SUPERIOR DIGITAL January 2014

-1-

January 2014

#SEPTEMBER

2013

Magazi

ne for

 you

ng van

guard fashion & art photography • www.superior-mag.com

#JANUARY2014

January 2014

-4-

DigiTal

I N T E R N A T I O N A L

F A S H I O N T R A D E S H O W

F a l l — W i n t e r 2 0 1 4 / 1 5

J a n u a r y 1 4 — 1 6S T A T I O N – B E R L I N

w w w . p r e m i u m e x h i b i t i o n s . c o m

-5-

January 2014

I N T E R N A T I O N A L

F A S H I O N T R A D E S H O W

F a l l — W i n t e r 2 0 1 4 / 1 5

J a n u a r y 1 4 — 1 6S T A T I O N – B E R L I N

w w w . p r e m i u m e x h i b i t i o n s . c o m

-2-

-3-

December 2013

-4-

-5-

December 2013

-10-

DigiTal

-11-

January 2014

-6-

ONLINE

T O YOU.C O N N E C T E Dconnected to fashion

-7-

August 2012

T O YOU.C O N N E C T E Dconnected to fashionC O N N E C T E D T O Y O U

-14-

DIGITAL

-14-

SUPERIOR MAGAZINE Brunnenstrasse 191, 10119 Berlin

[email protected]

Superior Magazine accepts no liability for any

unsolicited material whatsoever. Opinions

contained in the editorial content are those of

the contributors and not necessarily those of

the publisher of Superior Magazine. Despite

careful control Superior Magazine accepts no

liability for the content of external links.

Any reproduction in whole or in part without

written permission is strictly prohibited

PUBLISHER SUPERIOR Publishing UG (haftungsbeschränkt)Lychener Strasse 76, 10437 Berlin

CHIEF EDITOR V.i.S.d.P. Tom Felber / [email protected] DIRECTOR Marc Huth / [email protected]

FASHION CONSULTANT Simon Heeger / [email protected] EDITOR Isabel Rauhut / [email protected] DIRECTOR Jesse Benjamin / [email protected] EDITOR Daria Sommer /[email protected]

EDITORIAL DEPARTMENT [email protected] [email protected]

PR MANAGEMENT [email protected]

# Imprint

DIGITAL

-15-

January 2014

Dear readers,

Next week Berlin will turn into a fashion metropolis again - at Berlin Fashion Week designers from across the world will present their Autumn/Winter 2014 collections at fashion shows, showrooms, trade fairs and a lot of other events.

In our #SELECTION we present our BERLIN FASHION WEEK SPECIAL. This time, we have split it into 2 parts.

In the first part now we present great labels with a high ethical & sustainable standard which you will find at the GREENSHOWROOM and the ETHICAL FASHION SHOW BERLIN next week. Furthermore we have an interview with Magdalena Schaffrin, coordinator of GREENSHOWROOM and ETHICAL FASHION SHOW BERLIN, and Olaf Schmidt, Vice President Textiles & Textile Technolo-gies of Messe Frankfurt which organizes both exhibitions.

# Editorial

The second part will follow directly after Berlin Fashion Week as an addition to this issue with trends we found, show reports and lots of photos.

In #EDITORIAL we show you photo-series from Germany, Po-land and Italy. And of course we present the winner of our Editorial Voting December 2013. But this time we do not show only the one which won the first place, we ad-ded the second place as well since both were so close until the end.

Enjoy our first 2014 issue ...

Best, Tom & Marc

-16-

DIGITAL

Berlin Fashion Week Special -20-

-16-

Editorial & Imprint -14-

Charlotte Schreiber »Somewhere only we know« -58-

# EDITORIALAleksander Silvertone »More than one« -46-

DIGITAL

# SELECTION

January 2014

Win Fashion Week Tickets and More -22-

Green & Ethical Labels -24-

Trends, reports & photos -116-

outafterBFW

-17-LeBook.com

“Biker Couple, 1961”. Copyright © Dennis Hopper, Courtesy The Hopper Art Trust.

Le Book 2 volumes, image-making, production & creative servicesVoL. 1 Photography / Illustration / Moving Image / Video Production / Directors / Art Direction / Magazines

VoL. 2 Hair, Makeup, Styling / Model Agencies / Photo Production / Post-Production / Rentals / Events / Hotels / Fashion / Advertising Agencies

La CreatiVe: The online magazine showcasing the world’s most influential advertising campaigns, editorials, & high-end events.

LeBook.Com: The online reference providing insider access to the global cREAtIVE network.

ConneCtions: The industry event bringing together thousands of professionals decision-makers in New York, Paris, London, Berlin, chicago & Los Angelesfor dynamic networking, portfolio/reel viewing, trend-spotting & idea-sharing.

Print, digital, experience, film, social: CONNECTIONS is where it’s at.

neXt stoP | Los anGeLes JanUarY 2014 | Paris aPriL 2014 | neW York JUne 2014

By invitation only, to register: lebook.com/connections

-18-

DIGITAL

Maurice Krijtenberg »Intergalactic« -100-

DIGITAL

Martina Cyman »Irgendwo in Pinneberg« -80-

Interview Magdalena Schaffrin & Olaf Schmidt -40-

# TALK

Angela Peron »Loyal denim« -106-

Gaetano Cartone »Metamorphosis« -66-

-19-

Fashionmagazines?We’ve got amillion free ones.

Issuu.com

-20-

DIGITAL

Our editors and photographers present trends, reports & photos from fashion shows and trade fairs.On page 22 you can win FASHION SHOW TICKETS and MORE !

#SELECTION IN JANUARY BERLIN FASHION WEEK A/W 14

On page 22 you can win FASHION SHOW TICKETS and MORE !

DIGITALDIGITAL

Shows&

Photos

-21-

January 2014

#SELECTION IN JANUARY BERLIN FASHION WEEK A/W 14

-21--21-

Green & Ethical Labels -24-

Win Fashion Week Tickets and More -22-

nterview Magdalena Schaffrin & Olaf Schmidt -40-

Trends, reports & photos -116-out

afterBFW

-22-

DigiTal

Photos Marc Stone: © Mercedes-Benz Fashion

Photos tecidofino: © tecidofino

-23-

January 2014

-24-

DigiTal

Aleksandra Kurkowski's works are seen as avant-garde in ethical and green fashion. For her, combining innovative design with progressive sustainability seems only natural. The collections basically live through its geometrical shapes and unusual material mixes so every piece is very avantgardistic yet ready-to-wear. The combination of pureness and casualness receive an edgy but elegant look in a special way. She only works with the colours black and grey.

The label Aleks Kurkowski was founded in 2012. High class avant-garde fashion for men and women based on eco-logical aspects and values is the teaser. For the head be-hind the label, Aleksandra Kurkowski, fashion is not a mass, it should be something individual, which promotes

the wearers character. It should be something that com-forts the wearer but doesn’t aff ect the environment only uses its possibilities. She decided to create her own label and respond to values like using only natural plus only organic fabrics like cotton, silk, leather, linen and wool, which don’t destroy the environment but leave it sus-tainable and which make her feel comfortable and safe while wearing the fabrics on her own skin. This is the de-sign which underlines the individuality of Aleks Kurkows-ki as an independent human.

alEKs KurKOWsKiA WORlD In BlACK AnD gREywww.alekskurkowski.com | visit at gREEnshowroom

-25-

January 2014

AAs creative entrepreneurs with a conscience, Rodny Heemskerk and Bob Koning launched the label TWO–O in July 2011. At their studio in Amsterdam, they design an ever- expanding range of stylish accessories –from bicycle crates and iPhone cases to cufflinks and bar blades– all made from wood. Each piece is a unique expression of the material’s elegance and durability, blending natural beau-ty with timeless design.

With hands-on mentality and a critical eye for detail, TWO–O aims to raise consumer awareness through the devel-opment of sustainable products. In today’s modern world, progress is forever at odds with nature. At a time when society is constantly inundated with technological ad-vancements, bridging the gap between sustainability and rapid development is a Herculean task. As our materialis-tic values are admittedly slow to change, the key is striking a balance between conservation and consumption. Cou-pled with their commitment to craftsmanship, TWO–O is a brand that goes against the grain. Rising to the challenge is TWO–O.

www.two-o.nl | visit at Ethical Fashion Show Berlin

TWO-O AgAInST THE gRAIn

-26-

DigiTal

Ethical fashion is at the urge to become a global cultural movement. People all over the world discuss how to solve this issue and while working on the solution, people make an ethic statement by wearing ethical fashion. So in 1999 Claudia lanius had that dream of combining feminine fabrics and silhouettes with natural and organic materi-als. She started to work together with fabric suppliers. And pioneered the organic fashion world.

lAnIuS is a brand for women and not for girls. Feminine, casual and dressed up at the same time.  The lAnIuS

woman is interested in fashion trends, though decides for herself which trend is worth to follow. lAnIuS standard in only process the highest quality as warm and cosy alpaca wool, soft merino wool, or fi ne organic cotton suites her aff ectation in wearing good feeling materials. The lAnIuS woman is conscious of how she looks, but also how the materials are produced. She wants to make a statement for a sustainable and fashionable lifestyle. Women having their own style, cool and at the same time feminine, casual but also elegant.

laniusFOR WOMEn AnD nOT FOR gIRlSwww.lanius-koeln.de | visit at Ethical Fashion Show Berlin

-27-

January 2014

Elsien gringhuis is a designer from the netherlands. Known as an activist for the innovative sustainable fashion, she sets up some techniques to get “the maximal out of the minimal”. Her designs are simple in their form, contemporary in the style and innovative in their con-struction. The Dutch designer won many international prizes encouraging her to enforce her work defending the biodiversity.

The focus is on highly innovative patterns reducing the waste to its maximum. The lines are clear and every item

is reduced in its essence. By working like this, every shape and every line has a purpose, a function. In 2012 Elsien gringhuis decided that she wanted to do things differently but quietly. The strategy is a bit of a paradox but the same as her motto: “Maximize the minimum”. Inspiration comes from nature and especially the nordic landscapes. The style is clean and minimalistic to the point, but also ele-gant, luxurious and feminine. For Elsien gringhuis fashion is " like making music - when you hit the first note, you know what the second will be like."

www.elsiengringhuis.com | visit at gREEnshowroom

ElsiEn GrinGhuis MInIMIzE THE MAxIMuM

-28-

DigiTalDigiTal

The label KATHARInA KAISER Sustainable Apparel was founded by Katharina Kaiser in 2012 after quite a journey through all diff erent areas of operation in fashion busi-ness, like designing as well in men's as in women's wear, patternmaking for german Brands, product development and production control in Asia and Turkey. KATHARInA KAISER Sustainable Apparel aims to dress women that evaluate good tailoring and fabrics of great quality. The look is classic yet feminine but at the same time clean enough to dress either up or down, just like the occasion demands. getting inspired while shopping the fabrics and feeling the haptics, Katharina Kaiser designs her crea-

tions. Black and white movies and great women lead to new ideas too.

"Sustainablility is the entirety of all neccessarily actions which make life more enjoyable for everyone." This means, it is the recipe to enhance the cohabitation of mankind and the planet. It is not about using only sustainable labeled fabrics, but to know how it is produced, to have a look at the production - are the workers paid fairly, where can we save CO2. KATHARInA KAISER Sustainable cuts down all aspects of production to its most effi cient way.

KaTharina KaisEr susTainaBlE aPParElMAKES lIFE EnJOyABlEwww.katharinakaiser.com | visit at Ethical Fashion Show Berlin

-29-

January 2014

The key note of Treches' collections is the aesthetic bal-ance between contrasting colors and geometric shapes. The result is a sophisticated urban look. Clean lines are combined with playful details and contrasting colors. With every new style the designer Jeanette Bruneau Rossow captures an aesthetic balance between colors and shapes, details and cut. The result is a graphic design with urban aesthetic in sustainable and fair produced materials.

The norwegian-born designer brought Scandinavian straightforwardness with her. In search of the perfect

style, she'll combine it with a dash of Berlin naivety and nonchalance to create the distinctive Treches look. Since 2008, two annual collections are launched made from high-quality ecological materials. Treches has since the first collection been as an ethically responsible company. The label lives the vision of a fashion industry where human rights and well- being are counted for at every step of the development and production of it's products. Where materials are enhanced by their re-use and the clothes are made to last.

www.treches.com | visit at Ethical Fashion Show Berlin

TrEchEs ClEAn lInES, PlAyFul DETAIlS AnD COnTRASTIng COlOuRS

-30-

DigiTal

FORMAT's designs are essentially minimalistic. This mini-malism is accentuated by details that make a freedom of movement possible while giving the clothes their laid-back look. FORMAT products stand for the distinctive, in-dividual, and unmasked style of each individual. They bring out his or her best qualities and thus remain a durable companion.

Since fall 2008 the FORMAT family  and had thought to re-alize a fair fashion world. All FORMAT products are made considering high ecological and ethical standards. All raw materials are organic, the cotton fabrics are certifi ed by

gOTS or produced according to similar organic standards. All of the clothing is made in Berlin and Brandenburg. The FORMAT collection is partly independent from seasons be-cause sustainability implies for us that clothes not ought to be old-fashioned after  six months. FORMAT aspires a high level of eternalness in their styles: Some few items won't be reproduced again. Some pieces accomplish the collection since the early beginning of FORMAT and this collection keeps on growing by about ten pieces, new fab-rics and new colours every season.

FOrMaTMInIMAlISMwww.format-favourites.de | visit at Ethical Fashion Show Berlin

-31-

January 2014January 2014

Developed since 2006 by the designer Daniela Pais, Ele-mentum is a concept of sustainable principles applied to clothing. It is developed around the idea and wish that people become active participants of their own daily dressing rituals.

Through Daniela Pais' clothes, she invites her customers to develop new perspectives about their body, identity ex-pression and general well-being. This concept answers to the diff erent sustainable criterions and the designs are timeless in their style. She works with structures, to give form to objects according to material and context and loves to think in diff erent perspectives and to apply her

knowledge and intuition into meaningful solutions. Ele-mentum as a brand is build “bottom up” around a strong concept and product emphasizing product usability through multi-functionality. Sustainable principles are then applied through the design process with a strong fo-cus on simplicity, innovation and quality.

  Elementum invites to develop new perspectives about your body, identity expression and well-being. The collec-tion aims to fulfi l people's need for change and individual-ity, to provide more opportunities for individual expression and style and to create less waste in the making process and usage of clothing products.

www.luxuryistohavesimplethings.com | visit at Ethical Fashion Show Berlin

ElEMEnTuMluxuRy IS TO HAVE SIMPlE THIngS In lIFE

-32-

DigiTalDigiTal

The label BRACHMAnn modernizes the classic men's fashion . Also inspired by the design work , the architec-ture of the Bauhaus tradition as they interpret the ele-ments of this playful classic in a new way . This results based on the classical tradition both redesigned details and harmonious new clothes pays special attention to the label besides the beauty of new forms on the comfort lev-el of the clothes by comfortable fi t , wearing comfort of the materials and a high-quality processing in germany. Brachmann's post- classic combine sustainable consump-tion and production.

The initiative cultural and creative economy of the Fed-eral government has conferred the label for the business idea Post- Classic men's fashion 2013 the title " Cultural and creative pilot germany " on July 24 in Berlin. Experts of the creative economy reward courage and entrepre-neurial spirit of Brach 's design approach , design princi-ples from architecture consistently applied to the clas-sics of men's fashion.

BrachMannMODERnIzED ClASSICSwww.jenniferbrachmann.de | visit at gREEnshowroom

-33-

January 2014

Deepmello has  prescribed itself entirely to  sustaina-ble  leather  production. The  young label  relies on  a totally new, natural  tanning process,  in which the leather is  treat-ed with the natural power of rhubarb root. under the name of deepmello, a team of scientists has come together,  that was on the  search for alternative  solutions for  highly pol-luting  process  of the conventional  leather tanning.  So  a natural  process for tanning leather  has been devel-oped  which is based on  the power of rhubarb root, a re-newable  raw material  used.  Through our scientifi c back-ground, we are used to work very meticulously and accurately and this claim we enforce in the manufacture

of our products so that quality and durability are obvious attributes for us.

The enthusiasm for the rhubarb leather meant that Deep-mello even wanted to go new ways. With the establish-ment of the label, they have fulfi lled this dream. In the meantime, Deepmello works together with well-known designers but also with newcomers exclusive fashion and lifestyle products. Important is also, which often is far from convinced of the "eco-chic" individuality, is a certain minimalism and clever functionality.

www.deepmello.com | visit at gREEnshowroom

dEEPMEllORHuBARB FASHIOn

-34-

DIGITALDIGITAL

The word "PENDLOR“ is a fictional word. It comes from the German word "Pendler“ a commuter who travels every day between home and work. The "Pendlor “ is somebody who travels by bike or by other environmentally-friendly alter-natives. From the love for cycling and the demand for quality, functionality and formal design Pendlor was cre-ated in 2013. Inspired by the bustling city life, Pendlor de-signs backpacks, bags and accessories for everyday itiner-ancy. Far from short-lived trends, Pendlor manufactures unique pieces made from the finest leather and canvas, in

which timeless aesthetics and serious city chic are united with the requirements of alternative mobility.

All the products have an elegant and stylish look with a certain understatement and a high practical use. Pendlor stands for long lasting products with a timeless design, qualitative materials, made with much responsibility in due consideration of the environment. Products that can be passed on to the grandchildren.

PENDLORFROM THE LOVE FOR CYCLINGhttp://www.pendlor.com | visit at GREENshowroom

-35-

January 2014

In summer 2012, after over 10 years of gaining experience in the diff erent skills required to build a label successfully, including not only designing but also production and sales, Johanna Riplinger fi nally launched her own label. All the three collections presented so far are made of natural fab-rics, silk, organic cotton and other noble, carefully selected natural fabrics using natural dyes. In the entire designing and production process, she works very closely with arti-sans and partners who share the same values of sustain-ability and humane labor practices.

It is a very sensual, feminine and refi ned style for the so-phisticated international women. JOHAnnA RIPlIngER style is at the same time contemporary and timeless, an important aspect of sustainability; it is discretely chic, con-taining wearable creations in which you only gradually, of-ten only on a second look, discover the story and the de-tailing, the love and attention that went into designing and making it, the feeling for the material and coloration used. Thus, in the collections, there is a tension between soft fragility and confi dent strength.

www.johannariplinger.com | visit at gREEnshowroom

JOhanna riPlinGErSEnSuAl AnD FEMInInE

-36-

DigiTal

Birthday Suits is a german “green” brand from leipzig since 2008. Working on body extensions such as hairy scarves, sample dresses and extra long sleeves, louise Walleneit, the designer, built up a range of original and in-novative clothes in their shapes and general aspects. The “birthday suits” woman feels free and comfortable in her outfi ts.

The style of Birthday Suits is made by the dialogue be-tween a body and a surface of a material, talking about a specifi c theme. A form of a cut is always proven in this process and brings along its origin by itself. The ideas and

products of birthday suits develop in a trans-disciplinary space between fashion, art and research. 3- dimensional statements are made , based on periodic changing con-cepts. The progress of translation from the current state of a shape into another state is the design method to over-come borders between fashion, art and research. A body extension could be wearable fashion at one time and a sculpture, installation or performance at the same mo-ment. The progress of translation from the current state of a shape into another state is the design method to over-come borders between fashion, art and science.

BirThday suiTsBODy ExTEnSIOnSwww.birthdaysuits.de | visit at gREEnshowroom

-37-

January 2014

In summer 2012, after over 10 years of gaining experience in the diff erent skills required to build a label successfully, including not only designing but also production and sales, Johanna Riplinger fi nally launched her own label. All the three collections presented so far are made of natural fab-rics, silk, organic cotton and other noble, carefully selected natural fabrics using natural dyes. In the entire designing and production process, she works very closely with arti-sans and partners who share the same values of sustain-ability and humane labor practices.

It is a very sensual, feminine and refi ned style for the so-phisticated international women. JOHAnnA RIPlIngER style is at the same time contemporary and timeless, an important aspect of sustainability; it is discretely chic, con-taining wearable creations in which you only gradually, of-ten only on a second look, discover the story and the de-tailing, the love and attention that went into designing and making it, the feeling for the material and coloration used. Thus, in the collections, there is a tension between soft fragility and confi dent strength.

www.leibschneider.com | visit at gREEnshowroom

lEiBschnEidErFOR MInDFul WOMEn

-38-

DigiTal

Founded in the uSA in 2007, goodsociety has 12 years of experience in sales and in the development of well-known denim brands. goodsociety is a community of freethinking individuals who act for the greater good. They band to-gether to inspire noble living, eff ect social change, and pre-fer to do it in style. goodsociety is a fully sustainable, fully organic clothing company who cares about the world around us.

Designer Sarah Schulze creates the complete collection of goodsociety and attaches particular importance to the fact that the jeans are completely made by a sustainable

textile company in Italy. goodsociety only works with Ital-ian manufacturers who put in an environmentally friendly production and fair working conditions. goodsociety do-nates 25% of the profi t to selected social projects. As in al-most no other textile brand, the most chemistry, water and energy are are consumed, the highly technical Italian den-im manufacturers are according to the motto "less is more". The transfer specialized resource and environmen-tally friendly manufacturing and environmentally sensitive method for dyeing and washing.

GOOdsOciETySuSTAInABlE DEnIMwww.goodsociety.org | visit at Ethical Fashion Show Berlin

-39-

January 2014

Adriana zalacain is the current designer of CuS. She lives and works in Barcelona, Spain. Her work-project comes up with bio-ideas for clothes such as the use of sustainable fabrics and eco-friendly materials; their production is ob-viously social and local. Very shyly, but with a fi rm con-vincement of what she wanted to become, she started taking short courses and working for herself in fashion.

The style of CuS is sober, edgy, subtle, forceful, easy and

sharp. The basis is the fabric. Selecting fabrics is one of the most pleasant tasks of the designing process.

Feeling fabrics with my fi ngers, selecting colours and making dying tests for new colors, and modelling on mannequin with raw materials, are the basis for new col-lections.

www.cus.cat | visit at Ethical Fashion Show Berlin

cusTHE BASIS IS THE FABRIC

-40-

DigiTal

GrEEnshOWrOOM and EThical FashiOn shOW BErlin Interview by Tom Felber and Isabel Rauhut for SuPERIOR Magazine with Magdalena Schaff rin, coordinator of greenshowroom and Ethical Fashion Show Berlin, and Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt which organizes both exhibitions.

DigiTal

-41-

January 2014

# Two events stand for eco and green fashion at Berlin Fashion Week - greenshowroom and Ethical Fashion Show Berlin, both organized by Messe Frankfurt.

Olaf Schmidt: The greenshowroom presents sustainable high-end-fashion, accessories, beauty and lifestyle products at Kronprinzen-palais. The unconventional slow-fair concept links the notion of sustainability with features such as design, luxury and zeitgeist. In the stylish setting interested trade visitors can experience the new collections of the exhibiting brands. The glamorous Salonshow is the high-light of the trade fair.

green, fair, urban and contemporary - the Ethical Fashion Show Berlin is a trade fair for innova-tive, sustainable street-wear and casualwear at “ewerk”. At the success- proven event location, international labels will present their current collections to trade visitors.

# Formerly held at Hotel Adlon, in January 2014 the greenshowroom and the Salonshow will be presented in Kronprinzenpalais for the

first time. Why did you decide to change the lo-cation?

Olaf Schmidt: Hotel Adlon Kempinski was unable to accommodate greenshowroom for the Fash-ion Week in January 2014 owing to a clash with another leading event which is on here for an extended period. But with the Kronprinzen-palais we have found a perfect replacement venue for this event. Similar as Hotel Adlon, the Kronprinzenpalais is located within easy reach of the Berlin Ethical Fashion Show. Plus, the palace offers more space for our fashion shows: On the ground floor there are three rooms and there will be the showrooms of about 30 designers showing their creations and on the second floor is going to be the Salonshow. For the first time, we will have another show after the Salonshow in January. Firstly we will present the Dutch Eco Design Show. There we show pieces of the collection of selected Dutch eco designers exhibiting on our both trade fairs, the Ethical Fashion Show Berlin and the green-showroom. It is a multi-label show, like the Salonshow and as a special guest Christian lagerwaard will show his collection, too. It is very interesting to see how big interest there is in the green catwalk shows during Berlin Fash-ion Week.

# Does the relocation have any effects on the

-42-

DigiTal

presentation of the green fashion labels?

Olaf Schmidt: Hotel Adlon is a very specific location, it has a very specific style. The Kro-nprinzenpalais has a specific style too. That’s why we have chose this location. We like locations with a certain style and which are not like an everyday location. The Kronprinzenpalais is a historical building, like the Hotel Adlon and the ewerk, where the Ethical Fashion Show Berlin will take place. now, at Kronprinzenpalais we could book more space - about 100 m2 more. But we try to keep the salon atmos-phere. We want to transfer a private atmosphere but at the same time there is more space for visitors and exhibitors.

# The Kronprinzenpalais is a really beautiful location for presenting luxury ethical brands.

Olaf Schmidt: yes, it was a little bit a forgotten location. In the past there were not many fash-ion shows before, even though it is located directly next to Bebelplatz, where the Berlin Fashion Week was located so long. It's also nice to view to the outside with the historical museum in front and a big backyard and a ter-race on the backside of Kronprinzenpalais.

# Besides this relocation, what can we expect from this season's greenshowroom and Ethical Fashion Show Berlin?

Olaf Schmidt: Well, a lot! Of course a lot of great brands at both trade fairs. As usual the high fashion at greenshowroom and casual and street-wear brands at Ethical Fashion Show Berlin. On Ethical Fashion Show Berlin we have two new areas: With “Kids green” we present children-wear and we will have a special area

for outdoor brands. And for both trade fairs we have a partner-country this time. It's the neth-erlands, that’s the reason why we have the Dutch Eco Design Show. And we are highlighting

the Dutch eco fashion brands on both our trade fairs.

# How did the greenshowroom and Ethical Fashion Show Berlin develop over the past four years?

Olaf Schmidt: great! In January there are more than 115 exhibitors on both trade fairs. On the Ethical Fashion Show Berlin we had to move the fringe program from the terrace in the ewerk up to the former “Schaltraum” and moved the catering outside into a bus, so we have more space for more exhibitors. For the greenshow-room the enlarged space for the exhibition and

“My BiGGEsT Wish is ThaT WE arE nOT TalKinG aBOuT susTainaBlE FashiOn BuT ThaT WE arE TalKinG aBOuT FashiOn and ThaT ThErE is nO ‘OThEr’ FashiOn any MOrE”

DigiTal

-43-

January 2014

production. For fast fashion companies, the problem with the green washing issue lies mostly in their communication. As the commu-nication on the sustainability topic doesn´t really fit their engagement. At least it seems to be like it. It is great work to shift such a big companies around, if even possible. They have a lot of supplies and it is a complex topic. It is not that easy to switch from conventional fashion to sustainable fashion.

# And what are your wishes for the future of sustainable fashion?

Magdalena Schaffrin: My biggest wish is that we are not talking about sustainable fashion but that we are talking about fashion and that there is no "other" fashion any more because it

is a self understanding, that fashion is produced under fair circumstanc-es, not harming the environment. In some people's heads green fashion is still some-thing unstylish - all though sustainable fashion has made a way into avant-garde and beautiful design creations, it is as stylish and modern as con-ventional fashion.

the shows are a good step towards future expanding.

# you are working with sustainable fashion since a long time now. Can you say that sus-tainable fashion slowly gets rid of its exotic status and becomes more and more established?

Magdalena Schaffrin: yes, it does get more mainstream. There are two reasons why I think this is the case. At first I see more mainstream brands on our trade fairs and a lot of newcomer found their brands with a sustainable concept. And at the same time we can see interesting efforts towards sustainability in the bigger companies as well. And this goes surely in to the mainstream. These are two developments which will, on the one or another point in the future, meet. At least, I hope so.

# What do you think, when you read head-lines like "H&M places great importance in sus-tainability with showing conscious collection"? Does it sound more like a bluff package to you or do you take it seriously?

Magdalena Schaffrin: Well, I know H&M is working to reach more sustainability in their

“luxury has a lOT TO dO WiTh lOnG lasTinG.”

KronprinzEnpalais photo by roBin KaTEr

-44-

DigiTalDigiTal

A rethinking is actually the goal we should reach.

# Do you wear ethical fashion only?

Magdalena Schaffrin: not only. I was actually thinking about it in the morning today and I would need to have my leggings on and not my jeans. The jeans I am wearing are conventional, they are older. I do have some older pieces in my wardrobe, which are not sustainable but everything I buy new is ethical. I would say, I reached about 80% of my wardrobe – but I don´t want to get rid of my beloved pieces, because they are not ethical. Throwing away all my older clothes would not be sustainable either.

# So even if you see the “one and only dress”, which is not produced sustainably, you wouldn't buy it?

Magdalena Schaffrin: no, I don't. It actually relaxes me a lot. I can visit a lot of cities and just walk around and watch the city instead of need-ing to stress around shopping.

# What is luxury in fashion to you?

Magdalena Schaffrin: For me personally luxu-ries are things I really adore and which are made

from a really high quality fabric and fit my style. So I know, if I buy this piece, I will wear it until it falls apart. I sometimes even buy two of the same. luxury has a lot to do with long lasting products and with high quality. And with time, time to enjoy and time, which is invested into the products.

# How did it come that you developed an interest for sustainable fashion and came to the idea of founding the greenshowroom? you worked for H&M - was that an impulse to do something for green fashion?

Magdalena Schaffrin: not really. It is somehow connected to my earlier past because I grew up in a quite sustainable driven household. My parents were watching what we were eating and wearing. My father is working with renewable energy so it is a topic which is discussed quite a lot. It's a basic consciousness I have and which rose during my childhood and my youth. After my fashion studies I was thinking about what to do with my life and where I wanted to work. I decided I really wanted to work as fashion designer in the fashion business but without working against my values. This lead to sus-tainable fashion.

-45-

January 2014

IF YOU DO IT RIGHT, IT WILL LASTFOREVER

ewerk Berlin 14 – 16 Jan 14

green showroom 14 – 16 Jan 14

Kronprinzenpalais, Berlin

showroom

new location!

JOIN NOW !

-46-

DigiTalDigiTal

-47-

January 2014

photography by AlEKSANDER SIlvERTONE assistant OlEK BAlCEREK

styling by PRZEMYSŁAw PASZKOwSKI make-up by MARTA jUlIA lIS and IZABEllA PASZNIK

hair by GOR DURYANmodels DOMINIKA ROBAK and IvE @ D'vISION

thanks to STUDIO DAYlIGHTcoat  cosshirt solarnecklace  myThing

-48-

DigiTal

coat  hugo Bossjewelry  orsKa

DigiTal

-49-

January 2014

coat  cos shirt solar jewelry  myThing

coat  hugo Boss

-50-

DigiTalDigiTal

bra rilKEtop ThunDEr BlonD

skirt Kasia miciaK @ DawanDa

-51-

January 2014

jewelry  myThing

-52-

DigiTal

coat  hugo Bossskirt ThunDEr BlonD

DigiTal

-53-

January 2014

coat  hugo Boss shoes DEEzEE

-54-

DigiTal

sweater  zara skirt Topshop

jewelry  myThing

jacket  Boss orangE skirt Topshop leggins ThunDEr BlonD jewelry  myThing

DigiTal

-55-

January 2014

coat  hugo Boss body rilKE trousers Boss orangE shoes DEEzEE jewelry  orsKa

-56-

DigiTal

bra rilKE skirt ThunDEr BlonD

DigiTal

-57-

January 2014

SUBMIT NOW FOR SUPERIOR

DIGITAL | ONLINE

HTTPS://SUPERIORMAGAZINE.SUBMITTABLE.COM/SUBMIT

DigiTal

-58--58-

DigiTal

photography by CHARlOTTE SCHREIBER styling by EwA DAvIS

hair and make-up by CHRISTIE lEEmodel BARRETT @ FUSION MODElS NYC

Somewhere only we know

dress carvEnbeads and bracelets  sTylisT's own

bracelet  pamEla lovE

-59-

December 2013

-59-

December 2013

dress Top shop necklace  sTylisT's own collar tips  Topman

DIGITALDIGITAL

-60-blouse ISABeL MARAnT

skirt TOP SHOPearrings WeSTeRn SPIRIT

January 2014

dress Acne

DigiTal

-62-

DigiTal

dress praDasocks  J.CREW

earrings wEsTErn spiriT

-63-

December 2013

dress chloE necklace  pamEla lovE beads sTylisT's own

DigiTal

-64-

DigiTal

slip dress vinTagEsweater  Topshop

pearls sTylisT's own earrings wEsTErn spiriT

December 2013

skirt ETro earrings wEsTErn spiriT

DIGITALDIGITAL

METAMORPHOSiSDIGITAL

-67-

January 2014

-67-

photography by GAETANO CARTONE styling by YOSHIKI hair by HIROMI KANEKO make-up by MAKOTO @ ARTISTIC CUBE NY model HANAKO @ FRIDAY TOKYO

clothes by HIROTAKA SHINTANI

-68-

DigiTalDigiTalDigiTalDigiTal

-69-

January 2014

-70-

DigiTalDigiTalDigiTal

-71-

January 2014

-72-

DigiTal

-73-

January 2014

-74-

DigiTalDigiTalDigiTal

-75-

January 2014

-76-

DigiTalDigiTal

-77-

January 2014

-78-

DigiTalDigiTal

-79-

January 2014

-80-

DigiTal

photography by MARTINA CYMANassistant SIlKE wAGNERstyling by MAUREEN DE COvENhair and make-up by DENNIS BRANDT @ BlOSSOM MANAGEMENTmodel CHARlOTTE & GABRIEl @ CORE MANAGEMENDONAlDSON @ AwA-MODElS

DigiTal

-81-

January 2014

-82-

DigiTal

girlblouse marKus lupfErleggings hElmuT lang

creepers  mnghat Karl lagErfElD

boyblouse sopopular

pants carharTTsocks  BurlingTon

sneaker zara

sweater  wEEKDay

DigiTal

-83-

January 2014

girl blouse marKus lupfEr leggings hElmuT lang

creepers  mng hat Karl lagErfElD

boy blouse sopopular

pants carharTT socks  BurlingTon

sneaker zara

-84-

DigiTal

sweater  sopopularshirt cospants gucci

DigiTal

-85-

January 2014

-86-

DigiTalDigiTal

-87-

January 2014

jacket  isaBEl maranT sweater  michaEl sonnTag

pants issEvEr Bahri

-88-

DigiTal

girljacket  ThE KooplEsblouse Kilian KErnErpants isaBEl maranTshoes acnE

boysweater  sopopularshirt cospants guccishoes alEXanDEr mcQuEEn

boyshirt rag&BonEpants J.CREWshoes calvin KlEin

DigiTal

-89-

January 2014

dress issEvEr Bahri tights falKE

shoes Jimmy choo

-90-

DigiTal

shirt paul smiTh lonDoncardigan  wEEKDay

pants lEvi’sshoes calvin KlEin

DigiTal

-91-

January 2014

shirt minimum pants and jacket  cos shoes piErrE harDy bow tie  olivEr spEncEr

-92-

DigiTal

shirt minimumbow tie  vinTagE

DigiTal

-93-

January 2014

jacket  asos blouse marKus lupfEr pants isaBEl maranT

-94-

DigiTalDigiTal

-95-

January 2014

both boys sweater  zara

pants acnE

-96-

DigiTal

dress malaiKaraisstop issEvEr Bahri

DigiTal

-97-

January 2014

-98-

DIGITAL

EDITORIALSFROM DECEMBER@ SUPERIOR ONLINE

DIGITAL

Click on the image to see the full Editorial

-99-

January 2014

-100-

DIGItalsilver skirt Joëlle Baten

photography by Maurice Krijtenbergmake-up and styling by effi van Swaal

model Macy @ Dune agencydesigner joëlle baten and SKarlet StarKDale

intergalactic

-101-

January 2014

photography by Maurice Krijtenberg make-up and styling by effi van Swaal

model Macy @ Dune agency designer joëlle baten and SKarlet StarKDale

intergalactic

silver jumper Joëlle Baten

trousers

-102-

DIGItal

silver dress Joëlle Baten

-103-

January 2014

top and trousers SKarlet StarKDale

-104-

DIGItal

jacket and dressSKarlet StarKDale

-105-

January 2014

-106-

DIGItal

-107-

January 2014

-108-

DIGItal

-109-

January 2014

-110-

DIGItal

-111-

January 2014

-112-

DIGItal

-113-

January 2014

-114-

DIGItal

-115-

January 2014

-116-

DIGITALDIGITAL

-117-

January 2014

-117-

"Here you find in the week after Berlin Fashion Week TRENDS, REPORTS & PHOTOS from FASHION SHOWS and TRADE FAIRS discovered by our editors and photographers"

-152-

-153-

December 2013

Magazi

ne for you

ng van

guard fashion & art photog

raphy • www.superior-mag.com

#FEBRUARY

2014

coming out onfebruary 7th 2014