SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT
OF POST GRADUATE DEGREE IN MANAGEMENT
PERFORMANCE APPRAISAL SYSTEMWith special reference to
(DCM SHRIRAM FERTILIZERS & CHEMICALS LTD.)
SUBMITTED BY: Name- RITESH MEENA M.B.A.-(2009-11) Enrollment
No-A30101909110 INDUSTRY GUIDE: FACULTY GUIDE
AMITY GLOBAL BUSINESS SCHOOL, NOIDA
AMITY UNIVERSITY-UTTAR PRADESH
ACKNOWLEDGEMENT The project title Performance Appraisal System
has been conducted at DCM Shriram Fertilizers & Chemicals Ltd.
I have completed this project, based on the primary research, under
the guidance of Mr.Shashank Tyagi( Industry Guide). I owe enormous
intellectual depth towards my guides Maam Aparajita Dasgupta Amist
Faculty Guide; A.G.B.S. Noida has augmented my knowledge in the
field of Performance Appraisal System. They have helped me learn
about the process and gave me valuable insight into the subject
matter. I am obliged to Mr. Shashank Tyagi(Asst. HR Manager, DCM
Shriram Fertilizers & Chemicals Ltd.) for corporation during
the project. My increased spectrum of knowledge in this field is
the result of his constant supervision and direction that has
helped me to absorb relevant and high quality information. I would
like to thank all the respondents without whose cooperation my
study/project would not have been completed. Last but not least I
feel indebted to all those persons and organizations whose/which
have provided help directly or indirectly in successful completion
of this study.
Date: RITESH MEENA
MBA (3RD SEM) Enr ollment No- A30101909110
TABLE OF CONTENTS
CHAPTER NO. PAGE NO.1.0 2.0 Executive Summary Introductions
SUBJECT
a. Objectives( for gaining maximum experience and exposures in
the company) 3.0 4.0 5.0 6.0 Company Profile Industry Profile
5.0
Data Collection Primary Data Secondary Data
6.0 7.0 8.0 9.0 10.0
Issues and challenges facing the organization Findings &
Analysis Recommendations Bibliography Annexures a. Tables b. Graphs
c. Forms
11.0 12.0
Case Study Synopsis of the project
CHAPTER
1
EXECUTIVE SUMMARYThis project is a seminal work to study the
Performance Appraisal in a Manufacturing sector. DCM Shriram
Fertilizers & Chemicals Ltd. Started its operation in 1882 and
since it is marching towards glory and has many laurels to its
name. My training period in this company has given me a lot of
confidence and exposures to what corporate world is. The project
given to me is Performance Appraisal System The aim of the project
is to determine the effectiveness of Performance Appraisal Policy
in DCM Shriram Fertilizers & Chemicals Ltd in comparative with
other companies (BSNL, O.N.G.C., WIPRO, Maruti Udhyog, and TCS) We
started the research by circulating questionnaires, fixing
appointments and collecting secondary data through various sources
like Internet (companys website), books etc. Filled questionnaires
which we received from the organizations which gave a transparent
view of how companies perform and do performance appraisal, what
are the criteria for performance appraisal and what employees feel
about the performance appraisal system
prevalent in the company. We took various steps to collect the
feedback from employees and the management, like interviews and
questionnaires. We talk about the performance appraisal system and
how it is implemented. And it was learnt that the companies do
performance appraisal of their employees based on their performance
& the amount of hard work put in by them in their day to day
work. It was also learnt that the feedback mechanism and
Self-Assessment are very essential and fruitful for the
organization but the only constraint is that the appraisal cycle is
yearly and the appraisal done is for a very few employees. Having
good performance appraisal system is just the key to success; it
helps in reducing the attrition rate and motivates the employees to
work hard and give their best. It is found that company DCM SFC is
doing very well by following Self-Assessment performance appraisal
system.
CHAPTER
2
INTRODUCTIONHuman Resource (or personnel) management, in the
sense of getting things done through people, is an essential part
of every managers responsibility, but many organizations find it
advantageous to establish a specialist division to provide an
expert service dedicated to ensuring that the human resource
function is performed efficiently. People are our most valuable
assets , is a clich, which no member of any senior management team
would disagree with. Yet, the reality for many organizations is
that their people remain under utilized. Performance Appraisal is
the process of assessing the performance and progress of an
employee on a given job and his/ their potentials for future
development .It consists of all formal procedures used in the
working organizations to evaluate personalities, contribution and
potential of employees.
PERFORMANCE APPRAISAL:History:The history of performance
appraisal is quite brief. Its roots in the early 20th century can
be traced to Taylor's pioneering Time and Motion studies. But this
is not very helpful, for the same may be said about almost
everything in the field of modern human resources management. As a
distinct and formal management procedure used in the evaluation of
work performance, appraisal really dates from the time of the
Second World War not more than 60 years ago. Yet in a broader
sense, the practice of appraisal is a very ancient art. In the
scale of things historical, it might well lay claim to being the
world's second oldest profession! There is"... a basic human
tendency to make judgments about those one is working with, as well
as about oneself." Appraisal, it seems, is both inevitable and
universal. In the absence of a carefully structured system of
appraisal, people will tend to judge the work performance of
others, including subordinates, naturally, informally and
arbitrarily. The human inclination to judge can create serious
motivational, ethical and legal problems in the workplace. Without
a structured appraisal system, there is little chance of ensuring
that the
Judgments made will be lawful, fair, defensible and accurate.
Performance appraisal systems began as simple methods of income
justification. That is, appraisal was used to decide whether or not
the salary or wage of an individual employee was justified. The
process was firmly linked to material outcomes. If an employee's
performance was found to be less than ideal, a cut in pay would
follow. On the other hand, if their performance was better than the
supervisor expected, a pay rise was in order. Little consideration,
if any, was given to the developmental possibilities of appraisal.
If was felt that a cut in pay, or a rise, should provide the
only
required impetus for an employee to either improve or continue
to perform well. Sometimes this basic system succeeded in getting
the results that were intended; but more often than not, it failed.
For example, early motivational researchers were aware that
different people with roughly equal work abilities could be paid
the same amount of money and yet have quite different levels of
motivation and performance. These observations were confirmed in
empirical studies. Pay rates were important, yes; but they were not
the only element that had an impact on employee performance. It was
found that other issues, such as morale and self-esteem, could also
have a major influence. As a result, the traditional emphasis on
reward outcomes was progressively rejected. In the 1950s in the
United States, the potential usefulness of appraisal as tool for
motivation and development was gradually recognized. The general
model of performance appraisal, as it is known today, began from
that time.
DEFINATION AND CONCEPT:
Performance Appraisal is the process of obtaining, analyzing and
recording information about the relative worth of an employee. The
focus of the
performance appraisal is measuring and improving the actual
performance of the employee and also the future potential of the
employee. Its aim is to measure what an employee does. According to
Flippo, a prominent personality in the field of Human resources,
performance appraisal is the systematic, periodic and an impartial
rating of an employees excellence in the matters pertaining to his
present job and his potential for a better job." Performance
appraisal is a systematic way of reviewing and assessing the
performance of an employee during a given period of time and
planning for his future. It is a powerful tool to calibrate, refine
and reward the performance of the employee. It helps to analyze his
achievements and evaluate his contribution towards the achievements
of the overall organizational goals. By focusing the attention on
performance, performance appraisal goes to the heart of personnel
management and reflects the managements interest in the progress of
the employees.
PROJECT TITLE- Analysis and review of Performance Appraisal
system atSFC, Kota
PROJECT OBJECTIVE- To identify & review in detail the
Performance Appraisal Process and all the others specific tools
used in this regard at SFC Kota
The project aims analysing and reviewing of Performance
Appraisal Process System at SFC Kota. The objective of this
training is to provide a chance to the student to have an insight
in the practical working environment in the industry.
OBJECTIVE1. To know the various types of performance appraisal
methods being used at SFC Kota 2. To know which appraisal system is
being mostly used in SFC Kota 3. To know whether the performance
appraisal system of SFC Kota. Increase the productivity of employee
or not. 4. To provide feedback to the employees regarding their
past performance. 5. Provide information to assist in the other
personal decisions in the organization. 6. Provide clarity of the
expectations and responsibilities of the functions to be performed
by the employees. 7. To judge the effectiveness of the other human
resource functions of the organization such as recruitment,
selection, training and development8.
To reduce the grievances of the employees
DELIVERABLES OF THE PROJECT
1. To identify and map the process used for Performance
Appraisal of employee at SFC Kota 2. To identify the role of
individual in the Performance Appraisal System. 3. To identify the
information performance of a employee. which is used to measure
the
4. To recognize the variables which are used to appraise the
performance of a employee 5. To measure the methods which is used
to be in Performance Appraisal System
METHODOLOGY/ APPROACH TO THE PROJECT1. To map & identify the
process of performance appraisal at SFC Kota2. To analyze in detail
the sub-processes of tools used for the purpose of
appraisals. a. The appraisal forms b. The process of filling up
the appraisal form. c. The process of giving feedback.3. To analyze
the role of the appraiser, appraise and the HR in the
process.
4. To benchmark the existing process with the industry standards
& best practices. 5. To suggest improvement in the existing
system & the tools used in the appraisal process.
CHAPTER
3
INDUSTRY PROFILEManufacturing sector is the backbone of any
economy. It fuels growth, productivity, employment, and strengthens
agriculture and service sectors. Astronomical growth in worldwide
distribution systems and IT, coupled with opening of trade
barriers, has led to stupendous growth of global manufacturing
networks, designed to take advantage of low-waged yet efficient
work force of India. ' Indian Manufacturing ' sector is broadly
divided into - Capital Goods &Engineering, Chemicals,
Petroleum, Chemicals & Fertilizers, Packaging, Consumer
non-Durables, Electronics, IT Hardware & peripherals, Gems
& Jewelry, Leather & Leather Products, Mining, Steel &
non-Ferrous Metals, Textiles & Apparels and Water Equipment.
The overall manufacturing growth rate is projected to rise to 9.5%
in 200809, after declining to 8.8% in the 2007-08 from a high of
12.3% attained in the previous year (2006-07). Over the past year
or two there has been mounting confidence about the new found
strength of India's manufacturing sector and its long-term
potential. The recently approved 11th Five Year Plan expects
manufacturing to grow at 10-11 per cent a year during the period
2007-12.Of the 100 sectors surveyed, as many as 67 sectors are
poised to achieve excellent to high growth rates ranging 10 to 20
per cent or more. While 12 sectors project excellent growth of more
then 20 per cent or more,
55 sectors foresee high growth of 10 to 20 per cent, 32 sectors
expect moderate growth of up to 10 per cent and 1 sector has
projected a negative growth during 2008-09. FERTILIZER SECTOR The
production of fertilizers during 2007-08 including urea and
phosphatic, both by public as well as private sector, is around 6.2
million metric tons. The installed capacity of urea is 4.2 million
tons and DAP is 0.650 million tons per annum. The demand of DAP in
the country is around 1.3-1.5 million tons per annum, whereas, the
consumption of Urea is around 5.2 million tons as against
production of around 4.8 million tons. Fauji Fertilizer Bin Qasim
Limited is the only fertilizer plant which is producing DAP in the
country. The national average retail price of Urea and DAP is Rs.
761.00 and Rs. 3084 per 50 Kg bag respectively. All fertilizers are
importable at zero rate of duty. The local production of fertilizer
is not sufficient to meet the local demand; therefore, substantive
quantity of fertilizer has to be imported every year. The
Government has also provided various incentives under Fertilizer
Policy, 2001 to encourage the fertilizer production in the country
including following: -The Government is providing feed stock gas at
concessionary rates to the fertilizer plants for production of
Urea. Rock Phosphate and Phosphoric Acid imported by manufacturers
of fertilizer are importable free of customs duty. CHEMICAL SECTOR
The chemical industry comprises the companies that produce
industrial chemicals. It is central to modern world economy,
converting raw materials (oil, natural gas, air, water, metals, and
minerals) into more than 70,000 different products. The chemical
industry is a key contributor to the world economy. It is a
knowledge based industry with significant investment in R&D.
The industry supplies to virtually all sectors of the economy and
produce more than 70,000 products. In terms of consumptions, the
chemical industry is its own largest customer and accounts for
approximately 33 percent of the consumption. In most cases, Basic
chemical undergo several processing
stages to be converted into downstream chemicals. These in turn
are used for industrial applications, agriculture, or directly for
consumer markets.
CHAPTER
4
COMPANY PROFILEDSCL- An OverviewFounded by Sir Shriram in 1889
(as DCM limited), today DCM Shriram Consolidated Limited (DSCL) is
a large scale industry with turnover of Rs. 3523 crores. DSCL has
manufacturing facilities at Kota (Rajasthan), Bharuch (Gujarat),
and Ajbapur, Rupapur, Hariawan and Loni (UP).The hybrid seed
operations are at Hyderabad (India), Vietnam, Philippines and
Thailand. The Company also has its window fabrication units at
Bhiwadi, Bangalore, Mumbai, Hyderabad and Chennai. DSCL has strong
brand equity reflective of credibility, ethical values and
consistent high quality product image. With over 30 years of
experience in managing large scale process industries with
sustained high level of performance, DSCL meets the needs of a wide
range of customers from farmers to industrial users, from house
builders to business owners. Fostering enduring relationships is
at the core of DSCL's business philosophy - with vendors, business
partners, and customers and within the organization between
employees. The company operates in a range of energy intensive
businesses in the Chloro-Vinyl and agri-sectors. The company is
always seeking to produce multiple downstream products in a manner
that it derives the maximum earnings accrual from every unit of
power that it generates in a sustainable way and in varied market
conditions. It follows this model across its manufacturing
operations at different locations with an endeavor to add value
while it curtails operating costs. Such an approach allows it to
direct resources and inputs to various downstream businesses in the
most efficient manner and also become a cost competitive producer
in our chosen area.
In a major IT initiative the company has networked all its
locations on a Wide Area Network (WAN) and implemented SAP R/3
Enterprise Resource Package (ERP) across the Company. The key IT
enabling initiatives are Customer Relationship Management (CRM) and
Business Information Warehousing (BIW). The Hariyali division of
the company was awarded ACE-Best Customer Award for successful
implementation of the SAP IS retail package. All its main line
locations/products have ISO 9000, 14000 certification and OHSAS
18001: 1999 system of Occupational Health and Safety
certifications. The Kota complex of the company was given 5 Star
rating for last 4 years & instituted in 2006
& 2008 with the prestigious Sword of Honor by British Safety
Council for implementing and practicing the best safety standards.
In an increasingly global business environment, DSCL's vision is to
strengthen its agri and energy intensive business while ramping up
"Value Added" & "Knowledge based" products & services in
the areas of its operations. Accordingly, DSCL is expanding its
rural retail initiative Hariyali Kisan Bazaar to create a rural hub
that makes agri and consumer products (of all manufacturers) and
agri services available to farmers in a fair, transparent and
convenient format. The company had launched value added UPVC window
system business under the Fenesta TM brand in India. This product
has very attractive design and insulation attributes that makes it
strong business proposition as the concept is gaining
acceptability. DSCL strongly believes in socially responsible
business activity. DSCL has made significant contribution to the
society in the fields of Environment, Health Care, Family Planning,
Education, Cultural Heritage, Rural Development and in promoting.
For its social contributions DSCL's Chlor-Alkali facility at
Bharuch has been recognized with a SA 8000:2001 certification by
RINA (Registro Italiano Navale), making it amongst the few
companies in India to get this recognition.
Core Values & BeliefsDSCL's core values and beliefs are a
reflection of its commitment to build a world class, learning
organization, striving for excellence in all its endeavors.
Customer Focus: Be sensitive to the needs of the customer;
develop superior customer insight Commitment to surpass
expectations and deliver superior value Innovation and Excellence:
Strive to think differently and promote creativity Make continuous
improvement a way of life; drive excellence People Development:
Continuously improve and upgrade the skills and competencies of our
people Support people to realize their potential Team work: Work
closely as a cohesive, well-knit team Inculcate a spirit of
openness and collaboration Relationships and Human Dignity: Value
people and partnerships Nurture understanding, compassion, trust
and respect in all relationships
Social Responsibility and Ethics:
Be a socially responsible corporate, addressing the needs of the
community and environment Conduct business ethically Maintain
highest standards of personal integrity The main business units of
DSCL now comprise of: Energy Intensive Businesses: Chemicals
Calcium Carbide & PVC Resin Cement Value Added Businesses:
Fenesta Building Systems PVC Compounds Energy Services(ESCO)
Agri Businesses: Sugar Urea Agri Inputs Shriram Bio seeds
Hariyali Kissan Bazaar
Other Businesses Textiles
CHAPTER 5
QUESTIONNAIRES TO VICE PRESIDENT R.C.MODI RELATED TO PERFORMANCE
APPRAISAL PROCESS IN DCM SRIRAM FERTILIZERS & CHEMICALS LTD.1.
What is the purpose of performance appraisal? Answer- Performance
Appraisal is being practiced in 90% of the organizations worldwide.
Self-appraisal and potential appraisal also form a part of the
performance appraisal processes. Performance Appraisal is aimed at:
To review the performance of the employees over a given period of
time. To judge the gap between the actual and the desired
performance. To help the management in exercising organizational
control. To diagnose the training and development needs of the
future. Provide information to assist in the HR decisions like
promotions, transfers etc. Provide clarity of the expectations and
responsibilities of the functions to be performed by the employees.
To judge the effectiveness of the other human resource functions of
the organization such as recruitment, selection, training and
development. To reduce the grievances of the employees. Helps to
strengthen the relationship and communication between superior
subordinates and management employees.
According to a recent survey, the percentage of organizations
(out of the total organizations surveyed i.e. 50) using performance
appraisal for the various purposes are as shown in the diagram
below:
The most significant reasons of using Performance appraisal
are:
Making payroll and compensation decisions 80% Training and
development needs 71% Identifying the gaps in desired and actual
performance and its cause 76% Deciding future goals and course of
action 42% Promotions, demotions and transfers 49% Other purposes
6% (including job analysis and providing superior support,
assistance and counseling)
2. How you analyze the performance of an individual in the
organizations ? Answer- By Essay evaluation, under this method the
rater is asked to express the strong a well as weak points of the
employees behavior. This technique is normally used with a
combination of the graphic rating scale because the rater can
elaborately present the scale by substantiating an explanation for
his rating .While preparing the essay on the employee, the rater
considers the following factors;(1) Job knowledge and the potential
of the employee; (2) Employee understands of the companys
programmes, policies, objectives, etc. (3) The employees relations
with co-workers and supervisors; (4) The employees general
planning, organising and controlling ability; (5) The attitudes and
perceptions of the employee, in general.3. What are the parameters
used in performance appraisal
process? Answer- The parameters which is used for Performance
Appraisal process is Competency Factors are following as:1.
Professionals Knowledge and its Application 2. Analytical ability
and conceptual skill 3. Managerial Skills 4. Inter-personal skills
5 Quality, safety, and environmental awareness 6. Innovativeness
and creativity
7. Leadership 8. Emotional Stability 9. Achievement Orientation
10. Team Work 11. Commitment 12. Personal Integrity
13. Attitude-Exhibits enthusiasm and cooperativeness on the job.
14. Dependability-Conscientious, Thorough, reliable, accurate, with
respect to attendance, reliefs, etc.
4. How you identify the area of improvement of employee
which
is help to increase the skills in the performance appraisal
process?
Answer- The area of improvement is basically depends on
feedback. The employee gets useful feedback information about how
effectively and efficiently he is able to discharge the assigned
duties. It also gives the opportunity to the employee to explain
his views about the ratings, standards, rating methods, internal
and external causes for low level of performance. The appraiser
gets a chance to explain the employee his ratings, the traits and
the behaviors he has to taken into account for appraisal, etc. He
can utilize this opportunity to offer constructive suggestions, and
help, guide and coach the employee for his
advancement. The post appraisal interview helps both parties to
review standards, and set new standards based on the experience
gained.
5. What is the role of demonstrated performance in
Performance
appraisal process of an employee?
Answer- In the demonstrated performance we have to cover day to
day performance. Such as efficiency & cost norms, quality, time
management, projects, report handled in addition to his routine
function etc. After measure some major competency factors of an
individual we have to measure some other factors in demonstrated
performance .By this we have to judge the appraise level of
performance. From this method we have to analyze A to Z performance
of an appraiser. To measure performance of an employee it is
required to measure all the hidden factors of an employee.
6. How do you visualize actual performance in the company?
Answer- After the performance standards are set and accepted,
the next step is to measure actual performance .This requires the
use of
dependable performance measure, the ratings used to evaluate
performance. Performance measures to be helpful must be easy to use
reliable, and report on the critical behaviors that determine
performance .For common sources of information which are generally
used by managers regarding how to measure actual performance and
personal observation , statistical reports, oral reports and
written reports.
7. What is the various methods used in Performance Appraisal
System at DCM SFC? Answer- The various methods are following
as:-
1. Essay evaluation: Under this method, the rater is asked
toexpress the strong as well as weak points of the employees
behavior. This technique is normally used with a combination of the
graphic rating scale because the rater can elaborately present the
scale by substantiating an explanation for his rating. While
preparing the essay on the employee, the rater considers the
following factors: (i) Job knowledge and potential of the employee;
(ii) Employees understanding of the companys programmes, policies,
objectives, etc.; (iii) The employees relations with co-workers and
superiors; (iv) The employees general planning, organizing and
controlling ability; (v) The attitudes and perceptions of the
employee, in general.
Essay evaluation is a non-quantitative technique. This method is
advantageous in at least one sense, i.e., the essay provides a good
deal of information about the employee and also reveals
More about the evaluator. The essay evaluation method however,
suffers from the following limitations: It is highly subjective;
the supervisor may write a biased essay. The employees who are
sycophants will be evaluated more favorably then other employees.
Some evaluators may be poor in writing essays on employee
performance. Others may be superficial in explanation and use
flowery language which may not reflect the actual performance of
the employee. It is very difficult to find effective writers
nowadays. The appraiser is required to find time to prepare the
essay. A busy appraiser may write the essay hurriedly without
properly assessing the actual performance of the worker. On the
other hand, appraiser takes a long time, this becomes uneconomical
from the view point of the firm, because the time of the evaluator
(supervisor) is costly.
2. Graphic rating scale: Perhaps the most commonly usedmethod of
performance evaluation is the graphic rating scale. Of course, it
is also one of the oldest methods of evaluation in use. Under this
method, a printed form, as shown below, is used to evaluate the
performance of an employee. A variety of traits may be used in
these types of rating devices, the most common being the quantity
and quality of work. The rating scales can also be adapted by
including traits that the company considers important for
effectiveness on the job. A model of a graphic rating scale is
given below.
Table: Typical Graphic Rating ScaleEmployee
Name................... Job title ................. Department
......................... Rate ...............
Data..................................
Quantity of work: Volume of work under normal working conditions
Quality of work: Neatness, thoroughness and accuracy of work
Knowledge of job A clear understanding of the factors connected
with the job Attitude: Exhibits enthusiasm and cooperativeness on
the job Dependability: Conscientious, thorough, reliable, accurate,
with respect to attendance, reliefs, lunch breaks, etc.
Cooperation: Willingness and ability to work with others to produce
desired goals.
Unsatisfact ory
Fair
Satisfact ory
Goo d
Outstandi ng
From the graphic rating scales, excerpts can be obtained about
the performance standards of employees. For instance, if the
employee has
serious gaps in technical-professional knowledge (knows only
rudimentary phases of job); lacks the knowledge to bring about an
increase in productivity; is reluctant to make decisions on his own
(on even when he makes decisions they are unreliable and
substandard); declines to accept responsibility; fails to plan
ahead
Effectively; wastes and misuses resources; etc., then it can
safely be inferred that the standards of the performance of the
employee are dismal and disappointing.
The rating scale is the most common method of evaluation of an
employees performance today. One positive point in favor of the
rating scale is that it is easy to understand, easy to use and
permits a statistical tabulation of scores of employees. When
ratings are objective in nature they can be effectively used as
evaluators. The graphic rating scale may however suffer from a long
standing disadvantage, i.e., it may be arbitrary and the rating may
be subjective. Another pitfall is that each characteristic is
equally important in evaluation of the employees performance and so
on.
3. Behaviorally anchored rating scales: Also known as
thebehavioral expectations scale, this method represents the latest
innovation in performance appraisal. It is a combination of the
rating scale and critical incident techniques of employee
performance evaluation. The critical incidents serve as anchor
statements on a scale and the rating form usually contains six to
eight specifically defined performance dimensions. The following
chart represents an example of a sales trainees competence and a
behaviorally anchored rating scale. Table: An Example of
Behaviorally Anchored Rating Scale (BARS)
Performance Extremely good
Point s 7
Behavior Can expect trainee to make valuable suggestions for
increased sales and to have positive relationships with customers
all over the country. Can expect to initiate creative ideas for
improved sales. Can expect to keep in touch customers throughout
the year. with the
Good Above average Average Below average
6 5 4 3
Can manage, with difficulty, to deliver the goods in time. Can
expect to unload the trucks when asked by the supervisor.
Poor
2
Can expect to inform only a part of the customers.
Extremely poor
1
Can expect to take extended coffee breaks and roam around
purposelessly.
How to construct BARS? Developing BARS follows a general
formatwhich combines techniques employed in the critical incident
method and weighted checklist ratings scales. Emphasis is
pinpointed on pooling the thinking of people who will use the
scales as both evaluators and evaluees.
Step 1: Collect critical incidents: People with knowledge of the
jobto be probed, such as job holders and supervisors, describe
specific examples of effective and ineffective behavior related to
job performance.
Step 2: Identify performance dimensions: The people assignedthe
task of developing the instrument cluster the incidents into a
small set of key performance dimensions. Generally between five and
ten dimensions account for most of the performance. Examples of
performance dimensions include technical competence, relationships
with customers, handling of paper work and meeting day-to-day
deadlines. While developing varying levels of performance for each
dimension (anchors), specific examples of behavior should be used,
which could later be scaled in terms of good, average or below
average performance?
Step 3: Reclassification of incidents: Another group of
participantswho are knowledgeable about the job is instructed to
retranslate or reclassify the critical incidents generated (in Step
II) previously. They are given the definition of job dimension and
told to assign each critical incident to the
dimension that it best describes. At this stage, incidents for
which there is not 75 per cent agreement are discarded as being too
subjective.
Step 4: Assigning scale values to the incidents: Each incidentis
then rated on a one-to-seven or one-to-nine scale with respect of
how well it represents performance on the appropriate dimension. A
rating of one represents ineffective performance; the top scale
value indicates very effective performance. The second group of
participants usually assigns the scale values. Means and standard
deviations are then calculated for the scale values assigned to
each incident. Typically incidents that have standard deviations of
1.50 or less (on a 7-point scale) are retained.
Step 5: Producing the final instrument: About six or
sevenincidents for each performance dimension all having met both
the retranslating and standard deviation criteria will be used as
behavioral anchors. The final BARS instrument consists of a series
of vertical scales (one for each dimension) anchored (or measured)
by the final incidents. Each incident is positioned on the scale
according to its mean value.
Because the above process typically requires considerable
employee participation, its acceptance by both supervisors and
their subordinates may be greater. Proponents of BARS also claim
that such a system differentiates
among behavior, performance and results and consequently is able
to provide a basis for setting developmental goals for the
employee. Because it is job-specific and identifies observable and
measurable behavior, it is a more reliable and valid method for
performance appraisal.
Researchers, after surveying several studies on BARS, concluded
that despite the intuitive appeal of BARS, findings from research
have not been encouraging. It has not proved to be superior to
other methods in overcoming rater errors or in achieving
psychometric soundness. A specific deficiency is that the behaviors
used are activity oriented rather than results oriented. This
creates a potential problem for supervisors doing the evaluation,
who may be forced to deal with employees who are performing the
activity but not accomplishing the desired goals. Further, it is
time consuming and expensive to create BARS. They also demand
several appraisal forms to accommodate different types of jobs in
an organization. In a college, lecturers, office clerks, library
staff, technical staff and gardening staff all have different jobs;
separate BARS forms would need to be developed for each. In view of
the lack of compelling evidence demonstrating the superiority of
BARS over traditional techniques such as graphic rating scales.
Decotis concluded that: It may be time to quit hedging about the
efficacy of behavioral scaling strategies and conclude that this
method has no clear-cut advantages over more traditional and easier
methods of performance evaluation.
4. Management by Objectives (MBO): MBO represents a modernmethod
of evaluating the performance of personnel. Thoughtful managers
have become increasingly aware that the traditional performance
evaluation systems are characterized by somewhat antagonistic
judgments on the part of the rater. There is a growing feeling
nowadays that it is better to make the superior work with
subordinates in fixing goals. This would inevitably enable
subordinates to exercise self-control over their performance
behaviors. The concept of management by objectives is actually the
outcome of the pioneering works of Drucker, McGregor and Odiorne in
management science.
Management by objectives can be described as a process whereby
the superior and subordinate managers of an organization jointly
identify its common goals, define each individuals major areas of
responsibility in terms of results expected of him and use these
measures as guides for operating the unit and assessing the
contributions of each of its members. MBO thus represents more than
an evaluation programme and process. Practicing management
scientists and pedagogues view it as a philosophy of managerial
practice; it is a method by which managers and subordinates plan,
organize, control, communicate and debate.
Features MBO emphasizes participatively set goals that are
tangible, verifiable and measurable. MBO focuses attention on what
must be accomplished (goals) rather than how it is to be
accomplished (methods). MBO, by concentrating on key result areas
translates the abstract philosophy of management into concrete
phraseology. The technique can be put to general use
(non-specialist technique). Further it is a dynamic system which
seeks to integrate the companys need to clarify and achieve its
profit and growth targets with the managers need to contribute and
develop himself. MBO is a systematic and rational technique that
allows management to attain maximum results from available
resources by focusing on achievable goals. It allows the
subordinate plenty of room to make creative decisions on his
own.
5. Critical incident technique: Under this method, themanager
prepares lists of statements of very effective and ineffective
behavior of an employee. These critical incidents or events
represent the outstanding or poor behavior of employees on the job.
The manager maintains logs on each employee, whereby he
periodically records critical incidents of the workers behavior. At
the end of the rating period, these recorded critical incidents are
used in the evaluation of the workers
Performance. An example of a good critical incident of a sales
assistant is the following.
July 20 The sales clerk patiently attended to the customers
complaint. He is polite, prompt, and enthusiastic in solving the
customers problem.
On the other hand the bad critical incident may appear as under:
July 20 The sales assistant stayed 45 minutes over on his break
during the busiest part of the day. He failed to answer the store
managers call thrice. He is lazy, negligent, stubborn and
uninterested in work.
This method provides an objective basis for conducting a
thorough discussion of an employees performance. This method avoids
recency bias (most recent incidents get too much emphasis). This
method suffers however from the following limitations: Negative
incidents may be more noticeable than positive incidents. The
supervisors have a tendency to unload a series of complaints about
incidents during an annual performance review session. It results
in very close supervision which may not be liked by the employee.
The recording of incidents may be a chore for the manager
concerned, who may be too busy or forget to do it. Most frequently,
the critical incidents technique of evaluation is applied to
evaluate the performance of superiors rather than of peers of
subordinates.
8. What would be the steps followed while introducing a good
potential appraisal system ? Answer- The following are some of
the steps required to be followed while introducing a potential
appraisal system.1. Role Descriptions- Organizational roles and
functions must be
defined clearly. To this end, job descriptions must be prepared
for each job.2. Qualities need to perform the roles- Based on job
descriptions; the
roles to be played by people must be prepared (i.e. technical,
managerial jobs and behavioral dimensions. 3. Rating mechanism-
Besides listing the functions and qualities, the potential
appraisal system must list mechanisms of judging the qualities of
employees such as:(a) Rating by others- The potential of a
candidate could be rated by
the immediate supervisors who is acquainted with the candidates
work in the past especially his technical capabilities.(b) Tests: -
Managerial and behavioral dimensions can be measured
through a battery of psychological tests.(c) Records:-
Performance records and ratings of a candidate his
previous jobs could be examined carefully on various dimensions
such as initiative, creativity, risk taking ability, etc., which
might play a key role in discharging his duties in a new job.
4. Organizing the systems- After covering the above
preliminaries, the
HR Manager set up a system that will allow the introduction of
the scheme smoothly incorporating answers to some complex questions
such as ;
(a) How much weightage to accord to merit in place of seniority
in
promotions?(b) How much weightage to accord to each of the
performance
dimensions technical, managerial, behavioral qualities?(c) What
is the mechanism of assessing the individual on different
indicators of his potential, and with what degree of
reliability?
5. Feedback- The system must provide an opportunity for
every
employee to know the results of his assessment . He should be
helped to understand the qualities actually required for performing
the role for which he thinks he has the potential, the mechanisms
used by the organizations to appraise his potential and results of
such an appraisal.
PERFORMANCE APPRAISAL
9. In your point of view what is the essential characteristics
of an
effective appraisal system?
Answer- Performance appraisal system should be effective as a
number of crucial decisions are made on the basis of score or
rating given by the appraiser, which in turn, is heavily based on
the appraisal systems. Appraisal systems, to be effective, should
possess the following essential characteristics:
A.Reliability and validity- Appraisal system should
provideconsistent, reliable and valid information and data, which
can be
used to defend the organizations-even in legal challenges. If
two appraise are equally qualified and.
Competent to appraise an employee with the help of the same
appraisal technique, their ratings should agree with each other
B.Job relatedness- The appraisal technique should measurethe
performance and provide information in job related activities.
C.Standardization- Appraisal forms, procedures,administration of
techniques, ratings, etc, should be standardized as appraisal
decisions affect all employees of the group.
D.Practical viability:- The techniques should be
practicallyviable to administer; possible to implement and
economical to undertake continuously.
E.Legal Sanction- Appraisals must meet the laws of the land.They
must comply with provisions of various statues relating to
labour.
F.Training to appraisers: - Because appraisals are importantand
sometime difficult, it would be useful to provide training to
appraisers viz, some insights and ideas on rating, documenting
appraisals and conducting appraisal interviews. Familiarity with
rating errors can improves rater performance and this may inject
the needed confidence in appraisers to look into performance
ratings more objectively.
G.Open communication:- Most employees want to know howwell they
are performing the job. A good appraisal system provides the needed
feedback on a continuing basis. The appraisal interviews should
permit both parties to learn about the gaps and prepare themselves
for future. To this end , managers should clearly explain their
performance expectations to their subordinates in advance of the
appraisal period.
H.Employee access to results;- Employees should know therules of
the game. They should receive adequate feedback on their
performance. If performance appraisal is meant for improving
employee performance, then withholding appraisal result would not
serve any purpose. Employees simply cannot perform better without
having access to this information. Permitting employees to review
the results of their appraisals allows them to detect any errors
that may have been made. If they disagree with the evaluation, they
can even challenge the same through formal channels.
I.Due Process It follows then that formal procedures should
bedeveloped to enable employees who disagree with appraisal
results. They must have the means for pursuing their grievances and
having them addressed objectively.
2.RESEARCH AND SURVEY:
Statement of the Problem:Performance appraisal is a process of
assessing, summarizing and developing the work performance of an
employee. In order to be effective and constructive, the
performance manager should make every effort to obtain as much
objective information about the employee's performance as possible.
Low performance can push the organization back in todays tough
competition scenario. The project is aimed at analyzing the
performance appraisal in companies.
Objective:
The various objectives of our research are as follows: To
examine why an appraisal system is important. To study existing
appraisal system in various organizations across sectors like BPO,
IT & Telecom. To find the expectation of appraiser and
appraisee To determine the satisfaction level of the appraisee To
reveal the various loopholes in the appraisal system if any To find
the consequences of an inappropriately conducted appraisal
system
Research Methodology:The data source: Primary as well as
Secondary. The research approach: Survey Method. The research
instrument: Questionnaire. The respondents: The Managers &
Employees of various organizations. The primary data was collected
with the help of survey information. A concise questionnaire was
prepared keeping in mind the information specifications.
3.RESULTSFindings from Appraisee Survey
1. Expectations from Appraisal System :
Respondents were asked to rank the various options according to
their preference. (Rank 1 being most preferred and rank 6 being
least preferred). Then scoring was given on the basis of ranks. 1
mark was allotted to rank 1, 2 marks for rank 2 and so on.
Particular Salary Administration and Benefits Determination of
promotion or transfer Assistance in goal Guideline for training
plan An insight into your strengths and weakness Decision to
layoff
Score 87 109
Overall Rank 1 2
228 254 312
3 4 5
354
6
From the above table it can be seen that employees expect Salary
Administration and Benefits to be the main reason for conducting a
Performance Appraisal. Decision to layoff is of least importance as
per the appraisee.
2. Awareness about Responsibilities :
From the graph it can be seen that majority of employees are
aware about their responsibilities, which implies that the
appraisers have efficiently communicated to the appraisees all the
parameters that will be taken into account during appraisal.
3. Satisfaction Level among appraise regarding Appraisal System
:
From graph it can be seen that majority of the respondents are
satisfied with the appraisal system. Only a meager 30% were
dissatisfied with the Performance Appraisal programs.
4. Awareness about performance ratings :
This clearly shows that majority of the employees are not aware
about the performance ratings that are taken into account while
conducting a performance appraisal.
5. Alowing Self ratings :
From graph it can be seen that majority of respondents want self
rating to be a method of conducting the appraisals .
6. Chance to rate your own performance
From the graph we can see that majority of the employees are not
given a chance to rate their own performance in the
organization.
7. Timing of Appraisals
This shows that most of the organisations conduct their
Performance Appraisal programs annually. A very small percentage of
the organisations conduct Performance Appraisals on a half yearly
basis. The share of the quarterly and monthly appraisals are
extremely minimal.
8. Credibility of Appraiser
This shows that according to the employees/appraisees the
credibility of the appraiser is extremely important and it has an
effect on the overall Performance appraisal program.
9. Complaint channel for employees
This shows that there is no proper complaint channel existing in
the organisations for the employees who are dissatisfied with the
performance appraisal system
.
10.
Standards communicated to employees
From this it can be seen that there is a clear majority among
the employees who say that the standards on the basis of which the
performance appraisal is carried out is not communicated to the
employees before hand.
11.
Performance Appraisal
Almost all the Performance Appraisals are carried our by the
Immediate Supervisor in these organisations. In very few
organisations, Rating committees carry out the performance
appraisals. None of the organisations use Peer Appraisals,
Appraisals by subordinates and Self rating as a method of
Performance Appraisal.
12.
Clear understanding of Appraisees job
This shows that the performance Appraisal programs are
successful in giving a clear understanding of the appraisees job to
both appraiser and appraisee.
13.
Objectives of Appraisal System
From the figure we can derive that the objective for conducting
the Appraisal system is clear only to half of the employees. The
remaining half are not clear about the objective for which the
Performance Appraisal is carried out.
14. goals
Good communication between top management and business
This shows that the appraisal systems do not provide a good
communication flow of the top-management plans and business goals
to the staff below.
15.
Comments and suggestions to be considered
Almost all the employees expect that their comments and
suggestions should be taken into consideration while conducting the
Performance Appraisal.
16.
Post Appraisal interview
As per the response from the employees we can see that there is
no interview conducted after the appraisal program for majority of
the employees.
FINDINGS FROM APPRAISER SURVEY
1. Purpose of Appraisal
Respondents were asked to rank the various options according to
their preference. (Rank 1 being most preferred and rank 6 being
least preferred). Then scoring was done on basis of these
ranks. 1 mark was allotted to rank 1, 2 marks for rank 2 and so
on. Then the total score for each purpose was calculated and
overall ranking was given. Particular Score Overall Rank
Determination of promotion or transfer Salary Administration and
Benefits Decision to layoff Guideline for training plan Assistance
in goal An insight into your strengths and weakness 27 42 69 72 81
2 3 4 5 6 24 1
From table it can be seen that appraiser considers Determination
of promotion or transfer & Salary administration and Benefits
as two important factors for conducting an Appraisal.
2. Appraisal System
In this question appraiser was asked to rate how helpful the
appraisal system is, from the graph it can be seen that majority of
appraisers have rated 5,4 & 3 which implies that Performance
Appraisal system is very helpful in Planning their work. Also most
of the appraisers are satisfied with the appraisal system.
3. Support from subordinate
This question was asked to find out how helpful appraisal system
is in communicating the support that apprasier needs from
appraisee. From results it is seen that the performance appraisal
system is very helpful in communicating the support and help needed
by appraisee. the appraiser from the
4. Type of Appraisal System
From results its clear that majority of companies prefer to use
360 degree feedback system for Performance Appraisal. As 360 degree
feedback gives feedback of appraisee from everyone interacting with
him, it is more reliable and hence most preferred.
5. Performance Appraisal criteria
From results we can see that Qualitative Process is considered
as the most important criteria for which the Performance appraisal
programs are carried out, which shows that companies consider
Qualitiy of product & service and Customer satisfaction as most
important factors.
6. Timing of Appraisals
From graphs we can see that most of companies conduct appraisals
on annual basis. Some companies conduct quaterly also.
7. Effect of poor Appraisal System
It can be seen from results that most of the employees get
De-motivated because of a poorly conducted appraisal. To some
extent employees dont coordinate with their team members. Thus
resulting in reduction of output.
8. Communication between top management and staff
All
appraisers
totally
agree
that
performance
appraisal
helps
in
communicating the top management plans and business goals to
staff at lower level.
9. Insight to Apprasiees strength and weakness
It is evident from the results that performance appraisal system
doesnt help the appraiser in understanding strength and weakness of
apraisee.
10.
Appraisees comment and suggestion
From the results it can be seen that appraisees comments and
suggestion are not taken into consideration before Performance
Appraisal. Performance Appraisal system is designed by appraiser
without consulting appraisee.
11.
Performance Appraisal
It is evident from the results that performance appraisal is
conducted by the Immediate Supervisor in all the companies.
12.
Understanding of Apprasiees Job
From this it is clearly seen that according to appraiser there
is a clear and joint understanding of the appraisees job.
13.
Standards for Performance Appraisal
From results it is evident that Performance appraisal standards
are very well communicated to Appraisee before the Appraisal is
carried out.
14.
Self rating in Performance Appraisal
From results it can be clearly seen that the Appraisee is not
given a chance to rate his own performance.
15.
Action after Performance Appraisal
This shows that most of the companies act upon the results of
their Performance Appraisal program.
COMPARATIVE STUDY OF 5 COMPANIES IN PERFORMANCE APPRAISAL SYSTEM
WITH DCM SHRIRAM FERTILIZERS & CHEMICALS.
Performance Appraisal System in B.S.N.L
The foregoing list of major program pitfalls represents a
formidable challenge, even considering the available battery of
appraisal techniques. But attempting to avoid these pitfalls by
doing away with appraisals themselves is like trying to solve the
problems of life by committing suicide. The more logical task is to
identify those appraisal practices that a (a) Most likely to
achieve a particular objective and (b) Least vulnerable to the
obstacles already discussed.
Before relating the specific techniques to the goals of
performance appraisal stated at the outset of the article, I shall
briefly review each, taking them more or less in an order of
increasing complexity. The best-known techniques will be treated
most briefly. ESSAY APPRAISAL In its simplest form, this technique
asks the rater to write a paragraph or more covering an
individual's strengths, weaknesses, potential, and so on. In most
selection situations,
Particularly those involving professional, sales, or managerial
positions, essay appraisals from former employers, teachers, or
associates carry significant weight.
GRAPHIC RATING SCALE This technique may not yield the depth of
an essay appraisal, but it is more consistent and reliable.
Typically, a graphic scale assesses a person on the quality and
quantity of his work (is he outstanding, above average, average, or
unsatisfactory?) and on a variety of other factors that vary with
the job but usually include personal traits like reliability and
cooperation. It may also include specific performance items like
oral and written communication. FIELD REVIEW
The field review is one of several techniques for doing this. A
member of the personnel or central administrative staff meets with
small groups of raters from each supervisory unit and goes over
each employee's rating with them to (a) identify areas of
inter-rater disagreement, (b) help the group arrive at a consensus,
and (c) determine that each rater conceives the standards
similarly. . FORCED-CHOICE RATING Like the field review, this
technique was developed to reduce bias and establish objective
standards of comparison between individuals, but it does not
involve the intervention of a third party.
MANAGEMENT BY OBJECTIVES To avoid, or to deal with, the feeling
that they are being judged by unfairly high standards, employees in
some organizations are being asked to set - or help set - their own
performance goals. Within the past five or six years, MBO has
become something of a fad and is so familiar to most managers that
I will not dwell on it here. RANKING METHODS For comparative
purposes, particularly when it is necessary to compare people who
work for different supervisors, individual statements, ratings, or
appraisal forms are not particularly useful. Instead, it is
necessary to recognize that comparisons involve an overall
subjective judgment to which a
host of additional facts and impressions must somehow be added.
There is no single form or way to do this. The best approach
appears to be a ranking technique involving pooled judgment. The
two most effective methods are alternation ranking and paired
comparison ranking. 1. Alternation ranking:
Ranking of employees from best to worst on a trait or traits is
another method for evaluating employees. Since it is usually easier
to distinguish between the worst and the best employees than to
rank them, an alternation ranking method is most popular. Here
subordinates to be rated are listed and the names of those not well
enough to rank are crossed. Then on a form as shown below, the
employee who is highest on the characteristic being measured and
the one who is the lowest are indicated. Then chose the next
highest and the next lowest, alternating between highest and lowest
until all the employees to be rated have been ranked.
2.
Paired-comparison ranking:
This technique is probably just as accurate as alternation
ranking and might be more so. But with large numbers of employees
it becomes extremely time consuming and cumbersome.
Both ranking techniques, particularly when combined with
multiple rankings (i.e., when two or more people are asked to make
independent rankings of the same work group and their lists are
averaged), are among the best available for generating valid
order-of-merit rankings for salary administration purposes.
ASSESSMENT CENTERS So far, we have been talking about assessing
past performance. What about the assessment of future performance
or potential? In any placement decision and even more so in
promotion decisions, some prediction of future performance is
necessary. How can this kind of prediction be made most validly and
most fairly? 360 DEGREE FEEDBACKS Many firms have expanded the idea
of upward feedback into what the call 360-degree feedback. The
feedback is generally used for training and development, rather
than for pay increases. Most 360 Degree Feedback system contains
several common features. Appropriate parties peers, supervisors,
subordinates and customers, for instance complete survey,
questionnaires on an individual. 360 degree feedback is also known
as the multi-rater feedback, whereby ratings are not given just by
the next manager up in the organizational hierarchy, but also by
peers and subordinates. Appropriates customer ratings are also
included, along with the
element of self appraisal. Once gathered in, the assessment from
the various quarters are compared with one another and the results
communicated to the manager concerned. Another technique that is
useful for coaching purposes is, of course, MBO. Like the critical
incident method, it focuses on actual behavior and actual results,
which can be discussed objectively and constructively, with little
or no need for a supervisor to "play God."
PERFORMANCE APPRAISAL SYSTEM AT O.N.G.C
PERFORMANCE APPRAISAL METHODS 1. Management by objective or goal
setting. 2. Graphic rating scale.
3. Work standard approach. 4. Essay appraisal.
5. Critical incidence method. 6. Forced choice rating method. 7.
Point allocation method. 8. Ranking method. 9. Check list. 10. 11.
12. 13. Behavioral anchored rating scale.(BARS) 360 degree
performance appraisal. Team appraisal. Balanced scorecard
method.
MANAGEMENT BY OBJECTIVE (MBO) The main aspect of MBO is clear
& well defined goals, a definite time span to achieve the
goals, action plan & finally, timely & constructive
feedback. It is also called a goal setting approach; MBO is more
commonly used for managers & professionals.
GRAPHIC RATING SCALE
This method of appraisal requires the rater to rate the employee
on factors like quantity & quality of work, job knowledge,
dependability, punctuality, attendance etc. This method is also
used for performance appraisal of employees. They check their
employees daily by using this method.
WORK STANDARD APPROACH This method of appraisal is more suitable
in a manufacturing scenario, where the goals are pre determined
work standard. These work standards can be set based on the average
output of a typical employee in the organization or by bench
marking against the work standard of a competitor in a similar
business.
ESSAY APPRAISAL In the essay appraisal method, the appraiser
prepares a document describing the performance of the employees.
Questions or guidelines are provider to the appraiser based on
which analyses & describes the employees performance.
CRITICAL INCIDENT METHOD In this method of performance
appraisal, the appraiser makes a note of all the critical incident
that reflect the performance & behavior of the employee during
the appraisal period. These are recoded as & when they occur
& can demonstrate either positive or negative traits or
performance.
FORCED CHOICE RATING METHOD In this method the appraiser is
required to assign ranks to different attributes are all seemingly
positive, but have different weights which are unknown to the
appraiser. Once the employees
Attributes are ranked the human resource department applies the
weights & arrives at a score which is the final appraisal
score.
POINT ALLOCATION MATHOD In this method of appraisal, the
appraiser has to allocate points to different members in his team.
He has at disposal, a specific number of points which he has to
distribute among his team members, based on their performance
during the appraisal period.
RANKINNG METHOD There are three commonly used methods of ranking
namely alternation, paired comparison & forced distribution.
The first two methods are used when there are only a few employees
to be ranked, whereas forced distribution method is used in large
companies which have thousands of employees.
CHECKLIST In this method the rater has to respond yes or no to a
set of questions which assess the employees performance &
behavior. Normally weights are attached to each of these questions
based on which the final appraisal score of the employee is
calculated.
BEHAVIOR ANCHORED RATING SYSTEM (BARS) BARS concentrates on the
behavioral traits demonstrated by the employees instead of his
actual performance. Some of the other methods like graphic rating
scale & checklist also measure the behavior based on the
assumption that desirable behavior result in effective
performance.
360 DEGREE PERFORMANCE APPRAISALS A 360 degree appraisal system
aims at a comprehensive & objective appraisal of employee
performance. In a 360 degree appraisal system the employees
performance is evaluated by his supervisor, his peers, his internal
external customers, his internal external suppliers & his
subordinates. This system reduces the subjectivity of a traditional
supervisor appraisal.
TEAM APPRAISAL In the new economy era, where team work is
essential for any venture to succeed, team appraisal has emerged as
one of the best tool for the performance management. In the team
appraisal methods the individual team members evaluates their
colleagues in the team & provide feedback.
BALANCED SCORECARD The balanced scorecard as a method of
measuring performance channelizes the efforts of people to achieve
organizational goals. The implementation of balanced scorecard
involves formulating a strategy & deciding what each employee
needs to do to achieve the objectives based on strategy.
PERFORMANCE APPRAISAL SYSTEM AT WIPRO
TRADITIONAL METHOD:
1. ESSAY APPRAISAL METHOD: This traditional form of appraisal,
also known as Free Form method involves a description of the
performance of an employee by his superior. The description is an
evaluation of the performance of any individual based on the facts
and often includes examples and evidences to support the
information. A major drawback of the method is the inseparability
of the bias of the evaluator. 2. STRAIGHT RANKING METHOD: This is
one of the oldest and simplest techniques of performance appraisal.
In this method, the appraiser ranks the employees from the best to
the poorest on the basis of their overall performance. It is quite
useful for a comparative evaluation.
3. PAIRED COMPARISON: A better technique of comparison than the
straight ranking method, this method compares each employee with
all others in the group, one at a time. After all the comparisons
on the basis of the overall comparisons, the employees are given
the final rankings. 4. CRITICAL INCIDENTS METHODS: In this method
of Performance Appraisal, the evaluator rates the employee on the
basis of critical events and how the employee behaved during those
incidents. It includes both negative and positive points. The
drawback of this method is that the supervisor has to note down the
critical incidents and the employee behavior as and when they
occur.
5. FIELD REVIEW: In this method, a senior member of the HR
department or a training officer discusses and interviews the
supervisors to evaluate and rate their respective subordinates. A
major drawback of this method is that it is a very time consuming
method. But this method helps to reduce the superiors personal
bias.
6. CHECKLIST METHOD: The rater is given a checklist of the
descriptions of the behavior of the employees on job. The checklist
contains a list of statements on the basis of which the rater
describes the on the job performance of the employees.
7. GRAPHIC RATING SCALE: In this method, an employees quality
and quantity of work is assessed in a graphic scale indicating
different degrees of a particular trait. The factors taken into
consideration include both the personal characteristics and
characteristics related to the on-the-job performance of the
employees. For example a trait like Job Knowledge may be judged on
the range of average, above average, outstanding or
unsatisfactory.
8. FORCED DISTRIBUTION: To eliminate the element of bias from
the raters ratings, the evaluator is asked to distribute the
employees in some fixed categories of ratings like on a normal
distribution curve. The rater chooses the appropriate fit for the
categories on his own discretion.
MODERN APPRAISAL: 360 DEGREE PERFORMANCE APPRAISAL: 360 degree
feedback, also known as 'multi-rater feedback', is the most
comprehensive appraisal where the feedback about the employees
performance comes from all the sources that come in contact with
the employee on his job.
360 degree respondents for an employee can be his/her peers,
managers (i.e. superior), subordinates, team members, customers,
suppliers/ vendors - anyone who comes into contact with the
employee and can provide valuable insights and information or
feedback regarding the on-
the-job performance of the employee. 360 degree appraisal has
four integral components:
1. Self appraisal 2. Superiors appraisal 3. Subordinates
appraisal 4. Peer appraisal.
Self appraisal gives a chance to the employee to look at his/her
strengths and weaknesses, his achievements, and judge his own
performance. Superiors appraisal forms the traditional part of the
360 degree appraisal where the employees responsibilities and
actual performance is rated by the superior. Subordinates appraisal
gives a chance to judge the employee on the parameters like
communication and motivating abilities, superiors ability to
delegate the work, leadership qualities etc. Also known as internal
customers, the correct feedback given by peers can help to find
employees abilities to work in a team, co-operation and sensitivity
towards others.
Self assessment is an indispensable part of 360 degree
appraisals and therefore 360 degree performance appraisals has high
employee involvement and also has the strongest impact on behavior
and performance. It provides a "360-degree review" of the employees
performance and is considered to be one of the most credible
performance appraisal methods. 360 degree appraisal is also a
powerful developmental tool because when conducted at regular
intervals (say yearly) it helps to keep a track of the changes
others perceptions about the employees. A 360 degree appraisal is
generally found more suitable for the managers as it helps to
assess their leadership and managing styles. This technique is
being effectively used across the globe for performance
Appraisals. Some of the organizations following it are Wipro,
Infosys, and Reliance Industries etc.
PERFORMANCE APPRAISAL SYSTEM AT TCS
1. BEHAVIOURLY ANCHORED RATING SCALES Combines graphic rating
scales with critical incidents method. Descriptions of various
degrees of behavior relating to specific performance dimensions.
The rater records observable job behavior of an employee and
compares these observations with BARS.2. CRITICAL INCIDENT
METHOD
The supervisor keeps a written record of critical (either good
or bad) events and how different employees behaved during such
events. The rating of an employee depends on his positive /
negative behavior during these events. This method helps to avoid
vague impressions and general marks as the rating is based on
actual records of behavior / performance.
3. GRAPHIC RATING SCALE It is a numerical scale indicating
different degrees of a particular trait. The rater is given a
printed form for each employee to be rated. The form contains
several characteristics relating to the personality and performance
of employees. The rater records his judgment on the employee's
trait on the scale. The numerical points given to an employee are
added up to find out his overall performance.
4. RANKING METHOD The evaluator assigns relative ranks to all
the employees in the same work unit doing the same job. Employees
are ranked from the best to the poorest on the basis of overall
performance. The relative position of an employee is reflected in
his numerical rank. It is time saving and a comparative evaluation
technique of appraisal.
5. MANAGEMENT BY OBJECTIVE A process whereby the superior and
subordinate managers of an organization jointly identify its common
goals, define each individuals major areas of responsibility in
terms of results expected of him and use these measures as guides
for operating the unit and assessing the contributions of each of
its members.
PERFORMANCE APPRAISAL SYSTEM AT MARUTI UDHYOG1. GRAPHIC RATING
SCALE Uses a printed form to evaluate Uses variety of traits Most
commonly quality and quantity of work. 2. ESSAY APPRAISAL Rater is
asked to express the strong as well as weak points of the employees
behavior Used with a combination of the graphic rating scale
Factors: (i) Job knowledge and potential of the employee;
(ii) Employees understanding of the companys programmes,
policies, objectives, etc.; (iii) The employees relations with
co-workers and superiors; (iv) The employees general planning,
organizing and controlling ability; (v) The attitudes and
perceptions of the employee, in general
3. CHECKLISTS A set of objectives or descriptive statements
about the employee and his behavior The value of each question may
be weighted equally or certain questions may be weighted more
heavily than others in the weighted checklist.
4. CRITICAL INCIDENT TECHNIQUE-
a. Manager prepares lists of statements of very effective
and
ineffective behavior of an employee b. Manager maintains logs on
each employee c. Recorded critical incidents are used in the
evaluation of the workers performance .
5. 360 DEGREE FEEDBACK 360 degree feedback, also known as
'multi-rater feedback', is the most comprehensive appraisal where
the feedback about the employees performance comes from all the
sources that come in contact with the employee on his job.
360 degree respondents for an employee can be his/her peers,
managers (i.e. superior), subordinates, team members, customers,
suppliers/ vendors anyone who comes into contact with the employee
and can provide valuable insights and information or feedback
regarding the "on-the-job" performance of the employee.
6. BEHAVIOURAL ANCHORED RATING SCALES Identify critical
incidents Select performance dimensions Retranslate the incidents
Assign scale to incidents Develop final instrumentMAR I UT UD YOG H
a a a a a a a a D CL S , K ota a a a a a a -
S .No.
Perform nce Appra l Pa eters B .N.L O.N.G.C a isa ram .S
T CS
WIPR O
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Essay Appaisal Graphic Rating Scale Field Review Forced Choice
Rating Management By Objective Rankings Method Assessment Centres
360 Degree Feedback Work Standard Approach Critical Incident Method
Point Allocation Method Check List Behavioral Anchored Rating Scale
Team Appraisal Balanced Scorecard Method Straight Ranking Method
Paired Comparison
a a a a a a a a -
a a a a a a a a a a a a -
a a a a a a -
a a a a a a a a a a
CHAPTER 6
ISSUES AND CHALLENGES FACING THE ORGANISATION
CHAPTER 7
FINDINGS AND ANALYSIS
Performance Appraisal System in DCM Shriram Fertilizers &
Chemicals
is not transparent. Appraisers are usually unbiased. Employees
are not able to know their actual position after the appraisal. The
management is serious about the appraisal process. The appraisal
process provides them an opportunity for development and growth.
Relations with the superior affect the evaluation. Greater
weightage is given to the recent performances.
There are fixed standards to evaluate the performance but those
are not clear due to the subjectivity of the topic. Raters know how
to conduct the appraisal. Raters are not that much concerned about
the varied needs of people at levels of experience and background.
Superior-subordinate relations are good. Superior helps them set
and achieve meaningful goals. This makes the environment amiable
and congenial. Performance appraisal sheet is lucid and easy to
understand and fill. The parameters used to appraise the potential
are ample. The system being not so transparent, employees are
unable to identify the performance gaps in order to prepare for the
future. Individual feedback is not provided.
The management helps provide an atmosphere where all are
encouraged for comradeship and teamwork. Appreciation is provided
for the good job done. The appraisers are generally aware about
their subordinates and their talents and potential. Most of the
raters have the ability to give constructive criticism in a
friendly, firm and positive manner. Employees dont have the
opportunity to respond to the appraisal result. Employees are being
rated on their knowledge and skills.
Majority of people want that there should be some incentives
based on performance. Employees are not provided with the genuine
feedback. Appraisal counseling is considered beneficial for future
developments. Management doesnt bother much about the training
requirements mentioned in the appraisal sheet. Most of the
employees want that 360o feedback system should be
introduced.
CHAPTER
8
RECOMMENDATIONSThe performance appraisal system of DCM Shriram
Fertilizers & Chemicals Ltd is of good quality. On the basis of
the analysis of responses and findings I have reached to some
conclusions. So taking them into consideration few steps may be
considered to strengthen the performance appraisal system.
The system should be made more transparent. This can be achieved
by creating awareness among the employees regarding each and every
aspect of the appraisal process. They should be made aware about
the standards and the criterions for evaluation. Further they
should be shown the appraisal result. The appraiser and appraisee
should sit together and then the appraiser should rate the
appraisee for his performance and should state the reason for the
same. This will increase the level of transparency and the employee
will feel satisfied as he will have an opportunity to respond at
that very moment itself. The genuine feedback should be provided to
the employees. So that they may be in a position to know where they
stand exactly. So that they can identify their performance gaps and
prepare accordingly for the future.
The general belief among employees is that the relations with
the superior affect the evaluation process. This is not good as
this creates a sense of favoritism in the organization. No doubt
one should be in pleasing terms with the superior but that should
not affect the
evaluation at all. For this the raters should always consider
the performance as the only measure for the evaluation. The raters
should take note of the critical performance incidents of an
individual so that at the end of the year it should not be that
only the recent performances are given more weightage. Raters
should consider the specific requirements of the people to do the
job. They should help them out by providing necessary skill set to
do the job more efficiently. They should set the goals as per the
potential and caliber of the individual. Employees should have the
opportunity to respond to the appraisal result. For this individual
feedback should be provided. Management should take serious note of
the training requirements shown by the individual in the appraisal
sheet. Training plays a vital role in the development of an
individual and helps improve the performance. Some incentives
should be introduced on the performances basis. This thing creates
a sense of healthy competition among employees which boost up the
growth of the individual as well as the organization.
CHAPTER
9
BIBLIOGRAPHYWEBSITES
www.dscl.com www.wikipedia.org
Business.mapsofindia.com
www.performance-appraisal.com/intro.html
JOURNALS A New Framework for Selection of the Best Performance
Appraisal Method Function of performance appraisal in career
development Innovative human resource management and corporate
performance in the context of economic liberalization in India. The
Effects of Human Resource Management Practices on Productivity.
CHAPTER 10
ANNEXURES Performance Appraisal Forms
CHAPTER 11
CASE STUDYDCM SHRIRAM CONSOLIDATED LIMITEDOverview
DCM Shriram Consolidated Limited (DSCL), a company with
interests mainly in chemicals and agribusiness, operates in western
and northern India. The western state of Rajasthan is home to the
company's main manufacturing plant, in Kota, which has also been
the site of its HIV and AIDS program. The program is uniquely
local, drawing on local culture and adapting information,
education, and communication material to appeal to local
sensibilities. Committed to providing a safe and healthy working
environment, the company holds regular group sessions to build HIV
and AIDS awareness among its employees. DSCL's occupational health
doctor speaks on the basics of HIV and AIDS awareness and
prevention. But then follows a song or poem in the local dialect to
convey messages more light-heartedly. The company also uses
cultural performances at festivals or other important events at the
Kota plant to generate mass awareness. Communicating messages in
ways that fit the local culture and local sensibilities has helped
the program capture the attention of the target audience. It has
also helped the program gain acceptance among the local
population.
Business background DSCL has diverse business interests ranging
from agribusiness (sugar, fertilizers, agri-retail) to chemicals
(chlorine, caustic soda), plastics (PVC resins, polymer compounds),
and others (cement, textiles, energy services, real estate
development). The corporate office is in New Delhi, and the main
manufacturing plant in Kota, in the western state of Rajasthan. The
Kota plant, the site of the company's HIV and AIDS intervention,
houses manufacturing facilities for fertilizers, plastics, chlor
alkali, and cement as well as a captive power plant. This site has
1,600 full-time employees, 1,500 daily contract workers, and 500
staff for security, manual labor, and the like. The company's
annual sales are Rs 23 billion (around US$500 million). DSCL's main
supply chain partner public enterprises and small and mediumsize
suppliers provide raw materials such as coal, salt, naphtha, and
limestone.
Why do something about HIV and AIDS? DSCL's decision to initiate
an HIV and AIDS program was motivated largely by its belief that
AIDS is a public health challenge that could affect its workforce,
its supply chain, its value chain partners, and the broader
community. Looking at the experience of other countries, the
company recognized that the business community, particularly in
manufacturing needed to contribute to the fight against HIV and
AIDS. Thus while no HIVpositive cases have yet been reported at the
company's sites, advocacy
efforts by industry associations in India convinced senior
management that DSCL, as a responsible corporate citizen, needed to
take part. The company has adopted an HIV and AIDS policy out of a
belief that the policy could serve as a key driver in initiating
intervention program.
The program DSCL identified two potential target groups for its
program: Its own steadily growing employee base, a large captive
audience that could be informed about HIV and AIDS at the workplace
and the large number of truckers who came to its factories
(particularly in the sugar division, where many truckers offloaded
sugarcane). At an initial meeting to allocate responsibility for
the program, DSCL decided to assign the program to an official who
volunteered his efforts. The human resources unit normally would
have led the program. But the official's demonstrated eagerness to
be involved in an HIV program made him a promising choice.
The program began in January 2005 by gathering information about
the issue, identifying resources such as organizations providing
technical services, and developing information, education, and
communication material. As many programs have done, DSCL's has
created pamphlets containing information about HIV and AIDS, but
much of its material shows unusual innovation. Cassettes
intersperse HIV and AIDS messages with popular Hindi film songs.
And songs are written in the local dialect to appeal to the diverse
community working in the plant and living around it. Awareness and
prevention activities at the workplace The company's awareness
activities at the workplace center on group meetings where the
occupational health team shares information about HIV and AIDS with
DSCL employees. Sessions take place on the shop floor or near the
factory entrance. Meetings usually consist of a talk by the
company's medical officer, messages on HIV and AIDS conveyed
through poems, songs, or jokes in the local dialect, and a quiz to
see whether participants have grasped the information. Sessions end
with distribution of free condoms. To encourage its contract
employees to participate, the company sought the cooperation of the
contractors in conducting the awareness sessions. Contract
employees are more willing to spend time at these sessions if their
employers are agreeable. Outside the meetings, the occupational
health team disseminates information about HIV and AIDS to
employees and workers through pamphlets, posters, and billboards
created in-house. Some posters call out to the target audience to
join the fight against HIV and AIDS. Others quote a powerful speech
by Nelson Mandela portraying HIV and AIDS as everyone's
responsibility. Awareness material is placed in prominent locations
at the plant, such as in the visitors' lobby and on the notice
board.
DSCL has made good use of the company's own resources in
communicating information. For example, employees skilled in music,
drama, writing, and poetry use their arts to convey messages about
HIV and AIDS. One such employee, a talented singer and poet as well
as a brilliant orator in the local dialect, accompanies DSCL's
chief medical officer to awareness sessions. These artists also
convey messages during performances at interdepartmental cultural
competitions, plant days, and other festive occasions.
The company disseminates information in other innovative ways as
well. Its visitors passes now include HIV and AIDS message. Films
plays and cultural performances impart HIV and AIDS awareness at
public functions held to commemorate important company days or
religious festivals. Films are screened occasionally in the
canteens while the workers gather to eat. Films on HIV and AIDS are
also shown to officers trained at the company's training
institute.
For more informal communication with employees about HIV and
AIDS, DSCL relies on its welfare officers. These officers, each
responsible for the well-being of a certain number of employees,
act as conduits between management and workers and as support
systems and confidants for employees and their families. Their deep
engagement with employees makes them well placed to spread
awareness about HIV and AIDS and to provide individual counseling.
The medical doctors in the plant and trained polyclinic staff also
provide counseling. DSCL does not have its own medical facilities
for HIV and AIDS. But the city of Kota has a government-established
blood testing and detection center. And DSCLs medical staff has on
HIV and AIDS, on such issues as primary care, visual diagnosis and
management of opportunistic infections, lab diagnosis, and
antiretrovi-ral therapy. The staff conducts regular medical
checkups on employees and is trained to notice symptomatic
indicators of HIV and AIDS.
While DSCL reports having no HIV-positive employees, it can
arrange for antiretroviral therapy at the Kota government hospital.
The company now covers the cost of treatment for some AIDS patient
in the city of Kota even though they are not DSCL employees.
Interventions for the community DSCL also conducts awareness
sessions beyond the shop floor, for truckers who transport material
to and from the company. The method is the same as that for
employees: in a group session the company doctor shares information
on HIV and AIDS, and then free condoms are distributed. The
sessions for the truckers take place while their goods are being
loaded or unloaded. DSCL has sometimes faced challenges in
implementing its HIV and AIDS program while managing the varying
expectations of the local community. But the company plans to reach
out to the wider community through similar programs for local slum
dwellers and drug addicts and through programs in commercial
areas.
Partnerships The DSCL program has relied on partnerships from
the outset. In designing the initial strategy, the official taking
responsibility for the program consulted with area organizations
that deal with HIV and AIDS, including industry associations and
government entities. And those in the company who have implemented
the program have often benefited from inputs from partners. These
partners include The Rajasthan State AIDS Control Society, the
government organization responsible for the state AIDS program in
Rajasthan. The Confederation of Indian Industry and its Social
Development Council in the northern region. The council interacts
with companies that are confederation members on issues of
corporate social responsibility. The Energy and Resource
Institute.
Funding The program is funded entirely through internal
resources of DSCL. Management allocates Rs 500, 000 (around US$ 11,
000) a year for the program through the annual b