Sunderland AFC. Football …. … and how to handle the stress.

Sunderland AFC

Football ….

… and how to handle the stress

Key ThemesAnticipation

HonestyReal partnership

What’s special about football?

High Public ProfileUncertain product and results

Media influenceClubs exist over and above the

business

Sunderland Football ClubPLC

VisionEthos

InvestmentFinancial basisPlayer profile

Emerging EventsImpact in the Premiership

A slight stutterClose season actionDanger approaches

Relegation loomsRecognition

Two key actionsDramatic roll of the diceTough business decisions

FinancialOrganisational

Turnaround ActionsLeadershipRestructureRedundancy

ContractsPress

Change in prioritiesEthos

Team dynamics

Impact at the ClubStabilising the business

Drain of assetsSurvival modePersonal hurt

Real partnershipsThe long haul

Learning Points - 1Future business

Rethink those contractsStick to strict KPI managementTrust the financial partnerships

Restate the vision and commitment

Learning points - 2The process

Be prepared for unexpected opportunitiesUse the corporate culture

Respect the emotional responsesFollow the path through change

Value the people expertsLead from the front

Keep all channels of communication open

Key themesAnticipation

HonestyReal Partnership

Hugh RobertsThe Interim Experience

Limited