Summery of audience research

Summery of Audience Research

Audience Research

• For my research I created a Wallwisher page to get responses by posting a link on my Facebook page which was used to get an overview of peoples thoughts.

• I also posted a link to a ten question survey which I created by the use of survey monkey. This was posted on my Facebook page as well however I only got 9 responses for it which is a suitable amount but I was hoping for more.

• Finally I filmed a focus group of three people to get a more open idea of what an audience of my product would like to see.

WallwisherFrom the comments left on my wallwisher where I posted the question “What Would You Like To See In A Music Video?” Most of the comments left said that the audience wanted a music video to consist of girls, a good narrative, a good pace of editing that could be in sync with the music and/or the narrative.

SurveyThe first question I asked on my survey was “Are you male or female?” The problem of only having about a third of the people being female means I manly got answers from a male point of view.

Question 1

Male Female0

1

2

3

4

5

6

Peop

le

Survey

• The second question I asked on my survey was “How old are you?” all of the people said 16-20.

• This gave meant than the survey was being answered by older teenagers.

Question 2 Age

16-20

Survey

• The third question I asked on my survey was “What's your favorite genre of music?”

• Here I got mixed results as there are many different music genres.

Question 3

14%

21%

43%

7% 7%7%

Sales

Pop Rock R&BHip Hop Dubstep Indie

Survey

• The fourth question I asked on my survey was “What sort of artist do you tend to like?”

• The choices were between solo and band.

Question 4 Artist

SoloBand

Survey

• The fifth question I asked on my survey was “Do you watch music videos?”

• This was a yes or no question.

Question 5

People

0123456789

NoYes

Survey

• The sixth question I asked on my survey was “What do you expect in a music video?”

• Only 6 people answered this question.

Question 6

Girls

Narrative

Relation to Song

Survey

• The seventh question I asked on my survey was “What attracts you to music videos?”

• I got about the same response to this as to question 6.

Question 7

Girls Narrative

Music Band/Artist

Survey

• The eighth question I asked on my survey was “Do you like the genre of Pop Rock?”

• This was a yes or no question.

Question 8

44%

56%

Pop Rock?

YesNo

Survey

• The ninth question I asked on my survey was “What makes Pop Rock seem appealing to you?”

• I got mixed answers most of which were irrelevant as people didn’t know what Pop Rock is.

Question 9

It Doesn't

The Mix of the

Genres work well.

Survey

• The last question I asked on my survey was “Would you like to see a new music video for a Pop Rock song?”

• This was a yes or no question.

Question 10

33%

67%

Video?

Yes No

Focus Group

From my Focus Group I fount out the views of three people on what they want to see in music videos and their opinion on the music genre of Pop Rock.The result of the Focus Group were similar to my wallwisher and Survey that I posted on Facebook.

Focus Group

• I found out that to attract an audience of music videos I would need to include girls and a good narrative that’s related to the song to appeal to an audience of teenagers.

Focus Group

• A problem that I may encounter by the use of my Focus Group is that it only consisted of males and if I included a female or more people I would have got a more range of a response.