Sustainability and the Role of Information Technology Rich Lechner Vice President, IBM Energy & Environment
Nov 01, 2014
Sustainability and the Role ofInformation TechnologyRich LechnerVice President, IBM Energy & Environment
22
22
The world is hot, flat, and crowded. Thomas Friedman
22
The world is hot, flat, and crowded. Thomas Friedman
Fortunately, it is also getting smarter.
3
3
Our world is becoming INSTRUMENTEDWe now have the ability to measure, sense and see the exact condition of everything.
Our world is becoming INTERCONNECTEDPeople, systems, and objects can communicate and interact with each other in entirely new ways.
Virtually all things, processes and ways of working are becoming INTELLIGENT
We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events.
4
Instrumented …every location, state, temperature, condition will become a source of valuable insight
4
In 2001, there were 60 million transistors for every human on
the planet… by 2010 there will be 1 billion transistors per human
Instrumented …every location, state, temperature, condition will become a source of valuable insight
In 2005 there were 1.3 billion RFID tags in circulation…… by
2010 there will be 30 billion
5
Interconnected …systems working together in new ways
5
Worldwide mobile telephone subscriptions reached 3.3 billion
in 2007An estimated 2 billion people will
be on the Web by 2011
Interconnected …systems working together in new ways
Daily financial market messages growing from 5 billion in 2006, to 130 billion+ per day in 2010
Our personal information footprints will grow 16 times
between now and 2020
6
Intelligent …every insight results in action that creates new value
6
We’ve thought about IT as the world of data centers, software,
PCs, routers, bandwidth.We’ve thought about
infrastructure as the world of buildings, factories, hospitals,
roads, pipelines.Those worlds are converging.
The world can become smarter. We’re building it with our clients.
Intelligent …every insight results in action that creates new value
7
Of all the potential electricity available in an energy source, only 30 percent
reaches consumers
…an estimated 170 billion kilowatts are wasted by consumers each year
due to insufficient power usage information
8
Intelligent Utility NetworkEfficient energy transmission & distribution networks
reduce outages and improve grid management, reducing peakload energy requirements on the
power grid by 15% to 50%
IBM and utilities worldwide are proving that advanced meters (more than 45 million deployed
worldwide) can enable homeowners to reduce energy costs up to 10%…
…turning ordinary thermostats into day traders for energy, ensuring the best cost for the customer and
better load balancing for the grid
9
Forty-five percent of traffic on the busiest New York City streets is circling the block
looking for parking
…congested roadways cost $78 billion annually in the form of 4.2 billion wasted
hours and 2.9 billion gallons of wasted gas
10
Intelligent Transportation Systems
Source: www.stockholmsforsoket.se
In Stockholm, Sweden, a 7 month pilot on congestion charging saw traffic
entering the city decrease by 25% and CO2 emissions decrease by 15%...
…and public transportation usage increased by 40%
11
In North America, up to 22 percent of total port volume is empty containers. The Port of
Jersey has 100,000 empty containers sitting in storage –
worth nearly $200 million.
….U.S. CPG companies and retailers lose $40 billion
annually due to inefficient supply chains
12
Chinese shipping and logistics giant COSCO utilized IBM’s Supply Chain Network Optimization Workbench
(SNOW) to reduce the number of its distribution centers from 100 to 40...
…thereby lowering logistics costs by 23% and reducing CO2 emissions by 15% while maintaining service levels for
clients and incurring no additional costs.
Intelligent Distribution Networks
13
In the U.S., a typical carrot has traveled 1,600 miles, a potato 1,200 miles, a beef roast 600
miles
…grocers and consumers throw away $48 billion worth of food
every year
14
IBM and Matiq developed a first of a kind tracking solutions for food
safety and traceability
…Tagged over 3 million crates for tracking. Allows parent company, Nortura–a cooperative of 31,200 farmers in Norway to improve
delivery locally produced sustainable meats and eggs
Intelligent Shipping & Tracking Systems
15
By 2020 1.3 billion people won’t have
access to safe drinking water… Industry accounts for about 22% of
freshwater usage today
…the combined direct consumption of five food and beverage giants in 2007 was enough to serve the daily basic water needs of everyone on
the planet
16
Intelligent and Advanced Water Management
IBM has analyzed the chip making process in Burlington Vermont using IBM Green SigmaTM and by modifying
one critical step in the process is saving 20 million gallons of water, 15,000 gallons of chemicals, and 1,550,000 kilowatts of electricity
annually…
… achieving $3M in annual savings and increasing manufacturing production
over 30%
17
Buildings use 40% of primary energy consumed globally
…30% of energy consumed by commercial buildings is wasted
18
Intelligent Buildings
IBM Example
Enhancing existing buildings to be more energy efficient typically reduces total
energy consumption by 20-50%...
…while new “green” buildings have the potential to reduce energy consumption
by 80% or more.
19
Information Technology energy use is growing 12 times the overall demand. Data Centers alone consumed 180B kilowatts in 2007 and will double in
the next 2 to 4 yrs
…while every 100 units of energy production drives only 3 units of
productive computing on average
20
Intelligent IT
IBM Example
IBM clients have seen dramatic results: average achievable energy savings greater than 40%; average payback of <2 years in
Data Center Energy Efficiency assessments; asset utilization rates increasing 2x-4x; deferral of massive capital investments in new datacenter
builds…
…and $1 energy savings drives another $6-8 operational savings on average
21
Intelligent IT vs. Other Abatement Options
…or you could remove 3,505,401 cars and light trucks from company fleets.
…or you could plant 502,440,757 tree seedlings and grow them for 10 years.
…or you could manage and preserve 16,329,325 acres of pine forest per year.
..or you could recycle 6,597,707 tons of company waste instead of sending to
landfills.
20% efficiency
improvement could save 36 billion kwh or 22m tons of
CO2
What if all data centers were
were more efficient?
Data source: http://www.usctcgateway.net/tool/
22
Laws, Regulation, Standards
Business Opportunities
and Challenges
Stakeholder Pressures
Costs and Availability
Factors and Influencers That Will Demand Our Attention
23
Strategy People Information Product
IT Property Businessoperations
Intelligent IT Requires a Holistic Approach
23
Strategy People Information Product
IT Property Businessoperations
Intelligent IT Requires a Holistic Approach
23
Strategy People Information Product
IT Property Businessoperations
Intelligent IT Requires a Holistic Approach
24
Designing Energy Efficient Data Center Facilities
IBM Site and Facilities Services– Significant services deployment capability: over
3,300 resources for server, storage and data center services
– Designed and built over 30 million square feet of raised floor for clients in 40 countries
Global experience to provide end-to-end for: Data center strategy Data center energy efficiency assessments Data center design and build Data center consolidation and relocation
IBM data center familyTM of solutions align your capital and operating costs to your business and IT needs to allow you to “pay as you grow” with: Scalable modular data center Enterprise modular data center High density zone Portable modular data center
100’s, 1,000’s, 10,000’s of sq. ft.
and beyond
25
Taking Advantage of Compute Resource Innovations
25
Taking Advantage of Compute Resource Innovations
IBM System z10 EC
Up to 93% savings in energy costs and 46% less space than Sun X2100 Single Core
servers
IBM POWER Systems
IBM Power™ 595 uses 91% less energy and 98% less space than a 64-core HP 9000 Superdome
IBM BladeCenter
Uses up to 24% less energy than the
HP BladeSystem c-class
Cuts energy costs 40% compared to
equivalent compute power in an
enterprise rack
IBM iDataPlexIBM System x3950
64-core scalability, now for x86 large scale virtualisation
IBM System Storage
TS7530 Tape and SAN Volume
Controller and virtual disk. Can
cut cost 10X
26
SAN Volume ControllerVirtual File Manager
Tape Virtualization Engine
Virtual I/O ServerBladeCenter Open
Fabric ManagerSystem z
Hypersockets
WebSphere Virtual Enterprise
Service Management
IBM Tivoli Service Management Family
IBM Systems Director IBM TotalStorage Productivity Center
Virtual Client Solution
IBM VIA Service
Application Virtualization
ClientVirtualization
StorageVirtualization
NetworkVirtualization
Server Virtualization
Use Extreme Virtualization to Gain Significant Efficiencies
27
Data Center Infrastructure Assets
• Servers, Storage, Networks• CRAC, UPS, PDUs• Wireless Sensors
Facility Infrastructure AssetsBuilding Automation Systems
Facilities Systems
• HVAC• Power BU• Lighting
• Fire • Security• Desktop (future)
IT Physical and Virtualized
Assets
3rd Party Servers and Storage
IBM Tivoli Monitoring and IBM® Systems
DirectorActive Energy Manager
Implement Energy Management – Enterprise wide
Tivoli Energy and Asset Management
27
Data Center Infrastructure Assets
• Servers, Storage, Networks• CRAC, UPS, PDUs• Wireless Sensors
Facility Infrastructure AssetsBuilding Automation Systems
Facilities Systems
• HVAC• Power BU• Lighting
• Fire • Security• Desktop (future)
IT Physical and Virtualized
Assets
3rd Party Servers and Storage
IBM Tivoli Monitoring and IBM® Systems
DirectorActive Energy Manager
Implement Energy Management – Enterprise wide
Tivoli Energy and Asset Management
28
Address the Demand Side
By 2020 Personal information will grow 16xBetween 2000 and 2010 Storage will grow 69x
Source: IDC, 2007
Stem the growth of data Data de-duplication Thin provisioning Compression Policy-driven data retention/
migration Integrated compliance &
archiving
Source: The nature conservancy
Driving and Flying44.3%
Recycling and Waste4.4%
Food and Diet15.1%
Home Energy36.2%
Improve Productivity Online collaboration (IM, Web
Conference etc) and learning Paper & waste reduction Multi-site SW development
coordination Human task automation
Efficient Applications/Processes Application virtualization &
consolidation Dynamic workload distribution “Green” SOA efficiencies Energy cost allocation & billing Business process optimization
Growth in Application and Business workloads doubles every 2 years.
29
Remember to use Responsible Disposal
IBM is leading recycler of IT equipment
“1 billion computers will potentially be scrapped between now and 2010”“55% of US-based companies do not have an IT disposal strategy”
IDC, Gartner and the National Safety Council
Approximately 40,000 units per week Less than 1% to the landfill Documented the collection and recovery of over 1.5B
pounds end-of –life waste since 1995 85% of machines returned to IBM remanufacturing
centers are reused or resold
30
IBM & Neuwing Energy deliver Industry’s first EEC Program– Transparent method to quantify, measure, verify, certify
energy efficiency projects– Available in 34 Countries – Broad range of qualifying projects:
• Data center design/retrofits• Server & Storage upgrades• Virtualization (server, storage, network)• General office space projects
– Collaborating with Utilities to establish as vehicle for demand reduction incentives
Stress the Importance of Monitoring & Verification
31
Source: Data from subset of IBM engagements with over 3000 clients where savings have been quantified.
“Average achievable energy savings greater than 40%”“Data Center Energy Efficiency assessment shows average pay back < 2 years”
“Average utilization rates increased 2X to 4X”“$1 energy savings drives another $6-8 operational savings on average”
Customer Results
32
IBM Project Big Green 42% of IBM’s employees do not regularly come
into an office saving $100M annually in real estate costs
Last year IBM saved $97M in travel costs by using online collaboration instead
IBM is doubling the computing capacity of its IT centers from 2007 to 2010 w/o increasing
energy use 1990-2007, avoided energy-use-CO2
emissions equivalent to 45% of IBM’s 1990 energy use, average saving of $18.2 million
per year in utility cost Process improvements in the chip making
process in Burlington, VT are saving 20M gallons of water, 15 thousand gallons of
chemicals and over 1.5M kilowatts of electricity annually….achieving $3M in annual savings
and increasing manufacturing production over 30%
33
See Where You Are and What is Possible
IBM Energy & Environment Benchmark Tool See where you are in each area of the Energy & Environment Compare your green score to others in your industry Get started: http://green.bathwick.com/ibm_egreen/UK
IBM Virtual Green Data Center in Second Life See what is possible by touring an energy efficient
data center on line Get started: http://w.on24.com/clients/IBMGreen
Software Energy & Environment Self-Assessment Assess current state of your energy and environment efforts Recommends next set of steps to take Get started: http://www.ibm.com/software/green
34
IBM Energy & Efficiency Track
IT OptimizationTracks:
Energy & Efficiency
Virtualization
Business Resiliency
Storage & Information Infrastructure
Managing System Z
Title
E&E track kick-off: Creating an Energy Efficient Dynamic IT Infrastructure
Economy meets Ecology, IBM Software for a Greener World
Service Management – A Natural Fit in Your Green Strategy
Energy Management and the Green Data Center
Reducing Energy Costs with Power Systems
IBM System x Cool Blue Technologies
High Availability, High Efficiency Data Centers with Real-time Infrastructure
Energy-Efficient and Cost-Effective Data Center Solutions from APC and IBM
Energy Efficiency Solutions in IBM & Commercial Environments
Supporting Your Green IT Initiatives with IBM Information On Demand
360-Degree Visibility for Your Building Automation Systems and Data Center Breakout Session Approved Energy & Efficiency
Planning for an Energy Efficient Datacenter
Data Centers: From Brown to Green -- Drivers, Approaches, and Financial Mechanisms
35
Green at Pulse Breakout Sessions Dedicated Energy and Efficiency Track
Finding the Value in Green – Addressing Energy and Environmental Challenges and Opportunities
Demonstration Green Data Center/
Monitoring demo – Tuesday general session
Meet the Experts Jim Fletcher Wayne Riley Vik Chandra Chris O'Connor Chris Dittmer
Expo IBM Tivoli Business Service Manager &
Monitoring for Energy Management
IBM Software for a Greener World
Expo Theater
– A Measured Approach to Going Green: IBM Green Sigma Consulting Offering to Help Clients Reduce Energy and Water Usage
Labs Using IBM Tivoli
Monitoring for Energy Management 6.2
Birds of a Feather Sessions Energy Management: Monitoring for
Effective Management
IT-led Greening: Applying IT to Make the Entire Organization Greener
Rick Skanron John Miller Sheri Phillips Chris Malloy Ian Salvage
36
Ready for Energy & Environment
Recognizes Business Partner solutions that have demonstrated measurable energy and environmental benefits
The recently-announced worldwide program goes live February 15th
– Business Partners can learn more about the program at the February 18th webcast – register at:https://events.webdialogs.com/portal/wipevents/register.php?id=71d258c23e&l=en-US
Clients can look for Partner solutions that have a proven environmental results – those with the IBM Ready For Energy & Environment mark
New!!
37
visit ibm.com/green
IBM can help you find the value in green