1 International Management „Competitive Strategies” GONCA EKICI
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International Management
„Competitive Strategies”
GONCA EKICI
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Students of Economy
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Contents
1. The meaning of „Competition”2. Forms of Competition3. Analysis before choosing the proper
strategy4. Generic Competitive Strategy:• Cost Leadership• Differrentiation• Focus
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Competition
„Competition is the battle between businesses to win consumer acceptance and loyalty !”
I MUST WIN!!!
Source: Answer.com
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Forms of Competition
Perfect competitionMonopolistic competition
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Perfect Competition… exists when a large number of sellers produce products or services that seem to be identical
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Monopolistic Competition
… exists when a large number of sellers produce a product or service that is perceived by consumers as being different from that of a competitor but is actually quite similar
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Three Steps Before Implementing Competitive Strategy
Environment AnalysisCompetitors AnalysisAnalysis own business
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Strategy
„A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result”.
Source: Dictionary.com
Berlin is so busy today...Which strategy I
should use to get out of ZOO...
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Porter's Generic Competitive Strategies
HELLO EVERYONE, MY NAME IS MICHAEL PORTER !!!
Generic Competitive Strategy, which I created, is divided into :
Cost LeadershipDifferentiation
Focus
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Cost Leadership
YOU MUST DECREASE YOU PRICE...
$$$
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Differrentiation
BE UNIQUE !!! JUST LIKE ME ..
.
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Focus
LADIES AND GENTLMEN, LISTEN TO ME. PLEASE LET ME FOCUS ON MY SPEECH
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Porter's Matrix
Source: www.provenmodels.com
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Summary
In today's competitive market every business should evaluate and then choose the correct strategies in order to succeed. The Generic Competitive Strategy, created by M. Porter,
is one of the key to success. It is divided into Cost Leadership, Differentiation, Focus
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Any Questions?
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THANK YOU FOR YOUR ATTENTION !!!