Surf Excel PPT

Department of Public AdministrationUniversity of Karachi

Sequence of presentation.

Introduction Products of Unilever Pakistan Promotions & Marketing Cost Sheet

INTRODUCTION:- In the world of consumer products Unilever

Pakistan has created an indelible name for itself with brands such as Lifebuoy, Lux, Surf and Walls.

UPL was established some fifty years ago in the then newly created Pakistan. The town of Rahim Yar Khan was the site chosen for setting up a vegetable oil factory in 1958 and that is where the first UPL manufacturing facility developed.

Now its contribution to Pakistan's economic development cannot be overestimated. Now operating four factories at different locations around the country, the company contributes a significant proportion of the country's taxes.

Surf Excel launched in 1959,is one of the oldest detergent powders in Pakistan.

Surf Excel underwent various changes in its brand communication.

This is in line with the global communication platform of ‘Dirt Is Good’ , which is a communication strategy of Unilever.

Now the mothers have the freedom to let their kids experience life without worrying about stains.

Print media

Electronic media

Live Demonstrations

Social Events

Dirt is good website

Dirt is good:“Daag achhe hain”

“Phir waqt hai khelney ka” “The machine is not guilty,use the right detergent”

“Surf Excel hain na”.

Factory Company warehouses Distributor Market.

Factory Wholesaler & Big retailers (Bulk orders) 30% Sales.

12.6

66.5 Ariel

COST SHEET OF SURF EXCEL (1kg)Particular Amount Amount Cost per unit

Raw material consumeRs. 1092645750 Rs. Rs.

Direct material consumed   1092645750  

Add:Direct labor 57104250    

    57104250  

Prime cost   Rs. 1149750000  

Add:Factory or works overhead    

Manufacturing charges 34300875  

utilities 27019125  

depreciation 18779250  

repair and maintanence 12647250  

amortisation of computer software 958125  

rent,rates and taxes 2299500  

expenses of information technology 4024125  

other expenses 3257625  

travelling charges 2299500  

charges by related party 153300  

total factory or works overhead 105738675 105738675  

Factory cost /product cost  Rs. 1255488675

Rs. 138.58

Factory cost /product cost  Rs. 1255488675

Rs. 138.58

Add:office administrative overhead    

staff cost 19162500  

utilities 1916250  

depreciation 1341375  

repair and maintanence 1149750  

rent,rates and taxes 9198000  

amortisation of computer software 754875  

travelling charges 2682750  

stationary and office expenses 2874375  

expenses of information technology 13222125  

legal,professtional & other consultancy charges 3066000  

auditors' remuneration 383250  

other expenses 3832500  

charges by related party 191625  

total office administration overhead 59595375 59595375  

Cost of Production  Rs. 1315084050  

add:opening finished stock 42540750    

less:closing finished stock -72051000    

total -29510250 -29510250  

Cost of goods sold  Rs. 1285573800

Rs. 140.88

Cost of goods sold  Rs. 1285573800

Rs. 140.88

add:selling & distribution overhead    

staff cost 3066000  

advertisment and sales promotion 179935875  

outward freight & handleing 5978700  

royalty & technical fee 68218500  

utilities 1149750  

depreciation 1533000  

repair and maintanance 1149750  

rent, rates and taxes 7665000  

amortisation of computer software 383250  

travelling and entertainment 3642875  

stationary and office expense 1916250  

expense of information technology 1533000  

other expenses 3449250  

charges by related party 1724625  

total selling & distibution overhead 281345825 281345825  

Total cost  Rs. 1566919625

Rs. 171.71

add: Profit   349330375Rs. 38.29

Market Sales Value  Rs. 1916250000

Rs. 210