OUR STORY Section 1 1
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OUR STORYSection 1
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A SHORT HISTORY OF SUPEREATS
Americans have always been snackers.Historically, JUNK FOOD was king.
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A SHORT HISTORY OF SUPEREATS
The benefits of a healthy diet are now widelyrecognized. NUTRITIOUS snacks like granola
bars, yogurts and juices are ubiquitous…
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A SHORT HISTORY OF SUPEREATS
…a nutritious AND tasty, mainstream CHIP has to exist now, RIGHT?
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A SHORT HISTORY OF SUPEREATS
BAKED and POPPED introduce LOW CALORIE chips to consumers…
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A SHORT HISTORY OF SUPEREATS
…but they offer no NUTRITIONAL VALUE(and what does “All Natural” mean?)
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A SHORT HISTORY OF SUPEREATS
VEGGIES + CHIPS = GREAT concept…
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A SHORT HISTORY OF SUPEREATS
…but where are the VEGGIES?
4th / 5th Ingredient? It’s a potato chip!
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A SHORT HISTORY OF SUPEREATS
We found some healthy-ish chips…
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A SHORT HISTORY OF SUPEREATS
…but they’re just another tortilla chip.
#1 ingredient = corn
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A SHORT HISTORY OF SUPEREATS
Finally, some NUTRITIOUS chips!
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A SHORT HISTORY OF SUPEREATS
But these look like alien life forms.And they taste like they look.
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ENTER SUPEREATSSection 2
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Two Super Foods: Kale and Chia are #1 / #2 ingredients High in Fiber, Protein, Antioxidants, Omega 3s, Vitamin A / C UNFI Q1 2013 Trend Report lists kale as “strong growth category”
and a brand of chia bars in the “hot new products” Taste has outperformed dehydrated kale products in blind taste
testing Transparent ingredients builds consumer
trust Eye-grabbing packaging and branding
SUPER TASTY. SUPER NUTRITIOUS.
4 MOUTH-WATERING FLAVORS: Sea Salt Cheddar Ranch Garden Tomato & Basil
DETAILS 5oz / 1.5oz bags MSRP: $3.99 / $1.49 Produced at large scale national co-packer
KALE CAN BE DELICIOUS Thin & Crispy; “Dippable” Shape & Consistency of a Tortilla Chip Familiarity allows mainstream
adoption of kale based snack
Note: Ranch, Cheddar flavors not Vegan
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THE SNACK GAPConsumers have become more health conscious and educated about nutrition, but new natural products are too unfamiliar for most snackers
Expensive
Crumbly
Looks foreign
Impractical Packaging
Very Niche
Lacks taste
Intimidating
Filling the Gap• Affordable solution to
eating healthy
• Tasty and crispy like a tortilla chip
• Familiar feel
• Significant health benefits Outdated
Unhealthy
Not classy
Processed
FatteningEmpty Calories
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DETAILED COMPARISON
Price per 5 oz. $16.00 $13.32 $3.63 $3.33 $3.99
Calories 132 120 130 140 140
Fat 9g 5g 7g 7g 7g
Fiber 2g 5g 2g 6g 5g
Protein 5g 4g 1g 4g 4g
Vitamin A 186% 140% 0% 0% 50%
Vitamin C 122% 6% 0% 0% 35%
Taste Score1 3 4 8 6 7
Antioxidants Kale Kale None None Kale
Omega-3 None None None None Chia
1. Based on SuperChips taste tests / focus groups
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Where others have failed to combine nutrition, taste and affordability, we succeed
WHY WE ARE SUPER
Affordable
Pricey
Unhealthy Healthy
Contact Us
SuperEats37 West 8th St, St. 34New York, NY 10013
Email: [email protected]
www.yoursupereats.com
SuperEats
@yoursupereats
@yoursupereats
SuperEats