Ipsos Reid and Public Inc. did a survey in 2013 to see what people think of being asked for charitable donations at the checkout. Here's what they found out.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
)ethodology
2
These are the fndings o an Ipsos Reid poll conducted in
partnership with PUBLIC Inc.
The surve was in feld ro! Dece!ber "# to "$% "#&$.
'or the surve a sa!ple o &%#(" Canadians was interviewed via
Ipsos) proprietar I*+a online panel.
,uota sa!pling was used to ensure that the sa!ple re-ects that o
the overall Canadian population. eighting according to census data
was also e!ploed.
*ey +indings
3ore Canadians have reused a re4uest 56789 or donation at a cash
register than have accepted the re4uest and donated 51#89. o!en
51789 are !ore li:el than !en 57689 to have been as:ed and donated.
3en 56189 are slightl !ore li:el than wo!en 56$89 to have been
as:ed and reused. Reusal rates are also higher a!ong older 56689
and !iddle aged 56189 people than ounger 51289. Reusal rates are
highest in ;lberta 5<"89 and the Prairies 5<&89 and
lowest in ,uebec 57289.
=ust our in ten 5$(89 support the idea o retailers as:ing
custo!ers to donate to charit while at a cash register% while 6"8
oppose. +upport is highest a!ong wo!en 57$89 co!pared to !en 5$"89%
and also a!ong ounger adults 51189 than !iddle*aged 5$$89 and older
5"289 adults. There also appears to be generall !ore acceptance in
eastern Canada than western Canada.
The !ost oten*elt eeling when as:ed to donate at a cash
register is >pressured? 57789% ar outweighing those who sa the
are >happ to help? 5"(89. Two in ten 5""89 eel
>inconvenienced?% while others eel >e!barrassed? 5Y%
>angr? 5(89% or >pleased? 5(89. Two in ten 5&689 don)t
eel an o these things. o!en 5$&89 are !ore li:el than !en 5"189
to eel happ to help% while !en are !ore li:el to eel inconvenienced
5"68 vs. &(89% e!barrassed 5&"8 vs. (89 and angr
5&&8 vs. 689.
3ost disagree that the are !ore li,ely to shop at retailers who
participate in these tpes o progra!s. 'ew 5"<89 agree that the
are% although ounger adults 5$789 lead the wa. @n the -ip side%
roughl the sa!e proportion 5"289 agrees that the)re less li,ely to
shop at stores that participate in these progra!s A !a:ing it about
a wash. It doesn)t reall gain custo!ers% but it could tic: the!
o.
/In the last si !onths I've "een as,ed to donate !oney to a
#harity $hile at the #ash register at a retailer i.e. gro#ery store
et#3 and I did5
6 71. 8hi#h o the ollo$ing apply to you9 &ase9 All :espondents
n;10<23
60=
4>=
64=
62=
4>=
62=
4<=
4?=
61=
4@=
62=
>1=
60=
64=
4>=
4<=
64=
4<=
62=
61=
4?=
6-=
4<=
/In the last si !onths I've "een as,ed to donate !oney to a
#harity $hile at the #ash register at a &ut I :eused5
> 71. 8hi#h o the ollo$ing apply to you9 &ase9 All
:espondents n;10<23
>4=
>6=
/I support the idea o retailers as,ing their #usto!ers to
donate to #harita"le #auses $hile at the #ash register5
-<=
+eelings 8hen As,ed to onate Dotal
< 72. 8hi#h o the ollo$ing des#ri"es ho$ you elt $hen as,ed to
donate. &ase9 I idE :eused Do onate )oney Do Charity In ast In
> )onths n;?143
44=
2<=
22=
10=
+eelings 8hen As,ed to onate Bender
? 72. 8hi#h o the ollo$ing des#ri"es ho$ you elt $hen as,ed to
donate. &ase9 I idE :eused Do onate )oney Do Charity In ast In
> )onths n;?143
46=
26=
2>=
12=
11=
+eelings 8hen As,ed to onate Age
10 72. 8hi#h o the ollo$ing des#ri"es ho$ you elt $hen as,ed to
donate. &ase9 I idE :eused Do onate )oney Do Charity In ast In
> )onths n;?143
4@=
-6=
2-=
16=
+eelings 8hen As,ed to onate Age
11 72. 8hi#h o the ollo$ing des#ri"es ho$ you elt $hen as,ed to
donate. &ase9 I idE :eused Do onate )oney Do Charity In ast In
> )onths n;?143
60=
24=
1<=
/I a! !ore li,ely to shop at retailers that parti#ipate in these
types o progra!s5
12
Bende r
=Agr ee
?=
Bende r
/It is not #lear to !e $hat #ontri"ution the retailer is !a,ing
$hen they as, !e to donate to a #harita"le #ause5
14 7-. Do $hat etent do you agree or disagree $ith the ollo$ing
state!ents9 &ase9 I idE :eused Do onate )oney Do Charity In ast
In > )onths n;?143
-0=
2?=
-0=
2>=
2?=
$$8
Bende r
/I I $as given an in#entive to parti#ipate su#h as dis#ount #oupon
or other fnan#ial re$ard I'd "e !ore li,ely to donate at a #ashier
$hen as,ed5
16 7-. Do $hat etent do you agree or disagree $ith the ollo$ing
state!ents9 &ase9 I idE :eused Do onate )oney Do Charity In ast
In > )onths n;?143
1@=
16=
1<=
2-=
1<=
&"8
14=
(8
1<=
1?=
1@=
1?=
Bende r
=Agr ee
supported its relevan#e to !e and $hy it is an
i!portant #ause I'd "e !ore li,ely to donate at a #ashier $hen
as,ed5
1> 7-. Do $hat etent do you agree or disagree $ith the ollo$ing
state!ents9 &ase9 I idE :eused Do onate )oney Do Charity In ast
In > )onths n;?143
14=
1-=
16=
20=
12=
&"8
14=
&&8
14=
1-=
1<=
14=
Bende r
/I I ,ne$ ho$ the retailer $as also #ontri"uting to the #ause I $as
"eing as,ed to donate to I'd "e !ore li,ely to donate at a #ashier
$hen as,ed5
1@ 7-. Do $hat etent do you agree or disagree $ith the ollo$ing
state!ents9 &ase9 I idE :eused Do onate )oney Do Charity In ast
In > )onths n;?143
1?=
1@=
20=
24=
1<=
&68
1<=
&"8
20=
1<=
2-=
22=
4-=
41=
46=
46=
40=
44=
46=
6@=
Bende r