SUPPLY CHAIN PERFORMANCE MEASUREMENT SYSTEMS: A STUDY OF A MEAT SUPPLY CHAIN IN BRAZIL SUSANA CARLA FARIAS PEREIRA Doctoral student at Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas - EAESP/FGV MSc in Management at the University of Birmingham Rua Aimberê no. 1775, Apto. 62, Sumaré São Paulo – SP 01258-020 Brazil Phone: 0055-11-38739151 E-mail: [email protected] JOÃO MÁRIO CSILLAG PhD in Management at Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas - EAESP/FGV Adjunct Professor at the Department of Industrial Production and Operations at EAESP/ FGV Av. Nove de Julho, 2029 10º andar. São Paulo – SP – Brazil . CEP: 01313-902 Fone/Fax: 0055-11- 32817789 E-mail: [email protected] Abstract While agro-industrial studies are influenced by economics theories researches on supply chain addresses questions of operational efficiency and effectiveness. This research aims to verify if there is any established system to evaluate supply chain performance in Brazil. The unit of analysis is a poultry meat supply chain that has a significant production volume driven to exportation. KEY WORDS: Performance Measurement; Supply Chain Management; Agribusiness.