1 CII Seminar – 31 July 2012 Company Confidential | © 2012 VNL Supply Chain Development – Telecom Equipment Manufacturing Sanjeev Kakkar Chief Strategy Officer
1CII Seminar – 31 July 2012
Company Confidential | © 2012 VNL
Supply Chain Development – Telecom
Equipment Manufacturing
Sanjeev Kakkar
Chief Strategy Officer
2CII Seminar – 31 July 2012
Company Confidential | © 2012 VNL
VNL – An Introduction
3CII Seminar – 31 July 2012
Company Confidential | © 2012 VNL
VNL – An Introduction An Indian technology Initiative Started in 2004
Indigenously designed & developed End-to-End GSM
infrastructure solutions.
Solution includes BTS, BSC , MSC , Integrated backhaul , OMC
and power solution.
Totally solar operated and optimized for the bottom of the pyramid.
First of its kind effort in the country
Successfully executed USOF project in BSNL network in
Rajasthan circle.
Successfully commercialized in global market
WiFi Broadband and Range of wireless products.
Product portfolio includes range of router and switches and
security surveillance solutions.
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Company Confidential | © 2012 VNL
Strong R&D and product Innovation
In-house R&D , recognized by Department of
Scientific & Industrial Research (DSIR).
Substantial investment in creating :
Strong R&D infrastructure to support the complex Telecom
product /technology development programs.
Team of highly competent domain experts.
Current Engineering manpower of over 300 engineers in
development centers in India & overseas.
Complete control on product design and manufacturing
processes.
Filed IPRs in India and overseas.
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Company Confidential | © 2012 VNL 5
WorldGSM™ VNL- Innovation
End to End GSM based
infrastructure solutions
including BSS, core
Network, OMC and back
haul.
Highly power efficient
Runs on Renewable energy
Provides Voice and Data
CII Seminar – 31 July 2012
Company Confidential | © 2012 VNL 6
8CII Seminar – 31 July 2012
Company Confidential | © 2012 VNL
NTP2012 – Setting the Vision for Domestic
Telecom Equipment Manufacturing
CII Seminar – 31 July 2012
Company Confidential | © 2012 VNL 9
National Telecom Policy - 2012
Telecom Equipment Manufacturing – Mission
To make India a global hub for telecom equipment
manufacturing to achieve self sufficiency while squarely
addressing security and strategic concerns.
Objective
Promote the ecosystem for design, Research and
Development, IPR creation, testing, standardization and
manufacturing i.e. complete value chain for domestic
production of telecommunication equipment to meet
Indian telecom sector demand to the extent of 60% and
80% with a minimum value addition of 45% and 65% by
the year 2017 and 2020 respectively.
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Company Confidential | © 2012 VNL 11
Telecom Products are uniquely different
from the Mass market IT products because
of inherent security considerations and
other imperatives.
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Company Confidential | © 2012 VNL 12
Traditional model – Mass Assembly
Manufacturing of mass-market IT products , EMS model
Assembly and testing of products based on OEM/ODM
design.
Large-scale factories , leveraging low labor cost.
Ability to handle multi product /technologies across verticals
for customers across globe
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Company Confidential | © 2012 VNL 13
Apple's long-awaited white iPhone 4, which hit stores April 28, is
expected to be another smash for Steve Jobs. But how much will
it benefit the American economy? Though invented in the U.S.,
the iPhone is manufactured in China, so, ironically, iPhones sold
in the U.S. add to the trade deficit with the Middle Kingdom. Yet
China contributes almost nothing to the value of an iPhone; it does
little more than assemble parts from elsewhere. A host of other
countries, including the U.S., benefit more from producing the
world's hottest gadget.
WHERE THE PARTS FOR A $500 IPHONE ARE MADE
$61 – JAPAN : It doesn't innovate as much as the U.S., but its
tech prowess means a lot of high-end manufacturing value stays
there
$7 – CHINA : Often more of an assembly line for other nation's
wares, work here accounts for only 3.6% of an iPhone's
production cost
$48 – UNSPECIFIED :
$11 - U.S. : While America doesn't make much of what goes into
the iPhone, it's always better to innovate than to fabricate; just see
Apple's profit
$30 – GERMANY
$23 - SOUTH KOREA
iPhone retail price $500
Parts and assembly -$179
Apple's profit $321
An Illustration – Apple iPhone
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Contributes insignificant value add !
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Company Confidential | © 2012 VNL 15
Move Up the Value Chain!
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Company Confidential | © 2012 VNL 16
Development of High End Telecom
Manufacturing - way to meet the NTP Vision
To build the High Tech Manufacturing
Move up the value chain.
To aim at moving from conventional assembly & testing of
products to more advanced innovative product design &
development and manufacturing model.
Way forward for Self Reliance in high tech strategic sector
Opens the huge opportunity for large pool of engineering
professional
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Company Confidential | © 2012 VNL 17
Typical Product Life Cycle
Value Chain Functions
IdeationProduct
ArchitectureSoftware
DesignHardware
DesignUnit Testing
System Integration
New Product Introduction
ComponentsBoard
ManufacturingBoard Testing
(PTS)
System Assembly
System PTS PackagingDispatch &
Logistics
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Company Confidential | © 2012 VNL 18
Typical HW BOM – Component Break Up
Class A / IC's30%
Mechanical Assy Set14%
Class B/ Other Semiconductor14%
PCBA Assembly8%
System Testing7%
Other components7%
Bare PCB5%
PCBA Testing4%
Cable Assy Set3%
Class C / Passives3%
System Assembly3%
Packing2%
BOM Cost
Class A / IC's
Mechanical Assy Set
Class B/ Other Semiconductor
PCBA Assembly
System Testing
Other components
Bare PCB
PCBA Testing
Cable Assy Set
Class C / Passives
System Assembly
Packing
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Company Confidential | © 2012 VNL 19
Wireless Infra products-Typical HW BOM
Class A, semiconductors ~ 30% (Imported)
Class B , electronics / Diodes, Transistors ~ 14% (Partial domestic)
Mechanicals – Sheet metal, Casting, Plastics ~ 14% (Domestic)
Other components – H/w, Cable Harness etc ~ 10% (Domestic)
Bare PCB ~ 4% (Partial domestic)
Passive components ~ 3% (Imported)
Packaging material ~ 2% (Domestic)
Cable / Wire Harness ~ 3% (Domestic)
PCB Assly, PCBA Testing, System Assly,] ~ 20% (Domestic)
System Testing & Packaging ]
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30-40% of HW BOM, which mostly
includes mechanical parts , PCBs,
cables & harneses & packaging
material can be sourced domestically.
About 10- 20 % of HW Cost goes
towards its assembly, testing and
system build.
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Company Confidential | © 2012 VNL 21
Major components of value chain :
Hardware Design & development
Software design ,future releases for inhancement and
sustenence .
IPR’s related to Product development , process innovation etc
Design validation ~ ITT, Field trials, IOT
DFx (Design for Manufacturability, Assembly,Testability) &
design improvements
Reliability Testing & FA (Failure Analysis)
Excess, Alternate, Obsolescence management
Traceability system (Manufactured Product Sr No / Lot to
component level) for field upgradation / postive recall
BOM cost optimization, an on-going need!
Telecom Manufacturing – Real Value Creation
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Company Confidential | © 2012 VNL 22
The emphasis on high value creation thru
design , development , IPR creation and
ownership in the country only will
enable meet the ambitious target as set
in NTP12 with real value creation.
Self Reliance in Telecom will only help
tackle security challenges.
23CII Seminar – 31 July 2012
Company Confidential | © 2012 VNL
Thank you.