Pulse Asia According to its corporate profile, Pulse Asia sees the public pulse as a key ingredient in a democracy. It committed itself to the advancement of professional polling by Filipinos within the country, as well as in other parts of Asia. It uses prudence and academic rigor to explore innovations in the gathering, use and analysis of social data. It also probes new or under-explored areas of study, which bear significant relevance or interest to the public. Pulse Asia has academic independence and has a professional team of high caliber. It initiates its own research studies based on a regular monitoring of prominent public concerns at a national, regional, local or sectoral level. It also solicits third-party sponsorship of or subscription to its research products and may also undertake specific surveys at the request of interested parties, but it will not undertake proprietary surveys where the client retains the exclusive right to the survey findings and withholds them from the public domain indefinitely. All Pulse Asia surveys are made available to the general public within a year from the time they are released to a client. Pulse Asia endeavors at all times to serve the public interest in democratic governance by undertaking studies on social, economic, political and comprehensive policy issues and by making available to the widest audience the findings, analyses and policy recommendations of its independent, non- partisan and academic probes. In doing so, the company has these commitments: (1) All work done by Pulse Asia shall meet at least the generally accepted standards demanded of quality academic output; (2)
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Pulse Asia
According to its corporate profile, Pulse Asia sees the public pulse as a
key ingredient in a democracy. It committed itself to the advancement of
professional polling by Filipinos within the country, as well as in other
parts of Asia. It uses prudence and academic rigor to explore
innovations in the gathering, use and analysis of social data. It also
probes new or under-explored areas of study, which bear significant
relevance or interest to the public.
Pulse Asia has academic independence and has a professional team of
high caliber. It initiates its own research studies based on a regular
monitoring of prominent public concerns at a national, regional, local or
sectoral level. It also solicits third-party sponsorship of or subscription to
its research products and may also undertake specific surveys at the
request of interested parties, but it will not undertake proprietary
surveys where the client retains the exclusive right to the survey
findings and withholds them from the public domain indefinitely. All
Pulse Asia surveys are made available to the general public within a
year from the time they are released to a client.
Pulse Asia endeavors at all times to serve the public interest in
democratic governance by undertaking studies on social, economic,
political and comprehensive policy issues and by making available to
the widest audience the findings, analyses and policy recommendations
of its independent, non-partisan and academic probes. In doing so, the
company has these commitments: (1) All work done by Pulse Asia shall
meet at least the generally accepted standards demanded of quality
academic output; (2) Believing in the urgent necessity to facilitate the
public's access to information, all studies done by the company shall
automatically become public domain material within one year after their
completion; and (3) Pulse Asia shall provide for a system of equitable
access to information by materially assisting parties or individuals that
are unable to adequately finance their demonstrably critical information
needs.
[edit]
Team of analysts
▪ Prof. Felipe B. Miranda - professor of political science, University of
the Philippines, founding fellow of the Social Weather Stations
▪ Mercedes R. Abad - president and general manager of TRENDS-
MBL, Inc.
▪ Jose V. Abueva - former president of the University of the Philippines,
now president of Kalayaan College
▪ Arsenio M. Balisacan - professor of economics, University of the
Philippines
▪ Maria Rose Cynthia Banzon-Bautista - professor of sociology,
University of the Philippines
▪ Emmanuel S. de Dios - dean, University of the Philippines School of
Economics
▪ Ronald D. Holmes - executive director of the De La Salle University
System and former director of the De La Salle-Santiago Zobel
School
▪ Jose P. de Jesus - is among the country's top technocrats, has served
the Government in various capacities
▪ Romeo L. Manlapaz - retired professor of mathematics at the
University of the Philippines
▪ Rosa Linda Tidalgo Miranda - executive director of the Center for
Asia-Pacific Women in Politics
▪ Temario C. Rivera - professor of political science, University of the
Philippines
▪ Ana Maria L. Tabunda - former dean, University of the Philippines
School of StatisticsZelda C. Zablan - professor of demography at the UP Population Institute
SWS
A membership organization, its members, called Fellows, make up the
General Assembly that elects its Board of Directors every year. The
Fellows are distinguished social scientists in the field of economics,
political science, sociology, statistics, market research, and others.
Aside from the seven founding fellows, there are regular fellows
comprising the membership.[3]
[edit]
Founding Fellows
▪ Dr. Mahar Mangahas (currently the President and CEO)
▪ Prof. Felipe B. Miranda
▪ Mercedes R. Abad
▪ Jose P. de Jesus
▪ Ma. Alcestis Abrea-Mangahas
▪ Gemino H. AbadRosa Linda Tidalgo-Miranda
3. Synnovate
Ipsos Business Consulting (IBC) is one of several boutique global business consulting firms with special focus on market analysis. It is a division of Ipsos which is the third largest research company in the world, present in 84 countries. </ref> Ipsos Business Consulting does not have a Head Office, but its CEO is based in Hong Kong. IBC has a presence in locations such as the USA, United Kingdom, United Arab Emirates and Australia, but most of its offices are located in Asia. Synovate does not provide the mainstream consulting services typically found in large global consulting firms. It specialises in market intelligence and growth consulting, with the services falling into three key categories - market analysis, competitive analysis and growth strategy. They also provide a partner evaluation service that is akin to the Head Hunting service for Executive Search. [2]
History and origin
Synovate Business Consulting started out in the early 1990's as part of
Asia Market Intelligence (AMI). AMI was subsequently acquired by
Aegis Group a media and market research group founded by Peter
Scott in 1989 as a separate company based the original WCRS Group
media buying division which itself was centred around the French media
business Carat. It is headquartered in London and listed on the London
Stock Exchange. Other Aegis Group businesses included Carat,
Vizeum, MMA and Posterscope.
In 2003 Aegis Group consolidated all its market research activities
under the brand name ‘Synovate’. AMI Consulting then became
Synovate Business Consulting.[3] In 2011, Ipsos purchased the
Synovate business from Aegis Group, creating the third largest
research company. At the start of 2012, Synovate Business Consulting
started to trade as Ipsos Business Consulting, reflecting the new
ownership.
[edit]
Sectors and services
IBC provides market intelligence and growth strategy consulting
services in a wide range of sectors. Ipsos Business Consulting covers
sectors like automotive, banking, finance & insurance, energy & mining,
marketing solutions and analytical tools through business units
focused on film, music, home entertainment, books, and
interactive entertainment
Nielsen BookScan
Nielsen Broadcast Data Systems
Nielsen EDI
Nielsen Music Control
Nielsen SoundScan
Nielsen VideoScan
▪ Nielsen Ad Solutions (formerly Nielsen IAG): collects engagement
metrics - including advertisements, product placement, and
program sponsorship occurring across all broadcast and major
cable networks during primetime as well as cinema and online
advertisements
▪ Nielsen Media Research: measures the size of audiences for
television, radio and print, as well as advertising spending and
creative content information and services
▪ Nielsen Mobile: provides syndicated consumer research to the
telecom and mobile media markets
▪ Nielsen Online: measurement and analysis of online audiences,
advertising, video, blogs, consumer-generated media, word of
mouth, commerce and consumer behavior
▪ PERQ/HCI: reports on advertising expenditures and content in
healthcare journals in the U.S.
▪ Scarborough Research: measures the shopping patterns, lifestyles
and media habits of U.S. consumers
▪ SRDS: provider of media rates and data
[edit]
Company history
[edit]
Arthur C. Nielsen and the company’s founding
Arthur C. Nielsen founded the AC Nielsen Company in 1923 with the
idea of selling engineering performance surveys. It was the first
company to offer market research.[4] The company expanded its
business in 1932 by creating a retail index that tracked the flow of food
and drug purchases. This was the first retail measurement of its kind
and for the first time allowed a company to determine its “share” of the
market.[4] Arthur C. Nielsen is credited with coining this business term.
[edit]
Radio and television
In 1936, Arthur C. Nielsen acquired the Audimeter, which measured
which radio stations a radio had been tuned to during the day. After
tinkering with the device for a few years, the company created a
national radio rating service in 1942.[5] The company collected
information on which stations were tuned to in 1,000 homes. Then, this
survey data was sold to manufacturers who were interested in the
popularity of programs and demographic information about listeners for
advertising purposes. This was the birth of audience measurement that
would become the most well-known part of Nielsen’s business when
applied to television.[5] Today, these are commonly referred to as
“Nielsen ratings.”
The company began measuring television audiences in 1950, at a time
when the medium was just getting off the ground. Just as with radio, a
sampling of homes across the U.S. was used to develop ratings. This
information was collected on a device that was attached to a television
that recorded what was being watched. In 1953, the company began
sending out diaries to a smaller sample of homes (“Nielsen families”)
within the survey to have them record what they had watched.[4] This
data was put together with information from the devices. This
combination of data allowed the company to statistically estimate the
number of Americans watching TV and the demographic breakdown of
viewers.[4] This became an important tool for advertisers and networks.
In the 1980s, the company launched a new measurement device known
as the “people meter.” The device resembles a remote control with
buttons for each individual family member and extras for guests.
Viewers push a button to signify when they are in the room and push it
again when they leave, even if the TV is still on. This form of
measurement was intended to provide a more accurate picture of who
was watching and when.[6]
On November 18, 2008 Nielsen announced that will return to the US
radio ratings business after discontinuing the service in 1968. The new
radio rating service debuted in 50 US mid-size radio markets in the
spring of 2009 and the results were available in the summer.[7] Nielsen
will use its address-based sampling (ABS) to recruit sample
households. The Nielsen-pioneered method uses randomly selected
addresses rather than telephone numbers in its domestic television
measurement in order to reach the 34% of U.S. households that are not
covered by current sampling methods, including cell-phone only and
many unlisted land line phone households, according to the company.[8]
In July 2008,[9] Nielsen released the first in a series of quarterly reports,
detailing video and TV usage across the ‘three screens’ – Television,
Internet and Mobile devices. The A2/M2 Three Screen Report also
includes trends in timeshifted viewing behavior and its relationship to
online video viewing, a demographic breakdown of mobile video
viewers and DVR penetration.
[edit]
Mergers and acquisitions
The company was acquired by the Dun & Bradstreet Company in 1984.
[10] D&B, as it is known today, broke Nielsen into two separate
companies in 1996. These were Nielsen Media Research, which was
responsible for TV ratings, and AC Nielsen, which was responsible for
consumer shopping trends and box-office data.[11] The Dutch publishing
company VNU (Verenigde Nederlandse Uitgeverijen) acquired Nielsen
Media Research in 1999.[12] It later recombined the two halves of the
business when it acquired AC Nielsen in 2001. In between, it sold its
newspaper properties to Wegener and its consumer magazines to
Sanoma.
In 2004, Nielsen began a joint venture called AGB Nielsen Media
Research with WPP Group's AGB Group, a European competitor which
provides similar services.[13]
VNU combined the Nielsen properties with other research and data
collection units including BASES, Claritas, HCI and Spectra. The
company's publishing arm also owned several publications including
The Hollywood Reporter and Billboard magazine. VNU began acquiring
companies that added to its measurement capabilities. In 2006, it
acquired a majority stake in Buzzmetrics, a company which measures
consumer-generated media online. Under the new ownership, Nielsen
bought the remaining shares of the company in 2007.[14] In the same
year, Nielsen acquired Telephia, which measures mobile media,[15] and
Bilesim Medya, a Turkish advertising intelligence firm.[16]
In 2006, VNU was acquired by a group of six private equity firms: the
American Kohlberg Kravis Roberts & Co., Thomas H. Lee Partners,
Blackstone Group, Carlyle Group and Hellman & Friedman, and Dutch
equity firm AlpInvest Partners[17] for £5bn.[18] In the same year, the
group hired David L. Calhoun, formerly of General Electric, as CEO.[19]
He renamed VNU as The Nielsen Company in 2007.
VNU sold its business publications division in 2006 for €320m (£210m)
to venture capital group 3i, which then sold the UK division (VNU
Business Publications Ltd) to Incisive Media.[18]
In 2008, the company acquired IAG Research which measures viewer
engagement with TV commercials.[20] The same year Nielsen made a
strategic investment in NeuroFocus, a California firm applying
neuroscience brainwave techniques for consumer research.[21] In 2009
and 2010, Nielsen sold its business magazines; its well-known
entertainment properties went to the new company e5 Global Media.
In June 2010 Nielsen paired with Mckinsey to create the social media
consulting company NM Incite.[22] Through "NM Incite," Nielsen
combines its Buzzmetrics listening platform technology with McKinsey's
management consultants, to offer a broad range of social consulting
influenced by social media data and analytics.[23] NM Incite has
operations in 13 global markets, including: US, UK, Germany, Spain,
Italy, Australia, New Zealand, China, Japan, India, Brazil, Canada and
Korea.[24]
In Aug 2011 Nielsen acquired Marketing Analytics, Inc., one of the
pioneers of marketing mix modeling and a recognized leader in
analytics and advanced planning software. Headquartered in Evanston,
Ill. and founded in 1991, Marketing Analytics, Inc. helps companies
measure the impact of their marketing plans on sales by combining
deep modeling expertise with robust software applications. Link, a long-
time innovator in marketing modeling, will continue to lead the group
and work to integrate these capabilities into Nielsen offerings. The
acquisition enables Nielsen to provide marketers of fast moving
consumer goods with the most complete and timely view of the impact
of media and marketing - a distinct advantage when developing
marketing plans across multiple channels, such as online and offline
advertising, in-store promotions and consumer promotions.
In July of 2012, Nielsen acquired the advertising tech company Vizu.
The acquisition was made so that Nielsen can better analyze the
effectiveness of online advertisement as Nielsen was previously only
measuring the reach of ads. [25]
[edit]
Competitors
Top 9 of the Market Research Sector 2009
Ran
kCompany
Sales in
2009
(million
USD)
Growth
in %
1 Nielsen 5,000.0 2.6
2 Kantar Group 2,000 2.5
3IMS Health
Inc.1,958.6 8.9
4 GfK AG 1,397.3 5.4
5 Ipsos 1,077.0 6.5
6 Synovate 739.6 9.5
7 IRI 665.0 6.6
8 Westat 425.8 0.8
9 Arbitron 400.0 5.9
[edit]
The Nielsen Code
In 1931, Arthur C. Nielsen, Sr., wrote the Nielsen Code,[26] defining the
principles that would guide Nielsen to global leadership in marketing
research. The Code remains relevant today and continues to guide to
company and employees practices. The 8 pillars of this code are:
▪ Impartiality
▪ Thoroughness
▪ Accuracy
▪ Integrity
▪ Economy
▪ Price
▪ Delivery
Service
4. StratPOLLS
StratPOLLS, inc. is a privately-held national research and consulting firm specializing in both quantitative and qualitative research works and analysis. It provides strategic information and advices for a portfolio of clients in the corporate, political, legal, education, government, public affairs, non-profit organizations, advocacy groups and media sectors.
It also plans, directs and manages market research activities for commercial products and services using person-to-person (face-to-face) method and web-based models and formats such as on-line polling.
StratPOLLS, inc. is a convergence of some of the most experienced and very knowledgeable people in the profession having proven themselves in their chosen fields of endeavor especially in political science, journalism, marketing, political polling, political economy, demography, information technology, local government and the academe.
Fast but accurate polls
Online polls are Internet-based surveys that are very effective modes of reaching or feeling the markets either for market research on commercial products or for measuring political opinions. One such poll could be accomplished quickly but accurately, from approval of the survey questionnaire to the delivery of the results, depending on the size of the targeted number of respondents which could vary in groups of 10 thousand, 15 thousand, 20 thousand, or even more depending on the requirements of the client.
StratPOLLS has compiled a fairly huge list of email addresses of adult consumers (voters) from the different parts of the country. These addresses include demographic background such as gender, age bracket, marital status and socio-eco classification. Demography is essential in determining the designs of advertising and marketing campaigns for your products, or in shaping the minds of the electorate. Compilation of the list is a work in progress.Incentives to Panel Members (Respondents)
The process of online polling works on the promise of benefit wherein each respondent or email address is considered outright as a Panel Member (PM) eligible to earn points every time the PM participates in an online survey. Accumulated points are qualified either to redeem token gifts or to the much larger draw for bigger incentives. And to ensure that only the registered Panel Member is the one replying to the survey, security checks and passwords are required to be keyed in before the respondents could submit his reply.
A. Summary of Market Research Services (Online and Face-to-Face)
The different research services under Online Polling by StratPOLLS are shown in this section which are:
Measure the effectiveness of your ongoing advertising campaign as to specific reactions: consciously aware or subconsciously aware. Assess how your product or service offerings are perceived as compared to your competitors’. What headlines, value propositions, and call-to-actions have the greatest marketing impact in your advertising? You can use ad awareness measurement to determine which advertisements will cut through the clutter and leave a lasting impression.
BRAND AWARENESS
Your company’s brand is a valuable business asset. What is the present “top-of-mind” brand in the market? What are the attributes of your product compared to those of your competitors? What are customer perceptions regarding your brand versus competition? What is the strength of your brand recognition?
BRAND PREFERENCE
How far is your product (services) from the competitors?
COMPETITIVE ANALYSIS
Identifying customer expectations that have an impact on satisfaction such as product quality, price, customer experience and level of technical support can result in new marketing strategies and tactics to capitalize on organizational strengths and improve standing in the market.
CONSUMER/CUSTOMER SATISFACTION
Make sure your hard-earned consumers/customers do not go elsewhere or do not switch brand. Marketing experts say that average business does not hear from 96% of their unsatisfied customers; that a 10% customer retention typically increases profits by 30%. Knowing what your customers really think is critical to retaining your customers---and keeping your profits. What creates loyal and happy customers? We identify their needs, wants and expectations.
CUSTOMER ENGAGEMENT
When consumers do not perceive true value from your company’s products, services and brands,
they go elsewhere. While satisfied consumers may be satisfied with your product at present, how do I make an emotional connection with my product? How do we convert loyalty to create an emotional connection with my company? How can I develop and grow my brand?
EMPLOYEE SATISFACTION
(Opinions, attitudes and perceptions) An employee engagement or satisfaction survey reveals valuable information regarding the corporate culture of your company. The employee survey can address some or all of the following issues: How is staff moral? What are the root causes contributing to employee burnout? Do employee satisfaction levels vary significantly from department to department, or at separate locations?
EVENT ATTENDANCE FEEDBACK
Rating of audience satisfaction on a given scale. Audience preference/attendance in events and frequency of attendance.
INCIDENT FOLLOW-UP
Learn more about recent service delivery, cancellation of service, (other incidents)
MARKET INTELLIGENCE
Analyzing your product’s Strength and Weaknesses, Opportunities and Threats (SWOT) using Internet-based Critical Market Intelligence Research. Is your market in need of a new product to complement a new product that you and your competitors offer? Who is your real competitor in the market?
PRODUCT/BRAND EVALUATION
(Needs, wants and desires) Developing a better understanding of customer experience with your products is the key to improved quality and greater customer satisfaction.
SHOPPING/PURCHASING EXPERIENCE
For shopping malls and shops
TESTING NEW PRODUCTS & SERVICES
Gauge consumer interest in a new product (service), price, features
USAGE/CONSUMPTION PATTERN & FREQUENCY OF PURCHASE
How often does the consumer purchase your product, or the leading brand, and how many times is it used a day, a week, a month?
We are offering a low trial price
As a trial run, we are offering a very low four-digit trial price (in Philippine pesos) for a two-page online survey questionnaire to reach a minimum of 10,000 respondents or Panel Members per engagement or survey. Please call us at telephone (02) 812 9143 and ask for ALICE or through cell phone 0916 536 0003 and ask for ART or email us at [email protected] right now.
With Proof of Service
Results of each survey shall be submitted in hard copies (and soft copy if so required by the Client) with a duly signed Proof of Service either in Excel Report or Email Tracking System Report containing the list of respondents or Panel Members who participated in the survey.
eMARKETING
Now you can reach your market and keep in touch with your customer base through the fastest and most economical way----the StratPOLLS Email Blast Marketing Campaign clustered in groups of 50,000 or 100,000 email addresses, or even more, using our data base.
Our system could reach hundreds of thousands of email addresses with Proof of Service. You can order in multiple frequencies at discounted price. For example: Email blast of 100,000 e-addresses per week x four times in a month with intervals per blast.We strongly suggest that you keep your brand name “top-of-the-mind” by reaching out to your market on a weekly basis with the latest news and information about your business and products. Our scaled rates: Available upon request on a case-to-case basis depending on the size of the target market.(Plus 12% VAT and minimum charge for art layout of P1,500.00 per page).
INCREASE YOUR SALES, INCREASE YOUR INCOME..
NOW, IT WOULD COST YOU ONLY 65 CENTAVOS PER HIT TO ADVERTISE AND REACH YOUR MARKET…
1. You can reach your market directly and keep in touch with your customer base through the fastest and most economical way----eMarketing.
2. This is a computer-based form of direct advertising that delivers your
advertising message and displays your advertising copy in color right on the buyers’ computer monitor screen at the cost of only a few centavos.
3. We can deliver your advertisement and reach a given market of consumers clustered in groups of 50,000 or 100,000 email addresses (consumers) or even more, using our data base.
This is the most economical way of advertising today.
4. And to show that we have delivered your advertisement, we shall provide you with Proof of Service and a log file of the numbers that we have reached.
5. Call us today and place your order in multiple frequencies at discounted price. For example: eMarketing blast of 100,000 e-mail addresses per week x four times in a month with intervals per
blast would only cost you lesser than 65 centavos per consumer. Our telephone numbers are (02) 812 9143 or text/call 0916 536 0003 / 0932 983 4082. You can also email us at [email protected] or visit our website: www.stratpolls.com
6. We strongly suggest that you keep your brand name “top-of-the-mind” by reaching out to your market on a weekly basis with the latest news and information about your business and products.
7. Our scaled rates are available upon request on a case-to-case basis depending on the size of the target market and the frequency of your advertisement.
Proximity SMS Marketing
This service allows you to reach ALL THE CELLPHONE UNITS (that are compliant with GSM 03.41 or Short Message Service-Cell Broadcast SMS-CB model 1977 and upwards) within a proximity of 2-kilometer radius in population centers or central business districts.
This is possible through the use of a technology developed by a Filipino inventor. The new technology is compliant with existing laws and implementing rules of the National Telecommunications Commission. The broadcast is through 160-
character text messages or SMS which does not have to pass through telecommunications companies.
Using a Remote Base Station, the system broadcasts your message which is captured by ALL cell phones within the 2-kilometer radius. The first units that will catch the text message re-echo this to the second batch of cell phones, and the third wave, in turn, echoes the same message to the 4th and so on until the residual effect fades outside of the 2-km broadcast zone.
Example: The proximity area is the Makati Central Business District where there is an estimated 500 thousand cell phone units within the 2-km radius. Therefore, applying the working process as described above, your product promo or advertising message could reach the 500 thousand potential consumers.
The costs are available upon request.
CONVENTIONAL Face-to-Face POLITICAL POLLSQUANTITATIVE RESEARCH (Face-to-Face Surveys)
Assumptions, hunches, gut feel and observations are sometimes erroneous. Although they all connote the same, we have to go to the statistics for validation and verification. And data could only become valid if they have been gathered scientifically through Quantitative Research, or surveys as popularly called in the country. The principal method is called Multi-Stage, Area Probability Sampling (MSAPS) which takes into account the proportionate distribution of respondents in the key samples.
StratPOLLS survey results of the year 2009-2010 campaign were at par with the leaders.
The most accurate quantitative analysis of a survey combines the elements of demographic profiling (age bracket, gender, socio-eco classification) with contextual survey questions that are neither ambiguous nor leading in form and substance.