Super Bowl XLVII: Fun Facts
Feb 09, 2016
Super Bowl XLVII:Fun Facts
Naming Rights
According to the Sports Business Journal, the naming rights fee Mercedes Benz paid for the
Superdome is worth between $50 million and $60 million for
the brand
Naming RightsAlso according to the Sports
Business Journal, the fact that the venue is playing host to the BCS national championship game in
January, this year’s Super Bowl and the men’s Final Four in April had a major influence on the decision to
invest in the building’s naming rights
Ticket DistributionThe 49ers and Ravens each
received 17.5 percent of the tickets for the game at the Mercedes-Benz Superdome, while the host team --
the New Orleans Saints -- got 5 percent. The remaining NFL teams each received 1.2 percent, and the
NFL keeps the rest.
Ticket Sales
Face value price per Super Bowl ticket
Upper bowl: $850Lower bowl: $950Club seats: $1,250
Ticket SalesResale prices on the secondary
market:
Average price: $3,278 (11.7 percent less than last year at this time)
Cheapest available: $2,050Most expensive listing price: $315,916
Tickets for sale: More than 4,200
Sources: NFL, StubHub, TiqIQ.
Ticket SalesSeatGeek and TiqIQ -- sites that
track online ticket sales -- reported that Super Bowl tickets were
selling for an average of $3,000 to $3,300 on the secondary ticket market, a drop of about $200 in two days and less than the last
two Super Bowls
Travel & TourismA two-star hotel recently sold on a travel website for $600
per night…with a FOUR NIGHT minimum stay!
Travel & TourismIf you make plans to eat dinner
at the Grill Room, a New Orleans restaurant, between Jan. 31 and
Feb. 2, and then change your mind without canceling your
reservation, you’ll be charged $100 for each person in your
party.
Travel & TourismIn the run up to last year’s Super
Bowl, restaurants in the host city of Indianapolis saw a 50 percent
increase in the number of diners in the five days leading up to the
Super Bowl, as compared to the same period the previous year,
according to Open Table, the online reservation service.
EntertainmentThe 30-minute Super Bowl
halftime is twice as long as that for other games due to the
logistics of a musical extravaganza, which this year will be headlined by Beyonce
Economic ImpactEconomic impact studies estimate that the Super Bowl will bring $434
million to the New Orleans’ economy. Hosting three mega sporting events — the 2012 NCAA men’s Final Four
and this year’s Super Bowl and women’s Final Four — will boost the
city’s economy by more than $1 billion, according to an estimate from
the International Business Times.
ViewershipSuper Bowl XLVII could set a
television viewership record if it is able to top the average of 111.3 million viewers last
year's Super Bowl in Indianapolis between the NY
Giants and New England Patriots drew
AttendanceWhile the game might set a television
record, it can't set an attendance record.
The Super Bowl record for attendance is 103,985 (in 1977 at the Rose Bowl) while the Mercedes-Benz Superdome has a capacity of just over 72,000.
Trivia:Only two state capital cities have
played host to a Super Bowl.
Who are they?
Trivia:Last year’s Super Bowl was
hosted by Indianapolis.
Atlanta is the only other state capital to host a Super Bowl (in
1994 and again in 2000)
Super SecurityThings you can’t bring into the Mercedes Benz Superdome for
the Super Bowl:
Beachballs, pepper spray, footballs, noisemakers and
strollers (full list here:
http://www.nfl.com/superbowl/47/guide/policies)
Super Hungry FansA reported 8 million pounds of
guacamole will be consumed on Super Bowl Sunday
14,500 tons of chips are eaten along with that guacamole
Super Hungry Fans
Super Bowl fans spend more than $50 million on food during
the 4 days prior to the super bowl.
Super Bowl Sunday is also the biggest grilling day of the winter
season.
Super Hungry FansOn Super Bowl Sunday, Americans
will eat 30 million pounds of snacks:
• 11.2 million pounds of potato chips
• 8.2 million pounds of tortilla chips
• 4.3 million pounds of pretzels• 3.8 million pounds of popcorn
• 2.5 million pounds of nuts
Super Hungry Fans
Potato chip intake alone will account for 27 billion calories and 4 million pounds of fat—the weight
of 13,000 NFL offensive linemen
Super Hungry FansAccording to the National
Restaurant Association, 15% of Americans order takeout food from a restaurant for a Super Bowl gathering (58% order
pizza, 50% order chicken wings and 20% order subs or
sandwiches)
Super Hungry FansThe Super Bowl is the biggest
food-related event in America, second only to
Thanksgiving
Super History Lesson
The Super Bowl is measured in Roman numerals because a
football season runs over two calendar years
Fun FactOver 700,000 footballs are
produced annually for official NFL use and 72 of them are
used for the Super Bowl
Fun FactAccording to msn.com, Super Bowl rings cost an estimated $6,000 to make on average (and are worth far more on
the open market as collectors' items).
The average NFL salary in 1958 was $10,000.
Fun Fact A survey conducted by
CouponCabin.com reveals the worst Super Bowl party guests,
with the "know-it-all" (the one who knows all there is to know about
football, food and the commercials) topping the list
Click here to see the entire list: http://www.sacbee.com/2013/01/24/5137532/the-know-it-all-named-worst-
super.html
Fun FactAccording to msn.com, more pizza delivery drivers get into auto accidents on Super Bowl Sunday than any other day of
the year. The good news? Traditionally, drivers report the
tips are also much bigger during the Big Game.
GamingAccording to sfgate.com, just over $40,000,000 was wagered in Las Vegas on the Super Bowl in 1991.
The amount surged to over $87,000,000 in 2011.
Those figures don’t even include independently-run and wildly
popular office pools (also contributing to declines in worker
productivity).
Only four NFL teams have NEVER played in the Big Game.
Who are they?
More Trivia
The Detroit Lions, Cleveland Browns. Jacksonville Jaguars and
Houston Texans have never appeared in the Super Bowl.
More Trivia
TV Production:The CBS Super Bowl TV
production will have 5 times the number of cameras rolling than a regular season game
would normally have
Super Expensive Ads
A 30-second spot in the very first Super Bowl cost “just”
$42,000
This year, CBS sold 30-second spots in this year's Super
Bowl on Feb. 3 for an average $3.8 million — up 7% over last
year's rate.
Super Expensive Ads
Why so much for a Super Bowl spot?
Of the top 10 most watched American television programs of all time, nine of them are Super
Bowls
Sports Business35% of people who attend the
game write it off as a corporate expense
Super SpendingOverall, fans spend about $2.9 billion each year on National
Football League merchandise, according to Ira Mayer of the
Licensing Letter, a trade publication
Unproductive at Work
While there is no exact science to measuring the blow to productivity,
outplacement consulting firm Challenger, Gray & Christmas
estimates employers lost $1 billion in wasted work during the week
leading up to last year's Super Bowl weekend
Questions for Class Discussion
SHOW OF HANDS:
•How many plan to watch the game?
•How many will watch with friends?
•How many will buy food or snacks?
Questions for Class Discussion
Why does the NFL bring in “big name” performers (like
Madonna) for the Super Bowl halftime show?
Can you name five other performers who have played the
halftime show in the past?
Questions for Class Discussion
What are naming rights? Why do companies invest in naming
rights?
How do you think hosting the Super Bowl in a stadium bearing
the name “Mercedes Benz” might benefit the company and
their brand?
Questions for Class Discussion
Hosting a mega-event like the Super Bowl is a massive undertaking for a host city like New Orleans. Come up
with a list of factors the city must consider when planning an event
like this to insure a successful event (security, staffing, lodging, safety
etc).
Questions for Class Discussion
Based on the figures you just saw, the Super Bowl is obviously
big business. What types of companies stand to gain the
most during the Super Bowl from a sales perspective?
Questions for Class Discussion
Why is viewership an important figure to consider?
Who are those numbers important to?
Does that explain CBS’s attention to detail from a production perspective?
Questions for Class Discussion
Why do you think CBS is charging so much for a 30
second advertisement during the game? And why would a company spend that much (in some cases purchasing more
than one ad slot)?
Questions for Class Discussion
Do you think Super Bowl advertisers invest only in the
cost of the advertisement during the game or do they spend more money on tying other promotions to the Big
Game as well?
Questions for Class Discussion
The concept of “ambush marketing” was not addressed in
the previous slides. What is ambush marketing and why is it
relevant when it comes to discussing the business of the
Super Bowl?
Questions for Class Discussion
What else can we learn from the statistics presented in these
slides?
Who might this information be valuable to?
Questions for Class DiscussionWho do you think will win this year’s Super Bowl???