Surveying the Land
Jan 05, 2016
Surveying the Land
Goals for this Session
• March madness for mobile
• Understanding the Mobile Market
• Analysis of the State of California Mobile Analytics
• What should be first the step for government
mobile strategies?
• The California Mobile Template Version 4
Worldwide Mobile Operating Systems March 2013
Other
Windows
BB
Symbian
Series 40
iOS
Android
0 5 10 15 20 25 30 35 40
Total U.S. Subscribers 3 Month Average
Total Mobile Subscribers Nov 2012 Jan 2013 Point Change
Google 53.6% 52.3% -1.3
Apple 34.3% 37.8% 3.5
BlackBerry 7.8% 5.9% -1.9
Microsoft 3.2% 3.1% -0.1
Symbian 0.6% 0.5% -0.1
Mobile vs. Desktop in the United States
March 2012
91%
9%
March 2013
86%
14%
Mobile vs. Desktop for all CA.GOV
March 2012
90%
10%
March 2013
80%
21%
All CA.GOV Monthly Visits 6 Month Average
Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-130
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Mobile vs. Desktop for all CA.GOV
United States
86%
14%
All CA.GOV
80%
21%
Top Mobile Operating Systems March 2013
United States
iOS52%An-
droid40%
All CA.GOV
iOS63%
An-droi
d36%
Top 5 Manufacturers for all CA.GOV
Manufacturer Percent
1. Apple 63%
2. Samsung 15%
3. Motorola 5%
4. HTC 5%
5. LG 3%
All CA.GOV Mobile Devices March 2013 +800
1. iPhone 6. HTC EVO 4G 11. Motorola Droid X
2. Samsung Galaxy S3 7. Samsung Admire 12. HTC Inspire 4G
3. Motorola Droid Razr 4G 8. Samsung Bionic 13. Droid Incredible 2
4. LG Motion 4G 9. Samsung Galaxy Nexus 14. Samsung Galaxy S
5. Samsung Galaxy S2 10. Google Nexus 7 15. HTC EVO 3G
State of California Template
California Mobile Template V4 Updated March 2013
California Mobile Template V4 Updated March 2013
Review
• March madness for mobile
• Understanding the Mobile Market
• Analysis of the State of California Mobile Analytics
• What should be first the step for government
mobile strategies?
• The California Mobile Template Version 4
Questions and Comments