Survey Results Analysis

Survey ResultsBy Charles Watts

Sunday, 27 November 11

Male38%

Female62%

Are you male or female?

My survey found that there was a larger percentage of female recipients by 24%. Due to these results I am going to make my music magazine more female focused but not making it so feminine that male readers would not want to

read it.

Sunday, 27 November 11

14%

29%43%

10%5%

How old are you?

1617181920

This results showed that the biggest age group was 18. My survey question was looking for people

between the ages of 14 or younger and 21 or older. But I only receive a age group from 16 to 20 so this

will be my target age audience.

Sunday, 27 November 11

24%

16%

4%16%

8%

16%

16%

What genre of music do you identify most with?

Alternative DanceHip Hop/Rap PopR&B RockOther

The genre of music most identified was Alternative so this will be the main focus of my magazine. However

the results showed there was a large identification with Dance, Rock, Pop and Other which were Dubstep and Indie. So I will try and integrate these genres as well. There was no identification to Classical, Country and

Jazz genres.

Sunday, 27 November 11

10%

29%

14%5%

38%

5%

How much disposable income do you have per month?

£10 or under£11-£30£31-£50£71-90£91 or overPrefer not to answer

These results were very interesting because there was a large variation with the largest percentage answering £91 or over but

the second largest percentage answering £11-30. So when deciding on the price of my magazine I have to consider that while the

largest percentage has the largest disposable income. There are also many with a lot less money to spend on the magazine but if I

offered free CDs, posters and competitions this may equal the balance. Also no one answered in the category £51-£70.

Sunday, 27 November 11

5%

64%

27%

5%

How do you mainly listen to music?

RadioiPod or similar deviceStreaming Service such as SpotifyOther

These results showed the main way to listen to music is via an iPod or similar device. This suggests that music is being brought

less physically and more electronically. Surprisingly there were no responses to CDs or music channels. There was also a large

proportion for streaming services such as Last.fm and Spotify. I suggest in the previous slide that I could use free CDs but if they

are not being listened to, maybe a competition for a free subscription to Spotify Premium or promoting the iTunes songs of

the week which are free.Sunday, 27 November 11

5%

24%

14%

57%

How long do you spend on the Internet every day?

Less than 1 hour1-2 hours2-3 hours3 or more hours

These results showed that more than half of the survey population spend more than 3 hours on the Internet every day. This shows the importance of a consistent

website with the magazine with the same masthead and consistent colours and fonts. The addition of QR codes to allow easy access to webpages. This also enforces the importance of downloading music digitally and streaming

services.Sunday, 27 November 11

0

5

10

15

20

25

30

3

21

2

10

2

Amazon FacebookTwitter

YoutubeOther

Which websites do you visit every day?

Out of 21 recipients

100% of the recipients visit Facebook every day so my magazine will have a dedicated Facebook page. 48% of the recipients visit Youtube every day so a channel which had

exclusive interviews and music videos. The other websites visited daily were Amazon, Twitter, Gmail and

Tumblr.

Sunday, 27 November 11

0 5.00 10.00 15.00 20.005

76

1318

3

192

12

Apple iPhone (Any Type)Microsoft Xbox 360

Sony Playstation 3Nintendo WiiApple iPad 2

Apple iPod (Any Type)Any smartphone that runs Android

LaptopAny other tablet device

Flat Screen TV

Do you own any of these devices?

Out of 21 recipients

19 out of 21 of the survey recipients owned laptops which means access to the Internet for an adjacently

branded website, a Facebook page and a Youtube channel. Also10 out of 21 own a portable device with

Internet access which can also be used to take advantage of QR codes within the magazine. All of the

devices are able to access some form of music services.

Sunday, 27 November 11

17%

29%

13%8%

21%

13%

Where do you typically shop for clothes?Topshop/TopmanH&MRiver IslandSuperdryPrimarkOther

H&M is the most popular clothes shop with Primark and Topshop/Topman following a close second and third. I can use this to ideas for themes from their

stores or use their clothes and fashions in articles or competitions for vouchers.

Sunday, 27 November 11

18%

55%

9%

5%9%

5%

What genre of film do you enjoy most?Action/AdventureComedyDramaHorrorSci Fi/FantasyOther

Comedy and Action/Adventure were the most popular film genres. I can use this for advertising and

competition purposes or use their imagery and style within the magazine.

Sunday, 27 November 11