Survey analysis

SURVEY ANALYSIS

AGE- ASKING A TEENAGE AUDIENCE

11 12 13 14 15 16 170

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Age

Age

GENDER

Gender

MaleFemale

PREFERRED TITLE

Royals Blare Whistle Tempo0

1

2

3

4

5

6

7

Title

Title

PREFERRED COLOUR SCHEME

Colour Scheme

Black/White/RedPink/Blue/WhiteOrange/Pink/Yel-lowBlue/Green/Pink

FREEBIE PREFERENCE

CD

Post

ers

Downl

oada

ble

Trac

k

T-Sh

irt0

2

4

6

8

Freebie Preferences

Freebie Pref-erences

INTERVIEW OR REVIEW

Interview or Review

InterviewReview

FONT PREFERENCE

Series10

1

2

3

4

5

6

7

8

9

Font

Font

INFORMATION SOURCES

Where do you find out information about your favourite artist or band?

Social MediaYoutubeOfficial WebsitesMagazines

ANALYSIS For my survey I asked 20 people, but discounted five sets of results as they

were not a part of my potential target audience. As my magazine is also more geared toward girls than boys, I asked a relatively even balance of both genders but relied more on the answers of the female participants. Also, to determine I was asking the right group of people, I asked first for their preferred music genre.

Then I started asking specific questions to solely affect how my magazine will look in the end. Firstly, I wanted to determine my colour scheme. As my magazine will be based around alternative pop, my colour scheme will have to reflect that to a certain degree. The prevalent colour scheme was Pink/Blue/White, therefore these three colours will be used the most throughout my magazine, particularly on the front cover. It is always best to use the darker colours behind the lighter ones, so I think the blue will form my background with pink and white overlaying this and accentuating each other. It may also be good to include a different colour scheme on my double page spread to give a variation and suit the interview covering it. I would use, should I do this, the second preferred scheme of Orange/Pink/Yellow.

ANALYSIS A common addition to a magazine, be it music or otherwise, is a free

product that acts as both an incentive and an award for buying said magazine. I asked my participants whether they would rather a poster, downloadable track, t shirt or cd. The most popular answer was a poster. This was to be expected. CDs are now perhaps “behind the times” and downloadable tracks are often already purchased. A t-shirt is almost too big but a poster is a more respectable size. Therefore, in my magazine I will include an advertisement on the cover for an included “free poster” of my featured artist.

I also asked whether or not my readers would prefer the feature of the double page spread to be an interview or review. Almost three quarters of those I asked said they would prefer an interview to a review. In regards to this I will use my double page spread to produce an interview with my featured artist.

I spent some time researching and finding fonts I would like to use in my magazine. I wanted something unique but not overly extravagant and one that was easy to read and fitted for a masthead font. The top answer will be the font I use for my masthead, and I think it will fit well with my theme. Playing around with Photoshop I want to try and find a way to make the letters glow, but if that is not possible I want to be able to colour the letters to correspond with my colour scheme.