Sustainability Finding Markets - Fourth African Tea Convention …africateaconvention.com/wp-content/uploads/2017/05... · 2017-05-23 · Sustainability –Finding Markets Per Bogstad

Sustainability – Finding Markets

Per Bogstad – Rainforest Alliance Senior Manager, Markets Transformation – UK and Ireland, India

5/15/2017 RAINFOREST-ALLIANCE.ORG 2

SOURCE: Adelman Trust Barometer, 2017

5/15/2017 RAINFOREST-ALLIANCE.ORG 3SOURCE: Adelman Trust Barometer, 2017

RAINFOREST-ALLIANCE.ORG 4SOURCE: Adelman Trust Barometer, 2017

Pressure from the media

Pressure from NGOs

Pressure from within

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And pressure on NGOs from other NGOs

Rainforest Alliance and tea …

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Rainforest Alliance Certified Tea Production2015 Fast Facts:

2010 2011 2012 2013 2014* 2015 2016

Vol Produced 123,007 425,307 526,008 674,359 808,332 911,456 1,084,910

Estimated 14% of Worlds Production

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Rainforest Alliance Certified Tea Produced in Metric Tons

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1 Argentina

2 Bangladesh

3 Burundi

4 China

5 Ecuador

6 Egypt

7 Ethiopia

8 India

9 Indonesia

10 Japan

11 Kenya

12 Malawi

13 Rwanda

14 South Africa

15 Sri Lanka

16Tanzania

17 Turkey

18 Uganda

19Vietnam

20 Zimbabwe

Certified tea origins

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An estimated 85% of branded tea is Rainforest Alliance Certified. Participating brands include: Tetley, Yorkshire Tea, P.G. Tips, Typhoo and others.

UK Tea Market

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Global Brand Presence

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Rainforest Alliance Certified Tea Blended and Sold

2015 Fast Facts:

2010 2011 2012 2013 2014* 2015 2016

Vol Blended* 0 5,733 91,126 92,532 98,611 123,162 127,634

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

Tea Blended and packed as Rainforest Alliance Certified in Metric Tons

72% People Globally Say Business Is Failing to Take Care of The Planet And Society As a Whole

Source: ACCENTURE HAVAS Peoples Sustainability

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Market approaches to Sustainability (Finding Markets)

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The new SAN Standard

Principle 2: Biodiversity conservation

Principle 1: Effective planning & management

Principle 3: Natural Resource Conservation

Principle 4: Improved livelihoods

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Global Brand Presence

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Acts as a framework for change that is scalable.

… ‘commoditises sustainability’; makes it saleable right across the value chain

… provides a foundation for acting sustainably upon which a whole raft of issues can be more easily be adressed.

… codifies complex issues and change

… enables communication to the consumer and a ‘feedback loop’ from them to origin.

CERTIFICATION …

www.rainforest-alliance.org

‘Institutions must step outside of their traditional roles and work toward a new, more integrated operating model

…that puts people — and the addressing of their fears — at the center of everything they do” - 2017 Edelman TRUST BAROMETER

Sustainability – Finding Markets

Per Bogstad – Rainforest Alliance Senior Manager, Markets Transformation – UK and Ireland, India