Link to my survey: http://www.surveymonkey.com/s/JPPZKFX
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Link to my survey: http://www.surveymonkey.com/s/JPPZKFX
From these results I can see that most people would prefer a weekly magazine. This suggests that the audience like to be up to date with the latest music.
I’d also prefer a weekly magazine, although monthly magazines tend to have a larger content which I prefer.How many music magazines do you
buy a month?
35%
12% 0%
53%
0
2
4
5+
These results show that the majority of the music magazine buying participants buy up to two music magazines a month.
I have created a survey to find out what an audience looks for in a music magazine. These are my results from 17 participants.
Monthly: 41%
Weekly: 59%
Do you prefer monthly or weekly magazines?
How much would you spend on a music magazine?
29%0%
71%
£1-£2
£3-£4
£5+
What music do you enjoy listening to most?
29%
12%
0%
24%35%
Indie
Rock/Metal
Pop
Rap
Dance
This chart tells me that most people would spend £1-£2 on a music magazine, therefore I will aim to label my magazine at around this price. I think this is a reasonable price, and is the amount I would be willing to spend on a music magazine.
I have found that indie music is the most listened to music, closely followed by rock/metal and dance music. I intend on basing my music magazine on these popular genres of music to appeal to a large audience.
These results didn’t come as a surprise as most of my friends tend to listen to a variety of music based around these genres.
What makes you want to buy a music magazine?
16%42%
23%3% 16%
Freebies
New artists
Band gossip
Band reviews
Featureinfavourite artist
30% of the participants find there music via friends/word of mouth, this suggests magazines could be a convocational topic between friends, and that I will need to advertise new bands in my magazine to give friends something to talk about. 24% of the participants also said they find their music through the internet and the radio.
42% of my participants say that new artists make them want to buy a music magazine. To appeal to my audience I will advertise a new and popular artist on my front cover.
Do you prefer mainstream magazines (NME, Q etc) or specialist magazines
(Rock Sound, MixMag etc)?
29%
71%
Mainstream
Specialist
41% of my participants most commonly buy their music from music stores. I was surprised at this result and thought that downloads would have a much higher percentage. Discount vouchers could be used as a lure for my magazine.
My results also show that more people (35%) download illegally than people who download off I-tunes (24%)
This graph tells me that 71% of participants prefer mainstream music magazines such as NME and Q to specialist magazines. This suggests that most people are looking for a music magazine with a variety of different articles and band genres.
Do you like to hear about new band coverage or already established artists?
88%
0%12%
New bands
Established bands
Both
These results tell me that in my own magazine I should advertise both new artists and already established artists to appeal to what the audience wants.
Most people who took my survey say they would prefer a cover with only a few or one image and coverline/s and a sophisticated use of colour to a cover with lots of colour, images and coverlines. From this response i now know in what way to present my front cover best, and appeal to the largest audience possible.76
%24%
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