Cracking the Product Management Code
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Cracking the Product Management Code
Candler Enterprises
Beverage division Snack food division
Pet care divisionQuick service restaurant
CAPACITY CONSTRAINTS OF DSDLONGER SHELF LIFE OF
CRACKERS
world renowned product development labs
company owned dsdproduct mix
Fritto-lays Entering The Cracker MarketMdestincrease Of 1% Sale
In Southeast
Consumer Dissatisfaction With Current Crackers(competitors)
Attractive Cracker Market Fundamentals
Imroving tastes
Increasing package sizes
Product reformulation using r&d lab
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