F2F Online Mobile Mobile emerges as the most engaging and interest retaining method for consumers with respondents returning to next survey in 3 days itself. Mobile device has saved the day for #mrx Takeaways Interesting Facts To understand the survey responses, we applied this prediction framework to Primary 10 Min quant interview on lifestyle & purchase behavior. Behavioral Data Benchmarked the data captured against mobile meter data. Mobile meter 10 min research Instrument Demographics Commute Timings Purchase Behavior App Usage Behavior Average time spent on Phones using various apps (*SmartSight is a progressive panel management solution to passively track and analyze behavioral data built on an advanced analytics engine that allows us to understand and predict panelists' behavior.) Learnings & Recommendations B2B & Specialist Panels ARGENTINA | AUSTRALIA | BRAZIL | CHILE | COLOMBIA | CHINA | INDIA | INDONESIA | KSA | MEXICO | NEW ZEALAND | NIGERIA | POLAND | PHILIPPINES | RUSSIA SOUTH AFRICA | SOUTH KOREA | SINGAPORE | TAIWAN | THAILAND | TURKEY | UAE IT | TRAVEL | MOBILE | HEALTHCARE | AUTOMOBILE | FINANCE www.borderlessaccess.com Online & Mobile Panels And observed significant responses 70% More than 70% of TG preferred shopping on Mobiles Food Delivery Consumer & Household products The Force Awakens ‘Methodologies do Matter in Subtle Ways’ Customers are moving towards online & mobile purchases Irrespective of methodologies. #mrx to follow the same #deviceagnostic Takeaways COFFEE JUICE MILK Male Female Prediction Framework Trusted Security Promotion Location Timely Deal Apps Analyzed data to understand and explain some results. Transition of Market Research Old War vs New War Approach Approach INDIA Bangalore INDONESIA Jakarta F2F Mobile Actual time – 70mins Perceived time – 350mins Perceived time Actual time 350 70 Online Traditional Market Research Market Research Through New Methodology Survey Hangover by Methodology Today Days 15 Days 5 Days 3