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Sustainable and Sustainable and branding green branding green exhibition Thailand exhibition Thailand 1 Chaiyod Bunyagidj, Ph.D. Thailand Environment Institute 7 July 2010 The 2 nd Go Green Exhibition at Queen Sirikit National Convention Center, Bangkok
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Page 1: Sustainable and branding green exhibition Thailand · PDF fileSustainable and branding green exhibition Thailand 11 Chaiyod ... in top in top 25 25 trends in today’s business ...

Sustainable and Sustainable and branding green branding green

exhibition Thailandexhibition Thailand

11

Chaiyod Bunyagidj, Ph.D.

Thailand Environment Institute

7 July 2010 The 2nd Go Green Exhibition at Queen Sirikit National Convention Center, Bangkok

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�������������Why

�What

�Benefits

22

�Benefits

�How

� Examples

�Who

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Why ?Why ?

33

Why ?Why ?

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-- ก��������� ����ก� ก��������� ����ก� ((22..4 4 ����//������������) ) 200200,,000 000 ����//������- ก�� � �!ก"�#���$���%&��ก%#&$ (CO2) 390,000 ��.+.-- ก������!��,���-.�/0� ก������!��,���-.�/0� 11,,629 629 ����..++..- ก���&���� ��+�3ก"�#��ก#��4� (O2) 5���ก�6 710 ��� -- ก��89:;�!��<=-���>��>�;+��8+� �ก���<�� �9ก ก��89:;�!��<=-���>��>�;+��8+� �ก���<�� �9ก 22,,300 300 ����..++..- ก�����?�� ก���=� 3 ��� ;+9 7 ��� %ก 1,100 ���

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- ก�����?�� ก���=� 3 ��� ;+9 7 ��� %ก 1,100 ��� ��+� @�4.������=-�8���$��-�8�-� 6.9 ���-- ก��89:;�!��<=-���> A�%+B,��+���� ก��89:;�!��<=-���> A�%+B,��+���� 55,,100 100 ����..++..- ก��D����E!��$ 1.3 ���-- ก��D�������6�$ ก��D�������6�$ 44..2 2 ���=>�����=>��- 532 ��% /+�&���&$ /����� �����/F+����$�ก��$+�กก� � 500 ��-�

/ �/�����!����!�4�ก Ryoichi YAMAMOTO (DIAMOND Co.2003)

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What is Ecological Footprint?What is Ecological Footprint?

�������������ก�����������������ก��������������ก������� ��������������ก�����������������ก��������������ก������� �!��"#��!��"#��

�� ���=>��+=���-� @��8+=��ก�B��E �!�9 ���=>��+=���-� @��8+=��ก�B��E �!�9 �������6 ��>E �!5;B�;0�ET� ��+�3�������6 ��>E �!5;B�;0�ET� ��+�3

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�� � @�ก���.���3��&<=-���>��>4.�� @�� @�ก���.���3��&<=-���>��>4.�� @��<=>�ก��&.���������<=>�ก��&.��������

�� 5�;� �! 5�;� �! hectares (ha)hectares (ha)

�� 1 1 ha = ha = 1010,,000 000 mm22 = = 66..25 25 %� %�

�������6 ��>E �!5;B�;0�ET� ��+�3�������6 ��>E �!5;B�;0�ET� ��+�3���+�B��ก�����<!�ก�,��+�������+�B��ก�����<!�ก�,��+����

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What does Ecological Footprint calculate ?What does Ecological Footprint calculate ?

ก��������ก�������� ก����%�!�&'� �� ��;����;��

�� ��>�!9 ��6�!��>�!9 ��6�!�� ก���8 �ก���8 � �� 8�>�8��ก8�>�8��ก

�� ���$���%&��ก%#&$���$���%&��ก%#&$

77

ก���8 �ก���8 ��� 8���B�/�����ก��8���B�/�����ก�� �� ���$���%&��ก%#&$���$���%&��ก%#&$

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�.�.2547 �� �!"�ก���ก 6 � ������

88

�.�.2547 �� �!"�ก���ก 6 � ����������&�/��#�������� 0ก��0�$�10���ก��! 1.8 #4ก5���'5)��&�/��/��6"�6�ก��0�$�1��$� ��! 2.2 #4ก5��� #ก$������������� 0�%�#ก$������������� 0�%� 2121%%8���#859 8���#859 1 1 #4ก5��� #4ก5��� = = 66..25 25 ;�);�)

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PerPer--Person Ecological Footprint of Production, Imports, Person Ecological Footprint of Production, Imports,

Exports, and Consumption, by Country, Exports, and Consumption, by Country, 20052005

99Source: THE ECOLOGICAL FOOTPRINT ATLAS 2008, GLOBAL FOOTPRINT NETWORK, RESEARCH AND STANDARDS DEPARTMENT

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1010

Biocapacity 0.98gha per person

Ecological

Footprint of

Consumption

2.13gha per person

ประเทศไทย

Source: THE ECOLOGICAL FOOTPRINT ATLAS 2008, GLOBAL FOOTPRINT NETWORK, RESEARCH AND STANDARDS DEPARTMENT

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แนวทางเพื่อความยั่งยืนแนวทางเพื่อความยั่งยืน�� �����������������������ก������ �ก!�������"�!�#�ก��$��%�

��#...- ������ก��������� !�"#$�%&�ก�- �����$�%'��(�)��ก��*&+��,�-�ก���.�"ก��/0�1'�!�+� 20%���ก�� �&3! ���4!40-�'%"�5 (Cleaner Technology: CT) ก��""ก2����.�"

1111

���4!40-�'%"�5 (Cleaner Technology: CT) ก��""ก2����.�" '��#2�50+"�, Life Cycle Assessment (LCA), ISO 14001- ���4)�"-3�#&�LM0�5 �&3! ก���0."ก*&+'�!�+�M0�ก���-� (Green

Product), ก��R,5S. "R,5R+�#'����-�, ก���T� Footprint �"#/0�1),WXY/ ���ก��- for MICE : Green meeting/CSR

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What ?What ?

1212

What ?What ?

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Definition:Definition:

A Green Meeting incorporates A Green Meeting incorporates environmental considerationsenvironmental considerationsthroughout all stages of the meeting in throughout all stages of the meeting in

1313

throughout all stages of the meeting in throughout all stages of the meeting in

order to minimize the order to minimize the “negative”“negative”impact of the environment. impact of the environment.

©2008 Association For Green Meetings & Events™ All Rights Reserved

Ref: Green Meetings, The Importance in Going Green in Today’s Economy, Loriann White, CMM

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BenefitsBenefits

1414

BenefitsBenefits

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What are the benefits of Green What are the benefits of Green Meetings and Events?Meetings and Events?

The Economic BottomThe Economic Bottom--line:line:Going green can save you green. Going green can save you green.

For example, collecting name badge holders toFor example, collecting name badge holders to

1515

For example, collecting name badge holders toFor example, collecting name badge holders toreuse at the event of reuse at the event of 1300 1300 attendees can save youattendees can save youapproximately $approximately $980 980 USD. USD.

By utilize technology, an event with By utilize technology, an event with 250 250 attendees attendees can save you approximately $can save you approximately $11,,100 100 USD by using USD by using on line registration, email evaluations and speaker on line registration, email evaluations and speaker

handouts at the program conclusion.handouts at the program conclusion.

©2008 Association For Green Meetings & Events™ All Rights Reserved

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What are the benefits of Green What are the benefits of Green Meetings and Events?Meetings and Events?

The Environmental BottomThe Environmental Bottom--line:line:Going green is good for the environment.Going green is good for the environment.

For example, if a For example, if a 55--day program serves day program serves 2200 2200 peoplepeople

1616

For example, if a For example, if a 55--day program serves day program serves 2200 2200 peoplepeoplebreaks, breakfasts, lunches and receptions usingbreaks, breakfasts, lunches and receptions usingglassware instead of plastic disposables, it preventsglassware instead of plastic disposables, it prevents11,,890 890 lbs. of plastic from going to the landfill. lbs. of plastic from going to the landfill.

By not preBy not pre--filling water glasses at each table during filling water glasses at each table during 33days of served lunches of days of served lunches of 2200 2200 attendees; attendees; 520 520 gallonsgallonsof water can be saved. of water can be saved.

©2008 Association For Green Meetings & Events™ All Rights Reserved

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What are the benefits of Green What are the benefits of Green Meetings and Events?Meetings and Events?

Corporate Social Responsibility (CSR):Corporate Social Responsibility (CSR):Give back by going green. Give back by going green.

1717

Give back by going green. Give back by going green.

Entrepreneur MagazineEntrepreneur Magazine lists Social Responsibility lists Social Responsibility in top in top 25 25 trends in today’s business. trends in today’s business.

Forbes MagazineForbes Magazine lists Social Responsibility as top lists Social Responsibility as top 10 10 business trends in business trends in 20082008. .

©2008 Association For Green Meetings & Events™ All Rights Reserved

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How ?How ?

1818

How ?How ?

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Proven Practices

1919©2008 Association For Green Meetings & Events™ All Rights Reserved

- AGME, GMIC guidelines

- TCEB green meeting guidelines (2008)

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Practice the 4 R’s. Reduce, Reuse, Recycle &

Respect (CSR)

Request visible and accessible reduction, reuse and recycling services.

This includes incorporating an Eco-Audit

2020

This includes incorporating an Eco-Audit within post-conference meetings.

This document will report all services used during your program dates to help monitor your overall usage.

Engage in a CSR effort.

©2008 Association For Green Meetings & Events™ All Rights Reserved

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Use paperless technology.

Use electronic technology to cut paper use.

2121

Create a Website, offer electronic registration and advertise using the Web and/or e-mail.

Technology is here to stay – we might as well put it to good use.

©2008 Association For Green Meetings & Events™ All Rights Reserved

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Put it in writing.

Establish an environmental mission statement (EMS) or policy for the meeting.

2222

Share the policy with suppliers, attendees, speakers and the hotel venue or hotel.

©2008 Association For Green Meetings & Events™ All Rights Reserved

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Lighten your stay.

Choose a venue or hotel that offers a linen reuse program.

2323

How often do you launder your linens at home?

©2008 Association For Green Meetings & Events™ All Rights Reserved

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Save energy.

Coordinate with the meeting venue or hotel to ensure that energy lights and air conditioning will be turned off with rooms are not in use.

This information can be reported and included in your Eco-Audit.

2424

This information can be reported and included in your Eco-Audit.

(Motion sensors, dimmers and timers can be set to turn things on and off when needed.)

©2008 Association For Green Meetings & Events™ All Rights Reserved

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Eat Green.

Go organic. Include vegetarian meals.

Stimulate the local economy by buying

2525

Stimulate the local economy by buying local foods and seasonal produce.

Donate unconsumed foods to a local shelter.

©2008 Association For Green Meetings & Events™ All Rights Reserved

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Buy Green.

The trend in going green is great. The reality in being green is even greater.

The need for International Green Buyers

2626

The need for International Green Buyers is in high demand.

United States companies such as Home Depot, Oracle, Coca-Cola, Cox Enterprises and many others are in the demand for green-oriented facilities.

©2008 Association For Green Meetings & Events™ All Rights Reserved

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ExamplesExamples

2727

ExamplesExamples

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Ecological Footprint of a Conference in the Scottish Parliament

กรณีศกึษา

% Total FootprintTotal Footprint

2.17 ghaTotal Footprint

2.17 gha

Footprint per Footprint per

2828

Footprint per

Person 0.03 gha

Footprint per

Person 0.03 gha

CO2 emission 7.1 tonnes

CO2 emission 7.1 tonnes

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% Transport in Footprint

2929

Total Transport

Footprint1.36 gha

Total Transport

Footprint1.36 gha

CO2 emission 5.1 tonnes

CO2 emission 5.1 tonnes

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% Food Footprint

Total Food

Footprint

Total Food

Footprint

3030

Footprint0.51 ghaFootprint0.51 gha

CO2 emission 0.87 tonnes

CO2 emission 0.87 tonnes

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% Energy Footprint

3131

Total Energy

Footprint0.51 gha

Total Energy

Footprint0.51 gha

CO2 emission 0.2 tonnes

CO2 emission 0.2 tonnes

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% Waste Footprint

Total Waste

Footprint0.25 gha

Total Waste

Footprint0.25 gha

3232

CO2 emission 0.93 tonnes

CO2 emission 0.93 tonnes

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Québec’s Responsible eventQuébec’s Responsible eventWaste : 49gr/delegate/day

Usual RE in the CCQ: 106gr/delegate/day

GHG emissions (International flights) : 465,60 TCO2eq

3333

Balanced N/S GHG offsets :

• 1660 trees will be planted in the North of Quebec (233,5 TCO2eq)

(http://carboneboreal.uqac.ca)

• $10 000 CAD (233,5 TCO2eq) in Carbon credits for sustainable

projects in developing countries (planetair.org)

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Who ?Who ?

3434

Who ?Who ?

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Drivers Drivers -- �����ก�����ก

�� ���$ก�,U�ก�4 ���$ก�,U�ก�4 (WBCSD, TBCSD)(WBCSD, TBCSD)�� �!��!?����Y�!��!?����Y--ก��4�&#=-�4�&4B��8���!�ก��4�&#=-�4�&4B��8���!�

�� ����6%�!�� ����6%�!

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�� ����6%�!�� ����6%�!((+�� ��++�� ��+.., , +ก���+ +ก���+ 25512551))

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Coalition of 190 leading companies

� Market capitalization: USD 6 trillion

� Total turnover: USD 5,2 trillion

WBCSDWBCSD

3636

� Total turnover: USD 5,2 trillion

� Total member company employees:12 million

� Global outreach

�3 billion consumers per day buy a product or

service from a WBCSD member company

Source:Source: www.wbcsd.org

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WBCSD membersWBCSD members

3737

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TBCSD

3838Source:Source: www.tei.or.th/tbcsd

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���ก����� �������ก���������������ก�������������ก����� �������ก���������������ก�������������������� �ก���!"�#���!����� ���� ��� ก�$��ก��%������������ �ก���!"�#���!����� ���� ��� ก�$��ก��%��

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���ก����� �������ก���������������ก�������������ก����� �������ก���������������ก�������������������� �ก���!"�#���!����� ���� ��� ก�$��ก��%������������ �ก���!"�#���!����� ���� ��� ก�$��ก��%�� ((&��&��))

�� ก���U��.��;�04�.���:B����ก��ก���U��.��;�04�.���:B����ก���� 8?��U�8�;ก��+/; � ����6%�!8?��U�8�;ก��+/; � ����6%�!�� 8?�;�ก���B�/; � ����6%�!8?�;�ก���B�/; � ����6%�!

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4141

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Drivers Drivers –– ����� ����� (GMIC Targets)(GMIC Targets)

By the year By the year 2020 2020 the Green Meeting Industry Council the Green Meeting Industry Council envisions a green meeting as an activity that:envisions a green meeting as an activity that:

�� has Zero net environmental effecthas Zero net environmental effect�� achieves full achieves full integration of environmental responsibilityintegration of environmental responsibility into into

return on investment analysis for the global meetings industryreturn on investment analysis for the global meetings industry

4242

achieves full achieves full integration of environmental responsibilityintegration of environmental responsibility into into return on investment analysis for the global meetings industryreturn on investment analysis for the global meetings industry

�� is an accepted and is an accepted and standard industry practicestandard industry practice while brown while brown meetings are a thing of the pastmeetings are a thing of the past

�� achieves economic and strategic business goals and minimizes achieves economic and strategic business goals and minimizes and eliminates environmental impacts and positively contributes and eliminates environmental impacts and positively contributes to the environment and to the environment and host communitieshost communities

�� meets minimum meets minimum green meeting practicesgreen meeting practices as set out by the GMICas set out by the GMIC

Source: www.greenmeetings.infoSource: www.greenmeetings.info

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� �� �!����� �� �!����8�>�/�&�B�+� @���กq�;�=��ก�8��,U�ก�4 8�>�/�&�B�+� @���กq�;�=��ก�8��,U�ก�4 MICE:MICE:�� �ก%+ !�>�!=��ก%+ !�>�!=�

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�� �ก%+ !�>�!=��ก%+ !�>�!=��� ก��� @�8 ��;�T>��� ก��� @�8 ��;�T>��� D9Bก � s:;�D9Bก � s:;�;�=�D9B ;�=�D9B

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ReferenceReference

�� Association for Green Meetings & Association for Green Meetings & Events Events –– www.agmeinc.orgwww.agmeinc.org

�� Thailand Convention and Exhibition Thailand Convention and Exhibition Bureau Bureau (TCEB) –– www.tceb.or.th

4444

Bureau Bureau (TCEB) –– www.tceb.or.th

�� Thai Green Label Scheme Thai Green Label Scheme ––www.tei.or.th/greenlabelwww.tei.or.th/greenlabel

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