Sunil....big bazar project report.

MAJOR RESEARCH PROJECT ONMAJOR RESEARCH PROJECT ON

THE COMPARATIVE STUDY ON BIG BAZAARTHE COMPARATIVE STUDY ON BIG BAZAAR

INDORE (M.P.)INDORE (M.P.)

FOR THE PARTIAL FULFILMENT OF THE REQUIREMENT FOR THEFOR THE PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE

DEGREE OF MASTER OF BUSINESS ADMINISTRATIONDEGREE OF MASTER OF BUSINESS ADMINISTRATION

SESSION- 2011-2013SESSION- 2011-2013

SUBMITTED TO SUBMITTED TO

DEVI AHILYA VISHVAVIDHALYA INDORE DEVI AHILYA VISHVAVIDHALYA INDORE

Guided By:Guided By: Asst ProfAsst Prof: : Submitted By:Submitted By: Ms-:PRIYANKA KARANDE Ms-:PRIYANKA KARANDE SUNIL YADAVSUNIL YADAV

COMPRATIVE STUDY ON BIG BAZAAR

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Roll No-:11706152Roll No-:11706152

Spec:Marketing&HRSpec:Marketing&HR

VIKRANT INSTITUTE OF TECH. & MANAGEMENT VIKRANT INSTITUTE OF TECH. & MANAGEMENT

DEPARTMENT OF MANAGEMENT DEPARTMENT OF MANAGEMENT STUDYSTUDY

STUDENT DECLARATION

I SUNIL YADAV the student of “Master of Business Administration”

from VIKRANT INSTITUTE OF TECHNOLGY & MANAGEMENT INDORE, affiliated

to DAVV University, Indore hereby declare that all the information

facts & figure gathered by me are first hand in nature and is

actually based on my study. Any resemblance from existing works is

purely coincidental in nature.


Date: SUNIL YADAV

Place: M.B.A.IVSem

Spec:(Marketing&HR)

ACKNOWLEDGEMENT

It is nice to express gratitude and appreciation to everyone who

is involved in making this project possible. I don’t have words to

thank them all individually from the bottom of my heart.

I wish to express my deep appreciation to DAVV

University M.B.A. , Indore to give this nice opportunity to

undergo on the research training.

I would like also thankful Mr. Gunjan Baheti

(HOD Of Management Department) to give me their Support & help.COMPRATIVE STUDY ON BIG BAZAAR

I express my thanks to Ms.PRIYANKA KARANDE (Faculty of

Management Department).

.SUNIL YADAV

MBA IV Sem.

INDEX


CONTENTS

Title Introduction Literature Review Scope of the study Methodology adapted for the study Retailer of India Retail in India Future Group Future group manifesto Group vision Group mission Core value Major milestone Currently outlets Board of directors Indian consumption cosmos Organizational chart Swot analysis on big bazaar Questionnaire Conclusion Reference


BIG

BAZAAR

INTRODUCTION

Retail means selling goods and services in small quantities

directly to the customer. Retailing consists all activities

involved in marketing of goods and services directly to the

consumers for their personnel family and household use.The

Indian retail market is the first position on the retail

destination globally, has been ranked as the most attractive

emerging market for investing in the retail sector by AT

Kearney ninth annual global retail development index(GRDI) in

2010. With rising consumer demand and greater disposable

income, the US$ 400 billion Indian retail sector is clocking

an annual growth rate 30 percent. It is projected to growth to

US$ 700 billion by 2010. According to a report by global

consultancy Northbridge Capital. The organized business is

expected to be 20 percent of the total market by then. In 2008

the share of organized retail was 7.5 percent or US$ 300

million of the total retail market.A McKinsey report, ‘The

rise of Indian Consumer Market’, estimated that the Indian

consumer market is likely to grow four times by 2025.

Commercial real estate services company. CB Richard Ellis

finding state that India’s retail market has moved up to the


39th most preferred retail destination in the world in 2009,up

from 44 last year.Banks, capital goods, engineering, fast

moving consumer goods(FMCG), software services, oil, marketing,

power, two wheelers and telecom companies are leading the sales

and profit growth of India inc in the fourth quarter of the

year 2009-10. Indian continues to be among the most attractive

countries for the global retailers. Foreign direct investment

(FDI) inflow as on September 2009, in single brand retail

trading stood at approximately US$47.43 million, according to

the department of industrial policy and promotion (DIPP)

India overall retail is expected

to rise to US$ 833 billion by 2013 and to US$ 1.3 trillion by

2018, at a compound annual growth rate (CAGR) of 10 percent. As

a democratic country with high growth rates, consumer spending

has risen sharply as the youth population (more than 33 percent

of the country as below the age of 15), as seen a significant

increase in its disposable income. Consumer spending rose an

impressive 75 percent in the past four years alone.Also

Organised retail, which is pegged at around US$ 8.14 billion,

as expected grow at a CARG of 40 percent to touch US$ 107

billion by 2013.The organised retail sector, which currently

accounts for around 7.5 per cent of the Indian retail market,

is all set to witness maximum number of large format malls and

branded retail stores in south India, followed by North, West

and the East in the next to years. Tier ІІ cities like Noida,

Amritsar, kochi, and Gurgaon, are emerging as the favored

destination for the retail sector worth their huge growth


potential Further, this sector is expected to invest around US$

503.2 million in retail technology service solutions in the

current financial yea. This could go further up to US$ 1.26

billion in the next year , at the CARG of 40 per cent.

LITERATURE REVIEW


BY SOUMEN CHATTERJEE

Unique customer perception (UCP): According to soumen, Unique

Customer Perception is what is required by companies instead of

Unique Selling Proposition. It is ultimately that customer look

for satisfaction based on the picture of perception derived

from various sources. If these perceptions of customer can be

analyzed then promotion would be easier for customer centric

marketing. This has lead to the concept - “Customer Perception

is the Rule and not Customer Satisfaction”.

HUAWEI

Satisfy customers perception is the biggest challenge: In

meeting customers' requirements and measuring customers'

satisfaction indexes, customer perception should be definitely

a key consideration. Qualified services in the operation

execution layer, technical management layer and business

development layer are necessary. It is more important to

understand customer expectations and make efforts to exceed

their expectations. In customer satisfaction management, the

biggest challenge is customer perception management, or

customer perception satisfaction. The major characteristics of

service is intangible, hence the core value of services is not

like a physical product but the spiritual experience and

perception of customers. The final aim and ideal effect of

service provisioning is to have customers perceive and enjoy

the service.


Such perception is both at psychological

and behavior levels, and it is the contents of high quality

life in the modern society. Customers are seeking for material

deliverables as well as perceptive enjoyment when purchasing a

service product. Since perceptive enjoyment is a vital service

objective, one of the key service management objectives shall

be meeting customers' perceptive enjoyment.

SCOPE OF THE STUDY

The report is the based on the study conducted at big bazaar

–Indore (M.P.). it aims at understanding the company’s

establishment, organization structure, department, techniques,

marketing strategies and the advantages it is having our the

competitors.An attempt is made to analyze the company

performance in comparison to the theoretical aspect.It aim to

understand the skill of the company in the area like

technological advancement, competition and the management.


METHODOLOGY ADOPTED FOR

THE STUDY

Observing the working of various department like Customers

service desk, human resource, logistics,

etc.Discussion with the compact executive, managers and

employees Visiting the surfing websites of the company .

Sources of the data


Primary data Secondary data

Primary data the data collected the first

time through observation and interview method. The data is

collected by observing the working of the various department

and also by interviewing the managers of all the department. It

is also obtain by the help of the staff members

Secondary data the data is collected

by secondary sources also. The data is collected to the company

manual, product brochure, company websites and annual reports.

RETAILER

OF INDIA


1) Pantaloon Retail (India) Ltd.

Pantaloon

Big Bazaar

Food bazaar

Fashion station

All

Blue sky

E-Zone

Collection I

Home Town

Central Mall

2) K. Raheja Group

Shopper’s Stop

Home Stop

Mother care

Hyper city

Crossword

Planet M

3) Tata Trent

Westside

Star India bazaar

Landmark


4) RPG Group

Spencer’s supermarket

Spencer’s daily

Spencer’s hypermarket

Music world

1) Landmark Group

Lifestyle

Home solution

Fashion lifestyle

Value retail (Max)

Kids international

2) Piramal Group

TruMart store

Piraymd megastore’s

3) Bharti Wal-Mart

Hypermarkets

Small stores

4) Reliance

Reliance fresh

5) AV Birla Group

Trinethra


More

6) Godrej Group

Godrej Adhar

Natural basket

RETAIL IN INDIA

According to this year’s Global Retail Development Index India

is positioned as the leading destination for retail investment.

This followed from the saturation in western retail markets and

we find big western retailers like Wal-mart and Tesco entering

into Indian market. India’s retail industry accounts for 10

percent of its GDP and 8 percent of the employment to reach $17

billion by 2010. There are about 300 new malls, 1,500

supermarkets and 325 departmental stores being built in the

cities.

The BMI India Retail Report for the third-quarter

of 2010, forecasts that the total retail sales will grow from

US$ 353 billion in 2010 to US$ 543.2 billion by 2014. With the

expanding middle and upper class consumer base, there will also

be opportunities in India's tier II and III cities. The greater

availability of personal credit and a growing vehicle

population to improve mobility also contribute to a trend


towards annual retail sales growth of 11.4 per cent. Mass

grocery retail (MGR) sales in India are forecast to undergo

enormous growth over the forecast period. BMI further predicts

that sales through MGR outlets will increase by 154 per cent to

reach US$ 15.29 billion by 2014. This is a consequence of

India's dramatic, rapid shift from small independent retailers

to large, modern outlets.

BMI forecasts consumer electronic sales at US$

29.86 billion in 2010, with over the counter (OTC)

pharmaceutical sales at US$ 3.28 billion. The latter is

predicted to be the fastest growing retail sub-sector and BMI

forecasts that sales will reach US$ 6.18 billion by 2014, an

increase of 88.5 per cent.

China and India are predicted to account for almost 91 per

cent of regional retail sales in 2010 and by 2014 their share

of the regional market is expected to be more than 92 per cent.

Growth in regional retail sales for 2010-2014 is estimated by

BMI at 72.2 per cent, an annual average of 14 per cent. India

should experience the most rapid rate of growth in the region,

followed by China. For India, its forecast market share of 13.9

per cent in 2010 is expected to increase to 14.3 per cent by

2014.

Moreover, for the 4th time in five years, India has been ranked

as the most attractive nation for retail investment among 30

emerging markets by the US-based global management consulting

firm, A T Kearney in its 8th annual Global Retail Development


Index (GRDI) 2009. India remains among the leaders in the 2010

GRDI and presents major retail opportunities. India's retail

market is expected to be worth about US$ 410 billion, with 5

per cent of sales through organised retail, meaning that the

opportunity in India remains immense. Retail should continue to

grow rapidly—up to US$ 535 billion in 2013, with 10 per cent

coming from organised retail, reflecting a fast-growing middle

class, demanding higher quality shopping environments and

stronger brands, the report added. Bharti Retail strengthened

its position in northern India by opening 59 stores, Bharti

Wal-Mart is expected to open 10 to 15 wholesale locations in

the next three years, and Marks & Spencer is considering plans

to open additional outlets in the next few years.

Established retailers are tapping into the growing retail

market by introducing innovative store formats. Spencer's

Retail, More (owned by Aditya Birla Group) and Shoppers Stop

(owned by K Raheja Group) already plan to expand.

According to a McKinsey & Company report titled 'The Great

Indian Bazaar: Organized Retail Comes of Age in India',

organized retail in India is expected to increase from 5 per

cent of the total market in 2008 to 14 - 18 per cent of the

total retail market and reach US$ 450 billion by 2015.

Furthermore, according to a report titled 'India Organized

Retail Market 2010', published by Knight Frank India in May

2010 during 2010-12, around 55 million square feet (sq ft) of

retail space will be ready in Mumbai, national capital region


(NCR), Bangalore, Kolkata, Chennai, Hyderabad and Pune.

Besides, between 2010 and 2012, the organized retail real

estate stock will grow from the existing 41 million sq ft to 95

million sq ft.

India continues to be among the most attractive countries

for global retailers. Foreign direct investment (FDI) inflows

between April 2000 and April 2010, in single-brand retail

trading, stood at US$ 194.69 million, according to the

Department of Industrial Policy and Promotion (DIPP).

TOP 10 Retail companies in India

Shoppers' Stop

Westside (Trent)

Pantaloon (Big Bazaar)

Lifestyle

RPG Retail (Foodworld, Musicworld)

Crossword

Wills Lifestyle

Globus

Piramals ( Pyramid & Crosswords)

Ebony Retail Holdings Ltd.


http://www.naukrihub.com/india/retail/top-companies/ebony/

http://www.naukrihub.com/india/retail/top-companies/piramals/

http://www.naukrihub.com/india/retail/top-companies/globus/

http://www.naukrihub.com/india/retail/top-companies/wills-lifestyle/

http://www.naukrihub.com/india/retail/top-companies/crossword/

http://www.naukrihub.com/india/retail/top-companies/rpg-retail/

http://www.naukrihub.com/india/retail/top-companies/lifestyle-international/

http://www.naukrihub.com/india/retail/top-companies/pantaloon-retail/

http://www.naukrihub.com/india/retail/top-companies/westside/

http://www.naukrihub.com/india/retail/top-companies/shoppers-stop/

.

FUTURE GROUP

Future Group, led by its founder and

Group CEO, Mr. Kishore Biyani, is one of India’s leading

business houses with multiple businesses spanning across the

consumption space. While retail forms the core business

activity of Future Group, group subsidiaries are present in


consumer finance, capital, insurance, leisure and

entertainment, brand development, retail real estate

development,retail,media and logistics.Led by its flagship

enterprise, Pantaloon Retail, the group operates over 16

million square feet of retail space in 73 cities and towns and

65 rural locations across India. Headquartered in Mumbai

(Bombay), Pantaloon Retail employs around 30,000 people and is

listed on the Indian stock exchanges. The company follows a

multi-format retail strategy that captures almost the entire

consumption basket of Indian customers. In the lifestyle

segment, the group operates Pantaloons, a fashion retail chain

and Central, a chain of seamless malls. In the value segment,

its marquee brand, Big Bazaar is a hypermarket format that

combines the look, touch and feel of Indian bazaars with the

choice and convenience of modern retail.

In 2008, Big Bazaar opened its 100th store,

marking the fastest ever organic expansion of a hypermarket.

The first set of Big Bazaar stores opened in

2001inKolkata,Hyderabadand,Bangalore.

The group’s specialty retail formats include

supermarket chain – Food Bazaar, sportswear retailer - Planet

Sports, electronics retailer - eZone, home improvement chain -

Home Town and rural retail chain, Aadhaar, among others. It

also operates popular shopping portal futurebazaar.com

Future Capital Holdings, the group’s

financial arm provides investment advisory to assets worth over

$1 Billion that are being invested in consumer brands and


companies, real estate, hotels and logistics. It also operates

a consumer finance

The group’s presence in Leisure & Entertainment

segment is led through, Mumbai-based listed company Galaxy

Entertainment Limited. Galaxy leading leisure chains, Sports

Bar and Bowling Co. and family entertainment centre’s, F123.

Through its partner company, Blue Foods the group operates

around 100 restaurants and food courts through brands

like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon,

Copper Chimney and Gelato.

Future Group’s joint venture partners include, US-based

stationery products retailer, Staples and Middle East-based

Axiom Communications.Future Group believes in developing strong

insights on Indian consumers and building businesses based on

Indian ideas, as espoused in the group’s core value of

‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules

retain value


FUTURE GROUP MANIFESTO

“Future”- the word which signifies optimism. Growth,

achievement, strength, beauty, rewards and perfection. Future

encourages us to explore areas yet unexplored, write rules yet

unwritten; create new opportunities and new successes. To

strive for a glorious future brings to us our strength, our

ability to learn, unlearn and re-learn, our ability to evolve.

We in future group, will not wait for the future to

unfold itself but create future scenarios in the consumer

space and facilitate consumption because consumption is

development. Thereby, we will effect socio- economic

development for our customers, employees, shareholders,

associates and partners Our customer will not just get what

they need, but also get them where, how and when they need. We


will not just post satisfactory results, we will write success

stories.We will not just operate efficiently in the Indian

economy, we will evolve it.We will not just spot trends, we

will set trends by marrying our understanding of the Indian

consumer to their need of tomorrow.It the understanding that

has helped us succeed. And it is this that will help us succeed

in the future we shall keep relearning. And in this process. Do

just one thing.Rewrite rules. Retain values.

GROUP VISION

Future Group shall deliver Everything, Everywhere, Every time

for Every Indian Consumer in the most profitable manner.


GROUP MISSION

We share the vision and belief that our customers and

stakeholders shall be served only by creating and executing

future scenarios in the consumption space leading to economic

development.We will be the trendsetters in evolving delivery

formats, creating retail realty, making consumption affordable

for all customer segments – for classes and for masses.We shall

infuse Indian brands with confidence and renewed ambition.We

shall be efficient, cost- conscious and committed to quality in

whatever we do.We shall ensure that our positive attitude,

sincerity, humility and united determination shall be the

driving force to make us successful.


CORE VALUE

Indianans: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be

humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge

and information.

Valuing and Nurturing Relationships: to build long term

relationships.

Simplicity & Positivity: Simplicity and positivity in our

thought, business and action.

Adaptability: to be flexible and adaptable, to meet

challenges.

Flow: to respect and understand the universal laws of

nature.


MAJOR MILESTONE

1987:-Company incorporated as manz wear private limited. Launch

of pantaloons trous. India’s first formal trouser brand

1991:- launch of BARE, the Indian jeans Brand

1992:- initial public offer(IPO) was made in month of May

1994:- the pantaloon Shoppe-exclusive menswear store in

franchisee format launched across the nation. The company

starts the distribution of branded garments through multi-brand

retail outlet across the nation.


1995:- John Miller – formal shirt brand launched

1997:- company enters modern retail with the launch of the

first 8000 square feet store, pantaloon in Kolkata.

2001:-there big bazaar store launched within a span of 22 days

in Kolkata, Bangalore and Hyderabad

2002:- food bazaar, the supermarket chain is launched.

2004:- central- India’s first seamless mall in launch in

Bangalore

2005:- group moved beyond retail, acquires stake in galaxy

entertainment, Indus league clothing and planet retail.Sets up

India’s first real estate investment fund kshitij to build a

chain of shopping malls

2006:- Future Capital Holding, the companies financial is

formed to manage over $1.5 billion in real estate, private

equity and retail infrastructure funds. Plans forays in

retailing of consumer finance product.

Home Town, a home building and improvement product retail chain

is launched along with consumer durables format. E-zone and

furniture chain, furniture Bazaar.Future group enters into

joint-venture agreements to launch insurance products with


Italian insurance major, generally.Forms joint ventures with

US office stationary retailer, staples.

2007 :- Future Group crosses $1 billion turnover

mark.Specialized companies in retail media, logistics, IPR and

brand development and retail-led technology services become

operational.Pantaloon Retail wins the International Retailer of

the Year at US-based National Retail Federation convention in

New York and Emerging Retailer of the Year award at the World

Retail Congress held in Barcelona.Futurebazaar.com becomes

India’s most popular shopping portal.

2008 :- Future Capital Holdings becomes the second group

company to make a successful Initial Public Offering in the

Indian capital markets.Big Bazaar crosses the 100-store mark,

marking one of the fastest ever expansion of a hypermarket

format anywhere in the world.Total operational retail space

crosses 10 million square feet mark.Future Group acquires rural

retail chain, Aadhar present in 65 rural locations.


Type : Hypermarket

Founded : 2001

Headquarter : Jogeshwari, Mumbai

Industry : Retail

Products : Department, Furniture, grocery

& Fashion Stores.

Promoter : Kishore Biyani

Parent : Pantaloon Retail (India) Ltd.

Punch line : “is se sasta aur accha kahin Nahi


Currently 121 outlets

BIG BAZAAR

Big Bazaar, is the chain of retail stores of the big

banner Pantaloon Retail (India) Ltd., which in turn is a

segment of Kishore Biyani, regulated Future Group of Companies.

Moreover the customer friendly ambiance and the organized

retailing of products also makes Big Bazaar one of the

successful retail companies in India. The chain was inspired by

Saravana Stores, a hugely popular shop in Chennai which made

huge profits by selling everything under the sun at prices much

less than other shops.

Big Bazaar Overview: Big Bazaar, a part of the Pantaloon

Group, is a hypermarket offering a huge array of goods of good

quality for all at affordable prices. Big Bazaar with over 50

outlets in different parts of India, is present in both the

metro cities as well as in the small towns. Big Bazaar has no

doubt made a big name in the retail industry of india, moreover

shopping here is further made a memorable experience with the

varied rates of discounts on products as well as discount

vouchers available in a variety of amounts, like INR 2000, INR


3000, INR 4000, INR 5000 and INR 10000 on all Big Bazaar

products and accessories.

VISION

To delivered everything, everywhere, every time, to every

Indian customer in the most profitable manner.

One of the core value at Future Group is “india ness” and is

corporate credo is – Rewrite rules. Retain value.

MISSION

We share the vision and belief that our customers and

stakeholders shall be served only by creating and executing


future scenarios in the consumption space leading to economic

development.

We will be the trendsetters in evolving delivery formats,

creating retail realty, making consumption affordable for all

customer segments.

STORE

STUDY

Big Bazaar

Treasure Island, 11, Tukoganj, M.G. Road Indore


Madhya Pradesh 452001

Phone. No. 0731-3011300/10

This store is on the 2nd floor in Treasure Island mall in

Indore and divided into 7 level based on the nature of the

product. There are department in the store. And the 145 human

resources employed.

As this store long product range and product depth. Once a

customer get inside the store he will find all kind of products

available that may be Food item, Cosmetic, Electronic,

Garments, Furniture etc. Because of this features it has a very

good reputation in the area and the customers who are residing

for away and in other areas they also visit in the store.

LEVELS


1)Apparel

2)Crockery

3)Depot

4)Foods

5)General Merchandise

6)Home life style

7)Home solution

8)NBD (New Business Development)


LEVEL

Department with their sub category and the

product and major Brands.

1) Apparel

Children wear

Boyswear

Girlswaer

Infantwaer

Kids Accessories

Major Brands product

Sach boys T-shirts, jeans, shocks

Pink & Blue shocks, T-shirts, Top, jeans

CTee T-shirts , natural infant

Ladies Ethnic

Ladies Accessories

Ladies Fabrics

Ladies MNM


Ladies Nightwear

Ladies SalwarKameez

Sarees

Major Brands products

Shristi Ladies

Kurta, dupatta,

DJ&C T-shirts, Jeans

Ladies Western

Ladies Sportswear

Ladies T-Shirt

Ladies Western Tops

Major Brands products

DJ&C T-shirts, Tops, sports wear

Shristi T-shirts, Tops,

Men’s Casuals

Men’s Casual Shirts

Men’s Casual Trousers


Major Brands Products

DJ&C Shirts, trousers, Shorts,

Famous Basic Casual Shirts,

Lee Cooper Original Shirts

AFL Shirts

Men’s Formals

Men’s Formal Shirts

Men’s Formal Trousers

Men’s Party wear

Men’s Fabric’s

Ethnic


Knighthood Shirts, Trousers

AFL Shirts, Trousers

Privilege club Shirts, trousers

NYX shirts, Party wear, Trousers


Men’s knits and jeans

Famous basic jeans

Men’s jeans

Men’s T-Shirt

Men’s Nightwear

Men’s Sportswear

Men’s Accessories

Winter wear


Famous Basic Jeans, T-shirts,

Lee-cooper Jeans, T-shirts

Spunk T-shirts

DJ&C Jeans, T-shirts, accessories

AFL Jeans, T-shirts

2) Crockery

Prem Kitchen

Crockery & glassware

3) Depot

Stationary

Stationeries


Books & Periodicals

4) Food

Additives & Preservatives

Baby Foods

Dairy Products

Drinks & Beverages

Health Foods

Ready To Eat

Ready To Cook


Cadburys All Kinds of chocolates and

confectionaries

Coca-cola Soft Drinks

Kenly mineral water

Tropicana Health juice

Parle-G Biscuits

Britannia Biscuits

Fruits & Vegetables


All Kinds of the Foods and vegetable are available in BigBazaar

Live Kitchen

In the live Kitchen are available cakes ,Kharis, bakeryitems, Indian bread, pickles, Pizza, Starter etc.

Non Foods

Personal Care

Home Care

Majors Brands products

HUL All Soap, skin cream, shampoo

Staples

Basic Staples

Cereals

Cooking Medium

Dry Fruits


Major Products

Atta, Dal, Besan, Maida, other Flour, powders Spices, Ready

mixes, Rice, Ghee, Olive Oil, etc

5) General Merchandise

Footwear:


Reebok Sports Shoes, sandals

Knighthood Shoes, formal shoes

Woodland Sports shoes, formal shoes

Shielding Shoes,

Luggage:


Milestone Bags , Trolley bags

VIP Bags, Trolley bags, suitcase


American tourist Bags, Trolley bags, Suitcase, college

bags

Other brands All kinds of bags

Plastics :

Household Plastic ware

Sports Goods :

Sports Goods

Toys :

Toys

Utensils :

Household Utensils

6) Home Life Style

Home Linen

Both Linen


Bed Linen

Living Accessories

7) Home solution

Furniture

Got it

Electronic & Hardware

8) NBD (NEW BUSINESS DEVELOPMENT)

This is the department, which is the introduced

because the space are available in the store after making

arrangement for other department and this department consists

of the products, which is not introduced and are not regular

goods.


Watches

Fashion Jewelry

Sun Glasses

Navaras Gold Bazaar

This is the separate unit not related to Big Bazaar

they share profits on percentage basis.

Mobile bazaar

All kinds of handset ranging are available from 1000

to 25000 Rs of different companies

Star Sitara:

This is also SIS. In this counter are available

Cosmetics COMPRATIVE STUDY ON BIG BAZAAR

Fragrance

Herbals

Pharmaceuticals etc.

Sringar:

Bangles

Jewelry sets

Bracelets

Chains etc.

LAYOUT INDEX

1. HELP DESK

2. KIDS ACCESSORIES

3. JACKETS

4. BABA SUITS

5. LADIES TOPS


6. TRIAL ROOM

7. PILLARS USED FOR DISPLAYING INFORMATION (SIZE CHART, SECTION

DESCRIPTION)

8. WOOLEN CLOTHS FOR KIDS

9. WINTER WEAR

10. KIDS CASUAL WEAR

11. KIDS JEANS AND SHORTS

12. INFANT SHIRTS AND T-SHIRTS

13. MEN ACCESSORIES – SUNGLASSES, WRIST WATCHES ETC

14. SOFT TOYS

15. HOME DECORATIVE ITEMS

16. MUSIC COUNTER

17. LADIES ETHINIC

18. LADIES WESTERN

19. LADIES FORMALS(OFFICE WEAR)

20. LADIES ACCESSORIES – LINGERIES

21. LADIES PERFUMERIES

22. LADIES COSMETICS

23. LUGGAGE

24. FOOTWEAR

25. SPORTS

26. SCHEME BASED PROMOTIONAL ITEMS

27. CASH COUNTER

28. HOME FURNISHING (CURTAIN CLOTHS, CARPETS)

29. MEN FORMAL SHIRTS

30. MEN TROUSERS

31. MEN SUITS AND BLAZERS


32. MEN FABRICS

33. MEN ETHINICS

DESCRIPTION


HELP DESK – As you can see from the layout, the Help Desk is

located in a place where everyone has their first sight that is

in front of the entrance. This shows that when a person enters

in to big bazaar it can get all information about the stores of

big bazaar from the person sitting in the help desk. Help Desk

uses paging service as a tool for the convenience of its

employees and customers.

KIDS SECTION – The kids section is located just at the left

corner of the entrance of big bazaar. In the kid’s section

kid’s accessories like diapers, trolleys, suckers, water

bottles are available in one part. Kid’s jackets and baba

suits are available in another part. Kids casual wear (jeans

and shorts) are placed in one part of it and infant shirts & t-

shirts are also placed in another part. In this section the

pillars are used for displaying information like size chart and

section description. The apparels are available at a price of

Rs59 onwards.

MENS SECTION – Next to it is the men’s section that is in the

center. It is divided in to five parts. At one part men formal

shirts are available. In other parts men trousers, suits and

blazers, fabrics and ethnics are available respectively. Here

the price ranges from a minimum of Rs99 to Rs899.

LADIES SECTION – Next to it is the ladies section that is in

the extreme right side. The ladies section is segregated in to

seven parts. Ladies section starts from ladies ethnics, ladies

western wear, ladies formals (office wear), ladies accessories


– lingerie’s, ladies perfumeries, and ladies cosmetics

respectively. Here the price of the apparel ranges from Rs99 to

Rs1000 approx.

Promotional scheme – With an add on to the above products there

are various other products which are available with a

promotional scheme. The various products under this scheme

includes girl t-shirts, infant winter wear etc.

Non-Promotional scheme – There are various other products

available without any promotional scheme which includes jeans,

infant baba suits, infant t-shirts, kids night wear, kids

salwar suits etc.

Sports Store – At the extreme corner there is a sports store

where various kinds of sport items are available.

Food Bazaar – The food bazaar is in the 1st floor of the

building. Various kinds of food items, fruits and vegetables

are available there. Sitting arrangements are well made so that

people can sit and take tea, coffee or snacks or any other food

item and can relax.


Cash Counter – The cash counter is located just near the exit

BOARD OF DIRECTORS

Mr. Kishore Biyani, Managing Director:

Kishore Biyani is the Managing Director of Pantaloon Retail

(India) Limited and the Group Chief Executive Officer of Future

Group.

Mr. Gopikishan Biyani, Wholetime Director:


Gopikishan Biyani, is a commerce graduate and has more than

twenty years of experience in the textile business.

Mr. Rakesh Biyani, Wholetime Director:

Rakesh Biyani, is a commerce graduate and has been actively

involved in category management; retail stores operations, IT

and exports. He has been instrumental in the implementation of

the various new retail formats.

Mr. Ved Prakash Arya, Director:

Ved Prakash Arya, is an engineer by training and is a graduate

of the Indian Institute of Management, Ahmedabad. Prior to

joining Pantaloon Retail, he was the CEO of Globus.

Mr. Shailesh Haribhakti, Independent Director:

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost

Accountant, and a Certified Internal Auditor. He is the Deputy

Managing Partner of Haribhakti & Co.,Chartered Accountants and

past president of Indian merchant Chambers. He is on the Board

of several Public Limited Companies, including Indian

Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd.

etc. He is on the Board of Company since June 1, 1999.


Mr. S Doreswamy, Independent Director:

S. Doreswamy, is a former Chairman and Managing Director of

Central Bank of India and serves on the board of DSP Merrill

Lynch Trustee Co and Ceat Limited

Dr. D O Koshy, Independent Director:

D. O. Koshy, holds a doctorate from IIT, Delhi and is the

Director of National Institute of Design (NID), Ahmedabad. He

has over 24 years of rich experience in the textiles and

garment industry and was instrumental in the setting up of NIFT

centres in Delhi, Chennai and Bangalore. He is a renowned

consultant specializing in international marketing and apparel

retail management.

Ms. Anju Poddar, Independent Director:

Anju Poddar, holds a Bachelor of Engineering from University of

Oklahoma and is a Director, NIFT, Hyderabad chapter. She also

serves on the board of Maharishi Commerce Ltd and Samay Books

Ltd,

Ms. Bala Deshpande, Independent Director:

Bala Deshpande, is Independent Director, Pantaloon Retail

(India) Ltd. and also serves on the boards of Deccan Aviation,

Nagarjuna Construction, Welspun India and Indus League Clothing

Ltd,

Mr. Anil Harish, Independent Director:


Anil Harish, is the partner of DM Harish & Co. Associates &

Solicitors and an LLM from University of Miami. He also serves

on the board of Mahindra Gesco, Unitech, IndusInd Bank and

Hinduja TMT,

INDIAN CONSUMPTION

COSMOS

During past decades private final consumption expenditure

has been the key driver economic growth in India.



consumption spending $350 billionfashion accessories 5.5%consumer durable 4%furniture 3.4%Health, beauty & pharama 3.8%Book & music 1.1food 62%Fashion 9.5%Enterainment 7.9%Telephone 1.8%

ORGANIZATIONAL CHART

Weekly 29%

Monthly 34%


Quarterly 23%

On unplanned

basis 14%

CUSTOMERS

VISIT BIG BAZAAR

29%

34%

23%

14%

WeeklyMonthlyQuarterlyOn a unplanned basis

Interpretation: From this I interpret that in big bazaar 34%

customers visit monthly, 29% customer visit weekly 23%

customers visit quarterly and 14% customers visit on planned


basis , it means mostly customers visit weekly and monthly

basis for purchase their requirements.

Products mostly purchased by customers

in big bazaar

Clothes 60%

Grocery 70%

Food Item 50%

Leather Item 25%

Electronic Item 15%

Gift Item 10%

Any other Item 10%


0% 20% 40% 60% 80%

Clothes

Grocery

Food Item

Leather Item

Electronic Item

Gift Item

Any other Item

Series1

Analysis: This chart clearly indicates that the demand for

grocery that is 70% is highest by the customers followed by

clothes rated 60%. The next highest demand is for food items

that is 50%. 25% demand is for leather items in big bazaar.

Electronic items holds 15% of demand and gift items and other

items has a demand of only 10% by the customers of big bazaar.

Interpretation: From this analysis I interpret that customers

demand are high for grocery and clothes followed by food items

in big bazaar. Electronic items have a little demand by the

customers. Gift items and other items are not much in demand by

the customers. I can interpret that clothes, grocery and food

items are the major products which hold maximum number of

customers. So big bazaar should maintain its low pricing and

product quality to keep hold of the customers and also it

should keep more qualitative products of gift and leather items


so that people would go for more purchase of these items from

it. Big bazaar has many local branded products of grocery and

cloths and it is successfully selling it. It should also

include branded products so that more sales can take place.

Comparison of footfalls in weekdays and

weekends


Weeks days 40%

Weekends 60%

FOOTFALLS

40%

60%

W eeks daysW eekends

Analysis: The above graph shows that more number of people

comes to big bazaar in weekends than that of week days .40% of

people visits big bazaar in weekdays where as 60% of people

visit big bazaar in weekends.

Interpretation: I can clearly interpret from this that most of

the people tend to visit big bazaar in weekends rather than

that of week days. There are more footfalls in big bazaar in

weekends than that of week days. Though there is not much

difference as 40% of people visit big bazaar in week days hence

in weekends the footfall increases by 10%. As people come more

in weekends, so big bazaar should keep it open for more time in

week ends. The infrastructure can be changed a bit in week ends

so that customers can see more products clearly and can move


around comfortably. In order to bring in more number of

customers in week days big bazaar should provide some schemes

in week days which will encourage people to come in to it in

week days also.

Hence the crowd is more in weekends and big bazaar should avail

more parking spaces for its customers in weekends. It can make

some temporary arrangement for parking every weekend. It should

not spend much money in advertising and displaying of products

in weekdays rather it should advertise and display products

more in weekends as more number of people comes in weekends.


Customers preference of timing to visit

big bazaar


10 A.M - 1 P.M 8%

1 P.M – 3 P.M 17%

3 P.M – 6 P.M 35%

6 P.M – 10 P.M 40%

10%

40%35%

15%Hired Vehicle Two-wheelerFour-wheelerAny Other

Analysis: The above pie chart shows that most of the people

prefer to visit big bazaar in evening time than that of the day

time. Only 25% of people tend to visit big bazaar during day

time while 75% of people tend to visit big bazaar during after

noon time.

Interpretation: From the above analysis I interpret that

evening time is the peak time for big bazaar and day time is

the off peak time for big bazaar. There is more number of

people found in big bazaar during evening time than that of day

time. Probably more of products are being sold during evening

time in big bazaar than that of day time. Big bazaar shall

provide some special offerings during day time so that more

people should come in during day time. It could offer some

special kind of product in daytime which will be not available

during evening time. In this way it will bring in more number

of people during day time for getting the special kind of

products but along with that it will be able to sale other

products as people do a lot of impulse buying at big bazaar.


Customers’ mode of transport to big

bazaar

Hired Vehicle 10%

Two-wheeler 40%

Four-wheeler 35%

Any Other 15%


10%

40%35%

15%

Hired Vehicle Two-wheelerFour-wheelerAny Other

Analysis: Around 40% of the total respondent of comes in to

big bazaar with their own two wheelers. The second majority of

people consist of people riding four wheeler and coming in to

big bazaar. Only 15% of people of the total respondent visits

big bazaar on hired vehicles. 10% customers of the total

respondent comes in any other mode of transport.

Interpretation: From the above data I interpret that there are

more number of four wheelers coming found in big bazaar than

that of two wheelers. People prefer more to go to big bazaar in

four wheelers than that of two wheelers. A few people are found

who comes in to big bazaar with a hire vehicle. Probably they

might be the tourists.

Comparison of Big bazaar with any

Kirana store


Price

Servi

ce

Varie

ty

Quali

ty

Convenie

nce

Experie

nce Ambience

Bigbaza

ar 70% 50% 100% 40% 25% 90% 95%

Kirana

store 30% 50% 0% 60% 75% 10% 5%

7050

100

4025

90 95

3050

0

6075

10 5020406080100120

Big bazaarKirana store

Analysis: The above graph shows the comparison of

different factors between big bazaar and a nearby kirana store.

70% of people say big bazaar provides goods at a cheaper price

as compared to that of a kirana store. 50% of people say big

bazaar provides better service and another 50% of them say

kirana store provides better service. Each and every customer

that is 100% agrees that there are more variety of products

available at big bazaar than that of kirana store. As per

quality of goods is concerned 60% of the customer say kirana

store provides better qualitative products while 40% of the

customers say big bazaar also provides qualitative products.


75% people say it is more convenient for them to go to a kirana

store while 25% of them say going to big bazaar is more

convenient for them. 90% of respondents said it is a good

shopping experience at big bazaar while 105 of them said that

they also have a good shopping experience at kirana store. As

per ambience is concerned 95% of customers said big bazaar

provides much nice ambience than big bazaar while 5% of them

said that ambience provided by kirana store is also equivalent

to that of big bazaar.

Interpretation: I interpreted from this that a kirana store is

one of the competitor of big bazaar. It is a threat for big

bazaar as some of the attributes of a kirana store provides

more satisfaction to customers.

Big bazaar should try to improve on each of its

attributes and out compete the kirana store so that it can

convert the customers of kirana store to be the customers of

big bazaar.


SWOT ANALYSIS OF BIG BAZAAR

A SWOT analysis is done to know the strengths, weaknesses,

opportunities and threats of any company. This analysis will

explain about the strengths, weaknesses, opportunities and

threats of big bazaar.

Strengths of Big bazaar

Large variety option


Cheap price

Huge customer Base

Volume sales

Weaknesses of Big bazaar

Lacks in branded products

Low in product quality

Unable to provide enough parking space to its customers

Threats for Big bazaar

Opening up of other discounted stores like Vishal mega mart

Convenience of customers to nearby kirana stores

Availability of products in other retail outlets

Opportunities for Big bazaar

To open up more and more number of big bazaars in different

cities of the country.

To grab the rural market


To bring in the customers of other retail outlet by dealing

with branded products.

Add more products to its product category

FINDINGSCOMPRATIVE STUDY ON BIG BAZAAR

1. Most of the customers buy their requirement in Big Bazaar

on the basis of Weekly and monthly basis.

Customers realized that Big Bazaar stores provide qualitative

products/service with reasonable price.

2. At present time Big Bazaar provide different types of

product assortments to the customers.

3. Continuously opening of Big Bazaar chains in different major

cities, increasing quantities of the customers & profit show

that Big Bazaar most accepted name in organized retail chain in

India.

4. Big Bazaar mainly deal with middle income group people who

want qualitative product with reasonable cost.

5. Big bazaar has a good reputation of itself in the market.

6. Big bazaar has positioned itself in the market as a

discounted store.

7. Big bazaar holds a huge customer base. The majority of

customers belong to middle class family.

8. Impulse buying behavior of customers comes in to play most

of the times in big bazaar.

9. There are more than 120 big bazaars in different cities of

India, it seems that there is a vast growth of big bazaar lying

as customers demand is increasing for big bazaars.


10. Big bazaar is a hypermarket as it provides various kinds of

goods like apparels, grocery, stationary, food items,

electronic items, leather items, watches, jewellery, crockery,

decorative items, sport items, chocolates and many more. It

competes with all the specialty stores of different products

which provide goods at a discounted rate all through the year.

11. The major players in retail industries are Big bazaar, The

Tata Groups (Croma), Vishal Retail Group, Reliance Retail,

Kirana stores & Sabka Bazaar etc.

SUGGESTIONS

Big bazaar should include more of branded products its productcategory so as to attract the brand choosy people to come in tobig bazaar.

Big bazaar should provide large parking space for its customersso that they can easily park their vehicles.

It should make different cash counters for different customers.Cash counter and credit card payment counter should be placeddifferently in order to reduce the rush and save the customer’stime. This will be a kind of motivator for the customers of bigbazaar.


The service of the sales person is needed to be improved.Personal care should be taken by the sales person for thecustomers so that the customers feel good.

During the off peak hour’s big bazaar should provide someoffers to its customers so that people would be encouraged tocome to big bazaar during off peak hours. The customers who arepresent in the mall during the off peak hours of big bazaarwill definitely go in to big bazaar if surprise offers are madeat that time.

Customer care department is needed to take proper care ofcustomer complaints and queries. The person sitting at the helpdesk of big bazaar should be able to provide all necessaryinformation to the customers whenever it is required.

The infrastructure is needed to be changed a bit duringweekends as heavy crowd comes in to big bazaar during thosedays.

Questionnaire

PART-1


1. Name: -

2. Age: -

3. Gender: -

4. Address: -

5. Qualification: -

6. Profession: -

7. Ph.

8. What’s your monthly income?

a) Below 10,000

b) 20,000 – 40,000

c) 40,000 – 60,000

d) More than 60,000

PART-2

1.How frequently do you visit Big Bazaar?

a) Weekly

b) Monthly

c) Quarterly

d) On unplanned basis

2.Apart from Big Bazaar do you intend to visit any other retail

outlet in a Mall?


a) Yes b) No

2.(a). If yes then what are the other retail outlets do you

intend to visit in a mall?

e) Garment Outlet

f) Footwear Outlet

g) Food Court

h) Entertainment

i) Gift Corner

j) Jewellery and Watches store

2.What is the purpose behind visiting Big Bazaar?

k) Shopping

l) Outing

m) Others

3.What type of products do you mostly purchase in Big Bazaar?

n) Cloths

o) Grocery

p) Food Item

q) Leather Item

r) Electronic Item

s) Gift Item

t) Any other Item


4.On an average how much amount of money do you spend in a visit

to Big Bazaar?

u) Below 500

v) 500 – 1000

w) 1000 – 1500

x) 1500 – 2000

y) More than 2000

5.How much time do you spend in a visit to Big Bazaar?

z) Less than half an hour

aa) Half an hour to 1 hour

bb) 1 hour to 1 ½ hours

cc) 1 ½ hours to 2 hours

dd) More than 2 hours

6.Which days of the week do you prefer to visit Big Bazaar?

ee) Week days

ff) Weekends

7.Which time of the day do you mostly prefer to visit Big

Bazaar?

gg) 10am – 1pm

hh) 1pm - 3pm

ii) 3pm-6pm

jj) 6pm – 10pm


10.Do you go with a planned list of products to be purchased

from Big Bazaar?

a) Yes b) No

c)some time

11.Do you prepare a list of brands in advance when you visit to

Big Bazaar?

a) Yes b) No c) Depends

on category

12.In which categories of products do you pre-decide the brands?

a) Cloths

b) Leather Items

c) Electronic Items

d) Grocery

e) Gift Items

f) Any other Item

13.What is your mode of payment in Big Bazaar?

a) Cash payment b) Credit Card c)Debit Card


14.What encourages you to visit Big Bazaar?

a. Price

b. Service

c. Ambience

d. Product Variety

e. Product Quality

f. Convenience

15.How would you rate the services of the sales personnel in Big

Bazaar on a 1 – 5 scale?

Very good

Good

Ok

Poor

Very poor

16.Which type of your convenience to Big Bazaar?

a) Hired vehicle

b) Two-wheeler

c) Four-wheeler

d) Any other


17.How is the parking space availability in Big Bazaar?

e) Less than adequate

f) Adequate

g) More than adequate

18.Do you go to Kirana store?

a) Yes b) No

19.Compare your nearest Kirana store with Big Bazaar.

h) Price

I. Kirana store II. Big

Bazaar

i) Service

1. Kirana store II. Big

Bazaar

j) Variety


Bazaar

k) Quality


Bazaar

l) Convenience


Bazaar

m) Shopping Experience



Bazaar

n) Ambience


Bazaar

20.Compare others organized retail stores with Big Bazaar on

the following parameters.

a) Price

1.Big Bazaar

II. Others Organized Retailer

b) Service

1.Big Bazaar


c) Variety

1.Big Bazaar


d) Quality

1.Big Bazaar


e) Convenience

1.Big Bazaar


f) Shopping Experience


1.Big Bazaar


g) Ambience

1.Big Bazaar


CONCLUSION

Big bazaar is a major shopping complex for

today’s customers. It is a place where customers find variety

of products at a reasonable price. Big bazaar has a good

reputation of itself in the market. It has positioned itself in

the market as a discounted store. It holds a huge customer

base. The majority of customers belong to middle class family.

The youth generation also likes shopping and moving around big

bazaar. Volume sales always take place in big bazaar. Impulse


buying behavior of customers comes in to play most of the times

in big bazaar.

Big bazaar is a hypermarket as it

provides various kinds of goods like apparels, grocery,

stationary, food items, electronic items, leather items,

watches, jewellery, crockery, decorative items, sport items,

chocolates and many more. It competes with all the specialty

stores of different products which provide goods at a

discounted rate all through the year. It holds a large customer

base and it seemed from the study that the customers are quite

satisfied with big bazaar. As of now there are 34 big bazaars

in different cities of India, it seems that there is a vast

growth of big bazaar lying as customers demand is increasing

for big bazaars.

Big bazaar is a hypermarket store

where varieties of products are being sold on different product

category. It has emerged as a hub of shopping specially for

middle class people.

Different types of products

starting from a baby food to pizzas all are available under one

roof. In Delhi it is the middle class people who mostly do

marketing from big bazaar. Even most of the people do their

monthly shopping from big bazaar. People not only visit big

bazaar to do shopping but also visit for outing purpose as it

provides a very nice ambience to its customers. As people go to

malls they just tend to move around big bazaar whether it is


for shopping purpose or for outing purpose. Grocery, apparels

and food items are the products which are demanded most by the

customers of Delhi in big bazaar. The major drawback of big

bazaar is that it lacks in providing enough parking space for

its customers. This may discourage the customers to come to big

bazaar and shop as they face difficulty in parking their

vehicles. Even though some customers say that they don’t feel

problem in parking their vehicle, it is because of the parking

space available to them by the mall. As it is surveyed it seems

that the biggest competitors of big bazaar are the kirana

stores, discounted specialty stores like Vishal mega mart,

Delhi bazaar Big bazaar, The Tata Groups (Croma), Reliance

Retail, & Sabka Bazaar etc.


REFERENCE

i. Baker, J., Grewal, D., & Parasuraman, A. (1994). Theinfluence of store environment on quality inferences and storeimage.Jouranal of the Academy of marketing science.

ii. Doyle, P. & Fenwick, I. (1974). How store images affectshopping habits in grocery chains. Journal of retailing.

iii. Jain, A.K. & Etgar, M. (1976). Measuring store imagethrough multidimensional scaling of free response data. Journalof retailing.

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Sunil....big bazar project report.

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