This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand & Supply Analysis) PARLE Hide and Seek (Demand &
PARLE Hide and Seek
DEMAND & SUPPLY ANALYSIS
Under the guidance of-ASAVARI BAPAT
HISTORY: PARLE COMPANY
In 1929 a small company by the name of Parle products
emerged in British dominated India. The intent was to
spread joy and cheer to children and adults alike, all over
the country with its sweets and candies. The company knew
that it wouldn’t be an easy task, but they decided to take
the brave step. A small factory was set up in the suburbs of
Mumbai, to manufacture sweets and toffees. A decade later
it was upgraded to manufacture biscuits as well. Since then,
the Parle name has grown in all directions, won international
fame and has been sweetening people's lives all over India
and abroad.
Apart from the factories in Mumbai and Bangalore Parle also
have factories in Bahadurgarh in Haryana and Neemrana in
Rajasthan, which are the largest biscuit and confectionery
plants in the country. Additionally, Parle Products also has 7
manufacturing units and 51 manufacturing units on
contract.
DETERMINANTS OF DEMAND OF HIDE AND SEEK
Price: The product is popular in middle and upper middle class
and it has a very good taste so we can say that if we see a rise in
price of product then there will be a slight decrease in the
demand of product, but if there is a decrease in the price, the
demand of the product may slightly increase.
Income: If the income of the people increases, the demand of the
product may slightly increase or may not increase but if the
income of the people decreases, the demand of the product may
decrease or may not decrease because the product comes in
different quantities like Rs. 5, Rs. 8, and Rs. 14.
Population & Age group: This product is mainly consumed by
Teens, Tweens, Adults and DINKS therefore the age group does
not affect the demand of the product and by the increase in the
population the demand of the product also increases.
Brand Image: The brand image of the Parle plays an important
role in the demand of the Hide & Seek. This product has built such
a brand image that it has much attracted the mind of the
consumers so they will not like to switch over to the other brand.
Consumer’s taste and preferences: Hide & Seek comes with a
mix of ingredients like Wheat Flour, Chocolate Chips, and Cocoa
butter with a unique taste which has remained the same and has
touched the heart of the consumers. So, they will not like to go for
According to the above analysis it is concluded that people of
different age groups prefer mostly Hide & Seek brand of
biscuits while Britannia Good-Day Chocó-Chip brand is almost
at par with Hide & Seek among all the age groups. People of
age group above 30 equally like to have both brands.
Competition: There are many competitors like Britannia Good-
Day Choco-chip cookies, Sunfeast Choco, etc. in the market
providing Chocolate biscuits so if the price of the competitors
increases, the demand of Hide and Seek also increases. But if the
price of the competitor’s decrease, the demand of Hide & Seek
will be slightly affected by it.
Price of Complementary Goods: Hide & Seek is made from the
Sugar, Cocoa mass, Cocoa butter, Dextrose, Emulsifier (322), and
Vanillin. If the price of these complementary goods increases then
there will be slight decrease in the demand.
Advertisement campaign: Advertisement campaign has played
a vital role in attracting the major part of the population towards
Hide & Seek. It was through this campaign like “Dil aa Jaaye!”
Hrithik Roshan is their brand ambassador and they have used
his flawless dance for promoting Hide and Seek. So, it is through
advertisement that Hide & Seek has gained social acceptance
which has played a major role in increasing its demand.
SHIFT IN DEMAND CURVE:
Downward Shift in Demand Curve
When the demand for product decreases due to external factors but the price of that particular product remains constant.
E.g. - If the prices of Substitute goods like Britannia Good Day Chocó Chips, Sunfeast Chocó etc fall, the demand for Parle Hide and Seek will also fall.
Upward Shift in Demand Curve
The change in quantity demanded due to change in other
factors with price remaining constant of that particular product.
Eg. If the prices of Substitute goods like Britannia Good Day Choco Chips, Sunfeast choco etc increase, the demand for Parle Hide and Seek will also increase.
SUPPLY
ANALYSIS
SUPPLY OF PARLE HIDE & SEEK
What Does Law Of Supply Mean?
A microeconomic law stating that, all other factors being equal,
as the price of a good or service increases, the quantity of
goods or services offered by supplier’s increases and vice
versa.
DETERMINANTS OF SUPPLY
Technology
A supply curve is drawn for a given technology. Better
technology shifts the supply curve to the right. Producers
supply more than previously at each price.
For instance-
Better cocoa refining reduces the cost of making chocolate
biscuits.
Faster shipping and better refrigeration lead to less
wastage in spoiled cocoa beans.
Technological advancement enables firms to supply more
at each price.
As a determinant of supply, technology must be interpreted
broadly. It embraces all know how about production methods,
not merely the state of available machinery. In agriculture, the
development of disease-resistant seeds is a technological