THE 12TH MAN S U P E R B O W L S U P E R B O W L XLIX XLIX 26% 71% 25% 73% Fans shared, but to what channels? Mobile is a rapidly growing platform for sharing sports content. Phone Desktop Tablet IT’S GAME TIME Social Activity by Hour February 1st February 2nd Marshawn Lynch 1.2 million shares Richard Sherman 487.5K shares Chris Matthews 88.6K shares Rob Gronkowski 131.1K shares Tom Brady 2.1 million shares Jermaine Kearse 120.9K shares Russell Wilson 526.6K shares Malcom Butler 58.8K shares THE BRAND BOWL 252x 15.5x 6.4x 6.2x 3.2x 1.9x 1.6x 1.3x 1.3x 97.7x Brand Social Lift (daily average before vs. after Super Bowl) Budweiser takes over with 252x more social activity after the game than before. B R A N D B U Z Z Total Brand Social Activity 613K shares 498K shares 135K shares Jan 28: Budweiser “Lost Dog” Jan 27: Skittles “Settle It” Jan 27: Snickers’ “Brady Bunch Spoof” Jan 27: Kia’s “The Perfect Getaway” 18K shares Copyright © 2015 ShareThis Inc. All Rights Reserved S H A R I N G M V P s T H E M O B I L E P L A Y B O O K