Sustainable and Energy Efficient Mobility Options in tourist Regions in Europe

Sustainable and EnergyEfficient Mobility Options intourist Regions in Europe

SEEMOREIEE-011­0951/­­From­­April­­2012­­to­­April­­2015

Project Summary

SEEMORE­­introduces­energy­efficient­­transportsolutions­­for­­visitors­­ineight­­coastal­­regions­­with­the­­goal­­to­­reduce­­the­number­­of­­car­­trips­­made­by­­tourists­­during­­their­holidays.

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Implementationregions

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Background

• Leisure­­transport­­accounts­­for­­50%­­of­­all­­travel­­in­­­­­­industrialized­­countries­­and­­is­­expected­­to­­rise•­Tourist­­regions­­vulnerable,­­because:- Even­­larger­­share­­of­­leisure­­related­­trips- Season­­peaks­­lead­­to­­capacity­­problems­­and­­congestion- Trend­­of­­more­­individualized­­holidays­­favours­­private­­car­­use- Balance­­between­­accessibility­­and­­attractive­­naturalenvironment

•­SEEMORE­­offers­­(information­­on)­­alternatives­­to­­the­­car

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Objectives and main steps• Objectives:- Increased­­tourists´­­awareness­­about­­sustainable­­mobility

- Co-operation­­between­­the­­tourism­­and­­mobility­­sectors- A­­shift­of­­tourists­­towards­­more­­sustainable­­modes- Share­­knowledge­­with­­other­­European­­regions

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• Main­Steps:- Overview­­of­­good­­practices­­and­­set­­up­­the­­co-operation­framework­­in­­the­­regions

- Implementation­­of­­actions­­in­­8­­regions- Evaluation­­and­­transfer­­of­­experience­­to­­other­­regions

Expected Impacts

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• Increased co-operation between tourism and mobility sectors• Change in travel behavior of targeted visitors:•5-15% reduction of car use for leisure trips•5% increase in non-motorized leisure trips•Increase in public transport use

• Inspire other regions to implement similar actions• Reduction of annual primary energy use with 796 toe/year and of greenhouse gas emissions with 2.170t CO2 e/year

PartnersCINESI Transport Consultants Spain

Mallorca Transports Consortium SpainTrivector Traffic AB SwedenAssociation of Local Authorities Fyrbodal SwedenFGM-AMOR Austrian Mobility Research AustriaCommon Europe Pomeranian Association PolandMunicipality of Choczewo PolandClub Sustainable Development of Civil Society BulgariaProvince of Forlì-Cesena ItalyCentral European Initiative ItalyLimassol Tourism Development and Promotion Co Ltd CyprusStratagem Energy Ltd CyprusHorários do Funchal Public Transport Portugal Local Councils’ Association Malta

SELECTED BULGARIAN REGION - DOBRICH

8Dobrich­region,­Bulgaria

General description of the tourist region

Main­attractions:­spacious­beaches­of­fine­golden­sand,­shallow­sea­along­the­beaches,­curative­power­of­mineral­waters­and­mud­baths,­picturesque­protected­areas­and­natural­preserved­zones­with­rare­births­and­vegetation,­anthropogenic­resources­from­different­historic­eras,­rural­tourism­in­small­villages,­facilities­for­water­sports­and­golf,­many­luxury­hotels,­restaurants­and­night­clubs.

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Relevant results and findings from the regional survey

Modal split among the target group­

The­average­number­of­day­trips­per­year­in­the­target­area­is­1400.­Percentage­of­day­trips­made­from­tourists­in­targeted­area­by­different­modes­of­transport­is:

-­Walking­–­11­%;-­Cycling­–­3.5­%;-­public­transport­–­29­%;-­car­–­56.5­%;-­ship/ferry­–­0;-­others­–­0;

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Relevant results and findings : Needs and preferences of tourists

• To­have­more­well­maintained­(and­enlightened­by­night)­pedestrian­alleys• To­have­better­constructed­and­maintained­bicycle­paths• To­have­more­possibilities­for­bike­rental­at­reasonable­prices• To­organize­electrical­vehicle­transport­(small­trains)­for­transportation­inside­Albena­resort­and­water­transport­(boats)­among­the­resorts

• To­have­more­parking­places­around­the­main­attractions­(Balchik­palace,­Kaliakra­Cap)

• To­have­more­information­about­the­resort­areas­(maps­with­most­interesting­sites)­and­indication­how­to­reach­them­by­different­mode­of­transportation

• To­have­more­information­about­the­time­tables­of­the­PT• Foreign­tourists­would­like­to­have­this­information­at­least­in­English­and,­if­possible,­in­other­languages­(Russian,­Romanian).

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Local strategy developed by the project team and discussed and approved by local decision makers

The­stakeholders­fully­agreed­with­the­proposed­local­vision:­“MORE ATTRACTIVE AND ENVIRONMENTAL FRIENDLY SEASIDE DOBRUDZA THROUGH SUSTAINABLE TOURISM AND TRANSPORT”

The­main­goals­were­defined­as­follows:1. To­develop­a­strong­information­and­promotion­campaign­thus­

introducing­the­term­“Mobility­Management’­in­the­region­and­explaining­the­benefits­of­sustainable­tourism­and­transport­development.

2. To­introduce­new­mobility­measures­in­resort­areas­thus­linking­tourism­and­transport­sectors

3. To­increase­the­energy­effectiveness­of­the­transport

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SOME BEST PRACTICES IN TOURISM AND TRANSORT AREAS COLLECTED BY SEEMORE TEAM

1.MOBILCARD: A SPECIAL TRAVEL PRODUCT FOR TOURISTS (PROVINCE OF BOLZANO – SOUTH TYROL, ITALY)

Purpose: To­allow­tourists­to­travel­around­the­region­using­all­means­of­public­transport­with­just­one­ticket.

Key partners: Decision­makers:­the­Autonomous­Province­of­Bolzano­–­South­Tyrol­and­the­System­of­Integrated­Local­Transport;­funding­partner:­the­Foundation­"Südtiroler­Sparkasse"­(as­regards­the­Museumobilcard).

Timeframe: Initiative­launched­in­2006,­with­2­new­cards­introduced­at­a­later­stage.

Current status: The­initiative­is­fully­operating.­After­the­launch­of­the­original­card,­two­new­cards­(the­Museumobilcard­and­the­Bikemobilcard)­were­also­introduced.

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Description of the measure: The­Mobilcard­allows­individuals­to­make­full­use­of­the­South­Tyrol­Integrated­Public­Transport­network­with­just­one­ticket.­The­Mobilcard­can­be­purchased­for­1,­3­or­7­consecutive­days­and­gives­access,­among­other­things,­to­trains,­buses­and­cable­cars.­Reduced­fares­are­available­for­youngsters­up­to­14­years­old.­In­addition,­the­Museumobilcard­provides­one­admission­to­each­of­the­80­participating­museums,­and­the­Bikemobilcard­allows­the­holder­to­rent­a­bike­(only­once)­during­the­validity­period­of­the­card­itself.­The­System­of­Integrated­Local­Transport­is­fully­involved­in­the­operation­of­the­initiative.­In­addition­to­its­ticket­offices,­all­tourist­offices­and­many­hotels­are­operating­as­sales­outlets­for­the­Mobilcard­and­the­Museumobilcard.­Concerning­the­Bikemobilcard,­some­hotels­and­other­leisure­facilities­will­soon­be­equipped­as­bike­rentals­outlets.­Some­80­museums­also­participate­in­the­Museumobilcard­initiative.

Evaluations resultsA­system­to­gather­statistical­data­has­been­used­to­monitor­the­success­of­the­initiative.­Since­its­introduction,­the­Mobilcard­has­been­largely­successful,­with­a­peak­in­sales­in­2007.­The­use­of­cars­has­decreased,­with­beneficial­effects­on­the­environment.

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2. PARCO PANEVEGGIO – PALE DI SAN MARTINO DEVELOPMENT AND PROMOTION OF MULTIMODAL TRANSPORT

Purpose: Promoting­sustainable­mobility­in­the­Park­and­promoting­the­Park­itself­as­a­sustainable­tourist­destination.Key partners: Öko-Institut­Südtirol/Alto­Adige,­Natural­Park­“Paneveggio­Pale­di­San­Martino”­(co-financer),­Trentino­Trasporti­(public­transport­provider,­subcontractor),­local­representatives­of­the­hotel­and­restaurant­sector,­the­local­tourist­board.Timeframe: The­first­steps­in­the­initiative­were­taken­in­summer­2007,­and­the­core­measures­were­implemented­in­summer­2008.Objectives of the measures to be developed: The­initiative­aims­to­adapt­public­transport­to­tourists’­needs,­in­order­to­encourage­sustainable­mobility­within­the­Park­and,­at­the­same­time,­promote­the­Park­itself­as­a­sustainable­tourist­destination.Description of the measure: The­first­measure­adopted­was­the­improvement­and­optimization­of­9­routes­within­the­Park,­with­a­focus­on­the­number­of­stops­and­bus­schedules.­A­new­shuttle­bus­line­was­also­implemented.­The­second­goal­of­the­initiative­was­to­make­public­transport­more­attractive.­This­was­reached­by­developing­activities­and­highlighting­destinations­within­the­Park­which­can­be­reached­by­public­transport.­Cycling­and­hiking­trails­were­brought­to­tourists’­attention,­as­well­as­the­presence­of­several­anthropological­points­of­interest­within­the­Park.

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3. LIMASSOL SEASIDE PATH

Purpose: Give­the­option­of­walking­along­the­beach­of­Limassol,­connect­various­areas,­hotels,­buildings­of­the­beach­and­create­a­route­that­compliments­the­beautiful­scenery­of­the­coast.Key partners: Limassol­and­Yermasoyia­Municipalities,­Ayios­Tychonas,­Pareklisia­and­Pyrgos­Community­Boards­and­the­Ministry­of­InteriorsProblems before implementation: Walking­access­from­one­end­to­the­other­of­coastline­was­through­a­sandy­beach,­which­was­avoided­the­most­of­the­times.­Access­by­car­was­provided­through­a­seaside­road­which­gets­busy­on­Fridays­and­Saturdays.Timeframe: The­development­of­the­walk­path­started­in­2004­and­was­completed­in­two­years.­The­walk­path­requires­regular­maintenance­due­to­its­proximity­to­the­sea.­Current status: It­is­an­almost­a­complete­walking­path­along­but­still­has­two­gaps.­Description of the measure: Construction­of­a­walking­path­covering­around­17­kilometers­of­the­coastline,­covering­number­of­different­municipalities­and­communities.­It­enables­people­to­walk­from­one­hotel­to­another­(for­conferences,­events,­dinners,­etc.)­with­ease,­therefore­it­helps­reducing­car­use.­

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4. NATURE AND CULTURE BUS, SKANE REGION

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Purpose: The­project­aims­to­increase­the­numbers­of­visitors­to­nature­area­travelling­by­bus­Key partners: Municpalities,­the­regional­transport­authority­(Skånetrafiken)­and­the­department­for­regional­development­at­Region­SkåneTimeframe: Project­time­2009-2012.­Current status: The­operation­will­be­transfered­to­and­run­by­Skånetrafikens­in­2013.­Problems before implementation: Before­the­scheme,­public­transport­was­not­available­or­limited­to­those­areas­covered­by­the­nature­and­culture­bus­in­Skåne­and­people­without­a­car­could­not­visit­them.­Description of the measure: The­Nature­and­Culture­bus­therefore­was­created­to­complement­the­existing­public­transport­network­with­new­routes,­more­departures­and­new­stops­to­make­it­easier­to­reach­nature­and­culture­by­public­transport­in­Skane.­The­scheme­also­included­marketing­­and­campaigns­about­nature­and­culture­areas.

5. SOFT MOBILITY CORRIDORS IN VILNIUS­Purpose: The­initiative­aimed­to­encourage­residents­and­visitors­of­Vilnius­to­cycle­or­walk­to­the­numerous­recreational,­cultural­or­natural­interest­sites­in­and­around­Vilnius.­Key partners: EU­funding­through­STREAM­project,­Vilnius­Gediminas­Technical­University­(VGTU)­and­the­Healthy­City­Bureau­of­Vilnius­Timeframe: 2006-2009Problems before implementation: Both­residents­and­visitors­previously­used­their­car­to­reach­leisure­destinations­surrounding­­Vilnius.­The­Neris­River­bank­is­an­important­green­corridor­which­goes­through­the­city­centre­and­connects­it­to­the­surrounding­regions.­It­was­rarely­used­for­recreation­and­there­were­missing­links­between­the­inner­city­recreational­sites­and­those­outside.

Description of the measures:­Vilnius­City­developed­a­“Sightseeing­Water­Route­Along­the­Neris­River”,­including­the­use­of­movable­piers,­in­conformity­with­the­National­Tourism­Development­Programme­for­2007-­2010.­Consultation­and­awareness­raising­events­demonstrated­the­importance­of­working­with­families­and­children.­Also­it­was­quite­difficult­to­gain­the­support­of­all­local­stakeholders.­Fortunately,­Vilnius­City,­the­most­important­stakeholder,­was­one­of­the­project­partners.

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Thank you for your attention!

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Prof. Lucia Ilieva+359­2­[email protected]