SURVIVING RECESSION RAMYA MK ECE DEPARTMENT SHIRDI SAI ENGINEERING COLLEGE
SURVIVING RECESSION
RAMYA MK ECE DEPARTMENTSHIRDI SAI ENGINEERING COLLEGE
RECESSION
Causes of recession.
Impacts of recession.
How to deal with recession.
“Money is no value; it cannot spend itself..all depends on the skill of the spender.”
Causes of Recession
•Overproduction
•Underconsumption
•Abnormal unemployment rates
•Currency fluctuations
•Rise in credit card purchases
•Financial crisis
The Great Depression(1929-1940)
•Deepest depression of the 20th century
•Reason-Stock market crash
•Unemployment rose to 25%
•Work long for less salary
•Exports come down
•Loans to NINJA(NO income,NO jobs,NO assets)
•Social effects
Impacts of Recession
“Recession is the real killer not the terrorists”
6 Indian Industries to do well during recession
• Food
• Railway
• Education • PSU Banks
• Luxury products
• Media and Entertainment
Recession??I’m lovin’ it: A Case of McDonald’s
DIARY
1999: Two franchise stores destroyed in Europe.
2002: Withdraws from three countries and closes under-performing restaurants.
2004: Discontinues surprise options in its menu.
2006: The ‘Forever Young’ brand is introduced
2008: Net incomes crosses $12 billion.
How McDonald’s Thrived During the Recession
•Friendly Pricing
•New Products For Different Markets
•Reduced Advertising Costs
•Improved Operations
•Rapid Price Adjustments
• The Great Recession's winner
• Opened nearly 600 stores in 2008
• Factors to attract consumers- Accepting credit cards
Using drive-throughs
Many locations open 24 hours
McDonald’s Success
CONCLUSION
“If seen in the right light, an economic downturn can be a blessing in disguise.”