Supporting growth & competitiveness ATEED’s role

Supporting growth & competitiveness ATEED’s role

A city’s vision• The world’s most

liveable city• Requires a strong and

prosperous economy

Why is business growth important?

Liveability studies put Auckland in the top three cities in the world.

But we are 69th out of 100 in GDP per capita in the OECD.

Growth imperatives• Exports – more enterprises exporting products, services and tourism• Innovation – more ideas converted into successful private and social

ventures• Investment – more investment in infrastructure, innovation, enterprises and

entrepreneurs• Employment – more people working in highly skilled jobs• Partnerships – between public and private sectors at regional and local

levels• Marketing – globally through tourism, events and investment attraction

Implementation focus action plans

• Significant investment to deliver long term changes egWynyard Quarter Innovation Precinct

• Ongoing delivery activities such as provision of business support services

• Time limited and agile investments such as America’s Cup business leverage programme

ATEED Growth & Competitiveness Framework

Strategic Interventions Growth Programmes Growth Projects

The Economic Development Strategy (EDS)Grow Auckland ‘6, 5, 2’ targets

The Auckland Plan The world’s most liveable city

Growth Plans

The role of ATEEDAuckland’s vision We believe Our role

The world’s most liveable city

Our city is supported by a vibrant, competitive and growing economy

New money and new jobs for Auckland

How we deliverWe partner, we connect, we grow valueKotahitanga

We guide, we inform,

we leadKaiārahi

We position Auckland on the world stage

We imagine, we create, we innovate

We deliver, we integrate, we make it happen

Our commitment to partnership• Finite resources and delivering the best ROI requires a coordinated approach• Tou rourou, toku rourou, ka ora te Iwi – with your contribution and my

contribution, we will thrive • We are bringing Auckland together – the business community, Auckland

Council, iwi, educators, innovators and investors• Building partnerships of mutual benefit – kotahitanga – that deliver tangible

results for Auckland• Helping our partners by providing leadership and management for business

growth, tourism and major events• Foundation principle of kaiārahi – we guide, we inform, we lead

ATEED’s priorities• Building a culture of innovation

• Developing key sectors of competitive advantage

• Attracting business and investment

• Growing a skilled workforce

• Attracting international students

• Supporting businesses across Auckland

• Building a world-class major events portfolio

• Growing the visitor economy

A culture of innovation• A key driver of growth and competitive advantage• ATEED to drive engagement• Develop innovation corridors and hubs• Attract greater investment• Work with strategic partners

• Major generator and showcase of innovation

• Attract, create and grow ICT, digital media and high tech businesses

CASE STUDY

Wynyard Quarter Innovation Precinct

Sectors of competitive advantage• ICT• Food and beverage• Life sciences (health and biotechnology)• High-value manufacturing• Luxury tourism and cruise ship visitation• International education• Screen and digital

CASE STUDY The FoodBowl• Joint venture between ATEED and Callaghan

Innovation.

• State-of-the-art development facility for food and beverage sector, opened in 2011.

• Has advised on projects for more than 600 companies in past 14 months.

• As at October 2013, 23 projects underway, and 35 due to start in next three months. State-of-the-art development facility

Attracting business and investment• More large-scale business in key sectors• Productive inward investment• Work with strategic partners

• 100 multi-national companies and investors in an aftercare programme to:– identify market opportunities– identify workforce talent – provide business connections.

• Companies and investors with high growth potential and able to increase contribution to Auckland’s GDP.

CASE STUDY

Aroha Auckland

Growing a skilled workforce• ATEED collaborates with key providers and industry

to nurture Auckland’s skills base • Supporting delivery of Young Enterprise Scheme• Working with Auckland Council on Mayor’s Youth

Employment Action Plan

CASE STUDY

IBM in Auckland• IBM Delivery Centre based at

Unitec Institute of Technology, an ATEED partner.

• More than 200 Unitec students handling inquiries for three major corporates, gaining workplace skills.

• Trained by IBM to provide customer support and deliver technical programming expertise for clients.

Attracting international students

• Export education sector is a significant contributor to Auckland’s economy

• Auckland rated as one of world’s best cities for international students

• New partnership with Education New Zealand to grow the sector

CASE STUDY

Study Auckland• Works to grow the international education

sector, represents about 130 schools, tertiary institutions and private education providers.

• Promotes Auckland as a study destination and supports the international education sector.

• Leads international trade missions to key markets such as China and Germany.

Supporting businesses to grow• ATEED’s area offices deliver advice and services to

help SMEs and start-ups grow• During the 2012/13 year the area offices made:

– 1026 capability assessments– 971 mentor matches– and facilitated $3.601 million in R&D funding

CASE STUDY

Regional Business Partners Programme• ATEED delivers the Regional Business

Partners Programme on behalf of NZTE and Callaghan Innovation.

• Programme designed to grow SME capability.

• Delivered through ATEED’s area offices.

A world-class major events portfolio• Major events contribute to the world’s most livable city

and grow the economy• A portfolio approach, to attract economic anchor events • Grow visitor nights in Auckland by attracting domestic

and international visitors and getting them to stay longer

CASE STUDY

NRL Auckland Nines• Five-year $9 million sponsorship deal signed

in September 2013 with NRL and Duco Promotions.

• Annual 9-a-side tournament involving all 16 NRL clubs.

• First event 15-16 February 2014 at Eden Park.

• Economic injection predicted to be $3.8 million for 2014, increasing to $6.8 million in 2018.

Grow the visitor economy• Focus on Auckland as a unique destination,

not a transit point• 10-year Auckland Visitor Plan target – expand the visitor economy

from $3.33 billion (2010) to $6 billion by 2021

• Grow demand for Auckland and enhance the visitor proposition• Target high-net worth luxury tourists• Develop industry partnerships

CASE STUDY

Attracting conventions• Auckland Convention Bureau is part of

ATEED.

• Task to grow high-value business visitor segment – conferences and incentive visitors.

• Collaborates with the business events sector.

• 2012/13 year, won nine conferences expected to inject $10.8 million into the Auckland economy.

Measuring success• Delivery of EDS targets requires growing Auckland’s

economy from $55.5bn to $90.3bn by 2022• Requires significant growth in exports and employment• ATEED will measure its contribution to growth through

it’s investment portfolio• ATEED also has 25 KPIs which it reports to Auckland

Council annually