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Supercard 2017

Apr 12, 2017

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Jamie Fisher
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Page 1: Supercard 2017

that amplify them

Page 2: Supercard 2017

We work with many of the world’s top brands

Page 3: Supercard 2017

DUBLIN

LONDON

AUCKLAND

JOHANNESBERG

LISBON

AMSTERDAM

PARIS

BOSTONCHICAGO FRANKFURT

SWANSEA

SYDNEY

MILAN

MOSCOW

NEW YORKSAN DIEGO

SÀO PAOLO

SHANGHAI

MADRID

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We must be doing something right!62%

REPEAT BUSINESS

400+PEOPLE

700+ WORLDWIDE CAMPAIGNS

LAST YEAR

100,000+PARTNERS

12+HUBS

20+YEARS

Page 5: Supercard 2017
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Supercardblack turns £14.95 per

month into over £5000 of fabulous

freebies and superb savings on:

Page 7: Supercard 2017

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Page 8: Supercard 2017

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Supercard gives over £5,000 of treats including…

Free Mobile phone and Gadget insurance:

Completely free to Supercard members.

Supercard holders don’t need to register their phone or gadget.

Worth £15 per month.

3 claims allowed per year, worth up

to £1500.

£50 excess.

Page 9: Supercard 2017

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Food & Drink:

Free Dining card: Free Hi-Life card worth £69.99

giving 50% off at 5000 restaurants.

Supercard members get to keep this, even if

they cancel their Supercard.

Supercard members get to keep this, even if they cancel their Supercard.

*2015 the average household spent £96.00 on food and drink each week - Office for National Statistics (ONS)

Supercard also gives discounts including:4% discount at Tesco, saving the average

family £200 a year*

£60 of Naked Wines

£50 Virgin Wines

Discounts at Starbucks/Chef & Brewer Pubs/

Pizza Hut/ Fayre & Square/Zizzi and others…

Page 10: Supercard 2017

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Travel: the rewards get better and better…

Free night in a luxury hotel:Malmaison, De Vere, Hotel du Vin, unlocks after 60 days.

Free flight to 13 European destinations:unlocks when they have been a member for

120 days.

Free week in the sun for up to 4 people:200 destinations worldwide, unlocks when

they have been a member for 150 days.

Hotel booking portalcheapest rates on 100,000 hotels worldwide.

Plus Park Resorts:up to 50% discount.

Plus Hoseasons, Cottages.com, Airport Parking discounts and more…

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Pamper & Fitness:

Pamper: free pamper treatments each month:

facials, manicures, pedicures, sports massage.

Free Personal Trainer: 1 session every month.

Free Sports sessions:

football, hockey, tennis,

rugby, swimming and

much more.

Page 12: Supercard 2017

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Entertainment:

Cinema: up to 40% cinema tickets at Vue,

Showcase and Empire cinemas.

Theatre: up to 50% off Theatre tickets..

Nights out: 2 for 1 entry into Comedy Clubs across the UK.

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Days Out:

Up to 50% discount at Merlin Attractions:

Alton Towers, Legoland, Madame Tussauds,

The London Eye, Chessington, Thorpe Park.

Days Out:2 for 1 entry into Castles, Stately Homes, Gardens

Theme Parks, Zoos, Aquariums all across the UK.

Open Fairways Golf Discount:Only £15, saving £74 (usually £89).

Page 14: Supercard 2017

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D

Supersavings:

Discounts of up to 30% at well known High Street

retailers including:

Tesco

Argos

Sports Direct

Boots

Currys/PC World

Topshop

Halfords

Burtons

Evans

Wallis

Marks & Spencer

National Book Tokens

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Supercard - 21 day previewCustomers get a 21 day preview, where they can enjoy rewards, such as 40% off

cinema, 2 for 1 days out and book their free pamper treatment.

They can even claim their free Hi Life card, which they get to keep even it they

cancel their Supercard.

There is a charge of £3.99 postage and packaging for the Supercard, taken through

the dedicated Supercard payment portal

Monthly Membership

Supercard membership, customers are charged £14.95 each month, charged from

day 22.

CancellationsIf a customer decides that Supercard isn’t for them, they just call Supercard

Concierge on 0330 124 1223, we will cancel their Supercard and monthly payments.

Page 16: Supercard 2017

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When a Supercard Member joins, they receive:

Welcome Email

A Welcome Email is sent to the Member immediately with their

Supercard number and with a link to activate their

Membership so they can access their rewards.

Welcome PackMembers are also sent a Welcome Pack, which

comprises their Supercard, log in details and

instructions to download the app.

The Welcome Pack has a charge of

£3.99.

Page 17: Supercard 2017

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Customers can access all of their Supercard rewards on the website

www.supercardblack.com by logging in with their email address and password.

Page 18: Supercard 2017

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The Superapp:

Supercard has its own Superapp, giving Members access to all

Supercard rewards on the go.

The app is built for both ios and android and can be downloaded

for free in the App store or Google Play store.

Members will have a digital card on the app and can even

download their Supervouchers to keep in their i-wallet on their

Smartphone.

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Supervoucher

Page 20: Supercard 2017

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Supercard Concierge

Fantastic UK Team in Swansea

Taking customer query calls

Customer support and advice

Cancellation calls

Booking hotels/flights etc.

Fulfilment of Supercard Welcome Packs and Cards

Page 21: Supercard 2017

Supercard

Analytics &

Customer

Demographics

Page 22: Supercard 2017

- 25-34 is the largest age demographic

generating 30% of overall page

sessions

- 2nd largest age demographic is 55-64

- M/F split 36% / 64%

- Top 5 interests:

oTravel

oMovies

oFood and Drink

oDays out

oTechnophiles

• On average our customers view 10 pages per

session

• On average our customers spend 8 minutes

on the Supercard site

• 45% of traffic comes via Safari

• 72% of visitors are returning

Page 23: Supercard 2017

ExampleCampaign

Money Saving Expert

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Moneysaving expert – a story in numbers…

11 million emails sent out to their subscribers

60,149 people read the article on the MSE site

6,599 clicks to Supercard landing page

4,519 customers bought the Supercard preview in 48 hours

Page 26: Supercard 2017

Supercard gives you the power to enjoy more

callcentre upsell

Page 27: Supercard 2017

Call centre upsell

• A great end of call offer with a simple script

• Customers are given a 21 day preview to

sample the rewards

• A number of rewards to choose from to tempt

the customer.

• Revenue share for every paying member

Page 28: Supercard 2017

online upsell

Supercard gives you the power to enjoy more

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• Monetise the order confirmation page

• Earn revenue AFTER they have sold a product on the website

• Place our Supercard banner on the order confirmation page

• We pay commission for each person who is still a member after the 21 day preview

• That’s it

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Queen’s Awards for Enterprise: 2016 for International Trade

CIM Marketing Excellence Awards: Winner, Integrated

Marketing Communication: Customer Retention

IMC: Best European B2B Campaign

IPM Direct Marketing Campaign: Gold

IPM Best Innovation in B2B Campaign: Silver

DMA Best B2B Campaign: Bronze

The Drum Independent Agencies Census:

2nd Most Respected Agency