Sustainability in Action as a Sponsor: Coca Cola

London 2012: Delivering a sustainable sponsorship & legacy

Olivia Knight-AdamsEIBTM Conference, Barcelona: 28 November 2012

• Background

• Our objectives & role as a sponsor

• Our sustainability achievements

• How we made sustainability a success

• What next…..?

• Key messages

Outline

Classified - Internal use

Background to a truly sustainable Games

Our objectives and role as a sponsor1. To grow our business responsibly

2. To use the Games to demonstrate integrity, build credibility and win recognition of our leadership on sustainability

3. To deliver our most ambitious sustainability programme that echoes and reinforces our wider sustainability commitments whilst leaving a lasting legacy for the business

Classified - Internal use

Classified - Internal use

Classified - Internal use

Reduce carbon & compensate for all emissionsGames-time delivery• Most ambitious carbon reduction programme• Reduction efforts resulted in 12% overall carbon reduction• HFC free, energy efficient coolers, state of art warehouse, low carbon

delivery vehicles cut London 2012 distribution system by 1/3

Legacy• Long term investment & carbon savings from Voltaic warehouse• Biogas truck and coolers redeployment • Lasting benefit of Gold Standard offset projects• Best practice carbon footprinting methodology

Classified - Internal use

Games-time delivery• Most sustainable packaging yet• Developed innovative new waste system • Transformed our uniforms and merchandise• Inspired others to develop zero waste events• Created innovative ways to encourage recycling• Continuum Recycling Plant put bottles back on shelf within 6

weeks

Legacy• £15m Continuum investment:

• Doubled amount of bottle- grade plastic available in GB• Allowed us to hit 2012 target of 25% rPET in all packaging• Provided means to significantly reduce landfill & long term

CO2 emissions• New efficient waste and recycling model developed • Clothing donated to Oxfam and StreetGames

Help to deliver a zero waste Games

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Games-time delivery• Provided widest range of drinks ever. 73% of all drinks consumed

were low & no-calorie, water, juice & smoothies• StreetGames partnership provided improved sporting experience

to over 110,000 young people:• 65 StreetGames torchbearers•£50,000 athlete bursary •Global Ambassador day•Paid work experience for 49 young people

Legacy• StreetGames contract renewal until 2015 • £100k donated to StreetGames from licensed merchandise profits

Promote health and wellness

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• Seek expert advice and build strategic partnerships

• Integrate sustainability across all work streams

• Embed sustainability into everyday business processes

• Communicate and celebrate sustainability successes

How we made sustainability a success

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Strategic sustainability partnerships“Coca-Cola has shown real leadership in the way it has pursued its sustainability agenda.

The work it has undertaken to reduce its impact at the Games, and the lengths to which it has gone to use the power of its brand to engage others and ensure its actions have a lasting impact is to be commended and sets a standard for future corporate sponsorship of international events.”

David Nussbaum Chief Executive WWF UK

2012 1

Integrating and embedding sustainability

Embedding Sustainability Internally

• Function specific sustainability objectives

• Quarterly “Implementation Meetings”

• Personal performance objectives

• Function Director AND Sustainability Champion

• Function specific training materials

• Communicating and celebrating successesClassified - Internal use

Embedding Sustainability Externally• Only as sustainable as our suppliers

• Sustainability Guide for Suppliers

• Integrated into procurement process– Demonstrate how objectives met– Sustainability scoring– Contractually obliged

• Positively engaging with suppliers

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What next….?

• Future host city handover

• DEMOS study

• Sustainability legacy series

• ISO 2012-1 case study, workbook

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• Integrate sustainability across System & Functions

• Embed sustainability into everyday business processes

• Seek expert advice and build strategic partnerships

• Communicate and celebrate sustainability successes

Key Messages

Classified - Internal use

Thank you!

www.coca-cola.co.uk/olympic-games/sustainable-games/olympic-games-sustainability-legacy.html