Super Bowl's Clothing Marketing Goals

Bijan Sosnowski

Leo Kane, NFL senior vice president of consumer products, believes that the strong NFL markets of both teams as well as the site of the game are key factors in the sales of merchandise.

The NFL opened up a giants NFL Store inside of the Macys Department store

This was the first time the NFL did anything like this for a Super Bowl

With around 350 items fans could chose from at the Stadium, Sport service will use 25 customized iPods in the stadium’s 10,000-square-foot team store

Another tactic the NFL used to drive sales up, was by creating seven Welcome Pavilions.

The Pavilions were made for attendees at the game to Enter and Exit

Each Pavilion contained multiple kiosks for merchandise purchases

Even though the Number of Merchandise Sales have not come out yet, it shows how leagues go about to attract the Consumer these days.

Consumers are attracted by efficiency and technology as well.

The NFL, used tactics by creating warm weather gear for the game, creating spaces where one has to pass by merchandise and utilizing New York City presence

Even though the Number of Merchandise Sales have not come out yet, it shows how leagues go about to attract the Consumer these days.

Consumers are attracted by efficiency and technology as well.

The NFL, used tactics by creating warm weather gear for the game, creating spaces where one has to pass by merchandise and utilizing New York City presence