Profiling
Objective Genetic testing, which includes genetic counseling, is
an interactive process involving the patient and his/her family.
Creating a marketing plan for genetic testing.
To collect the data from family members and known people of cancer and diabetic patients.
This helps us to check the awareness among the people about the doubt of genetic testing.
To make the marketing strategy for genetic testing.
INTRODUCTION
What Is Genetic Testing ?Genetic Testing is used to detect inherited disease causing genes or disease-causing mutations that may have arisen spontaneously over time.
How Genetic Testing Is Done ?Genetic testing is performed by first taking a blood, saliva, Hair, Skin sample from a patient. The DNA is then isolated from the cells in the sample.
The results of genetic testing are typically delivered to the patient by a genetic counselor or physician, who will then discuss various preventative measures or treatment options.
Uses Of Genetic Testing.
Tool Used In Genetic Testing
Marketing Plan Market Research -:
Study Our Competition
Target the Ideal Customers
Create the Unique Value Proposition
Define our marketing strategy and tactics
Test our Concept and Marketing approach
Roll out our campaign
Know our product’s lifecycle
Market Strategy Once the goal is achieved now we have to design a marketing
strategy.
Building awareness before and during a product launch Create press release for the product launch. Reach out to the press Update the website to announce new services Use Twitter. Garner Endorsements Use Advertising. Build Demand
Create Email Campaigns Create Referral Campaigns Hold contest Attend Tradeshows
Pricing -
PRINT MEDIA –
Sample of the advertisement which is to be printed in all the newspapers one month prior to the launch of the services. It is being done to create the maximum awareness as possible.
Methodology
PRIMARY DATA:
The survey was conducted with the help of questionnaires. The questionnaires were filled by the family members of the diabetic and cancer patients.
SECONDARY DATA:
Other information has been taken from Wikipedia.
Analysis -
45.20%54.80%
Have you heard of genetic testing ?
yes
no
40.50%
11.90%
40.50%
Do you know what sample is used for Genetic Testing ?
blood
saliva
tissue
internal body fluids
don't know
other
For what is genetic testing used?
2-4.80%
6-14.3%
8-19%
17-40.50%
7- 16.70%2- 4.8%
2-4.8%
13-31%
0
0.00% 500.00% 1000.00% 1500.00% 2000.00%
identity
parentage
indication
confirmation
if prone
ancestar
research
don’t'know
others
Series 3
Series 1
21.40%
14.30%
52.40%
11.90%
Would you be interested to undergo genetic testing if it help you to understand if you have a
chance to get a disease?
yes
no
may be
need more info todecide
39.40%
18.20%
9.10%
12.10%
12.10%
If not yes in previous ques. Why you have doubt about undergoing testing?
not aware
no value
not worth devoting time
not usefull
afraid of outcome
costly
hesitent
19%
23.80%57.10%
If the following additional services are provided , will it convince you more to undergo genetic
testing?
yes
no
maybe
94.70%
5%
How much are you willing to pay without the additional services provided above?
upto -5000
5001 - 10001
10001 - 20000
above 20000
Conclusion -
From the survey conducted, we can conclude that the main reason for not taking this test is low level of awareness among the masses. The people surveyed had no clue about what sample is being used, what is the purpose of the test and what is the cost for this test. Thus, in order to lure people to undergo this test, we need to first make them aware about this test and also we should tell them about the pricing plan for this test. Moreover, we have to convince them that why this test is as good as a blood test.