Sustainability as a business strategy in crisis times Guy Bigwood MCI Group Sustainability Director Jan 09
Jun 13, 2015
Sustainability as a business
strategy in crisis times
Guy Bigwood
MCI Group Sustainability Director
Jan 09
%
Top 99 sustainable companies outperform peers by
During the last 6months of the crisis
Dow Jones Sustainability Index and GS Sustain
Where are we going today
• Business case
• Best Practice
• Raising the bar
My name is
Guy Bigwood
MCI Group Sustainability
DirectorLargest integrated global event and association management company
250 Million Euros Turnover
33 Offices
800 People
Advisors to
CONVENTION CENTERS
HOTEL CHAINS
ASSOCIATIONS
DESTINATIONS
CERTIFICATIONCOMPANIES
Manage MCISustainability
Services
The premier dedicated global
community for sustainability
education, research, policy and
standards for the meetings and event
industry
I’m a director of the
But that’s enough
about me.
How are you
FEELING
CRISIS
!
When you see this,what do you seeseeseesee????
THIS
????
• ?Or
THIS
?
Or THIS?
I SEE
RISK!
Physical
Regulatory
Competitive
Reputation
I I I I ALSOALSOALSOALSO SEESEESEESEE
OPPORTUNITY!
To Minimize
RISK!and
MAXIMISE
Opportunity!
Sustainability as a business strategy in crisis times
points
Improveperformance!
%
Top 99 sustainable companies outperform peers by
During the last 6months of the crisis
Dow Jones Sustainability Index and GS Sustain
5-15%
Price Premium for Certified Property sales and rentalsLocum Destination Review
... 80% of congress centers who have implemented greenhave saved moneyMCI Survey 2008
24
9.000.000 €Avoidable costs
2008 Green Building Impact Report
Increase
MOTIVATION
Improve
PRODUCTIVITY
Oracle World 2008 Highlights
• 965: trees saved by reducing Program.
• 500,000: plastic bottles avoided by providing
water stations
• $2 million saved
Exploit NewOpportunities
LOHAS
Renewables
Alternative Health
Personal Development
Sustainable Products
Organic Food
Wellness
Lifestyles of Health and Sustainability
LOHAS
$200 Billion 2005
$406 Billion 2010
$800 Billion 2012
Lifestyles of Health
and Sustainability
TNS Green World Dec 2008 Report
57% will pay
5-10% extra
80% of buyers
have taken environmental results into account when organising an event
2008 IMEX 5th Annual Survey of Buyers
Meeting organisers who are planning or
expect to plan a green meeting
• 46.8% of corporates
• 44.4% association and government
planners."
Marketing Media Survey 2009
They are comparing and analysing destinations
INFRASTRUCTURE
CVB
CONFERENCE CENTER
HOTELS
www.bestplacestomeetgreen.com
MINIMIZE
RISK!Physical
Regulatory
Competitive
Reputation
Raising standards through
sustainable meetings certification
Quick Summary
1.Improve Performance
2. Maximise Opportunities
3. Manage Risk
So that’s the
Theory !
What about a
real example…
Less Conversation
More Action
ACTION=
Standards + Measurement
+ Certification
Certification Overview
Certification Overview – two types
• Process – Management System • Performance - Checklist
PolicyPolicy
Implemen-tation
Implemen-tation
Monitoring&
Control
Monitoring&
Control
Set KPIsSet KPIs
PlanPlan
Continual
Improvement
Standards should be created and
approved by standards authorities
Environment Social Economic
Management Systems(Process)
Performance(checklists)
Understanding Standards and Certifications2 Types – 3 areas
Environment Social Economic
Management Systems(Process)
Performance(checklists)
Understanding Standards and Certifications2 Types – 3 areas
BS8901
ANSI - APEX
Understanding Standards and CertificationsSustainable Meeting Standards
• BS8901
• Management System
• Only international standard in use
• Developed for Olympics in 2012
• Will be ISO in 2012
• APEX ANSI
• Performance Standard
• Launched end 2009
• In final design phase
Standards are complementary
Same people are on both technical teams
Environment Social Economic
Management Systems(Process)
Performance(checklists)
Understanding Standards and Certifications2 Types – 3 areas
BS8901
GreenGlobe
ISO14001
Understanding Standards and CertificationsAuditing – Variables
1. Self Certification
2. External Verification ( Audit )
3. External Accredited Verification
Understanding Standards and CertificationsOther – Variables
1. Benchmarking - Indexing
2. Tools
3. Support and Consulting
4. Marketing Services
Comparison Summary
Industry
Mgmt System
1996
X
X
X
ISO14001
meetings industry
meetings industry
Travel and Meetings industryTarget audience
Mgmt systemPerformancePerformanceType
200720091993Year developed
In rollout In
developmentXGlobal
X
Specific sector standards
X
Performance level recognition
XXX
Social Responsibility criteria
OptionalXXExternal Audit
BS8901APEXGreen GlobeComparison aspect
WHAT ARE THE KEY WHAT ARE THE KEY WHAT ARE THE KEY WHAT ARE THE KEY
CONCLUSIONSCONCLUSIONSCONCLUSIONSCONCLUSIONS
Minimize
RISK!
Minimize
OPPORTUNITY!
www.esnep2008.com
Selection of sustainable
products and services
will only
increase
Implementing Sustainability
Could seriously affect your
business!
“Those companies with
business models that revolve
around green practices will
have the strongest
opportunity of achieving a
„sustainable� competitive
advantage.”Ernst & Young, 2008
THE ENDalmost
“It is not the
strongest of the
species that survive,
nor the most
intelligent, but the
one most adaptable
to change.”
- Charles Darwin
LessConversationMoreAction.com
For more info please visit
MCI Offices
GENEVA - ABU DHABI - AMSTERDAM - BARCELONA -
BELFAST - BENGALURU - BERLIN - BRUSSELS - BUENOS
AIRES - CORDOBA - DELHI - DUBAI - DUBLIN - GLASGOW -
GOTHENBURG - HONG KONG - LYON - MADRID - MAR
DEL PLATA - MUMBAI - PARIS - PETERSFIELD/LONDON -
PRAGUE - ROME - SHANGHAI - SINGAPORE -
STOCKHOLM - STUTTGART - TOKYO - VIENNA - ZURICH
MCI Sustainability
Services
MCI Sustainability Services
� Our philosophy
- We support and assist you to define, achieve and improve
your sustainability vision and performance of your
organisation
- We want to be a trusted advisor and high value external
resource for our partners
� Our Services
- Sustainability strategy consulting
- Stakeholder engagement and training
- Supply chain management and procurement
- Green meeting processes
- Footprint measurement and IT platforms
- Communication consulting and brand alignment
- Certification guidance and selection
- Social outreach strategy and partnerships
MCI Example Clients
� CSR and Green Meeting Consulting
- Copenhagen Climate Council
- European Wind Energy Association
- Stockholm World Water Week
- UFI – Global Association of Exhibition Industry
� Meeting and Event Management
- World Business Summit on Climate Change
- UAE Environmental Ministry
- UK Department of Environment
� Event Communication Consulting
- Conama Environmental Congress, Madrid
� DMO Advisory Services
- Estoril Convention Bureau
� Hotel and Venue Consulting
- Estoril Congress Center
- Clarion (First Choice) Hotel Group
� Pro-Bono Consulting
- MPI, IAPCO, GMIC
- Philias (CSR Europe)
- Autism Society of Ireland
- NCH – the Children's Charity