Sustainable and Sustainable and branding green branding green exhibition Thailand exhibition Thailand 1 Chaiyod Bunyagidj, Ph.D. Thailand Environment Institute 7 July 2010 The 2 nd Go Green Exhibition at Queen Sirikit National Convention Center, Bangkok
45
Embed
Sustainable and branding green exhibition Thailand · PDF fileSustainable and branding green exhibition Thailand 11 Chaiyod ... in top in top 25 25 trends in today’s business ...
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Sustainable and Sustainable and branding green branding green
exhibition Thailandexhibition Thailand
11
Chaiyod Bunyagidj, Ph.D.
Thailand Environment Institute
7 July 2010 The 2nd Go Green Exhibition at Queen Sirikit National Convention Center, Bangkok
���4!40-�'%"�5 (Cleaner Technology: CT) ก��""ก2����.�" '��#2�50+"�, Life Cycle Assessment (LCA), ISO 14001- ���4)�"-3�#&�LM0�5 �&3! ก���0."ก*&+'�!�+�M0�ก���-� (Green
Product), ก��R,5S. "R,5R+�#'����-�, ก���T� Footprint �"#/0�1),WXY/ ���ก��- for MICE : Green meeting/CSR
What ?What ?
1212
What ?What ?
Definition:Definition:
A Green Meeting incorporates A Green Meeting incorporates environmental considerationsenvironmental considerationsthroughout all stages of the meeting in throughout all stages of the meeting in
1313
throughout all stages of the meeting in throughout all stages of the meeting in
order to minimize the order to minimize the “negative”“negative”impact of the environment. impact of the environment.
Ref: Green Meetings, The Importance in Going Green in Today’s Economy, Loriann White, CMM
BenefitsBenefits
1414
BenefitsBenefits
What are the benefits of Green What are the benefits of Green Meetings and Events?Meetings and Events?
The Economic BottomThe Economic Bottom--line:line:Going green can save you green. Going green can save you green.
For example, collecting name badge holders toFor example, collecting name badge holders to
1515
For example, collecting name badge holders toFor example, collecting name badge holders toreuse at the event of reuse at the event of 1300 1300 attendees can save youattendees can save youapproximately $approximately $980 980 USD. USD.
By utilize technology, an event with By utilize technology, an event with 250 250 attendees attendees can save you approximately $can save you approximately $11,,100 100 USD by using USD by using on line registration, email evaluations and speaker on line registration, email evaluations and speaker
handouts at the program conclusion.handouts at the program conclusion.
What are the benefits of Green What are the benefits of Green Meetings and Events?Meetings and Events?
The Environmental BottomThe Environmental Bottom--line:line:Going green is good for the environment.Going green is good for the environment.
For example, if a For example, if a 55--day program serves day program serves 2200 2200 peoplepeople
1616
For example, if a For example, if a 55--day program serves day program serves 2200 2200 peoplepeoplebreaks, breakfasts, lunches and receptions usingbreaks, breakfasts, lunches and receptions usingglassware instead of plastic disposables, it preventsglassware instead of plastic disposables, it prevents11,,890 890 lbs. of plastic from going to the landfill. lbs. of plastic from going to the landfill.
By not preBy not pre--filling water glasses at each table during filling water glasses at each table during 33days of served lunches of days of served lunches of 2200 2200 attendees; attendees; 520 520 gallonsgallonsof water can be saved. of water can be saved.
What are the benefits of Green What are the benefits of Green Meetings and Events?Meetings and Events?
Corporate Social Responsibility (CSR):Corporate Social Responsibility (CSR):Give back by going green. Give back by going green.
1717
Give back by going green. Give back by going green.
Entrepreneur MagazineEntrepreneur Magazine lists Social Responsibility lists Social Responsibility in top in top 25 25 trends in today’s business. trends in today’s business.
Forbes MagazineForbes Magazine lists Social Responsibility as top lists Social Responsibility as top 10 10 business trends in business trends in 20082008. .
By the year By the year 2020 2020 the Green Meeting Industry Council the Green Meeting Industry Council envisions a green meeting as an activity that:envisions a green meeting as an activity that:
�� has Zero net environmental effecthas Zero net environmental effect�� achieves full achieves full integration of environmental responsibilityintegration of environmental responsibility into into
return on investment analysis for the global meetings industryreturn on investment analysis for the global meetings industry
4242
achieves full achieves full integration of environmental responsibilityintegration of environmental responsibility into into return on investment analysis for the global meetings industryreturn on investment analysis for the global meetings industry
�� is an accepted and is an accepted and standard industry practicestandard industry practice while brown while brown meetings are a thing of the pastmeetings are a thing of the past
�� achieves economic and strategic business goals and minimizes achieves economic and strategic business goals and minimizes and eliminates environmental impacts and positively contributes and eliminates environmental impacts and positively contributes to the environment and to the environment and host communitieshost communities
�� meets minimum meets minimum green meeting practicesgreen meeting practices as set out by the GMICas set out by the GMIC