 years ago 28% 27% 29% 31% 33% 21% 36% 19% 31% 31% 41%

Less ethically now than 10 years ago 28% 31% 25% 21% 23% 39% 25% 31% 23% 21% 24%

Same 25% 26% 24% 20% 25% 29% 25% 24% 26% 21% 23%

No opinion 19% 16% 22% 28% 19% 11% 13% 26% 20% 27% 13%

Base size 991 475 516 270 311 410 511 480 471 295 169

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Q In your view of company behaviour, which two or three of these issues most need addressing? [Prompted]

Priorities in Corporate Behaviour 1

Circles indicate statistically significant differences at 95% confidence level (compared to all figure) * Graduates = all those with a degree Base: 991 GB adults 16+, 14-26 September 2012

Top mentions Total Male Female 16-34 35-54 55+ ABC1 C2DE Working

With children in household Graduate*

Executive pay 34% 37% 31% 27% 35% 39% 38% 29% 36% 32% 35%

Corporate tax avoidance 27% 31% 24% 25% 27% 30% 33% 21% 29% 27% 37%

Discrimination in treatment of people 22% 22% 22% 24% 21% 20% 20% 24% 22% 25% 22%

Bribery and corruption 21% 23% 20% 22% 14% 27% 20% 22% 18% 14% 15%

Employees being able to speak out about company wrongdoing 20% 17% 22% 21% 22% 16% 16% 24% 20% 23% 15%

Fair and open pricing of products and services 15% 17% 13% 15% 14% 16% 16% 14% 16% 11% 17%

Harassment and bullying in the workplace 14% 11% 18% 14% 15% 14% 13% 16% 13% 13% 11%

Base size 991 475 516 270 311 410 511 480 471 295 169

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Q In your view of company behaviour, which two or three of these issues most need addressing? [Prompted]

Priorities in Corporate Behaviour 2

Circles indicate statistically significant differences at 95% confidence level (compared to all figure) * Graduates = all those with a degree Base: 991 GB adults 16+, 14-26 September 2012

Other mentions Total Male Female 16-34 35-54 55+ ABC1 C2DE Working

With children in household Graduate*

Environmental responsibility 14% 12% 15% 15% 15% 12% 17% 10% 14% 13% 25%

Openness with information 13% 13% 13% 11% 13% 14% 16% 9% 15% 12% 15%

Sweatshop labour 12% 11% 13% 7% 15% 13% 14% 10% 13% 9% 13%

Advertising and marketing practices 11% 13% 9% 12% 9% 11% 11% 10% 10% 14% 12%

Human rights 11% 9% 12% 15% 10% 7% 10% 11% 11% 12% 9%

Work-home balance for employees 10% 9% 10% 9% 15% 5% 13% 6% 12% 14% 17%

Safety & security in the workplace 9% 9% 10% 10% 11% 8% 10% 9% 8% 10% 9%

Treatment of suppliers 6% 7% 5% 3% 8% 6% 8% 3% 7% 6% 8%

None of these/ no opinion 7% 6% 9% 8% 7% 8% 4% 11% 7% 9% 5%

Base size 991 475 516 270 311 410 511 480 471 295 169

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Note on Methodology

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Final Version | PUBLIC © Ipsos MORI

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• Total number of respondents: 991 GB adults aged 16+

• Interviews were conducted online using our face-to-face Capibus

Sample Note on data publication

• No publication of the data is permitted without the advance approval of Ipsos MORI, since we recognise that it is in no-one’s best interests to have survey findings published which could be misinterpreted, or could appear to be inaccurately or misleadingly presented

This report presents the findings of the Sustainable Business Monitor among the British public, part of Ipsos MORI’s programme of regular multi-sponsored studies among key audiences (KIT: Key Influencer Tracking)

Fieldwork

• Fieldwork dates: 14th – 26th September 2012 • Data has been weighted to

reflect profile of the population in terms of age, sex, socio-economic class and region

Interpretation

• Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of “Don't know” categories

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Thank you. For more information please contact: [email protected] | +44 (0)20 7347 3087

© Ipsos MORI This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006 and with the Ipsos MORI Terms and Conditions which can be found here

09/10/2012